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凯瑟瑞

凯瑟瑞

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IP属地：河南

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0勋章

2023-03-21

$京东(JD)$ 跌📉到啥时候是个头啊

2022-10-13

$哔哩哔哩(BILI)$冲呀 11海沟价了

2022-04-22

不管可不可以都要试试，真服务好了绝对有机会，.....

微软入局差异化跨境电商路线是否能赢得细分市场？

2022-04-22

流量支持方面介绍的几个都是狒狒狒狒。名称可以BMW会不会被告侵权？

微软入局差异化跨境电商路线是否能赢得细分市场？

2022-03-10

$阿里巴巴(BABA)$明天能不能跌回前期低点57块啊？

2022-03-10

$京东(JD)$咋滴了哥们？给人煮了？

2022-03-03

$哔哩哔哩(BILI)$今天这走势才叫盲盒啊

2022-01-25

$哔哩哔哩(BILI)$35了抄上10000股练练手

2022-01-25

35是底儿吗？抄上10000股练练手

2022-01-25

$微软(MSFT)$还要点儿脸不？

2021-12-01

$哔哩哔哩(BILI)$app闪退，开发小哥都去救股价了？

2021-09-13

$UiPath(PATH)$流通股增加5倍了呀

2021-09-07

$UiPath(PATH)$盘前交易也太不活跃了，是计划退市吗？

2021-08-24

$京东(JD)$昨晚刚卖掉100份call😭😭😭

2021-08-06

$UiPath(PATH)$朝着85的目标一周挺进！

2021-08-04

$京东(JD)$趁低价赶紧回购吧，东哥

2021-07-27

$京东(JD)$攒了100份12月85元的call了，2.5平均成本，50%亏损纪念。

2021-07-26

$京东(JD)$七部门联合发文保障外卖小哥合法权益 2021-07-26不得将“最严算法”作为考核要求、完善平台订单分派机制、确保食品配送过程不受污染、鼓励探索提供多样化商业保险保障方案，市场监管总局等七部门26日亮出系列举措，保障外卖小哥合法权益。

