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StanToh
2021-08-23

Facebook's been one of the strongest FAANGs this year. Here's why it's just been downgraded.

The FAANG grouping of stocks haven't really had much in common this year, with performance ranging f

Facebook's been one of the strongest FAANGs this year. Here's why it's just been downgraded.

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Here's why it's just been downgraded.","url":"https://stock-news.laohu8.com/highlight/detail?id=2161778513","media":"MarketWatch","summary":"The FAANG grouping of stocks haven't really had much in common this year, with performance ranging f","content":"<p>The FAANG grouping of stocks haven't really had much in common this year, with performance ranging from a 58% surge in Google parent Alphabet, to a 2% drop in online retailing giant Amazon.</p>\n<p>Arete Research, an independent research service focusing on the tech sector, said it's time for a breather in the second-best performer of that group, Facebook (FB), which has surged 32% this year. They downgraded Facebook to neutral from buy and left its price target at $381, or 6% above Friday's closing price.</p>\n<p>The issue is that, while Facebook saw a large 47% jump in impression pricing in the second quarter, the number of ad units grew just 6% -- the slowest growth since the fourth quarter of 2017. Google hasn't had this problem, since it could replace pandemic-related search queries with travel searches. Since revenue growth is driven off impression growth, the Arrete analysts expect Facebook shares to trend sideways the rest of the year.</p>\n<p>That problem of impressions won't last forever, the analysts add. They cite Facebook's growing presence on e-commerce, which should help boost time spent in 2022. 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Here's why it's just been downgraded.\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-23 19:36 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.marketwatch.com/story/facebooks-been-one-of-the-strongest-faangs-this-year-heres-why-its-just-been-downgraded-11629716827?mod=hp_LATEST&adobe_mc=MCMID%3D03250748340802259633376614514522268876%7CMCORGID%3DCB68E4BA55144CAA0A4C98A5%2540AdobeOrg%7CTS%3D1629718529><strong>MarketWatch</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The FAANG grouping of stocks haven't really had much in common this year, with performance ranging from a 58% surge in Google parent Alphabet, to a 2% drop in online retailing giant Amazon.\nArete ...</p>\n\n<a href=\"https://www.marketwatch.com/story/facebooks-been-one-of-the-strongest-faangs-this-year-heres-why-its-just-been-downgraded-11629716827?mod=hp_LATEST&adobe_mc=MCMID%3D03250748340802259633376614514522268876%7CMCORGID%3DCB68E4BA55144CAA0A4C98A5%2540AdobeOrg%7CTS%3D1629718529\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.marketwatch.com/story/facebooks-been-one-of-the-strongest-faangs-this-year-heres-why-its-just-been-downgraded-11629716827?mod=hp_LATEST&adobe_mc=MCMID%3D03250748340802259633376614514522268876%7CMCORGID%3DCB68E4BA55144CAA0A4C98A5%2540AdobeOrg%7CTS%3D1629718529","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2161778513","content_text":"The FAANG grouping of stocks haven't really had much in common this year, with performance ranging from a 58% surge in Google parent Alphabet, to a 2% drop in online retailing giant Amazon.\nArete Research, an independent research service focusing on the tech sector, said it's time for a breather in the second-best performer of that group, Facebook (FB), which has surged 32% this year. They downgraded Facebook to neutral from buy and left its price target at $381, or 6% above Friday's closing price.\nThe issue is that, while Facebook saw a large 47% jump in impression pricing in the second quarter, the number of ad units grew just 6% -- the slowest growth since the fourth quarter of 2017. Google hasn't had this problem, since it could replace pandemic-related search queries with travel searches. Since revenue growth is driven off impression growth, the Arrete analysts expect Facebook shares to trend sideways the rest of the year.\nThat problem of impressions won't last forever, the analysts add. They cite Facebook's growing presence on e-commerce, which should help boost time spent in 2022. Facebook Chairman and CEO Mark Zuckerberg, on the company's second-quarter earnings call, explained the company's desire to create more native commerce experiences across its apps.\n\"What we found is that when these ads link off site, you often land on a web page that's not personalized or not optimized or where you have to reenter your payment information, and that's not a good experience for people, and it doesn't lead to the best results for businesses either,\" said Zuckerberg.\nThe Arrete analysts say, on an enterprise value-to-EBITDA basis, Facebook is attractively valued, at just 12 times 2022 earnings, versus 26 times 2022 earnings for Twitter and 16 times for Alphabet.","news_type":1},"isVote":1,"tweetType":1,"viewCount":105,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

Facebook's been one of the strongest FAANGs this year. Here's why it's just been downgraded.

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