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Nancymen
2021-03-10
期待
知乎上市，前途知否？
Nancymen
2021-02-23
这篇文章不错，转发给大家看看
@Tony特别帅:日常：你今天有什么交易计划？(2月23日)
去老虎APP查看更多动态
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"link":"https://laohu8.com/post/323474559","repostId":"1178822184","repostType":4,"repost":{"id":"1178822184","pubTimestamp":1615370598,"share":"https://www.laohu8.com/m/news/1178822184?lang=&edition=full","pubTime":"2021-03-10 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href=\"https://laohu8.com/S/BILI\">哔哩哔哩</a>，从知识的角度看，我始终认为B站是个不错的学习场所。知乎会做的比B站更好吗？</p>\n<p><b>第三，知乎还有没有更大的拓展空间？</b></p>\n<p>有，当然有。</p>\n<p>根据报道，知乎招股文件显示，知乎用户中，来自一线和新一线城市的占比52.6%，来自二线城市的占比21.2%，总和达七成以上。年龄方面，知乎2020年12月的月活跃用户中有78.7%低于30岁。</p>\n<p>看来，还有相当大的市场等待知乎去开拓。</p>\n<p>广大三线城市和“高龄人群”，这个市场也不小。</p>\n<p><b>第四，上市之后，知乎会“变味”吗？</b></p>\n<p>确切的说，现在的知乎已经没有之前“纯粹”了。</p>\n<p>回答时的“高高在上”，内容里过多的“私货”，还有混入的“奇怪的东西”，已经影响到知乎的内容了。如果再搞以上说的在线教育、电商、短视频，那么知乎的味道会变成什么样呢？</p>\n<p>一个不太纯粹的问答社区，还会继续吸引读者吗？</p>\n<p>尽管有这样那样的未知因素，但知乎的难以替代、难以复制已经在实践中得到检验，前景还是很不错的。</p>","source":"dns","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>知乎上市，前途知否？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n知乎上市，前途知否？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-10 18:03 北京时间 <a href=https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw><strong>DoNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>十年的知乎，终于要上市了。\n3月6日凌晨，知乎向美国证券交易委员会（SEC）提交了IPO申请，计划在纽约证券交易所挂牌上市。\n这是一个各方都很满意的结果，十年的时间毕竟不短。\n只是，对于前途，知乎知否？\n从一个小众的问答社区，到今天的庞大平台，知乎实现了奇迹的飞跃，抵御了各种冲击。谁都无法否认：知乎是一个好平台，知乎拥有深厚的积淀，知乎能够吸引更多的人才。\n但是，如果要上市的话，就不是一问一答那么...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b15535bb2d144216324e5446820c58cc","relate_stocks":{"ZH":"知乎"},"source_url":"https://mp.weixin.qq.com/s/NiW36yVm4vKoC3N1YidmBw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1178822184","content_text":"十年的知乎，终于要上市了。\n3月6日凌晨，知乎向美国证券交易委员会（SEC）提交了IPO申请，计划在纽约证券交易所挂牌上市。\n这是一个各方都很满意的结果，十年的时间毕竟不短。\n只是，对于前途，知乎知否？\n从一个小众的问答社区，到今天的庞大平台，知乎实现了奇迹的飞跃，抵御了各种冲击。谁都无法否认：知乎是一个好平台，知乎拥有深厚的积淀，知乎能够吸引更多的人才。\n但是，如果要上市的话，就不是一问一答那么简单了。商业化，再深度的商业化，才是正道。知乎需要更好的业绩，否则，如何面对广大热情的股民？\n首先，知乎的走向不错。\n目前的知乎，是亏损的。当然，对于互联网公司来说，亏损上市并不是很新鲜的事情。\n根据知乎的招股书显示：2020年知乎总营收为13.52亿，相比2019年营收6.71亿，同比增长101.7%；全年毛利为7.58亿，同比增长142.7%；全年毛利率为56%，同比增长20.2%。而在2019年，知乎净亏损为人民币10亿元；2020年亏损5.176亿元，同比收窄48.2%。\n营收上看，翻倍；亏损方面看，大减。从走向上看，看上去很不错。\n第二，知乎盈利的关键点在哪里。\n根据数据，截至到2020年12月，知乎全网用户达到3.7亿，积累的问答超过2.6亿个。\n这种厚实的积淀，是非常吸引人的。但是，它却很难直接产生价值。不过，它能够吸引人，吸引流量。\n那么，未来知乎该如何利用好流量减少亏损甚至盈利呢？\n根据报道，知乎营收主要来源是：在线广告、付费会员、内容营销解决方案以及其他服务（例如在线教育和电商等）。\n这些领域，如何能够在盈利上发挥作用，是个难题。\n广告、付费会员是目前知乎的主要收入来源，但广告，始终是具有局限性的；如果看知识付费，知乎起步并不早，并且之前已经有几位前辈“折戟沉沙”了。\n倒是在线教育和电商，很值得期待。此外，方兴未艾的短视频方面，知乎也应该努力一把。\n想起还未盈利的哔哩哔哩，从知识的角度看，我始终认为B站是个不错的学习场所。知乎会做的比B站更好吗？\n第三，知乎还有没有更大的拓展空间？\n有，当然有。