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Nancymen
2021-03-10
期待
知乎上市,前途知否?
Nancymen
2021-02-23
这篇文章不错,转发给大家看看
@Tony特别帅:日常:你今天有什么交易计划?(2月23日)
去老虎APP查看更多动态
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"link":"https://laohu8.com/post/323474559","repostId":"1178822184","repostType":4,"repost":{"id":"1178822184","pubTimestamp":1615370598,"share":"https://www.laohu8.com/m/news/1178822184?lang=&edition=full","pubTime":"2021-03-10 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href=\"https://laohu8.com/S/BILI\">哔哩哔哩</a>,从知识的角度看,我始终认为B站是个不错的学习场所。知乎会做的比B站更好吗?</p>\n<p><b>第三,知乎还有没有更大的拓展空间?</b></p>\n<p>有,当然有。</p>\n<p>根据报道,知乎招股文件显示,知乎用户中,来自一线和新一线城市的占比52.6%,来自二线城市的占比21.2%,总和达七成以上。年龄方面,知乎2020年12月的月活跃用户中有78.7%低于30岁。</p>\n<p>看来,还有相当大的市场等待知乎去开拓。</p>\n<p>广大三线城市和“高龄人群”,这个市场也不小。</p>\n<p><b>第四,上市之后,知乎会“变味”吗?</b></p>\n<p>确切的说,现在的知乎已经没有之前“纯粹”了。</p>\n<p>回答时的“高高在上”,内容里过多的“私货”,还有混入的“奇怪的东西”,已经影响到知乎的内容了。如果再搞以上说的在线教育、电商、短视频,那么知乎的味道会变成什么样呢?</p>\n<p>一个不太纯粹的问答社区,还会继续吸引读者吗?</p>\n<p>尽管有这样那样的未知因素,但知乎的难以替代、难以复制已经在实践中得到检验,前景还是很不错的。</p>","source":"dns","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>知乎上市,前途知否?</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n知乎上市,前途知否?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-10 18:03 北京时间 <a href=https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>十年的知乎,终于要上市了。\n3月6日凌晨,知乎向美国证券交易委员会(SEC)提交了IPO申请,计划在纽约证券交易所挂牌上市。\n这是一个各方都很满意的结果,十年的时间毕竟不短。\n只是,对于前途,知乎知否?\n从一个小众的问答社区,到今天的庞大平台,知乎实现了奇迹的飞跃,抵御了各种冲击。谁都无法否认:知乎是一个好平台,知乎拥有深厚的积淀,知乎能够吸引更多的人才。\n但是,如果要上市的话,就不是一问一答那么...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b15535bb2d144216324e5446820c58cc","relate_stocks":{"ZH":"知乎"},"source_url":"https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1178822184","content_text":"十年的知乎,终于要上市了。\n3月6日凌晨,知乎向美国证券交易委员会(SEC)提交了IPO申请,计划在纽约证券交易所挂牌上市。\n这是一个各方都很满意的结果,十年的时间毕竟不短。\n只是,对于前途,知乎知否?\n从一个小众的问答社区,到今天的庞大平台,知乎实现了奇迹的飞跃,抵御了各种冲击。谁都无法否认:知乎是一个好平台,知乎拥有深厚的积淀,知乎能够吸引更多的人才。\n但是,如果要上市的话,就不是一问一答那么简单了。商业化,再深度的商业化,才是正道。知乎需要更好的业绩,否则,如何面对广大热情的股民?\n首先,知乎的走向不错。\n目前的知乎,是亏损的。当然,对于互联网公司来说,亏损上市并不是很新鲜的事情。\n根据知乎的招股书显示:2020年知乎总营收为13.52亿,相比2019年营收6.71亿,同比增长101.7%;全年毛利为7.58亿,同比增长142.7%;全年毛利率为56%,同比增长20.2%。而在2019年,知乎净亏损为人民币10亿元;2020年亏损5.176亿元,同比收窄48.2%。\n营收上看,翻倍;亏损方面看,大减。从走向上看,看上去很不错。\n第二,知乎盈利的关键点在哪里。\n根据数据,截至到2020年12月,知乎全网用户达到3.7亿,积累的问答超过2.6亿个。\n这种厚实的积淀,是非常吸引人的。但是,它却很难直接产生价值。不过,它能够吸引人,吸引流量。\n那么,未来知乎该如何利用好流量减少亏损甚至盈利呢?\n根据报道,知乎营收主要来源是:在线广告、付费会员、内容营销解决方案以及其他服务(例如在线教育和电商等)。\n这些领域,如何能够在盈利上发挥作用,是个难题。\n广告、付费会员是目前知乎的主要收入来源,但广告,始终是具有局限性的;如果看知识付费,知乎起步并不早,并且之前已经有几位前辈“折戟沉沙”了。\n倒是在线教育和电商,很值得期待。此外,方兴未艾的短视频方面,知乎也应该努力一把。\n想起还未盈利的哔哩哔哩,从知识的角度看,我始终认为B站是个不错的学习场所。知乎会做的比B站更好吗?\n第三,知乎还有没有更大的拓展空间?