Jocelynbee的个人主页 - 老虎社区

Jocelynbee

Jocelynbee

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IP属地：未知

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1粉丝

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0勋章

2021-11-05

这篇文章不错，转发给大家看看

@小虎活动:[Halloween Game] Trade or Treat!

2021-11-03

这篇文章不错，转发给大家看看

@小虎活动:[Halloween Game] Trade or Treat!

2021-11-02

👏

@小虎活动:[Halloween Game] Trade or Treat!

2021-11-01

good

@小虎活动:[Halloween Game] Trade or Treat!

2021-07-04

[微笑]

抱歉，原内容已删除

2021-06-17

[微笑]

抱歉，原内容已删除

2021-06-16

好

抱歉，原内容已删除

2021-06-16

可以回复我吗谢谢🙏

2021-06-16

帮忙回复

抱歉，原内容已删除

2021-06-16

[微笑]

2021-06-14

赞👍

抱歉，原内容已删除

2021-06-14

要T[开心]

2021-06-13

[财迷] [财迷] [财迷]

2021-06-12

好

抱歉，原内容已删除

2021-06-12

[微笑]

抱歉，原内容已删除

2021-06-11

请帮我回复谢谢

2021-06-11

[财迷]

2021-06-10

请点赞回复谢谢🙏

2021-06-07

[微笑]

