传字节跳动以50亿元收购Pico入局VR

鞭牛士Bianews2021-08-26

鞭牛士 8月26日消息，据VR陀螺了解并经过多方打听，传字节跳动以50亿元人民币收购Pico正式入局VR，目前官方尚未发布确切消息。如属实，此举似与2014年Facebook收购Oculus异曲同工。

图源：网络

Pico是国内领先的VR硬件厂商，根据IDC报告，2020年Pico位居中国VR市场份额第一，今年3月完成2.42亿元人民币B+轮融资。并于今年5月发布新一代VR一体机Pico Neo 3，售价2499元，开售24小时销售额便破千万。除去硬件，Pico同时正发力VR内容生态。

字节跳动在AR/VR方面一直以来虽未有明显大动作，但字节跳动子公司TikTok与Snapchat存在明显竞争关系，近年来TikTok开始发力AR广告，并且就在最近推出AR开发平台Effect Studio，开发者可以借助该平台为TikTok短视频应用构建AR效果滤镜，此举或与facebook及Snap的AR平台形成直接竞争。VR方面，去年企查查显示字节跳动VR看房专利曝光。

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特朗普大帝
2021-08-26
特朗普大帝
VR革命搞起来

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