2021-07-26

$京东(JD)$法克不让活了？

2021-07-20

$UiPath(PATH)$71成本昨天58割了。辛苦半年快回的本又吃回去了

去老虎APP查看更多动态

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b><strong>财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。该平台即将于4月和5月推出。在唐山从事外贸行业的周小白告诉财经网科技，微软的跨境电商平台一旦开放，百分百会有商家第一时间入驻。“现在这个行业内卷严重，只要出现一个新渠道，必须要进去，不管成不成，这是行业规律。”微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。在产品品类...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4548":"巴美列捷福持仓","BK4516":"特朗普概念","BK4528":"SaaS概念","BK4554":"元宇宙及AR概念","BK4532":"文艺复兴科技持仓","BK4567":"ESG概念","BK4534":"瑞士信贷持仓","BK4576":"AR","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","BK4525":"远程办公概念","BK4535":"淡马锡持仓","BK4577":"网络游戏","BK4538":"云计算","BK4527":"明星科技股","BK4579":"人工智能","BK4550":"红杉资本持仓","MSFT":"微软","BK4503":"景林资产持仓","BK4097":"系统软件","BK4581":"高盛持仓","BK4504":"桥水持仓"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2229240130","content_text":"据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。该平台即将于4月和5月推出。在唐山从事外贸行业的周小白告诉财经网科技，微软的跨境电商平台一旦开放，百分百会有商家第一时间入驻。“现在这个行业内卷严重，只要出现一个新渠道，必须要进去，不管成不成，这是行业规律。”微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。在产品品类方面，目前主要集中在家居用品、3C、服装鞋帽、电子配件、园艺工具等领域，其他常规消费品也将在后期运营过程中陆续开放。为了给卖家提供更好的起步条件，Buy with Microsoft目前免佣金，同时会安排销售经理提供开店、选品等服务，并为卖家提供一系列培训。尤其在流量支持方面，微软会结合Bing购物频道、Edge浏览器、MSN新闻频道和Window等现有生态。微软官方表示，这个产品主要是赋能中国优质的品牌、产品和供应商，帮助他们销售到全球市场。业内人士表示，跨境电商平台之间出现竞争，是中国跨境电商卖家特别欢迎的，中国卖家或许不用再受一家垄断性平台的限制。“等开放就准备入驻，”周小白对于Buy with Microsoft这个新平台展现出了极高的兴趣。“我把亚马逊的店铺关闭了。”周小白2021年入驻亚马逊，主要经营家居产品，主做日本站。“整体来说市场体量不错的，但是受乐天竞争较大。另外，在亚马逊平台，国内卖家之间恶意竞争现象很明显。”周小白表示，等Buy with Microsoft开放的时候，自己准备去试试。“进入一个新平台可能是机会，如果你不进去，这个渠道你肯定碰不着，即便你进去了也不一定成功，但是你试过了。”微软为何会推出跨境电商平台？网经社电子商务研究中心B2B与跨境电商部主任、高级分析师张周平表示认为，微软主要是看重其广阔的市场前景及电商平台较强的变现能力。跨境电商在包括美国在内的全球市场都仍具有较大的市场发展前景，市场远未被满足。对跨境电商格局有什么影响？业界有观点认为，微软的入局，会挤兑其他平台生存的空间，进而形成新的竞争格局，将为卖家带来更多的利好以及前期的服务红利。此前，中国卖家在to C的卖口端，主要还是依靠亚马逊、速卖通、阿里国际站等平台，卖家们也期望能有新的平台来打开国外的市场。艾媒咨询CEO兼首席分析师张毅曾指出，他相信微软这一跨境电商平台还是非常受中国卖家欢迎的。“微软在全球也有一个非常普及的流量基础，虽然主要是集中在PC端。中国卖家需要廉价流量，从而获得更高的利润。”在张周平看来，微软的优势首先在于品牌影响力，虽在跨境电商领域微软属新手，但其多年来打造了极具影响力的品牌号召力；二是流量，微软拥有较大的流量入口，通过电商平台能够较好地实现变现。不过，并非所有卖家都像周小白一样跃跃欲试。来自上海从事儿童服贸行业的君岳表示，去年2021年亚马逊“封店”的事件对行业造成了很大影响，尽管不把鸡蛋放在同一个篮子里成为大家的普遍观点，但不少人还是会选择先观望。“每个平台都有自己的入驻要求、运营要求。”君岳称，是否入驻平台这件事，首先要看平台对于卖家的要求，其次要看卖家自己是否了解平台规则，能否有信心做好。从目前具体的入驻要求来看，微软要求企业线上或线下的上一年销售额大于100万美金，且要求相同产品不高于其他平台的标准价格，还对退货率做出了严格的要求。“微软其实对商家的要求也比较高，微软也需要丰富的SKU和高质量的商品，来为它迅速打开市场的大门，这意味着一些体量不大的企业在目前阶段还没有机会。”君岳认为，即便未来Buy with Microsoft打开了限制，给予更多中小型企业入驻的机会，但部分企业也会根据平台规则以及运营方式等做出综合考量，才会决定是否参与，“要看平台是否有成熟的打法，流量是如何分配，以及自己在运营上是否能够分散和投入精力等。”宁波新东方工贸有限公司CEO朱秋城称，微软跨境此次是差异化市场定位，以高端和品牌来赢得细分市场。