【异动】唯品会跌超9%，或受“售假风波”影响

2021-06-07

帮忙留言谢谢

去老虎APP查看更多动态

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Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? Each player has 30 seconds to catch falling candies while av","images":[],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/850756569","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":468,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":849034411,"gmtCreate":1635699871926,"gmtModify":1635699872015,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"good","listText":"good","text":"good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/849034411","repostId":"850756569","repostType":1,"repost":{"id":850756569,"gmtCreate":1634631211448,"gmtModify":1635853120757,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/4f487d6799e86204e80dfde72e6040c0","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"[Halloween Game] Trade or Treat!","htmlText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","listText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? Each player has 30 seconds to catch falling candies while 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23:13","market":"us","language":"zh","title":"【异动】唯品会跌超9%，或受“售假风波”影响","url":"https://stock-news.laohu8.com/highlight/detail?id=2140476951","media":"极客网","summary":"6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说","content":"<p>6月7日，唯品会盘中跌超9%，近日，<a href=\"https://laohu8.com/S/VIPS\">唯品会</a>关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。<img src=\"https://static.tigerbbs.com/a0368100db95351a3006c40dbe4a720f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/5b91d785c5d7b038b93395de9ed67a4c\" tg-width=\"630\" tg-height=\"252\" referrerpolicy=\"no-referrer\"></p><p>黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签的唯品会来说，频繁的负面新闻已经消磨了用户的信任度。</p><p>资本市场率先做出了选择，特别是“Gucci腰带”的罗生门，直接导致唯品会市值缩水超80亿人民币。当商品面临真假质疑时，价格也无法成为必胜优势，加之多元化业务屡屡受挫，增长面临天花板，唯品会的故事还要如何继续？</p><p><b>收入增速放缓，营销侵蚀利润率</b></p><p>根据唯品会发布的2021年第一季度财报显示，在该季度其营收同比增长51%达到284亿元，毛利润同比增长54.7%为56亿元，归属于股东的净利润增长125.7%为15亿元。这些足够亮眼的数据也意味着唯品会已经连续34个季度实现盈利。</p><p>财报可圈可点，但资本市场却给出了截然相反的答案。业绩报发出后股价大幅下行，这点与唯品会对二季度的业绩展望不无关系。据预测2021年第二季度唯品会的总营收区间在289亿元到301亿元，不及市场预期的305.7亿元。</p><p>同时唯品会的营收增速在放缓。看似年年上涨的收入实际上已经进入了疲软期。从2016年到2020年，其营收增速分别为40.8%、28.84%、15.93%、10.02%和9.5%，增幅降到个位数，市场预期跟不上，赚钱的故事要怎么继续讲下去？</p><p>在月活方面，唯品会一季度活跃用户达4580万，同比增长54%。从公司自身来看或许还不错，但这样的增长几乎依赖于营销费用的疯狂投入。</p><p>今年一季度唯品会的营销费用为13亿元，同比增长200%，占该季度净收入总额的4.6%。在各大综艺平台上，其实随处可见唯品会的广告植入。针对飙涨的营销费用，唯品会CEO沈亚表示，“哪怕市场费用大点，也要跑得快点。”</p><p>营销费用加大对于财务数据的影响也是明显的，首当其冲的就是毛利率。该季度唯品会的毛利率为19.7%，不及市场预期的20.5%，与上年19.2%的数据相比增长也并不明显。从全年数据看，唯品会2020年营销费用为42亿元，同比增长28.9%。</p><p>季度划分上，2020年对应的月活用户增速分别为-0.37%、7%、36%、37%，2020Q1季度因为疫情的影响，唯品会的营销费用同比下降47.25%，仅为4.12亿元。从第三季度开始，唯品会加大市场投入，包括手机预装、电视剧植入、直播短视频等多渠道投放，与此同时其对应的月活也在上升。</p><p>也就是说现有的用户月活是靠营销费用堆砌的，但这也并非长久之计。除了传统的电商平台外，<a href=\"https://laohu8.com/S/DYIN\">抖音</a>、快手等平台也在积极搭配电商体系以实现闭环生长，除了增量挖掘唯品会也应该关注存量市场的运营。</p><p><b>始于特卖，困于特卖</b></p><p>唯品会的壮大得益“特卖”模式，着眼于服装行业的库存痛点。与传统清库存的模式不同，唯品会直接连接客户和用户，把市场放在了三四线城市。“正品+特卖”刺激了用户的购买欲望，也让唯品会成长为一个以服饰为核心的垂直类电商平台。</p><p>但从基因里带出来的缺陷也是很明显的。比起综合类电商平台，垂直电商品类少，吸引力不够，流量获取的成本就高。其次特卖模式的可复制性强，电商平台相继开设特卖专场，都会对唯品会产生冲击。</p><p>对于商家来说，低价促销对于品牌的伤害是很大的，没有一个品牌愿意自己的商品给消费者一个低价购买的印象，否则很容易形成低价依赖。这也加大了品牌商对于供应链的把控程度，留给库存的机会也越来越小。</p><p>唯品会不是没有想过出圈，但最终的结果也有目共睹。为了降成本，放弃品骏快递，且把能砍的项目都砍了，再次聚焦于“特卖”。如何多元化发展让故事变得更性感成为了横亘在唯品会面前的难题。</p><p><b>转寻“他经济”，能否成第二增长曲线</b></p><p>从风靡的炒鞋到男性化妆潮，消费的升级也带来了“他经济”的崛起。艾媒咨询的数据显示早在2019年中国男装市场的销售额就已经达到了7369.0亿元。</p><p>从唯品会的数据上，就可见其对“他经济”的购买力。比如<a href=\"https://laohu8.com/S/02331\">李宁</a>品牌的国潮汉甲系列运动鞋就曾引发热衷潮鞋的男性客群抢购。</p><p>沈亚表示，“男装、运动户外、3C电子产品等品类，带来了男装和运动度呈指数的增长。”2020纸巾唯品会男性用户相关订单数同比增长超80%。</p><p>挖掘男性的消费潜力，对唯品会的增长需求也显得至关重要。但从根本上来说，唯品会的客户群体还是以女性为主，男性用户群体的占比较低，短时间内还无法支撑唯品会的体量。</p>","source":"jkw","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>【异动】唯品会跌超9%，或受“售假风波”影响</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n【异动】唯品会跌超9%，或受“售假风波”影响\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-07 23:13 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b><strong>极客网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8c4cd7712c75cd06d9344cb8d687270e","relate_stocks":{"VIPS":"唯品会"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2140476951","content_text":"6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签的唯品会来说，频繁的负面新闻已经消磨了用户的信任度。资本市场率先做出了选择，特别是“Gucci腰带”的罗生门，直接导致唯品会市值缩水超80亿人民币。当商品面临真假质疑时，价格也无法成为必胜优势，加之多元化业务屡屡受挫，增长面临天花板，唯品会的故事还要如何继续？收入增速放缓，营销侵蚀利润率根据唯品会发布的2021年第一季度财报显示，在该季度其营收同比增长51%达到284亿元，毛利润同比增长54.7%为56亿元，归属于股东的净利润增长125.7%为15亿元。这些足够亮眼的数据也意味着唯品会已经连续34个季度实现盈利。财报可圈可点，但资本市场却给出了截然相反的答案。业绩报发出后股价大幅下行，这点与唯品会对二季度的业绩展望不无关系。据预测2021年第二季度唯品会的总营收区间在289亿元到301亿元，不及市场预期的305.7亿元。同时唯品会的营收增速在放缓。看似年年上涨的收入实际上已经进入了疲软期。