300058 蓝色光标
已收盘 05-09 15:00:00
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蓝色光标的盈利困局：营收创新高难挽亏损颓势，核心主业毛利率畸低
证券之星 · 04-30
蓝色光标的盈利困局：营收创新高难挽亏损颓势，核心主业毛利率畸低
华金证券：给予蓝色光标买入评级
证券之星 · 04-29
华金证券：给予蓝色光标买入评级
蓝色光标（300058）2025年一季报简析：净利润增16.01%，盈利能力上升
证券之星 · 04-25
蓝色光标（300058）2025年一季报简析：净利润增16.01%，盈利能力上升
蓝色光标CEO潘飞：未来考虑将BlueAI开放，将重启AI投资
新浪科技 · 04-25
蓝色光标CEO潘飞：未来考虑将BlueAI开放，将重启AI投资
蓝色光标CEO回应新定位：要转型成为AI营销科技、全球化、千亿规模且兼具科技基因的公司
新浪科技 · 04-25
蓝色光标CEO回应新定位：要转型成为AI营销科技、全球化、千亿规模且兼具科技基因的公司
A股传媒游戏板块盘初冲高，天娱数科触及涨停，幸福蓝海涨超7%，蓝色光标、浙版传媒、掌阅科技跟涨。
美港电讯 · 04-25
A股传媒游戏板块盘初冲高，天娱数科触及涨停，幸福蓝海涨超7%，蓝色光标、浙版传媒、掌阅科技跟涨。
图解蓝色光标一季报：第一季度单季净利润同比增16.01%
证券之星 · 04-24
图解蓝色光标一季报：第一季度单季净利润同比增16.01%
蓝色光标(300058.SZ)发布一季度业绩，归母净利润9550.48万元，增长16.01%
智通财经网 · 04-24
蓝色光标(300058.SZ)发布一季度业绩，归母净利润9550.48万元，增长16.01%
蓝色光标(300058.SZ)：一季度净利润9550万元 同比增长16.01%
格隆汇 · 04-24
蓝色光标(300058.SZ)：一季度净利润9550万元 同比增长16.01%
蓝色光标最新公告：一季度净利润同比增长16.01%
证券之星 · 04-24
蓝色光标最新公告：一季度净利润同比增长16.01%
3月10日蓝色光标跌6.19%，广发中证传媒ETF基金重仓该股
证券之星 · 03-10
3月10日蓝色光标跌6.19%，广发中证传媒ETF基金重仓该股
Manus一夜爆火！A股相关概念股已涨疯，汉得信息、蓝色光标等“20cm”涨停
时代财经 · 03-06
Manus一夜爆火！A股相关概念股已涨疯，汉得信息、蓝色光标等“20cm”涨停
龙虎榜 | 5.59亿资金涌入20CM汉得信息，机构疯狂抛售拓维信息近3亿
格隆汇 · 03-06
龙虎榜 | 5.59亿资金涌入20CM汉得信息，机构疯狂抛售拓维信息近3亿
中国资产重估进行时！A500ETF基金（512050）涨超1.6%，蓝色光标涨停
证券之星 · 03-06
中国资产重估进行时！A500ETF基金（512050）涨超1.6%，蓝色光标涨停
异动快报：蓝色光标（300058）3月6日14点23分触及涨停板
证券之星 · 03-06
异动快报：蓝色光标（300058）3月6日14点23分触及涨停板
【传媒、游戏股震荡走强 蓝色光标涨超10%】传媒、游戏股震荡走强，蓝色光标涨超10%，上海电影、华策影视、星辉娱乐、掌趣科技、富春股份、浙数文化、名臣健康等跟涨。
金融界 · 03-06
【传媒、游戏股震荡走强 蓝色光标涨超10%】传媒、游戏股震荡走强，蓝色光标涨超10%，上海电影、华策影视、星辉娱乐、掌趣科技、富春股份、浙数文化、名臣健康等跟涨。
A股传媒、游戏股震荡走强，蓝色光标涨超10%，上海电影、华策影视、星辉娱乐、掌趣科技、富春股份、浙数文化、名臣健康等跟涨
美港电讯 · 03-06
A股传媒、游戏股震荡走强，蓝色光标涨超10%，上海电影、华策影视、星辉娱乐、掌趣科技、富春股份、浙数文化、名臣健康等跟涨
蓝色光标揽获Meta 2024年度六项大奖
蓝色光标 · 03-04
蓝色光标揽获Meta 2024年度六项大奖
AMAC租赁商务指数下跌1.35%，前十大权重包含蓝色光标等
金融界 · 02-25
AMAC租赁商务指数下跌1.35%，前十大权重包含蓝色光标等
蓝色光标收盘下跌1.22%，最新市净率3.07，总市值244.59亿元
金融界 · 02-24
蓝色光标收盘下跌1.22%，最新市净率3.07，总市值244.59亿元
公司概况
公司名称：
北京蓝色光标数据科技集团股份有限公司
所属行业：
商务服务业
上市日期：
2010-02-26
主营业务：
北京蓝色光标数据科技集团股份有限公司的主营业务是全案推广服务、全案广告代理及元宇宙相关业务。公司的主要产品是全案推广服务、全案广告代理、出海广告投放。公司逐步成长为位列亚洲公关公司第一名、全球前十名的营销传播集团。2024年3月，公司入选文化和旅游部新一批“国家文化产业示范基地名单。”5月，光明日报社和经济日报社联合向社会发布了“2024·全国文化企业30强”名单，公司第二次成功入选。同年9月，公司第六次入选中国民营企业500强第234名，较上次排名提高93名。同月，公司也再次入选北京民营企业百强、北京民营企业文化产业百强。
发行价格：
33.86
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15:39","pubTimestamp":1745998780,"startTime":"0","endTime":"0","summary":"巨额减值成亏损“头号元凶”财报显示，蓝色光标2024年实现营收608亿元，同比增长15.55%，创下历年新高。尽管2024年蓝色光标计提的信用减值损失同比下降53.23%，但与公司利润总额的比值仍高达70.17%。近年来受市场竞争加剧等因素影响，蓝色光标该两项业务的毛利率呈逐年下滑之势。证券之星注意到，蓝色光标出海业务毛利率严重偏低已持续多年，并深受投资者诟病。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://stock.stockstar.com/SS2025043000027172.