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夕阳秋风
2021-03-25
**东西，赚中国人的钱转眼就骂娘，白皮猪的尿性
抱歉，原内容已删除
夕阳秋风
2021-03-25
只跌了6个点，小了，格局小了
抱歉，原内容已删除
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17:59","market":"us","language":"zh","title":"风口浪尖上的耐克，屋漏偏逢连夜雨？","url":"https://stock-news.laohu8.com/highlight/detail?id=1127735698","media":"英为财情Investing","summary":"耐克此时在重要的中国市场陷入品牌危机，无异于雪上加霜。","content":"<p>周四，<a href=\"https://laohu8.com/S/0OLD.UK\">阿迪达斯</a>在德国法兰克福交易所下跌4.6%，<a href=\"https://laohu8.com/S/NKE\">耐克</a>美股盘前跌幅扩大至3%。这两家知名运动品牌都陷入了棉花风波。</p><p><img src=\"https://static.tigerbbs.com/20c2037d4fe03b3cf365afd9d7c8f8ff\" tg-width=\"800\" tg-height=\"497\" referrerpolicy=\"no-referrer\"></p><p>耐克周三登上了热搜，因为被曝抵制新疆棉花而遭遇网友的口诛笔伐。对于耐克的投资者来说，耐克此时在重要的中国市场陷入品牌危机，无异于雪上加霜。</p><p>耐克(NYSE:NKE)上周刚刚发布了最新的季度财报。财报显示，在截至2月28日的第三财季，耐克的净利润同比增长了71.2%至14.5亿美元，即每股收益90美分，好于预期的每股收益76美分；不过，销售额仅增长不到3%，至103.6亿美元，远远逊于预期的110亿美元。</p><p>在2020年，耐克的销售额曾因疫情期间门店关闭而连续两个季度录得同比下滑。但之后在第二财季，因为“黑五”购物季，其收入增长录得反弹，达到创纪录的112亿美元。</p><p><b>耐克三财季的增长放缓，主要是因为受到供应链问题的困扰。</b>这在北美市场最为明显，因为受到疫情影响，北美西海岸港口实施的劳工限制导致了将货物送入分销网络的时间出现延迟，同时还引发了成本压力。包括诺德斯特龙、Peloton等零售商都受到了影响，许多公司表示，预计这些问题将持续到下半年。</p><p>“在货币中立的基础上，北美收入下降了11%，这主要是由于全球集装箱短缺和美国港口拥堵的影响，导致三财季库存流动延迟了三周以上，影响了批发出货的时间。”耐克称。</p><p><img src=\"https://static.tigerbbs.com/a5cf40bdfea734801cbaa13605e16fd3\" tg-width=\"1010\" tg-height=\"646\" referrerpolicy=\"no-referrer\">耐克全球前三大市场增长情况</p><p><b>在EMEA（欧洲、中东、非洲），耐克该季度的收入也令人失望，这一定程度上要归因于疫情阴影迟迟未散，当地的许多商店仍然处于关闭的状态。</b></p><p>由此看来，耐克在全球市场的复苏并不平衡，仅有中国市场销售势头反弹强劲。截至2月底，耐克大中华区销售额增长了51%至22.8亿美元，超过了预期。大中华区也因此取代了EMEA，成为该季度耐克的第二大市场。</p><p><b>当然，耐克预计当前季度的收入将弥补上季度供应链中断而造成的损失。</b>公司管理层预计，四财季销售额将比去年同期的63亿美元增长约75%，至110亿美元。</p><p><b>但关键在于，耐克过高的估值已经引发了市场的担忧。</b></p><p>过去一年，耐克的股价上涨了84.1%，其股价现在是未来12个月预期盈利的36.2倍，仍然远高于五年均值29倍。高估值之下，业绩仅仅是达到市场预期并不足以维持投资者的热情。在三季度财报公布前几天内，许多分析师都上调了财报预期，但结果却意外疲软。</p><p><b>尤其是，在这个关键节点，耐克在贡献22%总收入、增长最为迅速的大中华市场遭遇了危机，至少在短期内，这可能成为耐克股票的最大风险。</b></p><p>从去年3月份的低点强劲反弹之后，2021年迄今，耐克的涨势便丧失了动能，年内下跌了近6%。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/247ac7b19f631f6c4cc4f0e9188f2bb9\" tg-width=\"604\" tg-height=\"733\" referrerpolicy=\"no-referrer\"><span>耐克股价走势</span></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>风口浪尖上的耐克，屋漏偏逢连夜雨？