从2016年到2020年，其营收增速分别为40.8%、28.84%、15.93%、10.02%和9.5%，增幅降到个位数，市场预期跟不上，赚钱的故事要怎么继续讲下去？在月活方面，唯品会一季度活跃用户达4580万，同比增长54%。从公司自身来看或许还不错，但这样的增长几乎依赖于营销费用的疯狂投入。今年一季度唯品会的营销费用为13亿元，同比增长200%，占该季度净收入总额的4.6%。在各大综艺平台上，其实随处可见唯品会的广告植入。针对飙涨的营销费用，唯品会CEO沈亚表示，“哪怕市场费用大点，也要跑得快点。”营销费用加大对于财务数据的影响也是明显的，首当其冲的就是毛利率。该季度唯品会的毛利率为19.7%，不及市场预期的20.5%，与上年19.2%的数据相比增长也并不明显。从全年数据看，唯品会2020年营销费用为42亿元，同比增长28.9%。季度划分上，2020年对应的月活用户增速分别为-0.37%、7%、36%、37%，2020Q1季度因为疫情的影响，唯品会的营销费用同比下降47.25%，仅为4.12亿元。从第三季度开始，唯品会加大市场投入，包括手机预装、电视剧植入、直播短视频等多渠道投放，与此同时其对应的月活也在上升。也就是说现有的用户月活是靠营销费用堆砌的，但这也并非长久之计。除了传统的电商平台外，抖音、快手等平台也在积极搭配电商体系以实现闭环生长，除了增量挖掘唯品会也应该关注存量市场的运营。始于特卖，困于特卖唯品会的壮大得益“特卖”模式，着眼于服装行业的库存痛点。与传统清库存的模式不同，唯品会直接连接客户和用户，把市场放在了三四线城市。“正品+特卖”刺激了用户的购买欲望，也让唯品会成长为一个以服饰为核心的垂直类电商平台。但从基因里带出来的缺陷也是很明显的。比起综合类电商平台，垂直电商品类少，吸引力不够，流量获取的成本就高。其次特卖模式的可复制性强，电商平台相继开设特卖专场，都会对唯品会产生冲击。对于商家来说，低价促销对于品牌的伤害是很大的，没有一个品牌愿意自己的商品给消费者一个低价购买的印象，否则很容易形成低价依赖。这也加大了品牌商对于供应链的把控程度，留给库存的机会也越来越小。唯品会不是没有想过出圈，但最终的结果也有目共睹。为了降成本，放弃品骏快递，且把能砍的项目都砍了，再次聚焦于“特卖”。如何多元化发展让故事变得更性感成为了横亘在唯品会面前的难题。转寻“他经济”，能否成第二增长曲线从风靡的炒鞋到男性化妆潮，消费的升级也带来了“他经济”的崛起。艾媒咨询的数据显示早在2019年中国男装市场的销售额就已经达到了7369.0亿元。从唯品会的数据上，就可见其对“他经济”的购买力。比如李宁品牌的国潮汉甲系列运动鞋就曾引发热衷潮鞋的男性客群抢购。沈亚表示，“男装、运动户外、3C电子产品等品类，带来了男装和运动度呈指数的增长。”2020纸巾唯品会男性用户相关订单数同比增长超80%。挖掘男性的消费潜力，对唯品会的增长需求也显得至关重要。但从根本上来说，唯品会的客户群体还是以女性为主，男性用户群体的占比较低，短时间内还无法支撑唯品会的体量。","news_type":1},"isVote":1,"tweetType":1,"viewCount":79,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":114532160,"gmtCreate":1623078983150,"gmtModify":1634037168799,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"帮忙留言 谢谢","listText":"帮忙留言 谢谢","text":"帮忙留言 谢谢","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/114532160","isVote":1,"tweetType":1,"viewCount":77,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":161028495,"gmtCreate":1623897235817,"gmtModify":1634026181941,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/161028495","repostId":"1111922943","repostType":4,"isVote":1,"tweetType":1,"viewCount":434,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":163009052,"gmtCreate":1623852417276,"gmtModify":1634027061750,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"好","listText":"好","text":"好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/163009052","repostId":"1159413534","repostType":4,"isVote":1,"tweetType":1,"viewCount":686,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":113239818,"gmtCreate":1622617785734,"gmtModify":1634099891883,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[贱笑]&nbsp;","listText":"[贱笑]&nbsp;","text":"[贱笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/113239818","repostId":"1107793313","repostType":4,"repost":{"id":"1107793313","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1622617375,"share":"https://www.laohu8.com/m/news/1107793313?lang=&edition=full","pubTime":"2021-06-02 15:02","market":"us","language":"zh","title":"理想汽车5月交付4323辆理想ONE，同比增长101.3%","url":"https://stock-news.laohu8.com/highlight/detail?id=1107793313","media":"老虎资讯综合","summary":"6月2日，理想汽车发布5月交付数据：5月交付4323辆理想ONE，同比增长101.3%。理想汽车联合创始人兼总裁沈亚楠表示：“我们很高兴看到我们于5月25日发布的2021理想ONE获得了非常积极的反馈","content":"<p>6月2日，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>发布5月交付数据：5月交付4323辆理想ONE，同比增长101.3%。</p><p>理想汽车联合创始人兼总裁沈亚楠表示：“我们很高兴看到我们于5月25日发布的2021理想ONE获得了非常积极的反馈和用户的强烈认可，这体现在强劲的订单流入使5月份的订单总量达到历史新高。全球首款自主研发NOA标配车型2021理想ONE已经开始交付。鉴于2021理想ONE自推出以来的强劲增长以及我们的直销和服务网络的不断扩大，我们乐观地认为，我们第二季度的交付量将超过我们指导范围的上限，并继续保持增长，而持续的全行业半导体短缺继续产生不确定性。”</p><p>截至2021年5月31日，公司在57个城市拥有83家零售店，在109个城市经营147家售后维修中心及授权钣喷中心。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>理想汽车5月交付4323辆理想ONE，同比增长101.3%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n理想汽车5月交付4323辆理想ONE，同比增长101.3%\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-06-02 15:02</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>6月2日，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>发布5月交付数据：5月交付4323辆理想ONE，同比增长101.3%。</p><p>理想汽车联合创始人兼总裁沈亚楠表示：“我们很高兴看到我们于5月25日发布的2021理想ONE获得了非常积极的反馈和用户的强烈认可，这体现在强劲的订单流入使5月份的订单总量达到历史新高。全球首款自主研发NOA标配车型2021理想ONE已经开始交付。鉴于2021理想ONE自推出以来的强劲增长以及我们的直销和服务网络的不断扩大，我们乐观地认为，我们第二季度的交付量将超过我们指导范围的上限，并继续保持增长，而持续的全行业半导体短缺继续产生不确定性。”</p><p>截至2021年5月31日，公司在57个城市拥有83家零售店，在109个城市经营147家售后维修中心及授权钣喷中心。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c3461c9400040bdfdce3ecdd4882fbed","relate_stocks":{"LI":"理想汽车"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1107793313","content_text":"6月2日，理想汽车发布5月交付数据：5月交付4323辆理想ONE，同比增长101.3%。理想汽车联合创始人兼总裁沈亚楠表示：“我们很高兴看到我们于5月25日发布的2021理想ONE获得了非常积极的反馈和用户的强烈认可，这体现在强劲的订单流入使5月份的订单总量达到历史新高。全球首款自主研发NOA标配车型2021理想ONE已经开始交付。鉴于2021理想ONE自推出以来的强劲增长以及我们的直销和服务网络的不断扩大，我们乐观地认为，我们第二季度的交付量将超过我们指导范围的上限，并继续保持增长，而持续的全行业半导体短缺继续产生不确定性。”