约克君的个人主页 - 老虎社区

约克君

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2021-08-14

在哪里转载的狗屎文章？

失宠资本市场，B站想借长视频翻身？

2021-07-23

$高途(GOTU)$最低只能跌到2块，不可能跌到1块

2021-07-23

$高途(GOTU)$没想到5块这么快就到了[捂脸]

2021-07-19

$中国有赞(08083)$能到0.8吗？

2021-07-16

$ContextLogic Inc.(WISH)$赶紧跌到5块，好加仓[冷漠]

2021-07-16

$高途(GOTU)$一点都不慌，[贱笑] 等跌到5块再加点仓

2021-07-15

$容联云(RAAS)$不要抄底，还要跌很多

2021-07-14

$医脉通(02192)$申请一手居然中了

2021-07-14

申请一股也能中，哈哈😄

去老虎APP查看更多动态

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10:48","market":"hk","language":"zh","title":"失宠资本市场，B站想借长视频翻身？","url":"https://stock-news.laohu8.com/highlight/detail?id=2159264998","media":"刘旷","summary":"近日有媒体披露数据表示B站DAU已超过6500万，成为仅次于$爱奇艺$和$腾讯$视频的第三大长视频平台。从二次元到直播到短视频再到长视频，被各色“战略概念”包裹的B站，今年却被资本狠狠地泼了一盆凉水。登陆资本市场后，B站野心越发庞大，不断试图把短、中、长视频以及直播全部放到自己的内容生态里面。","content":"<p>近日有媒体披露数据表示B站DAU已超过6500万，成为仅次于<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>和<a href=\"https://laohu8.com/S/00700\">腾讯</a>视频的第三大长视频平台。</p>\n<p><b>且不论6500万用户里有多少是长视频内容的DAU，让人疑惑的是，一个以UP主生产、搬运中短视频为核心商业模式的社区，怎么突然就被定义成长视频平台了？</b></p>\n<p>从二次元到直播到短视频再到长视频，被各色“战略概念”包裹的B站，今年却被资本狠狠地泼了一盆凉水。</p>\n<p><b>资本市场失宠</b></p>\n<p>今年3月，B站二次上市登陆港股，彼时B站美股刚创新高，价格接近160美元一股，市值一度超过530亿美元。高光之后，B站的股价没能再给投资者带来惊喜，目前B站美股股价在80美元左右，港股股价600港元出头，都距离最高点下去至少40%。</p>\n<p><img src=\"https://static.tigerbbs.com/c83281300c28dfa0c3aaa6bb4f4d5998\" tg-width=\"840\" tg-height=\"470\" width=\"100%\" height=\"auto\"></p>\n<p>犹记得2020年B站带给资本市场的兴奋感，基于疫情影响的互联网用户粘性短期爆发的大背景，有中短视频、二次元、年轻用户、社区化、直播等概念加持，B站的故事和想象空间一时间吸引到资本市场的大量目光，股价连续飙涨。</p>\n<p>但今非昔比，股价的持续下探和价值回归，证明多数投资者不再对B站感兴趣，B站身上那个独特的互联网内容故事，吸引力也大大下降。</p>\n<p>对于资本市场的颓势表现，其实B站并非不在乎，从游戏电竞到内容商业化，从差异化社区到测试轻视频，B站一直在加速扩张自己的商业化版图，试图通过边界的扩张以及有别的商业模式，来重新博得资本市场的青睐。</p>\n<p>但现在看来，这些动作和战略概念，没有给B站加分，至少在资本市场看来是如此，反而因为持续扩大的亏损数据，吓退了一批认为B站烧钱刹不住的投资者。</p>\n<p>现在的“第三大长视频平台”也是如此，看起来是一个很有价值的概念性头衔，但问题是长视频并非B站当前的核心内容模式，而且关于长视频的用户量、付费率、留存率这些关键数据，B站也没有披露，所以这个概念比较虚。</p>\n<p>其实用概念讲故事、刺激股价的上市公司有很多，但没见一个成功的，比如快手今年6月宣布全球月活破10亿，但之后股价没有反弹，而是继续下行，目前股价与最高点相比跌掉了8成左右。