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stockstar","symbols":["300058"],"gpt_icon":0},{"id":"2531759391","title":"华金证券：给予蓝色光标买入评级","url":"https://stock-news.laohu8.com/highlight/detail?id=2531759391","media":"证券之星","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2531759391?lang=zh_cn&edition=full","pubTime":"2025-04-29 22:31","pubTimestamp":1745937061,"startTime":"0","endTime":"0","summary":"华金证券股份有限公司倪爽近期对蓝色光标进行研究并发布了研究报告《出海业务保持强势增长，AI深度覆盖各业务》，给予蓝色光标买入评级。蓝色光标为营销科技公司，互联网营销收入同比增加15.55%。AI已重度覆盖蓝色光标95%以上的作业场景，覆盖约600家客户，去年实现1500个AI案例。最新盈利预测明细如下：该股最近90天内共有5家机构给出评级，买入评级3家，增持评级1家，中性评级1家；过去90天内机构目标均价为7.39。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://stock.stockstar.com/RB2025042900044523.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stockstar","symbols":["300058","161027"],"gpt_icon":0},{"id":"2530191877","title":"蓝色光标（300058）2025年一季报简析：净利润增16.01%，盈利能力上升","url":"https://stock-news.laohu8.com/highlight/detail?id=2530191877","media":"证券之星","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2530191877?lang=zh_cn&edition=full","pubTime":"2025-04-26 06:36","pubTimestamp":1745620619,"startTime":"0","endTime":"0","summary":"据证券之星公开数据整理，近期蓝色光标发布2025年一季报。截至本报告期末，公司营业总收入142.58亿元，同比下降9.66%，归母净利润9550.48万元，同比上升16.01%。本报告期蓝色光标盈利能力上升，毛利率同比增幅14.9%，净利率同比增幅29.94%。持有蓝色光标最多的基金为广发中证传媒ETF，目前规模为23.65亿元，最新净值0.7769，较上一交易日上涨0.32%，近一年上涨11.52%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://stock.stockstar.com/RB2025042600007275.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stockstar","symbols":["300058"],"gpt_icon":0},{"id":"2530460179","title":"蓝色光标CEO潘飞：未来考虑将BlueAI开放，将重启AI投资","url":"https://stock-news.laohu8.com/highlight/detail?id=2530460179","media":"新浪科技","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2530460179?lang=zh_cn&edition=full","pubTime":"2025-04-25 10:58","pubTimestamp":1745549880,"startTime":"0","endTime":"0","summary":"新浪科技讯 4月25日上午消息，日前蓝色光标CEO潘飞在蓝色光标官方公众号上发布“致投资者的一封信”，对公司未来目标进一步明晰，并围绕投资者关切的问题回答。 潘飞表示，在今天人人都在喊All in AI的时期， 另外，潘飞还表示蓝色光标未来将追求几个难而正确的突破点：比如智能体的突破、AI营销全链路的突破、多模态及视频模型的突破，“此外，我们还会重启AI投资，这依然是我们在代际变革面前的重要优势之一。”","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/tob/2025-04-25/doc-ineuivrz2788003.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK0098","300058","BK0210","BK0028","BK0032","BK0188","BK0201","BK0163"],"gpt_icon":0},{"id":"2530794383","title":"蓝色光标CEO回应新定位：要转型成为AI营销科技、全球化、千亿规模且兼具科技基因的公司","url":"https://stock-news.laohu8.com/highlight/detail?id=2530794383","media":"新浪科技","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2530794383?lang=zh_cn&edition=full","pubTime":"2025-04-25 10:01","pubTimestamp":1745546460,"startTime":"0","endTime":"0","summary":"新浪科技讯 4月25日上午消息，日前蓝色光标CEO在蓝色光标官方公众号上发布“致投资者的一封信”，对公司未来目标进一步明晰，并围绕投资者关切的问题回答。 