截至2021年5月31日，公司在57个城市拥有83家零售店，在109个城市经营147家售后维修中心及授权钣喷中心。","news_type":1},"isVote":1,"tweetType":1,"viewCount":75,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":184977965,"gmtCreate":1623682702357,"gmtModify":1634030113350,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"赞👍","listText":"赞👍","text":"赞👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/184977965","repostId":"1196493761","repostType":4,"isVote":1,"tweetType":1,"viewCount":179,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":169771239,"gmtCreate":1623852265321,"gmtModify":1634027066842,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"帮忙回复","listText":"帮忙回复","text":"帮忙回复","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/169771239","repostId":"1124993044","repostType":4,"isVote":1,"tweetType":1,"viewCount":668,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":155691886,"gmtCreate":1625408499645,"gmtModify":1633940893421,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/155691886","repostId":"2148980089","repostType":4,"isVote":1,"tweetType":1,"viewCount":584,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":181185004,"gmtCreate":1623378704208,"gmtModify":1634033984937,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[财迷]&nbsp;","listText":"[财迷]&nbsp;","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/181185004","isVote":1,"tweetType":1,"viewCount":259,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":114535098,"gmtCreate":1623079001714,"gmtModify":1634037168311,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/114535098","repostId":"2140476951","repostType":4,"repost":{"id":"2140476951","pubTimestamp":1623078785,"share":"https://www.laohu8.com/m/news/2140476951?lang=&edition=full","pubTime":"2021-06-07 23:13","market":"us","language":"zh","title":"【异动】唯品会跌超9%，或受“售假风波”影响","url":"https://stock-news.laohu8.com/highlight/detail?id=2140476951","media":"极客网","summary":"6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说","content":"<p>6月7日，唯品会盘中跌超9%，近日，<a href=\"https://laohu8.com/S/VIPS\">唯品会</a>关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。<img src=\"https://static.tigerbbs.com/a0368100db95351a3006c40dbe4a720f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/5b91d785c5d7b038b93395de9ed67a4c\" tg-width=\"630\" tg-height=\"252\" referrerpolicy=\"no-referrer\"></p><p>黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签的唯品会来说，频繁的负面新闻已经消磨了用户的信任度。</p><p>资本市场率先做出了选择，特别是“Gucci腰带”的罗生门，直接导致唯品会市值缩水超80亿人民币。当商品面临真假质疑时，价格也无法成为必胜优势，加之多元化业务屡屡受挫，增长面临天花板，唯品会的故事还要如何继续？</p><p><b>收入增速放缓，营销侵蚀利润率</b></p><p>根据唯品会发布的2021年第一季度财报显示，在该季度其营收同比增长51%达到284亿元，毛利润同比增长54.7%为56亿元，归属于股东的净利润增长125.7%为15亿元。这些足够亮眼的数据也意味着唯品会已经连续34个季度实现盈利。</p><p>财报可圈可点，但资本市场却给出了截然相反的答案。业绩报发出后股价大幅下行，这点与唯品会对二季度的业绩展望不无关系。据预测2021年第二季度唯品会的总营收区间在289亿元到301亿元，不及市场预期的305.7亿元。</p><p>同时唯品会的营收增速在放缓。看似年年上涨的收入实际上已经进入了疲软期。从2016年到2020年，其营收增速分别为40.8%、28.84%、15.93%、10.02%和9.5%，增幅降到个位数，市场预期跟不上，赚钱的故事要怎么继续讲下去？</p><p>在月活方面，唯品会一季度活跃用户达4580万，同比增长54%。从公司自身来看或许还不错，但这样的增长几乎依赖于营销费用的疯狂投入。</p><p>今年一季度唯品会的营销费用为13亿元，同比增长200%，占该季度净收入总额的4.6%。在各大综艺平台上，其实随处可见唯品会的广告植入。针对飙涨的营销费用，唯品会CEO沈亚表示，“哪怕市场费用大点，也要跑得快点。”</p><p>营销费用加大对于财务数据的影响也是明显的，首当其冲的就是毛利率。该季度唯品会的毛利率为19.7%，不及市场预期的20.5%，与上年19.2%的数据相比增长也并不明显。从全年数据看，唯品会2020年营销费用为42亿元，同比增长28.9%。</p><p>季度划分上，2020年对应的月活用户增速分别为-0.37%、7%、36%、37%，2020Q1季度因为疫情的影响，唯品会的营销费用同比下降47.25%，仅为4.12亿元。从第三季度开始，唯品会加大市场投入，包括手机预装、电视剧植入、直播短视频等多渠道投放，与此同时其对应的月活也在上升。</p><p>也就是说现有的用户月活是靠营销费用堆砌的，但这也并非长久之计。除了传统的电商平台外，<a href=\"https://laohu8.com/S/DYIN\">抖音</a>、快手等平台也在积极搭配电商体系以实现闭环生长，除了增量挖掘唯品会也应该关注存量市场的运营。</p><p><b>始于特卖，困于特卖</b></p><p>唯品会的壮大得益“特卖”模式，着眼于服装行业的库存痛点。与传统清库存的模式不同，唯品会直接连接客户和用户，把市场放在了三四线城市。“正品+特卖”刺激了用户的购买欲望，也让唯品会成长为一个以服饰为核心的垂直类电商平台。</p><p>但从基因里带出来的缺陷也是很明显的。比起综合类电商平台，垂直电商品类少，吸引力不够，流量获取的成本就高。其次特卖模式的可复制性强，电商平台相继开设特卖专场，都会对唯品会产生冲击。</p><p>对于商家来说，低价促销对于品牌的伤害是很大的，没有一个品牌愿意自己的商品给消费者一个低价购买的印象，否则很容易形成低价依赖。这也加大了品牌商对于供应链的把控程度，留给库存的机会也越来越小。</p><p>唯品会不是没有想过出圈，但最终的结果也有目共睹。为了降成本，放弃品骏快递，且把能砍的项目都砍了，再次聚焦于“特卖”。如何多元化发展让故事变得更性感成为了横亘在唯品会面前的难题。</p><p><b>转寻“他经济”，能否成第二增长曲线</b></p><p>从风靡的炒鞋到男性化妆潮，消费的升级也带来了“他经济”的崛起。艾媒咨询的数据显示早在2019年中国男装市场的销售额就已经达到了7369.0亿元。</p><p>从唯品会的数据上，就可见其对“他经济”的购买力。比如<a href=\"https://laohu8.com/S/02331\">李宁</a>品牌的国潮汉甲系列运动鞋就曾引发热衷潮鞋的男性客群抢购。</p><p>沈亚表示，“男装、运动户外、3C电子产品等品类，带来了男装和运动度呈指数的增长。”2020纸巾唯品会男性用户相关订单数同比增长超80%。</p><p>挖掘男性的消费潜力，对唯品会的增长需求也显得至关重要。但从根本上来说，唯品会的客户群体还是以女性为主，男性用户群体的占比较低，短时间内还无法支撑唯品会的体量。</p>","source":"jkw","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>【异动】唯品会跌超9%，或受“售假风波”影响</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n【异动】唯品会跌超9%，或受“售假风波”影响\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-07 23:13 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b><strong>极客网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8c4cd7712c75cd06d9344cb8d687270e","relate_stocks":{"VIPS":"唯品会"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106040848357c101ad0&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2140476951","content_text":"6月7日，唯品会盘中跌超9%，近日，唯品会关联公司广州唯品会零售有限公司新增一条行政处罚，处罚原因是涉嫌存在销售质量不合格的女士大衣，被罚款1008.8元。