Coles Group Limited operates as a retailer in Australia. The company operates through Supermarkets, Liquor, and Express segments. It provides fresh food, groceries, and general merchandise through 821 supermarkets, including Coles Online and Coles financial services. The company operates coles.com.au, which offers a choice of home delivery; and provides insurance, credit cards, and personal loans to Australian families. It is also involved in the retailing of liquor through its 910 Liquorland, First Choice, First Choice Liquor, and Vintage Cellars stores, including online liquor delivery services through Coles Online and Liquor Direct; and operation of 87 hotels in Queensland, Western Australia, South Australia, and New South Wales under the Spirit Hotels brand. In addition, the company operates 714 fuel and convenience stores that sell Shell fuels; and a range of everyday products, such as groceries, snacks, drinks, gas bottles, firewood, and Shell oils and lubricants, as well as operates as the participating partner in the flybuys loyalty program. The company was formerly known as Coles Myer Ltd. and changed its name to Coles Group Limited in November 2006. Coles Group Limited was founded in 1914 and is based in Hawthorn East, Australia.