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CK1983
2020-12-02
$理想汽车(LI)$
去打听打听 那些有理想和特斯拉的车主 最后都选择常开理想了 别做井底之蛙了 多去了解一下不会错 都说高盛忽悠 其实是自己无脑分析的投机分子 这样的人怎么能发财 也是天理难容了
CK1983
2020-12-02
$理想汽车(LI)$
车各方面都超越特斯拉了 韭菜都是井底之蛙呀 也难怪投机取巧的人才会被割韭菜 长期价值投资 一百加是迟早的事
CK1983
2020-12-02
$理想汽车(LI)$
来学习一遍心法  股市是考验人性的地方,人性的贪婪与恐惧会反复的出现。长期投资而言,唯耐心是财富的声音,没耐心的人发不了大财。
CK1983
2020-12-01
$理想汽车(LI)$
正义必胜 那么好的车和企业.空军颤抖吧 只要是个正常人就会去了解企业和车有多优秀 销量就是证明哈哈
CK1983
2020-12-01
$理想汽车(LI)$
理想车主强烈看好你 高盛眼光不错
CK1983
2020-12-01
$理想汽车(LI)$
理想空军要颤抖喽
CK1983
2020-11-30
这才是老虎里面的人才 聪明人 精英 眼光一样好的人
抱歉,原内容已删除
CK1983
2020-11-30
对于我们所有理想车主来说 强烈支持理想汽车 不管他遇到什么困难 李想和王兴的人品和能力毋庸置疑 车有多好 只有车主心里明白
绿色汽车质量“寒冬”,理想汽车遭遇“冰桶效应”
CK1983
2020-11-30
$理想汽车(LI)$
坚定内心对企业和创始人做事的判断力 不要被暂时的涨跌和空军所控制 你就赢了 历史无数次的证明拖后腿的人 是无法阻止时代的进步的 因为这是大势所趋 这是利国利民的好事 没有人是愚钝的 好的事物自己去方方面面了解学习了自然会有自己的判断力
CK1983
2020-11-30
$理想汽车(LI)$
车主会一直拿着 五年起步
去老虎APP查看更多动态
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眼光一样好的人","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/391273037","repostId":"306998364","repostType":1,"isVote":1,"tweetType":1,"viewCount":1934,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":391241927,"gmtCreate":1606720960869,"gmtModify":1703843945691,"author":{"id":"3562616814267867","authorId":"3562616814267867","name":"CK1983","avatar":"https://static.tigerbbs.com/b3d3264f022297ec7e8bc84f98dbb833","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562616814267867","authorIdStr":"3562616814267867"},"themes":[],"htmlText":"对于我们所有理想车主来说 强烈支持理想汽车 不管他遇到什么困难 李想和王兴的人品和能力毋庸置疑 车有多好 只有车主心里明白","listText":"对于我们所有理想车主来说 强烈支持理想汽车 不管他遇到什么困难 李想和王兴的人品和能力毋庸置疑 车有多好 只有车主心里明白","text":"对于我们所有理想车主来说 强烈支持理想汽车 不管他遇到什么困难 李想和王兴的人品和能力毋庸置疑 车有多好 只有车主心里明白","images":[],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":5,"commentSize":10,"repostSize":0,"link":"https://laohu8.com/post/391241927","repostId":"2087619527","repostType":2,"repost":{"id":"2087619527","kind":"highlight","pubTimestamp":1606719161,"share":"https://www.laohu8.com/m/news/2087619527?lang=&edition=full","pubTime":"2020-11-30 14:52","market":"hk","language":"zh","title":"绿色汽车质量“寒冬”,理想汽车遭遇“冰桶效应”","url":"https://stock-news.laohu8.com/highlight/detail?id=2087619527","media":"新浪财经-自媒体综合","summary":" 理想汽车,与蔚来汽车、小鹏汽车并称为国内三大造车新势力。