\n有,当然有。\n根据报道,知乎招股文件显示,知乎用户中,来自一线和新一线城市的占比52.6%,来自二线城市的占比21.2%,总和达七成以上。年龄方面,知乎2020年12月的月活跃用户中有78.7%低于30岁。\n看来,还有相当大的市场等待知乎去开拓。\n广大三线城市和“高龄人群”,这个市场也不小。\n第四,上市之后,知乎会“变味”吗?\n确切的说,现在的知乎已经没有之前“纯粹”了。\n回答时的“高高在上”,内容里过多的“私货”,还有混入的“奇怪的东西”,已经影响到知乎的内容了。如果再搞以上说的在线教育、电商、短视频,那么知乎的味道会变成什么样呢?\n一个不太纯粹的问答社区,还会继续吸引读者吗?\n尽管有这样那样的未知因素,但知乎的难以替代、难以复制已经在实践中得到检验,前景还是很不错的。","news_type":1},"isVote":1,"tweetType":1,"viewCount":487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369745860,"gmtCreate":1614078567450,"gmtModify":1634551274613,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369745860","repostId":"369426701","repostType":1,"repost":{"id":369426701,"gmtCreate":1614072214999,"gmtModify":1614075017372,"author":{"id":"20727972514030","authorId":"20727972514030","name":"Tony特别帅","avatar":"https://static.tigerbbs.com/61f671464b0bc8103579e8d0e2197c48","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"日常:你今天有什么交易计划?(2月23日)","htmlText":"日常讨论又更新啦!并不局限于你看到这个帖子时所进入的个股,大家来聊聊今天有什么交易想法,包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","listText":"日常讨论又更新啦!并不局限于你看到这个帖子时所进入的个股,大家来聊聊今天有什么交易想法,包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","text":"日常讨论又更新啦!并不局限于你看到这个帖子时所进入的个股,大家来聊聊今天有什么交易想法,包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","images":[{"img":"https://static.tigerbbs.com/da5801d3c26945d783c9a701bff41ee7","width":"896","height":"544"}],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369426701","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"subType":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":386,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":323474559,"gmtCreate":1615371557071,"gmtModify":1703488029893,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"期待","listText":"期待","text":"期待","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323474559","repostId":"1178822184","repostType":4,"isVote":1,"tweetType":1,"viewCount":487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369745860,"gmtCreate":1614078567450,"gmtModify":1634551274613,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错,转发给大家看看","listText":"这篇文章不错,转发给大家看看","text":"这篇文章不错,转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369745860","repostId":"369426701","repostType":1,"repost":{"id":369426701,"gmtCreate":1614072214999,"gmtModify":1614075017372,"author":{"id":"20727972514030","authorId":"20727972514030","name":"Tony特别帅","avatar":"https://static.tigerbbs.com/61f671464b0bc8103579e8d0e2197c48","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"日常:你今天有什么交易计划?(2月23日)","htmlText":"日常讨论又更新啦!并不局限于你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