千余元对于一个市值超过140亿美元的企业来说可谓不痛不痒，但在“售假风波”尚未完全平息之前，这样的行政处罚对于品牌声誉无疑是雪上加霜。黑猫投诉上，关于唯品会的关键词已经高达15000千条，其中多为“售假”“拒绝发货”等。对于以“正品特卖”为标签的唯品会来说，频繁的负面新闻已经消磨了用户的信任度。资本市场率先做出了选择，特别是“Gucci腰带”的罗生门，直接导致唯品会市值缩水超80亿人民币。当商品面临真假质疑时，价格也无法成为必胜优势，加之多元化业务屡屡受挫，增长面临天花板，唯品会的故事还要如何继续？收入增速放缓，营销侵蚀利润率根据唯品会发布的2021年第一季度财报显示，在该季度其营收同比增长51%达到284亿元，毛利润同比增长54.7%为56亿元，归属于股东的净利润增长125.7%为15亿元。这些足够亮眼的数据也意味着唯品会已经连续34个季度实现盈利。财报可圈可点，但资本市场却给出了截然相反的答案。业绩报发出后股价大幅下行，这点与唯品会对二季度的业绩展望不无关系。据预测2021年第二季度唯品会的总营收区间在289亿元到301亿元，不及市场预期的305.7亿元。同时唯品会的营收增速在放缓。看似年年上涨的收入实际上已经进入了疲软期。从2016年到2020年，其营收增速分别为40.8%、28.84%、15.93%、10.02%和9.5%，增幅降到个位数，市场预期跟不上，赚钱的故事要怎么继续讲下去？在月活方面，唯品会一季度活跃用户达4580万，同比增长54%。从公司自身来看或许还不错，但这样的增长几乎依赖于营销费用的疯狂投入。今年一季度唯品会的营销费用为13亿元，同比增长200%，占该季度净收入总额的4.6%。在各大综艺平台上，其实随处可见唯品会的广告植入。针对飙涨的营销费用，唯品会CEO沈亚表示，“哪怕市场费用大点，也要跑得快点。”营销费用加大对于财务数据的影响也是明显的，首当其冲的就是毛利率。该季度唯品会的毛利率为19.7%，不及市场预期的20.5%，与上年19.2%的数据相比增长也并不明显。从全年数据看，唯品会2020年营销费用为42亿元，同比增长28.9%。季度划分上，2020年对应的月活用户增速分别为-0.37%、7%、36%、37%，2020Q1季度因为疫情的影响，唯品会的营销费用同比下降47.25%，仅为4.12亿元。从第三季度开始，唯品会加大市场投入，包括手机预装、电视剧植入、直播短视频等多渠道投放，与此同时其对应的月活也在上升。也就是说现有的用户月活是靠营销费用堆砌的，但这也并非长久之计。除了传统的电商平台外，抖音、快手等平台也在积极搭配电商体系以实现闭环生长，除了增量挖掘唯品会也应该关注存量市场的运营。始于特卖，困于特卖唯品会的壮大得益“特卖”模式，着眼于服装行业的库存痛点。与传统清库存的模式不同，唯品会直接连接客户和用户，把市场放在了三四线城市。“正品+特卖”刺激了用户的购买欲望，也让唯品会成长为一个以服饰为核心的垂直类电商平台。但从基因里带出来的缺陷也是很明显的。比起综合类电商平台，垂直电商品类少，吸引力不够，流量获取的成本就高。其次特卖模式的可复制性强，电商平台相继开设特卖专场，都会对唯品会产生冲击。对于商家来说，低价促销对于品牌的伤害是很大的，没有一个品牌愿意自己的商品给消费者一个低价购买的印象，否则很容易形成低价依赖。这也加大了品牌商对于供应链的把控程度，留给库存的机会也越来越小。唯品会不是没有想过出圈，但最终的结果也有目共睹。为了降成本，放弃品骏快递，且把能砍的项目都砍了，再次聚焦于“特卖”。如何多元化发展让故事变得更性感成为了横亘在唯品会面前的难题。转寻“他经济”，能否成第二增长曲线从风靡的炒鞋到男性化妆潮，消费的升级也带来了“他经济”的崛起。艾媒咨询的数据显示早在2019年中国男装市场的销售额就已经达到了7369.0亿元。从唯品会的数据上，就可见其对“他经济”的购买力。比如李宁品牌的国潮汉甲系列运动鞋就曾引发热衷潮鞋的男性客群抢购。沈亚表示，“男装、运动户外、3C电子产品等品类，带来了男装和运动度呈指数的增长。”2020纸巾唯品会男性用户相关订单数同比增长超80%。挖掘男性的消费潜力，对唯品会的增长需求也显得至关重要。但从根本上来说，唯品会的客户群体还是以女性为主，男性用户群体的占比较低，短时间内还无法支撑唯品会的体量。","news_type":1},"isVote":1,"tweetType":1,"viewCount":79,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":111595981,"gmtCreate":1622685583143,"gmtModify":1634099162668,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"请帮忙点赞 谢谢","listText":"请帮忙点赞 谢谢","text":"请帮忙点赞 谢谢","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/111595981","repostId":"1193695784","repostType":4,"repost":{"id":"1193695784","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1622673021,"share":"https://www.laohu8.com/m/news/1193695784?lang=&edition=full","pubTime":"2021-06-03 06:30","market":"hk","language":"zh","title":"时代天使今起招股，一手入场费约34948.66港元","url":"https://stock-news.laohu8.com/highlight/detail?id=1193695784","media":"老虎资讯综合","summary":"6月3日早间，时代天使发布公告，公司将于2021年6月3日-6月8日招股，公司拟全球发售1682.96万股，其中香港公开发售168.3万股，国际发售1514.66万股。发售价每股147港元-173港元","content":"<p>6月3日早间，<a href=\"https://laohu8.com/S/06699\">时代天使</a>发布公告，公司将于2021年6月3日-6月8日招股，公司拟全球发售1682.96万股，其中香港公开发售168.3万股，国际发售1514.66万股。发售价每股147港元-173港元，每手200股，股票代码06699，预期于2021年6月16日上市，保荐人为高盛以及中金。</p><p><b>老虎预计11:30开放时代天使打新【</b><a href=\"https://www-web.itiger.com/mi/ipo/index/hk/listing\" target=\"_blank\"><b>申购入口</b></a><b>】</b><img src=\"https://static.tigerbbs.com/399b2b64367bd00b768416b0a8b96d6d\" tg-width=\"824\" tg-height=\"653\" referrerpolicy=\"no-referrer\"></p><p><b>申购阶梯：</b></p><p>每手200股，入场费34948.66港元。</p><p>乙组门槛为3万股，申购所需资金约5242299.63港元。</p><p><img src=\"https://static.tigerbbs.com/663671a11e152d16cfd1ab50649fd2ee\" tg-width=\"934\" tg-height=\"351\" referrerpolicy=\"no-referrer\"></p><p>公司是中国领先的隐形矫治解决方案提供商。根据灼识咨询报告，中国的隐形矫治解决方案市场高度集中，按2020年的达成案例计量，前两大市场参与者的市场占有率总计为82.4%。据同一份资料显示，公司于同年的市场份额为约41.0%。</p><p>于业绩纪录期，公司服务的牙科医生人数由2018年的约1.15万名增至2019年的约1.58万名，并进一步增至2020年的1.99万名。公司的达成案例由2018年的约7.77万个增至2019年的约12.01万个，并进一步增至2020年的13.76万个。</p><p><img src=\"https://static.tigerbbs.com/b19f74e48d67ffa613b4b079573ac981\" tg-width=\"640\" tg-height=\"374\" referrerpolicy=\"no-referrer\"></p><p>公司主要通过提供隐形矫治解决方案服务及较少量的其他服务产生收入。财务资料显示，于2018年、2019年及2020年，公司的收入分别为人民币4.89亿元(单位下同)、6.46亿元及8.17亿元，净利润分别为5820万元、6770万元及1.51亿元，净利润率分别为11.9%、10.5%及18.5%，及公司的经调整EBITDA(非国际财务报告准则计量)分别为1.29亿元、1.75亿元及2.97亿元。</p><p><img src=\"https://static.tigerbbs.com/c0e2bc33b5f923fc93eeed6faa8c3aa7\" tg-width=\"687\" tg-height=\"705\" referrerpolicy=\"no-referrer\"></p><p>假设发售价为每股股份160港元(即指示性发售价范围的中位数)，并假设超额配股权未获行使，公司预计全球发售所得款项净额将约为25.13亿港元。</p><p>其中，约39 .9%用于为无锡市创美基地的建设提供资金;约18 .3%用于提升公司的研发能力以及为内部和合作研发项目提供资金;约10 .8%用于开发灵活及可扩展的智能信息技术系统以精简及全面数字化公司运营的所有方面，并部署数据中间平台;约10 .5%用于扩大公司的内部销售团队，并为销售人员提供培训课程以提高销售效能和效率。</p><p>此外，约9 .6%用于为各种营销及品牌推广活动提供资金，以扩大用户基础并提升品牌形象;约6 .2%用于优化公司的医学服务，方式为通过增设七处区域示范中心提高线下医学服务的触达，同时定期为牙科医生提供针对公司解决方案应用的线下培训，以及与中国国内知名高等教育机构合作，通过联合计划培养医学人才;及约4 .7%用作营运资本及其他一般企业用途。