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n风口浪尖上的耐克，屋漏偏逢连夜雨？\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/92\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/406e2b4996e14cd8a66a2a6864ef4313);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">英为财情Investing </p>\n<p class=\"h-time\">2021-03-25 17:59</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>周四，<a href=\"https://laohu8.com/S/0OLD.UK\">阿迪达斯</a>在德国法兰克福交易所下跌4.6%，<a href=\"https://laohu8.com/S/NKE\">耐克</a>美股盘前跌幅扩大至3%。这两家知名运动品牌都陷入了棉花风波。</p><p><img src=\"https://static.tigerbbs.com/20c2037d4fe03b3cf365afd9d7c8f8ff\" tg-width=\"800\" tg-height=\"497\" referrerpolicy=\"no-referrer\"></p><p>耐克周三登上了热搜，因为被曝抵制新疆棉花而遭遇网友的口诛笔伐。对于耐克的投资者来说，耐克此时在重要的中国市场陷入品牌危机，无异于雪上加霜。</p><p>耐克(NYSE:NKE)上周刚刚发布了最新的季度财报。财报显示，在截至2月28日的第三财季，耐克的净利润同比增长了71.2%至14.5亿美元，即每股收益90美分，好于预期的每股收益76美分；不过，销售额仅增长不到3%，至103.6亿美元，远远逊于预期的110亿美元。</p><p>在2020年，耐克的销售额曾因疫情期间门店关闭而连续两个季度录得同比下滑。但之后在第二财季，因为“黑五”购物季，其收入增长录得反弹，达到创纪录的112亿美元。</p><p><b>耐克三财季的增长放缓，主要是因为受到供应链问题的困扰。</b>这在北美市场最为明显，因为受到疫情影响，北美西海岸港口实施的劳工限制导致了将货物送入分销网络的时间出现延迟，同时还引发了成本压力。包括诺德斯特龙、Peloton等零售商都受到了影响，许多公司表示，预计这些问题将持续到下半年。</p><p>“在货币中立的基础上，北美收入下降了11%，这主要是由于全球集装箱短缺和美国港口拥堵的影响，导致三财季库存流动延迟了三周以上，影响了批发出货的时间。”耐克称。</p><p><img src=\"https://static.tigerbbs.com/a5cf40bdfea734801cbaa13605e16fd3\" tg-width=\"1010\" tg-height=\"646\" referrerpolicy=\"no-referrer\">耐克全球前三大市场增长情况</p><p><b>在EMEA（欧洲、中东、非洲），耐克该季度的收入也令人失望，这一定程度上要归因于疫情阴影迟迟未散，当地的许多商店仍然处于关闭的状态。</b></p><p>由此看来，耐克在全球市场的复苏并不平衡，仅有中国市场销售势头反弹强劲。截至2月底，耐克大中华区销售额增长了51%至22.8亿美元，超过了预期。大中华区也因此取代了EMEA，成为该季度耐克的第二大市场。</p><p><b>当然，耐克预计当前季度的收入将弥补上季度供应链中断而造成的损失。</b>公司管理层预计，四财季销售额将比去年同期的63亿美元增长约75%，至110亿美元。</p><p><b>但关键在于，耐克过高的估值已经引发了市场的担忧。</b></p><p>过去一年，耐克的股价上涨了84.1%，其股价现在是未来12个月预期盈利的36.2倍，仍然远高于五年均值29倍。高估值之下，业绩仅仅是达到市场预期并不足以维持投资者的热情。在三季度财报公布前几天内，许多分析师都上调了财报预期，但结果却意外疲软。</p><p><b>尤其是，在这个关键节点，耐克在贡献22%总收入、增长最为迅速的大中华市场遭遇了危机，至少在短期内，这可能成为耐克股票的最大风险。</b></p><p>从去年3月份的低点强劲反弹之后，2021年迄今，耐克的涨势便丧失了动能，年内下跌了近6%。