“新平台推市场一定会有平台红利，对于中国卖家来说，多一个平台参与意味着机会多一份。”微软能否走好跨境电商这一步？目前，在跨境电商行业中，除了阿里、京东、亚马逊等传统电商企业之外，还有eBay、全球速卖通、Wish、环球资源、敦煌网、shopee、Lazada企业。除此之外，还有多个科技企业和流量巨头纷纷进军这一领域。2021年5月，快手电商上线跨境电商业务“快手进口店”，境外商家可开通进口店，向用户提供海外商品。2021年9月，TikTok推出TikTok Shopping，加强平台电商功能，此后陆续在数个国家开通站点。2021年11月份，字节跳动又在海外市场推出了独立电商商城App Fanno。不久前，美团电商也增加了“全球购”频道，布局跨境电商。此外，Facebook和谷歌等科技企业也始终没有放弃在全球电商领域的探索和投入。张周平认为，微软的跨境电商业务注定是机遇和挑战并存。微软布局跨境电商虽有流量及品牌的优势，但毕竟作为新手，没有真正的干过电商。特别是在美国市场，亚马逊目前占据了较大的市场份额，亚马逊有先发和规模、用户、品牌等优势，沃尔玛则有线下等相关优势，微软虽想走差异化跨境电商路线，但面对强劲的竞争对手未来发展依然路途坎坷。朱秋城表示，目前跨境电商平台竞争处于“红海”，微软新平台最终能不能胜出还需要观望。未来能不能走好这一步，关键还是要看它的决心、毅力以及投入。参考亚马逊平台“封店潮”，卖家还是应该把微软新平台作为选择之一，而不是唯一。","news_type":1},"isVote":1,"tweetType":1,"viewCount":967,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":611751328,"gmtCreate":1650638908765,"gmtModify":1650638908765,"author":{"id":"51183328601940","authorId":"51183328601940","name":"凯瑟瑞","avatar":"https://static.tigerbbs.com/71c38661586219a37d22cb99e4426285","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"流量支持方面 介绍的几个都是狒狒狒狒。 名称可以BMW会不会被告侵权？","listText":"流量支持方面 介绍的几个都是狒狒狒狒。 名称可以BMW会不会被告侵权？","text":"流量支持方面 介绍的几个都是狒狒狒狒。 名称可以BMW会不会被告侵权？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/611751328","repostId":"2229240130","repostType":2,"repost":{"id":"2229240130","pubTimestamp":1650610260,"share":"https://www.laohu8.com/m/news/2229240130?lang=&edition=full","pubTime":"2022-04-22 14:51","market":"us","language":"zh","title":"微软入局 差异化跨境电商路线是否能赢得细分市场？","url":"https://stock-news.laohu8.com/highlight/detail?id=2229240130","media":"财经网","summary":"据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。微软官方表示，这个产品主要是赋能中国优质的品牌、产品和供应商，帮助他们销售到全球市场。宁波新东方工贸有限公司CEO朱秋城称，微软跨境此次是差异化市场定位，以高端和品牌来赢得细分市场。张周平认为，微软的跨境电商业务注定是机遇和挑战并存。","content":"<div>\n<p>据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。该平台即将于4月和5月推出。在唐山从事外贸行业的周小白告诉财经网科技，微软的跨境电商平台一旦开放，百分百会有商家第一时间入驻。“现在这个行业内卷严重，只要出现一个新渠道，必须要进去，不管成不成，这是行业规律。”微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。在产品品类...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b\">Web Link</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>微软入局 差异化跨境电商路线是否能赢得细分市场？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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}\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n微软入局 差异化跨境电商路线是否能赢得细分市场？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-04-22 14:51 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b><strong>财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。该平台即将于4月和5月推出。在唐山从事外贸行业的周小白告诉财经网科技，微软的跨境电商平台一旦开放，百分百会有商家第一时间入驻。“现在这个行业内卷严重，只要出现一个新渠道，必须要进去，不管成不成，这是行业规律。”