</p><p><img src=\"https://static.tigerbbs.com/23394b5bdacff7733a7a94e8a316a4c8\" tg-width=\"750\" tg-height=\"9552\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>时代天使今起招股，一手入场费约34948.66港元</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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*/\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n时代天使今起招股，一手入场费约34948.66港元\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-06-03 06:30</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>6月3日早间，<a href=\"https://laohu8.com/S/06699\">时代天使</a>发布公告，公司将于2021年6月3日-6月8日招股，公司拟全球发售1682.96万股，其中香港公开发售168.3万股，国际发售1514.66万股。发售价每股147港元-173港元，每手200股，股票代码06699，预期于2021年6月16日上市，保荐人为高盛以及中金。</p><p><b>老虎预计11:30开放时代天使打新【</b><a href=\"https://www-web.itiger.com/mi/ipo/index/hk/listing\" target=\"_blank\"><b>申购入口</b></a><b>】</b><img src=\"https://static.tigerbbs.com/399b2b64367bd00b768416b0a8b96d6d\" tg-width=\"824\" tg-height=\"653\" referrerpolicy=\"no-referrer\"></p><p><b>申购阶梯：</b></p><p>每手200股，入场费34948.66港元。</p><p>乙组门槛为3万股，申购所需资金约5242299.63港元。</p><p><img src=\"https://static.tigerbbs.com/663671a11e152d16cfd1ab50649fd2ee\" tg-width=\"934\" tg-height=\"351\" referrerpolicy=\"no-referrer\"></p><p>公司是中国领先的隐形矫治解决方案提供商。根据灼识咨询报告，中国的隐形矫治解决方案市场高度集中，按2020年的达成案例计量，前两大市场参与者的市场占有率总计为82.4%。据同一份资料显示，公司于同年的市场份额为约41.0%。</p><p>于业绩纪录期，公司服务的牙科医生人数由2018年的约1.15万名增至2019年的约1.58万名，并进一步增至2020年的1.99万名。公司的达成案例由2018年的约7.77万个增至2019年的约12.01万个，并进一步增至2020年的13.76万个。</p><p><img src=\"https://static.tigerbbs.com/b19f74e48d67ffa613b4b079573ac981\" tg-width=\"640\" tg-height=\"374\" referrerpolicy=\"no-referrer\"></p><p>公司主要通过提供隐形矫治解决方案服务及较少量的其他服务产生收入。财务资料显示，于2018年、2019年及2020年，公司的收入分别为人民币4.89亿元(单位下同)、6.46亿元及8.17亿元，净利润分别为5820万元、6770万元及1.51亿元，净利润率分别为11.9%、10.5%及18.5%，及公司的经调整EBITDA(非国际财务报告准则计量)分别为1.29亿元、1.75亿元及2.97亿元。</p><p><img src=\"https://static.tigerbbs.com/c0e2bc33b5f923fc93eeed6faa8c3aa7\" tg-width=\"687\" tg-height=\"705\" referrerpolicy=\"no-referrer\"></p><p>假设发售价为每股股份160港元(即指示性发售价范围的中位数)，并假设超额配股权未获行使，公司预计全球发售所得款项净额将约为25.13亿港元。</p><p>其中，约39 .9%用于为无锡市创美基地的建设提供资金;约18 .3%用于提升公司的研发能力以及为内部和合作研发项目提供资金;约10 .8%用于开发灵活及可扩展的智能信息技术系统以精简及全面数字化公司运营的所有方面，并部署数据中间平台;约10 .5%用于扩大公司的内部销售团队，并为销售人员提供培训课程以提高销售效能和效率。</p><p>此外，约9 .6%用于为各种营销及品牌推广活动提供资金，以扩大用户基础并提升品牌形象;约6 .2%用于优化公司的医学服务，方式为通过增设七处区域示范中心提高线下医学服务的触达，同时定期为牙科医生提供针对公司解决方案应用的线下培训，以及与中国国内知名高等教育机构合作，通过联合计划培养医学人才;及约4 .7%用作营运资本及其他一般企业用途。</p><p><img src=\"https://static.tigerbbs.com/23394b5bdacff7733a7a94e8a316a4c8\" tg-width=\"750\" tg-height=\"9552\" referrerpolicy=\"no-referrer\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6b69e234a63c2c0a69ccede7b0faaa18","relate_stocks":{"06699":"时代天使"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193695784","content_text":"6月3日早间，时代天使发布公告，公司将于2021年6月3日-6月8日招股，公司拟全球发售1682.96万股，其中香港公开发售168.3万股，国际发售1514.66万股。发售价每股147港元-173港元，每手200股，股票代码06699，预期于2021年6月16日上市，保荐人为高盛以及中金。老虎预计11:30开放时代天使打新【申购入口】申购阶梯：每手200股，入场费34948.66港元。乙组门槛为3万股，申购所需资金约5242299.63港元。公司是中国领先的隐形矫治解决方案提供商。根据灼识咨询报告，中国的隐形矫治解决方案市场高度集中，按2020年的达成案例计量，前两大市场参与者的市场占有率总计为82.4%。据同一份资料显示，公司于同年的市场份额为约41.0%。于业绩纪录期，公司服务的牙科医生人数由2018年的约1.15万名增至2019年的约1.58万名，并进一步增至2020年的1.99万名。公司的达成案例由2018年的约7.77万个增至2019年的约12.01万个，并进一步增至2020年的13.76万个。公司主要通过提供隐形矫治解决方案服务及较少量的其他服务产生收入。财务资料显示，于2018年、2019年及2020年，公司的收入分别为人民币4.89亿元(单位下同)、6.46亿元及8.17亿元，净利润分别为5820万元、6770万元及1.51亿元，净利润率分别为11.9%、10.5%及18.5%，及公司的经调整EBITDA(非国际财务报告准则计量)分别为1.29亿元、1.75亿元及2.97亿元。假设发售价为每股股份160港元(即指示性发售价范围的中位数)，并假设超额配股权未获行使，公司预计全球发售所得款项净额将约为25.13亿港元。其中，约39 .9%用于为无锡市创美基地的建设提供资金;约18 .3%用于提升公司的研发能力以及为内部和合作研发项目提供资金;约10 .8%用于开发灵活及可扩展的智能信息技术系统以精简及全面数字化公司运营的所有方面，并部署数据中间平台;约10 .5%用于扩大公司的内部销售团队，并为销售人员提供培训课程以提高销售效能和效率。此外，约9 .6%用于为各种营销及品牌推广活动提供资金，以扩大用户基础并提升品牌形象;约6 .2%用于优化公司的医学服务，方式为通过增设七处区域示范中心提高线下医学服务的触达，同时定期为牙科医生提供针对公司解决方案应用的线下培训，以及与中国国内知名高等教育机构合作，通过联合计划培养医学人才;及约4 .7%用作营运资本及其他一般企业用途。","news_type":1},"isVote":1,"tweetType":1,"viewCount":9,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":169778749,"gmtCreate":1623852300781,"gmtModify":1634027065830,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"可以回复我吗 谢谢🙏","listText":"可以回复我吗 谢谢🙏","text":"可以回复我吗 谢谢🙏","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169778749","isVote":1,"tweetType":1,"viewCount":362,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":182427812,"gmtCreate":1623600343836,"gmtModify":1634031279204,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"要T[开心]&nbsp;","listText":"要T[开心]&nbsp;","text":"要T[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/182427812","isVote":1,"tweetType":1,"viewCount":182,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":182566272,"gmtCreate":1623589879696,"gmtModify":1634031374634,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[财迷]&nbsp;[财迷]&nbsp;[财迷]&nbsp;","listText":"[财迷]&nbsp;[财迷]&nbsp;[财迷]&nbsp;","text":"[财迷] [财迷] [财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/182566272","isVote":1,"tweetType":1,"viewCount":267,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":186849959,"gmtCreate":1623487126171,"gmtModify":1634032449134,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"好","listText":"好","text":"好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/186849959","repostId":"1176185879","repostType":4,"repost":{"id":"1176185879","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1623482219,"share":"https://www.laohu8.com/m/news/1176185879?lang=&edition=full","pubTime":"2021-06-12 