</p>\n<p>所以说，一旦资本市场再认可曾经的故事，那企业用再多概念来刺激投资者感官也无济于事，因为从资本市场不再看好的那刻起，公司就已经被打入下行通道了。</p>\n<p><b>矛盾的商业模式</b></p>\n<p>B站被各种商业概念包围，实际上也是边界扩张的一个必然结果。但细看这些五花八门的概念，B站真正钟情的还是内容，而内容这块，原本以中短视频为主的B站，这几年不断在向“优腾爱”的长视频以及“抖快”的超短视频靠拢。</p>\n<p>登陆资本市场后，B站野心越发庞大，不断试图把短、中、长视频以及直播全部放到自己的内容生态里面。到今天，B站的内容生态看似很丰富，实则也比较臃肿，重心慢慢变模糊。</p>\n<p>最为致命的一个问题在于，B站这种什么都想要的战略，实际上存在明显的内在模式矛盾，而这种矛盾，就是长视频模式和短视频模式的矛盾。</p>\n<p><b>抛开流量广告，长视频盈利模式主要靠付费会员，而短视频盈利则主要靠内容电商，而从用户角度看，长视频和短视频的观看时长、习惯都有很大差距，再从产出上来看，长视频需要专业产业链的支持，而中短视频门槛相对较低，任何人都可以生产。</b></p>\n<p>B站当前的商业模式还是以UP主生产内容带动用户流量，内容生产门槛低，盈利来源包括游戏、广告、增值服务等，所以模式上更符合中短视频的定义。</p>\n<p>至于长视频内容上，和几个头部平台相比，B站的长视频内容储备规模仍然有限，且付费会员规模也存在差距。尽管B站近年来加速发力，但长视频内容的质和量，都需要长时间的累积和打磨，背后需要有可靠的产业链支撑，B站想要弯道超车，打造成熟的长视频内容模式，短时间内不大可能实现。</p>\n<p>现在再看“第三大长视频平台”的定义，显然是站不住脚的。如果B站真要转型为长视频平台，意味着战略上会转向内容产业链建设，那么现在依附B站生存的大量UP主未来很有可能被淘汰，一旦没有了UP主持续的内容生产力，平台的内容生态还能健康发展吗？被UP主所吸引的用户们会大量流失吗？这些都是B站需要慎重思考的问题。</p>\n<p>即使退一步说，长视频模式的概念对B站未必是好事。原因在于长视频平台目前的生存状态也并不理想，普遍处于亏损状态，而且市值上也不受资本市场待见。比如爱奇艺目前市值只有80多亿美元，300亿美元的B站，就算搭上了长视频的车，资本市场也不会有什么反应，所以“第三大长视频平台”的概念终究还是无法打动机敏的资本市场，对B站股价难以起到提振作用。</p>\n<p><b>版权生态的弱点</b></p>\n<p>B站的内容生态和流量吸引力，长期建立在大规模UP主频繁的、规模化的创作内容基础之上，这意味着，B站内容生态目前还面临一个更加严峻的潜在风险，那就是不少UP主以个人名义创作的内容没有获得授权。</p>\n<p>今年国家有关部门和长视频行业对盗版侵权打击力度加大，并新修了《著作权法》，加码了对侵权盗版的处罚力度，与此同时创作者、明星和长视频平台方也多次联合呼吁尊重原创、打击盗版，维护版权所有者的合法权益。</p>\n<p>前段时间三大头部长视频平台炮轰短视频平台野蛮的侵权、抄袭行为，而最近央视也公开抨击了短视频对奥运转播内容的野蛮侵权，并表示已经对各类侵权活动展开调查取证，以及依法坚决查处东京奥运会盗版侵权行为。</p>\n<p>不仅国内在强化版权保护法规和加大严打力度，最近有新闻指出日本逮捕了3名侵权的短视频创作者，涉案处罚金额甚至可能超过1亿日元。</p>\n<p><b>在国内严打短视频内容侵权和盗版的大背景下，未来短视频内容创作者的侵权行为，很可能要付出更大的违法代价。对于B站这类依靠短视频创作者生产内容的平台，有可能要迎来持续的内容创作者洗牌，而内容创作者规模一旦下降，对B站的商业模式和成长性或许会带来不小的打击，资本市场的态度会降至更低的冰点。</b></p>\n<p>不论怎样，B站的现有商业模式决定了其面临着一定的版权生态风险，所以就算是转型长视频平台，如果不考虑从版权获取上找到解决方案，最终可能还是难以实现突围。</p>","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n失宠资本市场，B站想借长视频翻身？\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1054650051\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/3ec32a8ed3664db2bd5c9d2fcf3bc685);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">刘旷 </p>\n<p class=\"h-time\">2021-08-13 10:48</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>近日有媒体披露数据表示B站DAU已超过6500万，成为仅次于<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>和<a href=\"https://laohu8.com/S/00700\">腾讯</a>视频的第三大长视频平台。