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SoonTian
2021-11-01
🤩🤩🤩
@小虎活动:[Halloween Game] Trade or Treat!
SoonTian
2021-06-18
$23andMe, Inc.(ME)$
终于等到你
SoonTian
2021-06-17
666
抱歉,原内容已删除
SoonTian
2021-06-16
厉害了。明星效应
抱歉,原内容已删除
去老虎APP查看更多动态
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20:32","market":"us","language":"zh","title":"C罗一个动作!可口可乐市值蒸发40亿美元","url":"https://stock-news.laohu8.com/highlight/detail?id=1106696643","media":"中国经营报","summary":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上,球星C罗将自己面前的可口可乐移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。\n\n此事一经发生,就引起","content":"<p>足坛盛宴欧洲杯正在如火如荼地进行中。</p>\n<p>在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上,球星C罗将自己面前的<a href=\"https://laohu8.com/S/KO\">可口可乐</a>移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。</p>\n<p><img src=\"https://static.tigerbbs.com/4a4e1658b1de4f05fe4da9130133c30d\" tg-width=\"219\" tg-height=\"205\" referrerpolicy=\"no-referrer\"></p>\n<p>此事一经发生,就引起了高度关注。<b>球迷们对于C罗的自律表达了支持和敬意,但欧足联能放过他吗?</b></p>\n<p><b>C罗一个动作,可口可乐市值蒸发40亿美元</b></p>\n<p>C罗在世界范围内有着巨大的影响力,<b>在C罗做出这一举动之后,可口可乐的市值甚至应声下跌了40亿美元。</b></p>\n<p>当地时间14日下午3点,可口可乐的股价为56.1美元。30分钟后,在C罗参加完新闻发布会之后,可口可乐的股价下跌到了55.22美元,跌幅为1.6%,市值从2420亿美元下跌到了2380亿美元,损失了40亿美元。</p>\n<p><b>C罗因太自律曾被吐槽</b></p>\n<p>今年36岁的C罗对饮食和健身计划的挑剔是出了名的,所以他一看到饮料就觉得被“冒犯”到也就不足为奇了。据报道,2020年12月底,在迪拜举行的环球足球奖颁奖典礼上,C罗说,他年幼的儿子并不像他一样痴迷于(保持)健康,“有时他喝可乐,吃薯片,我就很恼火”。</p>\n<p>这已经不是C罗第一次拒绝喝碳酸饮料,生活相当自律的他对的饮食十分的注重,C罗从来都不喝酒以及碳酸饮料,只喝水和新鲜的果汁,这种搭配保证了一名运动员的良好身体机能。此外,<b>法国后卫埃弗拉就曾说过,自己去C罗家做客的时候,对方竟然请自己吃鸡胸肉和沙拉,这实在是太“痛苦”了。</b></p>\n<p><b>模仿C罗?法国球星发布会上拿走赞助商啤酒</b></p>\n<p>值得注意的是,在法国队与德国队比赛的赛前发布会上,<b>法国队中场球星博格巴也模仿起了C罗——他在发布会移走了面前的赞助商啤酒。</b></p>\n<p><b>不过,英国《每日邮报》指出,博格巴是一名穆斯林,这么做和C罗的初衷不同,是出于宗教原因。</b></p>\n<p><b>或将遭到欧足联处罚</b></p>\n<p>可口可乐是此次2020欧洲杯12家顶级官方赞助商之一,出现在赛前发布会桌面上,正是其赞助的一部分回馈权益。</p>\n<p>6月15日当天,可口可乐的市值从2420亿美元一路大跌,全天跌掉了40亿美元。而C罗的这一举动显然被认为是此次市值大跌的关键原因。</p>\n<p>可口可乐对此回应称,“每个人都有权选择自己的饮料偏好”,每个人都有不同的“口味和需求”。可口可乐一名发言人补充说:“在新闻发布会上,除了可口可乐和无糖可口可乐外,我们还为球员提供水。”</p>\n<p>根据全球体育商业的惯例,可口可乐与欧足联的赞助合同中,有权益受损的相关赔偿条款。而此事进一步发酵之后,<b>C罗或将面对欧足联的罚款</b>。</p>\n<p><b>中经评论:C罗任性举动有违商业契约精神</b></p>\n<p>欧洲杯是今年最引人注目的大型体育赛事之一,也因此具有很高的商业价值。作为世界顶级球星,C罗也是欧洲杯上的焦点人物,一言一行都会被媒体和公众追逐。