微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。在产品品类...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4548":"巴美列捷福持仓","BK4516":"特朗普概念","BK4528":"SaaS概念","BK4554":"元宇宙及AR概念","BK4532":"文艺复兴科技持仓","BK4567":"ESG概念","BK4534":"瑞士信贷持仓","BK4576":"AR","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","BK4525":"远程办公概念","BK4535":"淡马锡持仓","BK4577":"网络游戏","BK4538":"云计算","BK4527":"明星科技股","BK4579":"人工智能","BK4550":"红杉资本持仓","MSFT":"微软","BK4503":"景林资产持仓","BK4097":"系统软件","BK4581":"高盛持仓","BK4504":"桥水持仓"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202204221453137801b4c4&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2229240130","content_text":"据媒体消息，近期，微软正在内测其首个跨境电商平台——Buy with Microsoft。该平台即将于4月和5月推出。在唐山从事外贸行业的周小白告诉财经网科技，微软的跨境电商平台一旦开放，百分百会有商家第一时间入驻。“现在这个行业内卷严重，只要出现一个新渠道，必须要进去，不管成不成，这是行业规律。”微软推跨境电商平台据报道，Buy with Microsoft旨在服务于优质跨境卖家群体。在产品品类方面，目前主要集中在家居用品、3C、服装鞋帽、电子配件、园艺工具等领域，其他常规消费品也将在后期运营过程中陆续开放。为了给卖家提供更好的起步条件，Buy with Microsoft目前免佣金，同时会安排销售经理提供开店、选品等服务，并为卖家提供一系列培训。尤其在流量支持方面，微软会结合Bing购物频道、Edge浏览器、MSN新闻频道和Window等现有生态。微软官方表示，这个产品主要是赋能中国优质的品牌、产品和供应商，帮助他们销售到全球市场。业内人士表示，跨境电商平台之间出现竞争，是中国跨境电商卖家特别欢迎的，中国卖家或许不用再受一家垄断性平台的限制。“等开放就准备入驻，”周小白对于Buy with Microsoft这个新平台展现出了极高的兴趣。“我把亚马逊的店铺关闭了。”周小白2021年入驻亚马逊，主要经营家居产品，主做日本站。“整体来说市场体量不错的，但是受乐天竞争较大。另外，在亚马逊平台，国内卖家之间恶意竞争现象很明显。”周小白表示，等Buy with Microsoft开放的时候，自己准备去试试。“进入一个新平台可能是机会，如果你不进去，这个渠道你肯定碰不着，即便你进去了也不一定成功，但是你试过了。”微软为何会推出跨境电商平台？网经社电子商务研究中心B2B与跨境电商部主任、高级分析师张周平表示认为，微软主要是看重其广阔的市场前景及电商平台较强的变现能力。跨境电商在包括美国在内的全球市场都仍具有较大的市场发展前景，市场远未被满足。对跨境电商格局有什么影响？业界有观点认为，微软的入局，会挤兑其他平台生存的空间，进而形成新的竞争格局，将为卖家带来更多的利好以及前期的服务红利。此前，中国卖家在to C的卖口端，主要还是依靠亚马逊、速卖通、阿里国际站等平台，卖家们也期望能有新的平台来打开国外的市场。艾媒咨询CEO兼首席分析师张毅曾指出，他相信微软这一跨境电商平台还是非常受中国卖家欢迎的。“微软在全球也有一个非常普及的流量基础，虽然主要是集中在PC端。中国卖家需要廉价流量，从而获得更高的利润。”在张周平看来，微软的优势首先在于品牌影响力，虽在跨境电商领域微软属新手，但其多年来打造了极具影响力的品牌号召力；二是流量，微软拥有较大的流量入口，通过电商平台能够较好地实现变现。不过，并非所有卖家都像周小白一样跃跃欲试。来自上海从事儿童服贸行业的君岳表示，去年2021年亚马逊“封店”的事件对行业造成了很大影响，尽管不把鸡蛋放在同一个篮子里成为大家的普遍观点，但不少人还是会选择先观望。“每个平台都有自己的入驻要求、运营要求。”君岳称，是否入驻平台这件事，首先要看平台对于卖家的要求，其次要看卖家自己是否了解平台规则，能否有信心做好。从目前具体的入驻要求来看，微软要求企业线上或线下的上一年销售额大于100万美金，且要求相同产品不高于其他平台的标准价格，还对退货率做出了严格的要求。“微软其实对商家的要求也比较高，微软也需要丰富的SKU和高质量的商品，来为它迅速打开市场的大门，这意味着一些体量不大的企业在目前阶段还没有机会。”君岳认为，即便未来Buy with Microsoft打开了限制，给予更多中小型企业入驻的机会，但部分企业也会根据平台规则以及运营方式等做出综合考量，才会决定是否参与，“要看平台是否有成熟的打法，流量是如何分配，以及自己在运营上是否能够分散和投入精力等。”宁波新东方工贸有限公司CEO朱秋城称，微软跨境此次是差异化市场定位，以高端和品牌来赢得细分市场。“新平台推市场一定会有平台红利，对于中国卖家来说，多一个平台参与意味着机会多一份。”微软能否走好跨境电商这一步？目前，在跨境电商行业中，除了阿里、京东、亚马逊等传统电商企业之外，还有eBay、全球速卖通、Wish、环球资源、敦煌网、shopee、Lazada企业。除此之外，还有多个科技企业和流量巨头纷纷进军这一领域。2021年5月，快手电商上线跨境电商业务“快手进口店”，境外商家可开通进口店，向用户提供海外商品。2021年9月，TikTok推出TikTok 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