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2021-05-23

不得不说老段牛逼

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2021-05-03

这篇文章不错，转发给大家看看

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14:20","market":"sh","language":"zh","title":"229元的AirTag能否撑起另一个苹果耳机市场","url":"https://stock-news.laohu8.com/highlight/detail?id=2130347196","media":"时代财经","summary":"有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵在上周举行的2021春季新品发布会上，苹果推出的全新配件AirTag，是少有的新品类。这款纽扣大小的无线定位追踪器，国行售价仅229元，但 ...","content":"<html><body><div>\n<p>　　<strong>有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵</strong></p><p>　　在上周举行的2021春季新品发布会上，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>推出的全新配件AirTag，是少有的新品类。</p><p>　　这款纽扣大小的无线定位追踪器，国行售价仅229元，但在不少行业人士看来，这将是苹果继AirPods后，开辟的又一大新增量市场。</p><p>　　“曾几何时，我对它嗤之以鼻……当体验过一段时间后，你再问我对这玩意儿是如何评价的，我会不能免俗地说上一声‘真香’。”这是<a href=\"https://laohu8.com/S/ZH\">知乎</a>上“如何评价苹果AirPods无线耳机”问题下的一个高赞回答。</p><p>　　在苹果取消手机耳机插孔，推出AirPods之初，市场对此并不买账。但日后的销量证明，AirPods是一款极具实用性的现象级产品。也正基于此，不少人认为，AirTag目前看来不像发布会上紫色款iPhone12、新款iPad Pro那样有吸引力，但长远看，AirTag将复制AirPods的成功。</p><p contenteditable=\"false\"><img src=\"https://e.thsi.cn/img/613497a047ab90e8\"/></p><p>　　<strong>图源：苹果官网</strong></p><p>　　从技术的角度说，AirTag确实令人期待，采用超宽带无线通信技术（Ultra Wideband，UWB），相比业界常见的蓝牙、WiFi等通讯技术，UWB主要应用于短距离的精准连接和数据传输。这让AirTag可以使用市面上的iPhone作为基础设施进行定位追踪，这是<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>、Tile等竞争对手目前无法做到的。</p><p>　　不过，目前AirTag的精确查找功能仅适用于内置了U1芯片的iPhone 11系列和iPhone 12系列手机，这将很多低配版iPhone的用户挡在了门外。</p><p>　　从应用角度而言，AirTag的使用场景目前争议较大。相比之下，AirPods所在的耳机市场已十分成熟，无线蓝牙功能的引入如同产品升级，这是AirPods能成为爆款的基础。但AirTag所处的无线定位追踪市场能否火爆眼下尚未被验证，此前三星、Tile等竞争对手均已推出类似产品，但并未成为爆款。</p><p>　　有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵，229元的AirTag，可能需要另一个AirTag来定位，防止它丢了。</p><p>　　事实上，229元的售价在苹果所有产品中已属相当低廉。目前，最低配的AirPods苹果官网售价1246元，AirPods Pro苹果官网售价1999元。相比之下，229元的AirTag，即便市场有一定销量，其市场规模与为苹果带来的价值也相对有限。</p><p>　　既然如此，苹果为何要推出AirTag？苹果想要的或许不止一款简单的“防丢神器”。</p><p>　　今年年初，三星推出了AirTag类似产品SmartTag，除定位追踪功能，SmartTag在智能家居领域还有广泛应用，可以作为空调开关、扫地<a href=\"https://laohu8.com/S/300024\">机器人</a>启动开关、家庭灯开关等。除此之外，4月上旬上市的三星 SmartTag+ 已经支持AR模式。</p><p>　　AirTag的推出或许也有相似目的，依靠UWB穿透力强的特点，AirTag可在苹果打造的智能家居产品生态中起到“中继器”的作用，成为苹果IoT（物联网）生态中不可或缺的一环。</p><p>　　个人认为，AirTag不太可能成为苹果主要的营收来源。但如果苹果能更熟练地将已有的iPhone等设备作为AirTag的基础设施，完善IoT生态，AirTag将成为导入智能家居新品的支点型产品。