</p>\n<p><b>且不论6500万用户里有多少是长视频内容的DAU，让人疑惑的是，一个以UP主生产、搬运中短视频为核心商业模式的社区，怎么突然就被定义成长视频平台了？</b></p>\n<p>从二次元到直播到短视频再到长视频，被各色“战略概念”包裹的B站，今年却被资本狠狠地泼了一盆凉水。</p>\n<p><b>资本市场失宠</b></p>\n<p>今年3月，B站二次上市登陆港股，彼时B站美股刚创新高，价格接近160美元一股，市值一度超过530亿美元。高光之后，B站的股价没能再给投资者带来惊喜，目前B站美股股价在80美元左右，港股股价600港元出头，都距离最高点下去至少40%。</p>\n<p><img src=\"https://static.tigerbbs.com/c83281300c28dfa0c3aaa6bb4f4d5998\" tg-width=\"840\" tg-height=\"470\" width=\"100%\" height=\"auto\"></p>\n<p>犹记得2020年B站带给资本市场的兴奋感，基于疫情影响的互联网用户粘性短期爆发的大背景，有中短视频、二次元、年轻用户、社区化、直播等概念加持，B站的故事和想象空间一时间吸引到资本市场的大量目光，股价连续飙涨。</p>\n<p>但今非昔比，股价的持续下探和价值回归，证明多数投资者不再对B站感兴趣，B站身上那个独特的互联网内容故事，吸引力也大大下降。</p>\n<p>对于资本市场的颓势表现，其实B站并非不在乎，从游戏电竞到内容商业化，从差异化社区到测试轻视频，B站一直在加速扩张自己的商业化版图，试图通过边界的扩张以及有别的商业模式，来重新博得资本市场的青睐。</p>\n<p>但现在看来，这些动作和战略概念，没有给B站加分，至少在资本市场看来是如此，反而因为持续扩大的亏损数据，吓退了一批认为B站烧钱刹不住的投资者。</p>\n<p>现在的“第三大长视频平台”也是如此，看起来是一个很有价值的概念性头衔，但问题是长视频并非B站当前的核心内容模式，而且关于长视频的用户量、付费率、留存率这些关键数据，B站也没有披露，所以这个概念比较虚。</p>\n<p>其实用概念讲故事、刺激股价的上市公司有很多，但没见一个成功的，比如快手今年6月宣布全球月活破10亿，但之后股价没有反弹，而是继续下行，目前股价与最高点相比跌掉了8成左右。</p>\n<p>所以说，一旦资本市场再认可曾经的故事，那企业用再多概念来刺激投资者感官也无济于事，因为从资本市场不再看好的那刻起，公司就已经被打入下行通道了。</p>\n<p><b>矛盾的商业模式</b></p>\n<p>B站被各种商业概念包围，实际上也是边界扩张的一个必然结果。但细看这些五花八门的概念，B站真正钟情的还是内容，而内容这块，原本以中短视频为主的B站，这几年不断在向“优腾爱”的长视频以及“抖快”的超短视频靠拢。</p>\n<p>登陆资本市场后，B站野心越发庞大，不断试图把短、中、长视频以及直播全部放到自己的内容生态里面。到今天，B站的内容生态看似很丰富，实则也比较臃肿，重心慢慢变模糊。</p>\n<p>最为致命的一个问题在于，B站这种什么都想要的战略，实际上存在明显的内在模式矛盾，而这种矛盾，就是长视频模式和短视频模式的矛盾。</p>\n<p><b>抛开流量广告，长视频盈利模式主要靠付费会员，而短视频盈利则主要靠内容电商，而从用户角度看，长视频和短视频的观看时长、习惯都有很大差距，再从产出上来看，长视频需要专业产业链的支持，而中短视频门槛相对较低，任何人都可以生产。</b></p>\n<p>B站当前的商业模式还是以UP主生产内容带动用户流量，内容生产门槛低，盈利来源包括游戏、广告、增值服务等，所以模式上更符合中短视频的定义。</p>\n<p>至于长视频内容上，和几个头部平台相比，B站的长视频内容储备规模仍然有限，且付费会员规模也存在差距。尽管B站近年来加速发力，但长视频内容的质和量，都需要长时间的累积和打磨，背后需要有可靠的产业链支撑，B站想要弯道超车，打造成熟的长视频内容模式，短时间内不大可能实现。</p>\n<p>现在再看“第三大长视频平台”的定义，显然是站不住脚的。