成立五年间,完成融资、上市并推出的第一量车型理想ONE,今年前三季度销量扶摇直上。 可是销量和质量却没有站在同一起跑线上,快速成长的理想汽车仍处在幼年期,发展迅猛却遭来许多问题和争议。 近日,理想汽车被迫致歉 ,召回10469辆理想ONE。 作为赴美上市公司,声誉对于理想汽车股价和销量影响深远。","content":"<html><body><div>\n<div>\n<div>\n<div>\n<img src=\"http://image.sinajs.cn/newchart/png/min/us/LI.png\"/>\n</div>\n<div>\n查看最新行情\n</div>\n</div>\n</div>\n<p> 原标题:‘绿色汽车’质量“寒冬”,<span>理想</span><span></span>汽车遭遇“冰桶效应”</p>\n<p> 来源:标准排名官号 作者:刘雨贤</p>\n<p> <a href=\"https://laohu8.com/S/LI\">理想汽车</a>(LI.US),与<span>蔚来</span><span></span>汽车、<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>并称为国内三大造车新势力。成立五年间,完成融资、上市并推出的第一量车型理想ONE,今年前三季度销量扶摇直上。</p>\n<p> 可是销量和质量却没有站在同一起跑线上,快速成长的理想汽车仍处在幼年期,发展迅猛却遭来许多问题和争议。</p>\n<p> 近日,理想汽车被迫致歉 ,召回10469辆理想ONE。召回“质量门事件”,给车主们在寒冬来了个透心凉。</p>\n<p> “升级”改为“召回”,理想汽车“名利两空”</p>\n<p> 事件发酵之初,理想汽车“丧事喜办”,而后又被迫选择召回。从最初的激烈讨论和争议来看,消费者和媒体难以接受,因此引发了激烈的质疑,这让其品牌受损。最终,理想汽车官方不得不再次公告,把“升级”改为“召回”。</p>\n<p> 作为赴美上市公司,声誉对于理想汽车股价和销量影响深远。2020年11月13日,理想汽车公布了第三季度业绩纪要,发言人提到召回事件中影响金额约为1000万元,对急于实现盈利的年轻新能源车企,不能说是不痛不痒。</p>\n<p> 2018年下半年开始,电车行业进入“红海”,竞争加剧、补贴退坡,行业面临大洗牌。<a href=\"https://laohu8.com/S/002594\">比亚迪</a>董事长王传福就曾经评论过新能源汽车的乱象:“接下来几年会死掉一大批,活下来的都是有真正本事的”。事实上,当初风口上的很多新势力目前都已经破产,例如:长江汽车,缺乏造车经验无法量产等诸多原因而破产,还有拜腾汽车、赛麟汽车、博郡汽车等。</p>\n<p> 在美国上市的理想汽车最初受到华尔街的追捧,几个月的追涨后,开始遭受到了金融市场不断做空,之所以还能保持增长,底气就是汽车之前销量的增长。</p>\n<p> 国内企业赴美上市难上加难,今后,面对自身的质量漩涡,理想汽车理应吸取教训,打造金质品牌,真诚对待客户,用站得住脚的过硬产品,再塑良好口碑,把产品质量做好,销量才会持续稳定增长,才不会遭遇退市和破产的“冰桶”厄运。</p>\n<p> 技术选择的争议,“焦虑”伴随始终</p>\n<p> 2000年,李想注册泡泡网并开始运营,后被盛拓传媒收购。2015年,李想创办理想汽车的前身车和家,旨在提供<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>的新能源出行解决方案。与此同时,李想和李斌、刘强东、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、高瓴资本设立了蔚来汽车,并担任董事职位。</p>\n<p> 2019年4月,首款车型理想ONE上市,售价为32.80万元。8月,理想汽车宣布完成5.3亿美元C轮融资。由美团创始人王兴领投,投后估值约为29.3亿美元。</p>\n<p> 2020年7月,在全球经济受疫情严重影响的背景下,理想汽车顺利完成<span>纳斯达克</span><span></span>上市。王兴曾多次表示,美团的对标公司是<span><a href=\"https://laohu8.com/S/AMZN\">亚马逊</a></span><span></span>;李想也不时流露出对<span><a href=\"https://laohu8.com/S/TSLA\">特斯拉</a></span><span></span>的敬佩之情。