Peloton jumped 6% in early trading

(Sept 9) Peloton Interactive, Inc. jumped 6% in early trading after it expands apparel business with launch of private label brand.

Peloton Interactive announces the launch of a private label apparel brand.

The company says the inaugural Peloton Apparel collection will feature style-forward pieces that have been wear-tested by real Peloton Members, non-members and Peloton's own instructors doing Peloton workouts across the platform's various fitness modalities to ensure every style is high-performing and body-inclusive.

The collection will range in prices from $15 to $118.

Peloton first began selling apparel in 2014, but today marks the brand's first launch where the majority of the collection features items from Peloton's private label line.