麦当劳(MCD)将推出5美元套餐新优惠开启价格战

金吾财讯06-20

金吾财讯 | 据媒体报道，6月25日，麦当劳(MCD)将启动营销攻势，推出5美元套餐新优惠，这将加剧美国餐厅之间为吸引受到通货膨胀重创的顾客而展开的“全面战争”。麦当劳美国总裁乔·埃林格在接受采访时表示：“我们致力于赢得价格战。”竞争对手方面，汉堡王美国总裁承诺“抢在他们之前”推出 5 美元的超值套餐，在给加盟商的备忘录中暗指麦当劳。温迪汉堡公司推出了 3 美元的早餐套餐，并在社交媒体上嘲笑竞争对手抄袭其创意。就连以高价星冰乐和拿铁闻名的星巴克也表示将提供 6 美元的早餐三明治和咖啡套餐。

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麦当劳(MCD)将推出5美元套餐新优惠 开启价格战

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麦当劳(MCD)将推出5美元套餐新优惠开启价格战