可是,无论是美团还是理想汽车,都与各自“榜样”相去甚远。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/147/w550h397/20201130/0800-kentcvy7579984.jpg\"/></div>\n<p> “更多用户愿意接受智能新能源车,是一个有生命力的车,就像手机一样,每次升级都有新的功能、用户体验。”理想汽车联合创始人、总裁沈亚楠认为,这也是用户考虑选择新车时越来越重要的一个方面,和驱动一样重要。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/80/w550h330/20201130/08b1-kentcvy7580055.jpg\"/></div>\n<p> 尽管最初发展迅速,理想ONE主打“没有里程焦虑”,综合续航超过700km,市区工况续航超过1000km。超长续航使得理想ONE颇具亮点,很多网民忍不住发问,既然电动车还要加油,为何我不买汽油车?增程式电动技术究竟算不算电动车?</p>\n<p> 首款产品理想ONE隐忧不断,一直面对很多争议,引来众多车主质疑其增程式技术。</p>\n<p> 召回事件发酵,实现盈利并不乐观</p>\n<p> 无论消费者和媒体质疑与否,认准了增程式的赛道,专注于一款车型,2020年9月,理想ONE单月已经突破了3000量,2020年上险量已经达到22160量,对于造车新势力来说,一鼓作气之势似乎已成。</p>\n<p> 没想到,理想汽车却在初冬为自己酿造了一桶寒冰。</p>\n<p> 11月6日,在车主和舆论的讨伐下,理想汽车终于宣布召回,并向国家市场监督管理总局备案了召回计划。同时,理想汽车发布道歉信,表示将严格按照国家市场监督管理总局的要求,对出现问题隐患的车辆进行召回整改。</p>\n<p> 翻阅问题袭来的理想汽车财报,净资产收益率仅有一个季度数据支持,因净利润为负,股东增加的收益仍处在负增长中;近三个季度的资产收益率维持在-0.82%和-1.56%之间,资产增加没有使得收益由负转正。</p>\n<p> 其股东投入和资产扩张没有带来正收益,但其他各项指标不断优化,销售利润率从-857%转为4.88%,成功实现了销售利润率的转正;企业价值倍数利润率快速下降;两金占流量的比重不断下跌,产成品占用资金和应收账款资金减少归功于产品周转率的加快,主要是由于收入增加带来的效果。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/53/w550h303/20201130/0c1f-kentcvy7580107.jpg\"/></div>\n<p> 近三年公布的净利润,理想汽车难以抑制住亏损趋势,今年前三个季度,亏损了4.88亿元,今年预计亏损在7亿元左右,但在竞争激烈的新能源汽车战役里,想要进一步压缩成本费用,挽回声誉止损,并非一朝一夕。</p>\n<p> 召回事件发酵之后,短期想要实现盈利还很困难。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/80/w550h330/20201130/6baa-kentcvy7580152.jpg\"/></div>\n<p> 受困消费者质疑,引发增长瓶颈</p>\n<p> 首款汽车理想ONE上市于2019年12月份,主营业务收入也开始于2019年第四季度,就资产质量状况来说,最近四个季度以来,存货周转次数从1.1次加快到6.49次。</p>\n<p> 究其原因,单一车型理想ONE的畅销使得库存时间缩短;应收账款周转次数34.25次到88.39次,体现管理层的对上下游欠款时间的把控是非常严格的,某种意义上说,应收账款流动性越快,企业应收账款风险越小,受货币时间价值影响,获益也更多;流动资产周转次数0.04次变为0.41次同时总资产周转次数也在不断加快,这跟理想ONE在市场上不断开疆拓土、持续增长分不开。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/702/w550h152/20201130/9e43-kentcvy7580423.png\"/></div>\n<p> 经营增长状况里,销售增长率从2019年四季度快速增长,到2019年一季度受疫情影响,增长速度快速下降,第二季度和第三季度平均环比增长150%;销售利润增长率从2020年一季度的299.50%,下滑至三季度的189.71%。当销量扩大一定程度时,受困于市场环境和消费者的召回质疑,则会出现不同程度的增长瓶颈。</p>\n<p> 目前来看,理想汽车两指标均处于下降水平,若不改善消费者需求和质量问题,在不远的未来很可能遭遇淘汰。