蓝色光标CEO潘飞表示，中国有万亿级的营销市场规模，全球化出海市场同样亦有万亿级，目前这两个“万亿”市场都将迎来被AI重构的巨大历史机遇。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/tob/2025-04-25/doc-ineuivrz2755398.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK0188","300058","BK0201","BK0028","BK0098","BK0163","BK0210","BK0032"],"gpt_icon":0},{"id":"2530491220","title":"A股传媒游戏板块盘初冲高，天娱数科触及涨停，幸福蓝海涨超7%，蓝色光标、浙版传媒、掌阅科技跟涨。","url":"https://stock-news.laohu8.com/highlight/detail?id=2530491220","media":"美港电讯","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2530491220?lang=zh_cn&edition=full","pubTime":"2025-04-25 09:34","pubTimestamp":1745544889,"startTime":"0","endTime":"0","summary":null,"market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.ushknews.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"live_meigang","symbols":["BK0268","BK0132","BK0163","601921","BK0094","002354","BK0090","603533","01981","BK0188","BK0028","BK0098","BK0267","BK0201","BK0217","300058","BK0197","BK0185","BK0210","399300","BK1128","BK0077","159982","300528","BK0032"],"gpt_icon":0},{"id":"2530969129","title":"图解蓝色光标一季报：第一季度单季净利润同比增16.01%","url":"https://stock-news.laohu8.com/highlight/detail?id=2530969129","media":"证券之星","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2530969129?lang=zh_cn&edition=full","pubTime":"2025-04-25 02:36","pubTimestamp":1745519776,"startTime":"0","endTime":"0","summary":"证券之星消息，蓝色光标2025年一季报显示，公司主营收入142.58亿元，同比下降9.66%；归母净利润9550.48万元，同比上升16.01%；扣非净利润8690.04万元，同比上升8.77%；负债率63.66%，投资收益382.55万元，财务费用446.11万元，毛利率3.38%。财报数据概要请见下图:以上内容为证券之星据公开信息整理，由智能算法生成（网信算备310104345710301240019号），不构成投资建议。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://stock.stockstar.com/RB2025042500001433.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stockstar","symbols":["300058"],"gpt_icon":0},{"id":"2529955193","title":"蓝色光标(300058.SZ)发布一季度业绩，归母净利润9550.48万元，增长16.01%","url":"https://stock-news.laohu8.com/highlight/detail?id=2529955193","media":"智通财经网","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2529955193?lang=zh_cn&edition=full","pubTime":"2025-04-24 23:03","pubTimestamp":1745506980,"startTime":"0","endTime":"0","summary":"蓝色光标(300058.SZ)发布2025年第一季度报告，该公司营业收入为142.58亿元，同比减少9.66%。归属于上市公司股东的净利润为9550.48万元，同比增长16.01%。归属于上市公司股东的扣除非经常性损益的净利润为8690.04万元，同比增长8.77%。基本每股收益为0.0378元。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2025-04-24/doc-ineuhuep3261357.