\n根据报道，知乎招股文件显示，知乎用户中，来自一线和新一线城市的占比52.6%，来自二线城市的占比21.2%，总和达七成以上。年龄方面，知乎2020年12月的月活跃用户中有78.7%低于30岁。\n看来，还有相当大的市场等待知乎去开拓。\n广大三线城市和“高龄人群”，这个市场也不小。\n第四，上市之后，知乎会“变味”吗？\n确切的说，现在的知乎已经没有之前“纯粹”了。\n回答时的“高高在上”，内容里过多的“私货”，还有混入的“奇怪的东西”，已经影响到知乎的内容了。如果再搞以上说的在线教育、电商、短视频，那么知乎的味道会变成什么样呢？\n一个不太纯粹的问答社区，还会继续吸引读者吗？\n尽管有这样那样的未知因素，但知乎的难以替代、难以复制已经在实践中得到检验，前景还是很不错的。","news_type":1},"isVote":1,"tweetType":1,"viewCount":487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369745860,"gmtCreate":1614078567450,"gmtModify":1634551274613,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错，转发给大家看看","listText":"这篇文章不错，转发给大家看看","text":"这篇文章不错，转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369745860","repostId":"369426701","repostType":1,"repost":{"id":369426701,"gmtCreate":1614072214999,"gmtModify":1614075017372,"author":{"id":"20727972514030","authorId":"20727972514030","name":"Tony特别帅","avatar":"https://static.tigerbbs.com/61f671464b0bc8103579e8d0e2197c48","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"日常：你今天有什么交易计划？(2月23日)","htmlText":"日常讨论又更新啦！并不局限于你看到这个帖子时所进入的个股，大家来聊聊今天有什么交易想法，包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","listText":"日常讨论又更新啦！并不局限于你看到这个帖子时所进入的个股，大家来聊聊今天有什么交易想法，包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","text":"日常讨论又更新啦！并不局限于你看到这个帖子时所进入的个股，大家来聊聊今天有什么交易想法，包括看涨/看跌哪只股票、xx股票走势合不合理、晒晒单、推荐股票、推荐自己等等","images":[{"img":"https://static.tigerbbs.com/da5801d3c26945d783c9a701bff41ee7","width":"896","height":"544"}],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369426701","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"subType":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":386,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":323474559,"gmtCreate":1615371557071,"gmtModify":1703488029893,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"期待","listText":"期待","text":"期待","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323474559","repostId":"1178822184","repostType":4,"isVote":1,"tweetType":1,"viewCount":487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":369745860,"gmtCreate":1614078567450,"gmtModify":1634551274613,"author":{"id":"3569047323208081","authorId":"3569047323208081","name":"Nancymen","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"这篇文章不错，转发给大家看看","listText":"这篇文章不错，转发给大家看看","text":"这篇文章不错，转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/369745860","repostId":"369426701","repostType":1,"repost":{"id":369426701,"gmtCreate":1614072214999,"gmtModify":1614075017372,"author":{"id":"20727972514030","authorId":"20727972514030","name":"Tony特别帅","avatar":"https://static.tigerbbs.com/61f671464b0bc8103579e8d0e2197c48","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"title":"日常：你今天有什么交易计划？(2月23日)","htmlText":"日常讨论又更新啦！并不局限于你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