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/612/w1386h826/20201130/8acb-kentcvy7580516.jpg\"/></div>\n<p> 重视维持现金流,财务杠杆利用度不高</p>\n<p> 在造车新势力重视维持现金流的影响下,理想汽车今年二季度现金流动负债比率由负转正,正向的现金流给企业的研发生产带来了保障;带息负债比率处于降低趋势,显示出良好的偿债水平。这主要是由于融资和上市带来大量的现金储备,使得贷款并不是理想汽车的优先选择。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/81/w550h331/20201130/0bf6-kentcvy7580642.jpg\"/></div>\n<p> 2020年三季度,理想汽车的已获利息倍数实现了由负转正,一般情况下,已获利息倍数越高,企业长期偿债能力越强。该指标为3时较为适当,从长期来看至少应大于1,考虑到上市带来大量现金流,使得理想汽车该指标远大于3,短期内偿债能力暂时较强。</p>\n<p> 2020年三季度速动比率迅速上涨,原因也是融资和上市为公司带来了大量的现金储备,在流动资产变化不大的情况下,速动比率快速增加,而在2018-2020年二季度时,速动比率保持平稳。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/80/w550h330/20201130/d80c-kentcvy7580695.jpg\"/></div>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/42/w550h292/20201130/34a9-kentcvy7580752.jpg\"/></div>\n<p> 财务杠杆近两年都维持在低水平,没有大规模借助财务杠杆经营,管理者趋向于降低财务风险,平稳运行。2020年第三季度理想汽车加大了财务杠杆,从上一季度0.88上升到了1.15,可能是利用借款加大扩张导致。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/328/w1204h724/20201130/fdde-kentcvy7580818.jpg\"/></div>\n<p> 面向未来,需重视“研发+绿色能源”</p>\n<p> 实际上,按国家划分,增程式电动汽车属于纯电动汽车,国家补贴也对增程式电车给予发放,由此可见,国家认可增程式电车技术。对于增程式技术的成熟度质疑,有关专家表示,增程式技术并不算成熟,主要是因为缺少高效率增程器, 目前,增程式电动车的优势还很难体现。</p>\n<p> 目前,各国拟定汽车新政策都倾向于扩大新能源汽车的市场份额,未来的汽车动力势必更加节能,很多国外车企已经在氢能源汽车领域抢先布局,例如<span><a href=\"https://laohu8.com/S/TM\">丰田汽车</a></span><span></span>,在全球大手笔地投资氢能源核心供应链企业;在国内,<a href=\"https://laohu8.com/S/601633\">长城汽车</a>也不断加码氢能源。由此可见,更环保、更绿色的新技术势必会带来更多的绿色汽车产品,未来布局中不应忽略对绿色能源的投入。</p>\n<p> 面对未来可能发生的经营风险,在第三季度财报会上,理想汽车公布了一些计划,例如:推出纯电动电车、增加新车型、加强现金流储备、加大对自动驾驶技术的研发投入等等,也可以看出理想汽车的管理层们不断地思考着企业的未来。</p>\n<p> 根据公布的数据,理想汽车目前加大了对研发的投入,近三年的研发费用所示:</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/69/w550h319/20201130/66db-kentcvy7580893.jpg\"/></div>\n<p> 理想汽车的未来计划中,加大研发投入的同时,应思考未来新能源的发展,重视绿色环保的社会责任。绿色发展和节能降耗已经成为时代倡导的目标,作为造车新势力更应品质为先,在更高效、低碳的新能源汽车品质上不断加码。</p>\n<p> 除此之外,还要树立企业的绿色发展意识,融入企业文化,使其成为企业大树成长的养料,这种绿色环保意识是否将会伴着理想汽车的不断成长,成为其管理决策中的重要砝码,我们拭目以待。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/251/w550h1301/20201130/1d7d-kentcvy7581140.jpg\"/></div>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/140/w1240h4500/20201130/fbb0-kentcvy7581407.jpg\"/></div>\n<p><span>免责声明:自媒体综合提供的内容均源自自媒体,版权归原作者所有,转载请联系原作者并获许可。