如果B站真要转型为长视频平台，意味着战略上会转向内容产业链建设，那么现在依附B站生存的大量UP主未来很有可能被淘汰，一旦没有了UP主持续的内容生产力，平台的内容生态还能健康发展吗？被UP主所吸引的用户们会大量流失吗？这些都是B站需要慎重思考的问题。</p>\n<p>即使退一步说，长视频模式的概念对B站未必是好事。原因在于长视频平台目前的生存状态也并不理想，普遍处于亏损状态，而且市值上也不受资本市场待见。比如爱奇艺目前市值只有80多亿美元，300亿美元的B站，就算搭上了长视频的车，资本市场也不会有什么反应，所以“第三大长视频平台”的概念终究还是无法打动机敏的资本市场，对B站股价难以起到提振作用。</p>\n<p><b>版权生态的弱点</b></p>\n<p>B站的内容生态和流量吸引力，长期建立在大规模UP主频繁的、规模化的创作内容基础之上，这意味着，B站内容生态目前还面临一个更加严峻的潜在风险，那就是不少UP主以个人名义创作的内容没有获得授权。</p>\n<p>今年国家有关部门和长视频行业对盗版侵权打击力度加大，并新修了《著作权法》，加码了对侵权盗版的处罚力度，与此同时创作者、明星和长视频平台方也多次联合呼吁尊重原创、打击盗版，维护版权所有者的合法权益。</p>\n<p>前段时间三大头部长视频平台炮轰短视频平台野蛮的侵权、抄袭行为，而最近央视也公开抨击了短视频对奥运转播内容的野蛮侵权，并表示已经对各类侵权活动展开调查取证，以及依法坚决查处东京奥运会盗版侵权行为。</p>\n<p>不仅国内在强化版权保护法规和加大严打力度，最近有新闻指出日本逮捕了3名侵权的短视频创作者，涉案处罚金额甚至可能超过1亿日元。</p>\n<p><b>在国内严打短视频内容侵权和盗版的大背景下，未来短视频内容创作者的侵权行为，很可能要付出更大的违法代价。对于B站这类依靠短视频创作者生产内容的平台，有可能要迎来持续的内容创作者洗牌，而内容创作者规模一旦下降，对B站的商业模式和成长性或许会带来不小的打击，资本市场的态度会降至更低的冰点。</b></p>\n<p>不论怎样，B站的现有商业模式决定了其面临着一定的版权生态风险，所以就算是转型长视频平台，如果不考虑从版权获取上找到解决方案，最终可能还是难以实现突围。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c0aff082eba6463980dd3922dbce95e6","relate_stocks":{"BILI":"哔哩哔哩","09626":"哔哩哔哩-W"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2159264998","content_text":"近日有媒体披露数据表示B站DAU已超过6500万，成为仅次于爱奇艺和腾讯视频的第三大长视频平台。\n且不论6500万用户里有多少是长视频内容的DAU，让人疑惑的是，一个以UP主生产、搬运中短视频为核心商业模式的社区，怎么突然就被定义成长视频平台了？\n从二次元到直播到短视频再到长视频，被各色“战略概念”包裹的B站，今年却被资本狠狠地泼了一盆凉水。\n资本市场失宠\n今年3月，B站二次上市登陆港股，彼时B站美股刚创新高，价格接近160美元一股，市值一度超过530亿美元。高光之后，B站的股价没能再给投资者带来惊喜，目前B站美股股价在80美元左右，港股股价600港元出头，都距离最高点下去至少40%。\n\n犹记得2020年B站带给资本市场的兴奋感，基于疫情影响的互联网用户粘性短期爆发的大背景，有中短视频、二次元、年轻用户、社区化、直播等概念加持，B站的故事和想象空间一时间吸引到资本市场的大量目光，股价连续飙涨。\n但今非昔比，股价的持续下探和价值回归，证明多数投资者不再对B站感兴趣，B站身上那个独特的互联网内容故事，吸引力也大大下降。\n对于资本市场的颓势表现，其实B站并非不在乎，从游戏电竞到内容商业化，从差异化社区到测试轻视频，B站一直在加速扩张自己的商业化版图，试图通过边界的扩张以及有别的商业模式，来重新博得资本市场的青睐。\n但现在看来，这些动作和战略概念，没有给B站加分，至少在资本市场看来是如此，反而因为持续扩大的亏损数据，吓退了一批认为B站烧钱刹不住的投资者。\n现在的“第三大长视频平台”也是如此，看起来是一个很有价值的概念性头衔，但问题是长视频并非B站当前的核心内容模式，而且关于长视频的用户量、付费率、留存率这些关键数据，B站也没有披露，所以这个概念比较虚。\n其实用概念讲故事、刺激股价的上市公司有很多，但没见一个成功的，比如快手今年6月宣布全球月活破10亿，但之后股价没有反弹，而是继续下行，目前股价与最高点相比跌掉了8成左右。\n所以说，一旦资本市场再认可曾经的故事，那企业用再多概念来刺激投资者感官也无济于事，因为从资本市场不再看好的那刻起，公司就已经被打入下行通道了。