沈斐：蔚来汽车品牌建设的三大要素

乐居财经2021-05-10

乐居财经讯兰兰5月10日，中国物协主办的“第七届全国物业管理行业媒体工作交流会暨2021年物业管理行业品牌建设论坛”在上海举行。蔚来汽车副总裁沈斐分享品牌建设经验《蔚来之路》。他表示，品牌建设首先要有目标、使命、愿景；找准品牌定位、产品定位；做用户企业，共创价值。沈斐表示，做任何一个企业，哪怕是物业行业管一个小区，一定要有一个目标、理想、使命、愿景。我们的目标是，蔚来汽车不仅仅是一家汽车...

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飞行鱼118
2021-05-10
飞行鱼118
前年春节疫情期间，沈总亲自为我的车换电（我买的换电服务，过了几天才发现是沈总亲自帮换电的👍）

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