文章观点仅代表作者本人,不代表新浪立场。若内容涉及投资建议,仅供参考勿作为投资依据。投资有风险,入市需谨慎。</span></p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读,尽在<a href=\"https://laohu8.com/S/SINA\">新浪</a>财经APP</div>\n</div>\n</div></body></html>","source":"highlight_sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>绿色汽车质量“寒冬”,理想汽车遭遇“冰桶效应”</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n绿色汽车质量“寒冬”,理想汽车遭遇“冰桶效应”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-11-30 14:52 北京时间 <a href=https://finance.sina.com.cn/stock/usstock/c/2020-11-30/doc-iiznezxs4439464.shtml><strong>新浪财经-自媒体综合</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>查看最新行情\n\n\n\n 原标题:‘绿色汽车’质量“寒冬”,理想汽车遭遇“冰桶效应”\n 来源:标准排名官号 作者:刘雨贤\n 理想汽车(LI.US),与蔚来汽车、小鹏汽车并称为国内三大造车新势力。成立五年间,完成融资、上市并推出的第一量车型理想ONE,今年前三季度销量扶摇直上。\n 可是销量和质量却没有站在同一起跑线上,快速成长的理想汽车仍处在幼年期,发展迅猛却遭来许多问题和争议。\n 近日,...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2020-11-30/doc-iiznezxs4439464.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2c0ab7d3f5d89bb403311ca0a8e68f8e","relate_stocks":{"LI":"理想汽车"},"source_url":"https://finance.sina.com.cn/stock/usstock/c/2020-11-30/doc-iiznezxs4439464.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2087619527","content_text":"查看最新行情\n\n\n\n 原标题:‘绿色汽车’质量“寒冬”,理想汽车遭遇“冰桶效应”\n 来源:标准排名官号 作者:刘雨贤\n 理想汽车(LI.US),与蔚来汽车、小鹏汽车并称为国内三大造车新势力。成立五年间,完成融资、上市并推出的第一量车型理想ONE,今年前三季度销量扶摇直上。\n 可是销量和质量却没有站在同一起跑线上,快速成长的理想汽车仍处在幼年期,发展迅猛却遭来许多问题和争议。\n 近日,理想汽车被迫致歉 ,召回10469辆理想ONE。召回“质量门事件”,给车主们在寒冬来了个透心凉。\n “升级”改为“召回”,理想汽车“名利两空”\n 事件发酵之初,理想汽车“丧事喜办”,而后又被迫选择召回。从最初的激烈讨论和争议来看,消费者和媒体难以接受,因此引发了激烈的质疑,这让其品牌受损。最终,理想汽车官方不得不再次公告,把“升级”改为“召回”。\n 作为赴美上市公司,声誉对于理想汽车股价和销量影响深远。2020年11月13日,理想汽车公布了第三季度业绩纪要,发言人提到召回事件中影响金额约为1000万元,对急于实现盈利的年轻新能源车企,不能说是不痛不痒。\n 2018年下半年开始,电车行业进入“红海”,竞争加剧、补贴退坡,行业面临大洗牌。比亚迪董事长王传福就曾经评论过新能源汽车的乱象:“接下来几年会死掉一大批,活下来的都是有真正本事的”。事实上,当初风口上的很多新势力目前都已经破产,例如:长江汽车,缺乏造车经验无法量产等诸多原因而破产,还有拜腾汽车、赛麟汽车、博郡汽车等。\n 在美国上市的理想汽车最初受到华尔街的追捧,几个月的追涨后,开始遭受到了金融市场不断做空,之所以还能保持增长,底气就是汽车之前销量的增长。\n 国内企业赴美上市难上加难,今后,面对自身的质量漩涡,理想汽车理应吸取教训,打造金质品牌,真诚对待客户,用站得住脚的过硬产品,再塑良好口碑,把产品质量做好,销量才会持续稳定增长,才不会遭遇退市和破产的“冰桶”厄运。\n 技术选择的争议,“焦虑”伴随始终\n 2000年,李想注册泡泡网并开始运营,后被盛拓传媒收购。2015年,李想创办理想汽车的前身车和家,旨在提供智能的新能源出行解决方案。