\n矛盾的商业模式\nB站被各种商业概念包围，实际上也是边界扩张的一个必然结果。但细看这些五花八门的概念，B站真正钟情的还是内容，而内容这块，原本以中短视频为主的B站，这几年不断在向“优腾爱”的长视频以及“抖快”的超短视频靠拢。\n登陆资本市场后，B站野心越发庞大，不断试图把短、中、长视频以及直播全部放到自己的内容生态里面。到今天，B站的内容生态看似很丰富，实则也比较臃肿，重心慢慢变模糊。\n最为致命的一个问题在于，B站这种什么都想要的战略，实际上存在明显的内在模式矛盾，而这种矛盾，就是长视频模式和短视频模式的矛盾。\n抛开流量广告，长视频盈利模式主要靠付费会员，而短视频盈利则主要靠内容电商，而从用户角度看，长视频和短视频的观看时长、习惯都有很大差距，再从产出上来看，长视频需要专业产业链的支持，而中短视频门槛相对较低，任何人都可以生产。\nB站当前的商业模式还是以UP主生产内容带动用户流量，内容生产门槛低，盈利来源包括游戏、广告、增值服务等，所以模式上更符合中短视频的定义。\n至于长视频内容上，和几个头部平台相比，B站的长视频内容储备规模仍然有限，且付费会员规模也存在差距。尽管B站近年来加速发力，但长视频内容的质和量，都需要长时间的累积和打磨，背后需要有可靠的产业链支撑，B站想要弯道超车，打造成熟的长视频内容模式，短时间内不大可能实现。\n现在再看“第三大长视频平台”的定义，显然是站不住脚的。如果B站真要转型为长视频平台，意味着战略上会转向内容产业链建设，那么现在依附B站生存的大量UP主未来很有可能被淘汰，一旦没有了UP主持续的内容生产力，平台的内容生态还能健康发展吗？被UP主所吸引的用户们会大量流失吗？这些都是B站需要慎重思考的问题。\n即使退一步说，长视频模式的概念对B站未必是好事。原因在于长视频平台目前的生存状态也并不理想，普遍处于亏损状态，而且市值上也不受资本市场待见。比如爱奇艺目前市值只有80多亿美元，300亿美元的B站，就算搭上了长视频的车，资本市场也不会有什么反应，所以“第三大长视频平台”的概念终究还是无法打动机敏的资本市场，对B站股价难以起到提振作用。\n版权生态的弱点\nB站的内容生态和流量吸引力，长期建立在大规模UP主频繁的、规模化的创作内容基础之上，这意味着，B站内容生态目前还面临一个更加严峻的潜在风险，那就是不少UP主以个人名义创作的内容没有获得授权。\n今年国家有关部门和长视频行业对盗版侵权打击力度加大，并新修了《著作权法》，加码了对侵权盗版的处罚力度，与此同时创作者、明星和长视频平台方也多次联合呼吁尊重原创、打击盗版，维护版权所有者的合法权益。\n前段时间三大头部长视频平台炮轰短视频平台野蛮的侵权、抄袭行为，而最近央视也公开抨击了短视频对奥运转播内容的野蛮侵权，并表示已经对各类侵权活动展开调查取证，以及依法坚决查处东京奥运会盗版侵权行为。\n不仅国内在强化版权保护法规和加大严打力度，最近有新闻指出日本逮捕了3名侵权的短视频创作者，涉案处罚金额甚至可能超过1亿日元。\n在国内严打短视频内容侵权和盗版的大背景下，未来短视频内容创作者的侵权行为，很可能要付出更大的违法代价。对于B站这类依靠短视频创作者生产内容的平台，有可能要迎来持续的内容创作者洗牌，而内容创作者规模一旦下降，对B站的商业模式和成长性或许会带来不小的打击，资本市场的态度会降至更低的冰点。\n不论怎样，B站的现有商业模式决定了其面临着一定的版权生态风险，所以就算是转型长视频平台，如果不考虑从版权获取上找到解决方案，最终可能还是难以实现突围。","news_type":1},"isVote":1,"tweetType":1,"viewCount":2141,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":175539088,"gmtCreate":1627040232944,"gmtModify":1627040232944,"author":{"id":"3545956726555496","authorId":"3545956726555496","name":"约克君","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":7,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3545956726555496","authorIdStr":"3545956726555496"},"themes":[],"htmlText":"<a 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