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/247ac7b19f631f6c4cc4f0e9188f2bb9\" tg-width=\"604\" tg-height=\"733\" referrerpolicy=\"no-referrer\"><span>耐克股价走势</span></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5b1d5c7c9d853e94601159db38d7645e","relate_stocks":{"NKE":"耐克"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1127735698","content_text":"周四，阿迪达斯在德国法兰克福交易所下跌4.6%，耐克美股盘前跌幅扩大至3%。这两家知名运动品牌都陷入了棉花风波。耐克周三登上了热搜，因为被曝抵制新疆棉花而遭遇网友的口诛笔伐。对于耐克的投资者来说，耐克此时在重要的中国市场陷入品牌危机，无异于雪上加霜。耐克(NYSE:NKE)上周刚刚发布了最新的季度财报。财报显示，在截至2月28日的第三财季，耐克的净利润同比增长了71.2%至14.5亿美元，即每股收益90美分，好于预期的每股收益76美分；不过，销售额仅增长不到3%，至103.6亿美元，远远逊于预期的110亿美元。在2020年，耐克的销售额曾因疫情期间门店关闭而连续两个季度录得同比下滑。但之后在第二财季，因为“黑五”购物季，其收入增长录得反弹，达到创纪录的112亿美元。耐克三财季的增长放缓，主要是因为受到供应链问题的困扰。这在北美市场最为明显，因为受到疫情影响，北美西海岸港口实施的劳工限制导致了将货物送入分销网络的时间出现延迟，同时还引发了成本压力。包括诺德斯特龙、Peloton等零售商都受到了影响，许多公司表示，预计这些问题将持续到下半年。“在货币中立的基础上，北美收入下降了11%，这主要是由于全球集装箱短缺和美国港口拥堵的影响，导致三财季库存流动延迟了三周以上，影响了批发出货的时间。”耐克称。耐克全球前三大市场增长情况在EMEA（欧洲、中东、非洲），耐克该季度的收入也令人失望，这一定程度上要归因于疫情阴影迟迟未散，当地的许多商店仍然处于关闭的状态。由此看来，耐克在全球市场的复苏并不平衡，仅有中国市场销售势头反弹强劲。截至2月底，耐克大中华区销售额增长了51%至22.8亿美元，超过了预期。大中华区也因此取代了EMEA，成为该季度耐克的第二大市场。当然，耐克预计当前季度的收入将弥补上季度供应链中断而造成的损失。公司管理层预计，四财季销售额将比去年同期的63亿美元增长约75%，至110亿美元。但关键在于，耐克过高的估值已经引发了市场的担忧。过去一年，耐克的股价上涨了84.1%，其股价现在是未来12个月预期盈利的36.2倍，仍然远高于五年均值29倍。高估值之下，业绩仅仅是达到市场预期并不足以维持投资者的热情。在三季度财报公布前几天内，许多分析师都上调了财报预期，但结果却意外疲软。尤其是，在这个关键节点，耐克在贡献22%总收入、增长最为迅速的大中华市场遭遇了危机，至少在短期内，这可能成为耐克股票的最大风险。从去年3月份的低点强劲反弹之后，2021年迄今，耐克的涨势便丧失了动能，年内下跌了近6%。耐克股价走势","news_type":1},"isVote":1,"tweetType":1,"viewCount":821,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":358375836,"gmtCreate":1616668365525,"gmtModify":1616668365525,"author":{"id":"3575457513273454","authorId":"3575457513273454","name":"夕阳秋风","avatar":"https://static.tigerbbs.com/b71637045efdea36eb85d9e57b323d32","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3575457513273454","authorIdStr":"3575457513273454"},"themes":[],"htmlText":"只跌了6个点，小了，格局小了","listText":"只跌了6个点，小了，格局小了","text":"只跌了6个点，小了，格局小了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/358375836","repostId":"1127735698","repostType":4,"isVote":1,"tweetType":1,"viewCount":932,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