15:16","market":"us","language":"zh","title":"老虎证券技术副总裁柳锴：技术需始终领先业务半个身位","url":"https://stock-news.laohu8.com/highlight/detail?id=1176185879","media":"老虎资讯综合","summary":"【正在直播】老虎7周年Open Day\n科技如何让投资更美好？6月12日的老虎证券七周年OPEN DAY上，老虎证券技术副总裁柳锴分享了老虎证券作为领先互联网券商的技术发展，并提出券商要实现差异化竞争","content":"<p><a href=\"https://laohu8.com/RN?name=RNLive&amp;rndata=%7B%22liveId%22:%2216226253307800%22%7D&amp;feature=Push\" target=\"_blank\"><b>【正在直播】老虎7周年Open Day</b></a></p>\n<p>科技如何让投资更美好？6月12日的老虎证券七周年OPEN DAY上，老虎证券技术副总裁柳锴分享了老虎证券作为领先互联网券商的技术发展，并提出券商要实现差异化竞争，“技术需始终领先业务半个身位”。</p>\n<p><img src=\"https://static.tigerbbs.com/db803d13a1f9a9c334aa331ae8a5a1c9\" tg-width=\"1080\" tg-height=\"1527\" referrerpolicy=\"no-referrer\"></p>\n<p>&nbsp;“从去年美股史诗级熔断、原油破天荒跌破负数到今年散户抱团大战华尔街，剧烈震动的行情对于整个券商行业来说都是挑战，尤其是系统承载能力、稳定性等方面。”柳锴说。</p>\n<p>&nbsp;“是否能应对高并发场景、每个行情请求的响应时长有多少、交易订单的处理速度有多快等因素都与交易体验直接相关。交易用的是真金白银，所以券商技术系统极其重要。”柳锴表示，老虎证券一直以来死磕技术，不断优化自研底层，一方面构建了一整套稳定性保障方案，对极端行情场景提前制定预案，以保障系统的高可用性。另一方面，公司加速推进包括自清算在内的基础建设研发和迭代，提升系统扩展性和清结算能力，今年以来交易容量提升5倍以上。</p>\n<p>&nbsp;在柳锴看来，随着券商竞争进入下半局，是否自主掌握底层技术将是接下来的关键赛点。其在现场透露，老虎证券即将上线期权组合交易功能，进一步满足高阶期权玩家多样化交易需求。</p>\n<p>&nbsp;“互联网券商是金融和技术的深度融合。和所有行业一样，互联网券商技术研发的前提是对用户痛点和需求有深刻的理解。”柳锴表示，在深挖用户需求的基础上，产研团队还需精准把握未来投资趋势和技术发展模式，“老虎证券未来要做到系统更稳、交易速度更快、支持交易类型更多、用户体验更好以及用户交易成本更低。”</p>\n<p>&nbsp;谈及如何从技术侧加速国际化布局，柳锴透露老虎证券目前正在大力推进中台建设。通过建立集中统一的数据中台、技术中台和增长中台，不同市场可将技术和商业化经验快速共享、复制及验证，提高产研和本地化运营效率。</p>\n<p>&nbsp;“老虎证券正在国际化、全球化。随着版图的扩大，竞争自然也会多一些，但我们相信老虎证券有很强的技术能力和用户场景把控能力，未来我们也会不遗余力地持续夯实研发基础，继续走在行业前端。”柳锴说。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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}\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n老虎证券技术副总裁柳锴：技术需始终领先业务半个身位\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-06-12 15:16</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><a href=\"https://laohu8.com/RN?name=RNLive&amp;rndata=%7B%22liveId%22:%2216226253307800%22%7D&amp;feature=Push\" target=\"_blank\"><b>【正在直播】老虎7周年Open Day</b></a></p>\n<p>科技如何让投资更美好？6月12日的老虎证券七周年OPEN DAY上，老虎证券技术副总裁柳锴分享了老虎证券作为领先互联网券商的技术发展，并提出券商要实现差异化竞争，“技术需始终领先业务半个身位”。</p>\n<p><img src=\"https://static.tigerbbs.com/db803d13a1f9a9c334aa331ae8a5a1c9\" tg-width=\"1080\" tg-height=\"1527\" referrerpolicy=\"no-referrer\"></p>\n<p>&nbsp;“从去年美股史诗级熔断、原油破天荒跌破负数到今年散户抱团大战华尔街，剧烈震动的行情对于整个券商行业来说都是挑战，尤其是系统承载能力、稳定性等方面。”柳锴说。</p>\n<p>&nbsp;“是否能应对高并发场景、每个行情请求的响应时长有多少、交易订单的处理速度有多快等因素都与交易体验直接相关。交易用的是真金白银，所以券商技术系统极其重要。”柳锴表示，老虎证券一直以来死磕技术，不断优化自研底层，一方面构建了一整套稳定性保障方案，对极端行情场景提前制定预案，以保障系统的高可用性。另一方面，公司加速推进包括自清算在内的基础建设研发和迭代，提升系统扩展性和清结算能力，今年以来交易容量提升5倍以上。</p>\n<p>&nbsp;在柳锴看来，随着券商竞争进入下半局，是否自主掌握底层技术将是接下来的关键赛点。其在现场透露，老虎证券即将上线期权组合交易功能，进一步满足高阶期权玩家多样化交易需求。</p>\n<p>&nbsp;“互联网券商是金融和技术的深度融合。和所有行业一样，互联网券商技术研发的前提是对用户痛点和需求有深刻的理解。”柳锴表示，在深挖用户需求的基础上，产研团队还需精准把握未来投资趋势和技术发展模式，“老虎证券未来要做到系统更稳、交易速度更快、支持交易类型更多、用户体验更好以及用户交易成本更低。”</p>\n<p>&nbsp;谈及如何从技术侧加速国际化布局，柳锴透露老虎证券目前正在大力推进中台建设。通过建立集中统一的数据中台、技术中台和增长中台，不同市场可将技术和商业化经验快速共享、复制及验证，提高产研和本地化运营效率。</p>\n<p>&nbsp;“老虎证券正在国际化、全球化。随着版图的扩大，竞争自然也会多一些，但我们相信老虎证券有很强的技术能力和用户场景把控能力，未来我们也会不遗余力地持续夯实研发基础，继续走在行业前端。”柳锴说。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/44d6afe93fb11279b2ba9ac83bf62c23","relate_stocks":{"TIGR":"老虎证券"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1176185879","content_text":"【正在直播】老虎7周年Open Day\n科技如何让投资更美好？6月12日的老虎证券七周年OPEN DAY上，老虎证券技术副总裁柳锴分享了老虎证券作为领先互联网券商的技术发展，并提出券商要实现差异化竞争，“技术需始终领先业务半个身位”。\n\n “从去年美股史诗级熔断、原油破天荒跌破负数到今年散户抱团大战华尔街，剧烈震动的行情对于整个券商行业来说都是挑战，尤其是系统承载能力、稳定性等方面。”柳锴说。\n “是否能应对高并发场景、每个行情请求的响应时长有多少、交易订单的处理速度有多快等因素都与交易体验直接相关。交易用的是真金白银，所以券商技术系统极其重要。”柳锴表示，老虎证券一直以来死磕技术，不断优化自研底层，一方面构建了一整套稳定性保障方案，对极端行情场景提前制定预案，以保障系统的高可用性。另一方面，公司加速推进包括自清算在内的基础建设研发和迭代，提升系统扩展性和清结算能力，今年以来交易容量提升5倍以上。\n 在柳锴看来，随着券商竞争进入下半局，是否自主掌握底层技术将是接下来的关键赛点。其在现场透露，老虎证券即将上线期权组合交易功能，进一步满足高阶期权玩家多样化交易需求。\n “互联网券商是金融和技术的深度融合。和所有行业一样，互联网券商技术研发的前提是对用户痛点和需求有深刻的理解。”柳锴表示，在深挖用户需求的基础上，产研团队还需精准把握未来投资趋势和技术发展模式，“老虎证券未来要做到系统更稳、交易速度更快、支持交易类型更多、用户体验更好以及用户交易成本更低。”\n 谈及如何从技术侧加速国际化布局，柳锴透露老虎证券目前正在大力推进中台建设。通过建立集中统一的数据中台、技术中台和增长中台，不同市场可将技术和商业化经验快速共享、复制及验证，提高产研和本地化运营效率。\n “老虎证券正在国际化、全球化。随着版图的扩大，竞争自然也会多一些，但我们相信老虎证券有很强的技术能力和用户场景把控能力，未来我们也会不遗余力地持续夯实研发基础，继续走在行业前端。”