新闻发布会更是各国球队与媒体的正式沟通平台,自然获得了高曝光率。</p>\n<p>然而,C罗在众目睽睽下将自己面前的可口可乐移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。<b>这个举动带有明显的暗示,也即他认为喝水而不是可口可乐才是健康之举。</b>作为大众偶像,C罗此举很容易被众多粉丝效仿,这不仅会直接影响到可口可乐的销量,更容易给其贴上“不健康”的标签,如此会对其品牌形象及长远发展造成无可估量的损失。</p>\n<p>也因此,资本市场闻风而动,造成可口可乐股价暴跌。可口可乐作为欧洲杯的顶级官方赞助商,投入巨资自然是想通过这一主流赛事获取更高关注度,从而实现对等回报,未曾想却被C罗一个举动付出惨重代价,你说冤不冤?</p>\n<p>表面上看,可口可乐赞助的是欧洲杯而非C罗本人,但C罗自身利益与可口可乐有千丝万缕的联系。通过参加欧洲杯,C罗将获得奖金等直接奖励,一旦率领球队夺冠,更能实现国家荣誉,也将为其在足坛的地位身价再上一个台阶,从而获得高额代言合同、俱乐部工资等。而举办欧洲杯需要庞大开支,欧足联及举办国通过与包括可口可乐在内的众多赞助商合作,就能获得足够收入用于运转赛事。因此,可口可乐其实也间接赞助了C罗。</p>\n<p>就此可以看出,C罗、欧洲杯与可口可乐三方形成了割舍不断的共同利益关系,只有可口可乐通过赞助获得预期收益,未来才会继续与欧洲杯的足球赛事合作,也就为C罗提供了驰骋的舞台。</p>\n<p>C罗此举显然过于任性,你当然可以有个人偏好,从运动员角度少喝饮料多喝水也是无可厚非,但这些原则应体现在私下生活层面,而不能在新闻发布会上公然挪开作为赞助商的可口可乐饮料,还说出“水”这样指向性明显的话语。</p>\n<p><b>可口可乐作为赞助商,会与欧足联签订赞助合同,包括欧足联应当遵守的义务,比如可口可乐的曝光率、曝光场所等标准,欧足联在新闻发布会上摆放可口可乐饮料,正是履约之举。C罗是欧洲杯参赛球队一员,也就必须遵守相应合约条款,哪怕出于个人喜好不喝可口可乐,也不能给媒体及公众以“喝可口可乐不健康”的引导性言行</b>,如果其他运动员、教练也纷纷效仿,就会伤及更多品牌,也会造成欧洲杯等体育赛事市场合作体系的崩塌。</p>\n<p>C罗作为顶级球星,本身就有大量商业合作和品牌代言。有意思的是,他还曾代言了肯德基,众所周知,足球运动员一般也会尽量少吃油炸食品,那么,C罗为何还要代言该品牌呢?</p>\n<p>显然,C罗不能因为直接代言品牌与欧洲杯赞助品牌对自身收益的差别,而选择性对待不同品牌。同理,C罗也不能因个人代言品牌与所效力俱乐部、国家队赞助品牌不同,而做出伤害后者的举动。<b>身处高度商业化的现代足球世界,C罗因此受益成为亿万富翁,他也就应该严格尊重规则切勿越界。</b></p>","source":"lsy1571439018386","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nC罗一个动作!可口可乐市值蒸发40亿美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-16 20:32 北京时间 <a href=https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg><strong>中国经营报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上,球星C罗将自己面前的可口可乐移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。\n\n此事一经发生,就引起了高度关注。球迷们对于C罗的自律表达了支持和敬意,但欧足联能放过他吗?\nC罗一个动作,可口可乐市值蒸发40亿美元\nC罗在世界范围内有着巨大的影响力,在C罗做出这一举动之后,可口可乐的市值甚至应声下跌了...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9f48513305d9018f61d8441143e861fc","relate_stocks":{"KO":"可口可乐"},"source_url":"https://mp.weixin.qq.com/s/Dh6VT8rBQZidss8Roi4GXg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1106696643","content_text":"足坛盛宴欧洲杯正在如火如荼地进行中。\n在6月14日葡萄牙对阵匈牙利的赛前新闻发布会上,球星C罗将自己面前的可口可乐移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。\n\n此事一经发生,就引起了高度关注。球迷们对于C罗的自律表达了支持和敬意,但欧足联能放过他吗?