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["300058"],"gpt_icon":0},{"id":"2529895429","title":"蓝色光标(300058.SZ)：一季度净利润9550万元 同比增长16.01%","url":"https://stock-news.laohu8.com/highlight/detail?id=2529895429","media":"格隆汇","labels":["viewpoints"],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2529895429?lang=zh_cn&edition=full","pubTime":"2025-04-24 20:09","pubTimestamp":1745496569,"startTime":"0","endTime":"0","summary":"格隆汇4月24日丨蓝色光标(300058.SZ)公布第一季度报告，营业收入142.58亿元，同比下降9.66%，归属于上市公司股东的净利润9550万元，同比增长16.01%，归属于上市公司股东的扣除非经常性损益的净利润8690万元，同比增长8.77%。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.jrj.com.cn/2025/04/24200949844622.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"蓝色光标(300058.SZ)：一季度净利润9550万元 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16:19","pubTimestamp":1741594794,"startTime":"0","endTime":"0","summary":"证券之星消息，3月10日蓝色光标跌6.19%，收盘报10.31元，换手率18.14%，成交量444.4万手，成交额46.84亿元。重仓蓝色光标的前十大公募基金请见下表：该股最近90天内共有3家机构给出评级，买入评级3家；过去90天内机构目标均价为5.85。根据2024基金年报公募基金重仓股数据，重仓该股的公募基金共20家，其中持有数量最多的公募基金为广发基金的广发中证传媒ETF。广发中证传媒ETF目前规模为29.04亿元，最新净值0.8692，较上一交易日下跌0.86%，近一年上涨21.4%。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://stock.stockstar.com/RB2025031000020764.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stockstar","symbols":["BK0201","BK0188","300058","BK0032","BK0098","159805","BK0210","BK0163","BK0028","512980"],"gpt_icon":0},{"id":"2517284151","title":"Manus一夜爆火！A股相关概念股已涨疯，汉得信息、蓝色光标等“20cm”涨停","url":"https://stock-news.laohu8.com/highlight/detail?id=2517284151","media":"时代财经","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2517284151?lang=zh_cn&edition=full","pubTime":"2025-03-06 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18:32","pubTimestamp":1741257125,"startTime":"0","endTime":"0","summary":"单日净买入额榜前三为汉得信息、蓝色光标、首创证券","market":"sg","thumbnail":"https://img3.gelonghui.com/face2-db52d22d-d8ab-4ef7-85c0-add771f01e85.jpg?guru_height=851&guru_width=1280","type":0,"news_type":0,"thumbnails":["https://img3.gelonghui.com/face2-db52d22d-d8ab-4ef7-85c0-add771f01e85.jpg?guru_height=851&guru_width=1280"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.gelonghui.com/p/1860930","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"gelonghui_highlight","symbols":["BK0094","BK0231","BK0077","BK0086","BK0276","601136","SG9999006597.SGD","BK0070","BK0098","BK0130","BK0214","BK0129","BK0163","BK0049","300058","300378","002261","BK0201","002369","BK0188","300170","BK0123","BK0090","BK0210","BK0032","BK0028"],"gpt_icon":0},{"id":"2517186705","title":"中国资产重估进行时！A500ETF基金（512050）涨超1.6%，蓝色光标涨停","url":"https://stock-news.laohu8.com/highlight/detail?id=2517186705","media":"证券之星","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2517186705?lang=zh_cn&edition=full","pubTime":"2025-03-06 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