柳锴说。","news_type":1},"isVote":1,"tweetType":1,"viewCount":109,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":181730807,"gmtCreate":1623410649509,"gmtModify":1634033616547,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"请帮我回复 谢谢","listText":"请帮我回复 谢谢","text":"请帮我回复 谢谢","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181730807","isVote":1,"tweetType":1,"viewCount":151,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":842012610,"gmtCreate":1636120379353,"gmtModify":1636120653333,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错，转发给大家看看","listText":"这篇文章不错，转发给大家看看","text":"这篇文章不错，转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/842012610","repostId":"850756569","repostType":1,"repost":{"id":850756569,"gmtCreate":1634631211448,"gmtModify":1635853120757,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/4f487d6799e86204e80dfde72e6040c0","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"[Halloween Game] Trade or Treat!","htmlText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","listText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? Each player has 30 seconds to catch falling candies while av","images":[],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/850756569","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":476,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":848076518,"gmtCreate":1635950740797,"gmtModify":1635950802156,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错，转发给大家看看","listText":"这篇文章不错，转发给大家看看","text":"这篇文章不错，转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/848076518","repostId":"850756569","repostType":1,"repost":{"id":850756569,"gmtCreate":1634631211448,"gmtModify":1635853120757,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/4f487d6799e86204e80dfde72e6040c0","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"[Halloween Game] Trade or Treat!","htmlText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","listText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? Each player has 30 seconds to catch falling candies while av","images":[],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/850756569","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":452,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":843285144,"gmtCreate":1635832683802,"gmtModify":1635832683893,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"👏","listText":"👏","text":"👏","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/843285144","repostId":"850756569","repostType":1,"repost":{"id":850756569,"gmtCreate":1634631211448,"gmtModify":1635853120757,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/4f487d6799e86204e80dfde72e6040c0","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"[Halloween Game] Trade or Treat!","htmlText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","listText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? Each player has 30 seconds to catch falling candies while av","images":[],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/850756569","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":468,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":849034411,"gmtCreate":1635699871926,"gmtModify":1635699872015,"author":{"id":"3583487577231849","authorId":"3583487577231849","name":"Jocelynbee","avatar":"https://static.tigerbbs.com/8c7298f59268fb69f6804df90d69de5d","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"good","listText":"good","text":"good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/849034411","repostId":"850756569","repostType":1,"repost":{"id":850756569,"gmtCreate":1634631211448,"gmtModify":1635853120757,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/4f487d6799e86204e80dfde72e6040c0","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"[Halloween Game] Trade or Treat!","htmlText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","listText":"Hello, dear Tigers!&nbsp; Happy&nbsp;Halloween!&nbsp;🎃🎃🎃&nbsp;&nbsp; <a href=\"https://www.tigerbrokers.com.sg/activity/market/2021/halloween/?lang=en_US#/\" target=\"_blank\">Tap&nbsp;here&nbsp;to&nbsp;play the Halloween game,&nbsp;and&nbsp;you&nbsp;stand&nbsp;a&nbsp;chance&nbsp;to win various rewards!&nbsp;</a> Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1.&nbsp;How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'.&nbsp; 2.&nbsp;How to collect points? Each player has 30 seconds to catch falling candies while av","text":"Hello, dear Tigers! Happy Halloween! 🎃🎃🎃 Tap here to play the Halloween game, and you stand a chance to win various rewards! Promotion Period: October 27, 2021 18:00 - November 9, 2021 18:00 (SGT) 1. How to Participate? All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? 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