Kogan.com Ltd operates as an online retailer in Australia. The company offers approximately 2,000 brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others; and owns and operates 18 private label brands. It also provides pre-paid mobile phone plans online; directly sourced holiday packages and travel bookings; and hotel bookings through hotels.kogan.com, as well as cruises through cruises.kogan.com. In addition, the company offers general insurance, including home, contents, landlord, car, and travel insurance, as well as pet, life, health, and funeral insurance; fixed-line NBN plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trade-in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is headquartered in Melbourne, Australia.