</p>\n<p><strong>关注<a href=\"https://laohu8.com/S/300033\">同花顺</a>财经（ths518），获取更多机会</strong></p>\n<span></span>\n<div><span>责任编辑：jdm</span></div>\n</div></body></html>","source":"tonghuashun","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>229元的AirTag能否撑起另一个苹果耳机市场</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n229元的AirTag能否撑起另一个苹果耳机市场\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-27 14:20 北京时间&nbsp;&nbsp;&nbsp;<a href=http://stock.10jqka.com.cn/usstock/20210427/c628905829.shtml><strong>时代财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵　　在上周举行的2021春季新品发布会上，苹果推出的全新配件AirTag，是少有的新品类。　　这款纽扣大小的无线定位追踪器，国行售价仅229元，但在不少行业人士看来，这将是苹果继AirPods后，开辟的又一大新增量市场。　　“曾几何时，我对它嗤之以鼻……当体验过一段时间后，你再问我对这玩意儿是如何评价的，我会不能免俗地说上一声‘真香’。”这是...</p>\n\n<a href=\"http://stock.10jqka.com.cn/usstock/20210427/c628905829.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d2a986280a0d0ac6d75b62fd1fec8874","relate_stocks":{"AAPL":"苹果","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"http://stock.10jqka.com.cn/usstock/20210427/c628905829.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/f0343184bd9b9c963ed02b302442e2b8","article_id":"2130347196","content_text":"有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵　　在上周举行的2021春季新品发布会上，苹果推出的全新配件AirTag，是少有的新品类。　　这款纽扣大小的无线定位追踪器，国行售价仅229元，但在不少行业人士看来，这将是苹果继AirPods后，开辟的又一大新增量市场。　　“曾几何时，我对它嗤之以鼻……当体验过一段时间后，你再问我对这玩意儿是如何评价的，我会不能免俗地说上一声‘真香’。”这是知乎上“如何评价苹果AirPods无线耳机”问题下的一个高赞回答。　　在苹果取消手机耳机插孔，推出AirPods之初，市场对此并不买账。但日后的销量证明，AirPods是一款极具实用性的现象级产品。也正基于此，不少人认为，AirTag目前看来不像发布会上紫色款iPhone12、新款iPad Pro那样有吸引力，但长远看，AirTag将复制AirPods的成功。　　图源：苹果官网　　从技术的角度说，AirTag确实令人期待，采用超宽带无线通信技术（Ultra Wideband，UWB），相比业界常见的蓝牙、WiFi等通讯技术，UWB主要应用于短距离的精准连接和数据传输。这让AirTag可以使用市面上的iPhone作为基础设施进行定位追踪，这是三星、Tile等竞争对手目前无法做到的。　　不过，目前AirTag的精确查找功能仅适用于内置了U1芯片的iPhone 11系列和iPhone 12系列手机，这将很多低配版iPhone的用户挡在了门外。　　从应用角度而言，AirTag的使用场景目前争议较大。相比之下，AirPods所在的耳机市场已十分成熟，无线蓝牙功能的引入如同产品升级，这是AirPods能成为爆款的基础。但AirTag所处的无线定位追踪市场能否火爆眼下尚未被验证，此前三星、Tile等竞争对手均已推出类似产品，但并未成为爆款。　　有网友调侃，钥匙、背包等被定位的物品还没有AirTag贵，229元的AirTag，可能需要另一个AirTag来定位，防止它丢了。　　事实上，229元的售价在苹果所有产品中已属相当低廉。目前，最低配的AirPods苹果官网售价1246元，AirPods Pro苹果官网售价1999元。相比之下，229元的AirTag，即便市场有一定销量，其市场规模与为苹果带来的价值也相对有限。　　既然如此，苹果为何要推出AirTag？苹果想要的或许不止一款简单的“防丢神器”。　　今年年初，三星推出了AirTag类似产品SmartTag，除定位追踪功能，SmartTag在智能家居领域还有广泛应用，可以作为空调开关、扫地机器人启动开关、家庭灯开关等。除此之外，4月上旬上市的三星 SmartTag+ 已经支持AR模式。　　AirTag的推出或许也有相似目的，依靠UWB穿透力强的特点，AirTag可在苹果打造的智能家居产品生态中起到“中继器”的作用，成为苹果IoT（物联网）生态中不可或缺的一环。　　个人认为，AirTag不太可能成为苹果主要的营收来源。但如果苹果能更熟练地将已有的iPhone等设备作为AirTag的基础设施，完善IoT生态，AirTag将成为导入智能家居新品的支点型产品。\n关注同花顺财经（ths518），获取更多机会\n\n责任编辑：jdm","news_type":1},"isVote":1,"tweetType":1,"viewCount":461,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}