\nC罗一个动作,可口可乐市值蒸发40亿美元\nC罗在世界范围内有着巨大的影响力,在C罗做出这一举动之后,可口可乐的市值甚至应声下跌了40亿美元。\n当地时间14日下午3点,可口可乐的股价为56.1美元。30分钟后,在C罗参加完新闻发布会之后,可口可乐的股价下跌到了55.22美元,跌幅为1.6%,市值从2420亿美元下跌到了2380亿美元,损失了40亿美元。\nC罗因太自律曾被吐槽\n今年36岁的C罗对饮食和健身计划的挑剔是出了名的,所以他一看到饮料就觉得被“冒犯”到也就不足为奇了。据报道,2020年12月底,在迪拜举行的环球足球奖颁奖典礼上,C罗说,他年幼的儿子并不像他一样痴迷于(保持)健康,“有时他喝可乐,吃薯片,我就很恼火”。\n这已经不是C罗第一次拒绝喝碳酸饮料,生活相当自律的他对的饮食十分的注重,C罗从来都不喝酒以及碳酸饮料,只喝水和新鲜的果汁,这种搭配保证了一名运动员的良好身体机能。此外,法国后卫埃弗拉就曾说过,自己去C罗家做客的时候,对方竟然请自己吃鸡胸肉和沙拉,这实在是太“痛苦”了。\n模仿C罗?法国球星发布会上拿走赞助商啤酒\n值得注意的是,在法国队与德国队比赛的赛前发布会上,法国队中场球星博格巴也模仿起了C罗——他在发布会移走了面前的赞助商啤酒。\n不过,英国《每日邮报》指出,博格巴是一名穆斯林,这么做和C罗的初衷不同,是出于宗教原因。\n或将遭到欧足联处罚\n可口可乐是此次2020欧洲杯12家顶级官方赞助商之一,出现在赛前发布会桌面上,正是其赞助的一部分回馈权益。\n6月15日当天,可口可乐的市值从2420亿美元一路大跌,全天跌掉了40亿美元。而C罗的这一举动显然被认为是此次市值大跌的关键原因。\n可口可乐对此回应称,“每个人都有权选择自己的饮料偏好”,每个人都有不同的“口味和需求”。可口可乐一名发言人补充说:“在新闻发布会上,除了可口可乐和无糖可口可乐外,我们还为球员提供水。”\n根据全球体育商业的惯例,可口可乐与欧足联的赞助合同中,有权益受损的相关赔偿条款。而此事进一步发酵之后,C罗或将面对欧足联的罚款。\n中经评论:C罗任性举动有违商业契约精神\n欧洲杯是今年最引人注目的大型体育赛事之一,也因此具有很高的商业价值。作为世界顶级球星,C罗也是欧洲杯上的焦点人物,一言一行都会被媒体和公众追逐。新闻发布会更是各国球队与媒体的正式沟通平台,自然获得了高曝光率。\n然而,C罗在众目睽睽下将自己面前的可口可乐移开,随后拿起一瓶剥掉了包装纸的矿泉水,并对着镜头说了“水”。这个举动带有明显的暗示,也即他认为喝水而不是可口可乐才是健康之举。作为大众偶像,C罗此举很容易被众多粉丝效仿,这不仅会直接影响到可口可乐的销量,更容易给其贴上“不健康”的标签,如此会对其品牌形象及长远发展造成无可估量的损失。\n也因此,资本市场闻风而动,造成可口可乐股价暴跌。可口可乐作为欧洲杯的顶级官方赞助商,投入巨资自然是想通过这一主流赛事获取更高关注度,从而实现对等回报,未曾想却被C罗一个举动付出惨重代价,你说冤不冤?\n表面上看,可口可乐赞助的是欧洲杯而非C罗本人,但C罗自身利益与可口可乐有千丝万缕的联系。通过参加欧洲杯,C罗将获得奖金等直接奖励,一旦率领球队夺冠,更能实现国家荣誉,也将为其在足坛的地位身价再上一个台阶,从而获得高额代言合同、俱乐部工资等。而举办欧洲杯需要庞大开支,欧足联及举办国通过与包括可口可乐在内的众多赞助商合作,就能获得足够收入用于运转赛事。因此,可口可乐其实也间接赞助了C罗。\n就此可以看出,C罗、欧洲杯与可口可乐三方形成了割舍不断的共同利益关系,只有可口可乐通过赞助获得预期收益,未来才会继续与欧洲杯的足球赛事合作,也就为C罗提供了驰骋的舞台。\nC罗此举显然过于任性,你当然可以有个人偏好,从运动员角度少喝饮料多喝水也是无可厚非,但这些原则应体现在私下生活层面,而不能在新闻发布会上公然挪开作为赞助商的可口可乐饮料,还说出“水”这样指向性明显的话语。\n可口可乐作为赞助商,会与欧足联签订赞助合同,包括欧足联应当遵守的义务,比如可口可乐的曝光率、曝光场所等标准,欧足联在新闻发布会上摆放可口可乐饮料,正是履约之举。C罗是欧洲杯参赛球队一员,也就必须遵守相应合约条款,哪怕出于个人喜好不喝可口可乐,也不能给媒体及公众以“喝可口可乐不健康”的引导性言行,如果其他运动员、教练也纷纷效仿,就会伤及更多品牌,也会造成欧洲杯等体育赛事市场合作体系的崩塌。\nC罗作为顶级球星,本身就有大量商业合作和品牌代言。有意思的是,他还曾代言了肯德基,众所周知,足球运动员一般也会尽量少吃油炸食品,那么,C罗为何还要代言该品牌呢?\n显然,C罗不能因为直接代言品牌与欧洲杯赞助品牌对自身收益的差别,而选择性对待不同品牌。同理,C罗也不能因个人代言品牌与所效力俱乐部、国家队赞助品牌不同,而做出伤害后者的举动。身处高度商业化的现代足球世界,C罗因此受益成为亿万富翁,他也就应该严格尊重规则切勿越界。","news_type":1},"isVote":1,"tweetType":1,"viewCount":795,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}