A few words from AMD CEO AMD首席执行官的访问

Recently Bloomberg interviewed the CEO and President of $AMD(AMD)$ , Dr. Lisa Su. She shared her views on the future of semiconductor industry and how AMD intends to navigate through the current tough times.

Source of video: https://youtu.be/FTsFcPbU3YA

Dr. Su mentioned that semiconductor industry is undergoing a mega cycle in 2021. This has been buoyed by extremely strong demand due to surge in gaming products, PC and data centres and almost everything now has a chip component in them. She thinks that the chip shortage situation is just part of the cycle and the semiconductor industry is really good at managing the supply fluctuation over the years. AMD has chosen to invest in the more resilient industry of computing to overcome the challenges ahead.

So far, AMD has very good synergistic relationship with $台积电(TSM)$ , who's the best in the industry in manufacturing.

Challenges

AMD would be facing lots of challenges ahead, such as companies like Apple and Amazon bringing chip design in-house, Intel is extending its dominance in the industry. Dr. Su shared that specialisation of chips is inevitable but AMD is prepared to focus in high performance computing sector and is in the process of acquiring $赛灵思(XLNX)$ Xilinx. She believed that by having good strategy, working closely with customers to resolve their problems and strong execution, AMD would continue to grow strong.

Future

Looking ahead for the semiconductor industry, Dr. Su shared that Moore's law (doubling transistors in microchips every 2 years) is changing rapidly. Chips are unlikely to get smaller due to physical limitation. Instead, AMD is pioneering a concept of chiplets, where the chips are broken into little chips that can be packaged together or put on top of each other to bring more capability to take technology to the next level.

My Thoughts

It is reassuring that AMD has a CEO that understands the industry, and has the experience and vision to further expand the company. Semiconductor industry is very competitive but the demand is much higher than before. Looking forward to a good run on this mega cycle.

From price movement wise, AMD has broken $80 last Friday. If uptrend continues, next target is $83, then $90. Nearest support at $73.50.

AMD price in next range 78 to 84

彭博社最近采访了AMD首席执行官兼总裁Lisa Su博士。她分享了对半导体行业未来的看法，以及AMD打算如何度过当前艰难时期的看法。 苏博士提到半导体行业正在经历2021年的超大周期。由于游戏产品，PC和数据中心的激增，需求非常旺盛，几乎所有电器现在都包含芯片组件。她认为芯片短缺的情况只是周期的一部分，半导体行业多年来非常擅长管理供应波动。 AMD选择投资于更具弹性的计算行业，以克服未来的挑战。 到目前为止，AMD与TSM有着非常良好的协同关系，TSM在制造行业中是最好的。 AMD将面临许多挑战，例如苹果和亚马逊等公司将芯片设计引入内部，英特尔正在扩大其在该行业的主导地位。苏博士分享说，芯片的专业化是不可避免的，但是AMD准备专注于高性能计算领域，并且正在收购Xilinx。她相信，通过制定良好的战略，与客户紧密合作以解决他们的问题和强大的执行力，AMD将会继续发展壮大。 展望半导体行业，苏博士分享了摩尔定律（每2年将微芯片中的晶体管增加一倍）正在迅速变化。由于物理限制，芯片不可能变小。取而代之的是，AMD率先提出了小芯片的概念，将芯片分解成可以封装在一起或彼此叠置的小芯片，以带来将技术提升到更高水平的更多功能。

令人放心的是，AMD拥有一位对行业了解的首席执行官，并且拥有进一步发展公司的经验和愿景。半导体行业竞争非常激烈，但需求却比以前高得多。期待在这个大周期中取得良好的进展。从价格走势的角度来看，AMD上周五跌破了80美元。如果继续上升，下一个目标是83美元，然后是90美元。最近的支撑位在73.50美元。