与此同时,李想和李斌、刘强东、腾讯、高瓴资本设立了蔚来汽车,并担任董事职位。\n 2019年4月,首款车型理想ONE上市,售价为32.80万元。8月,理想汽车宣布完成5.3亿美元C轮融资。由美团创始人王兴领投,投后估值约为29.3亿美元。\n 2020年7月,在全球经济受疫情严重影响的背景下,理想汽车顺利完成纳斯达克上市。王兴曾多次表示,美团的对标公司是亚马逊;李想也不时流露出对特斯拉的敬佩之情。可是,无论是美团还是理想汽车,都与各自“榜样”相去甚远。\n\n “更多用户愿意接受智能新能源车,是一个有生命力的车,就像手机一样,每次升级都有新的功能、用户体验。”理想汽车联合创始人、总裁沈亚楠认为,这也是用户考虑选择新车时越来越重要的一个方面,和驱动一样重要。\n\n 尽管最初发展迅速,理想ONE主打“没有里程焦虑”,综合续航超过700km,市区工况续航超过1000km。超长续航使得理想ONE颇具亮点,很多网民忍不住发问,既然电动车还要加油,为何我不买汽油车?增程式电动技术究竟算不算电动车?\n 首款产品理想ONE隐忧不断,一直面对很多争议,引来众多车主质疑其增程式技术。\n 召回事件发酵,实现盈利并不乐观\n 无论消费者和媒体质疑与否,认准了增程式的赛道,专注于一款车型,2020年9月,理想ONE单月已经突破了3000量,2020年上险量已经达到22160量,对于造车新势力来说,一鼓作气之势似乎已成。\n 没想到,理想汽车却在初冬为自己酿造了一桶寒冰。\n 11月6日,在车主和舆论的讨伐下,理想汽车终于宣布召回,并向国家市场监督管理总局备案了召回计划。同时,理想汽车发布道歉信,表示将严格按照国家市场监督管理总局的要求,对出现问题隐患的车辆进行召回整改。\n 翻阅问题袭来的理想汽车财报,净资产收益率仅有一个季度数据支持,因净利润为负,股东增加的收益仍处在负增长中;近三个季度的资产收益率维持在-0.82%和-1.56%之间,资产增加没有使得收益由负转正。\n 其股东投入和资产扩张没有带来正收益,但其他各项指标不断优化,销售利润率从-857%转为4.88%,成功实现了销售利润率的转正;企业价值倍数利润率快速下降;两金占流量的比重不断下跌,产成品占用资金和应收账款资金减少归功于产品周转率的加快,主要是由于收入增加带来的效果。\n\n 近三年公布的净利润,理想汽车难以抑制住亏损趋势,今年前三个季度,亏损了4.88亿元,今年预计亏损在7亿元左右,但在竞争激烈的新能源汽车战役里,想要进一步压缩成本费用,挽回声誉止损,并非一朝一夕。\n 召回事件发酵之后,短期想要实现盈利还很困难。\n\n 受困消费者质疑,引发增长瓶颈\n 首款汽车理想ONE上市于2019年12月份,主营业务收入也开始于2019年第四季度,就资产质量状况来说,最近四个季度以来,存货周转次数从1.1次加快到6.49次。\n 究其原因,单一车型理想ONE的畅销使得库存时间缩短;应收账款周转次数34.25次到88.39次,体现管理层的对上下游欠款时间的把控是非常严格的,某种意义上说,应收账款流动性越快,企业应收账款风险越小,受货币时间价值影响,获益也更多;流动资产周转次数0.04次变为0.41次同时总资产周转次数也在不断加快,这跟理想ONE在市场上不断开疆拓土、持续增长分不开。\n\n 经营增长状况里,销售增长率从2019年四季度快速增长,到2019年一季度受疫情影响,增长速度快速下降,第二季度和第三季度平均环比增长150%;销售利润增长率从2020年一季度的299.50%,下滑至三季度的189.71%。当销量扩大一定程度时,受困于市场环境和消费者的召回质疑,则会出现不同程度的增长瓶颈。\n 目前来看,理想汽车两指标均处于下降水平,若不改善消费者需求和质量问题,在不远的未来很可能遭遇淘汰。\n\n 重视维持现金流,财务杠杆利用度不高\n 在造车新势力重视维持现金流的影响下,理想汽车今年二季度现金流动负债比率由负转正,正向的现金流给企业的研发生产带来了保障;带息负债比率处于降低趋势,显示出良好的偿债水平。这主要是由于融资和上市带来大量的现金储备,使得贷款并不是理想汽车的优先选择。\n\n 2020年三季度,理想汽车的已获利息倍数实现了由负转正,一般情况下,已获利息倍数越高,企业长期偿债能力越强。该指标为3时较为适当,从长期来看至少应大于1,考虑到上市带来大量现金流,使得理想汽车该指标远大于3,短期内偿债能力暂时较强。\n 2020年三季度速动比率迅速上涨,原因也是融资和上市为公司带来了大量的现金储备,在流动资产变化不大的情况下,速动比率快速增加,而在2018-2020年二季度时,速动比率保持平稳。\n\n\n 财务杠杆近两年都维持在低水平,没有大规模借助财务杠杆经营,管理者趋向于降低财务风险,平稳运行。2020年第三季度理想汽车加大了财务杠杆,从上一季度0.88上升到了1.15,可能是利用借款加大扩张导致。\n\n 面向未来,需重视“研发+绿色能源”\n 实际上,按国家划分,增程式电动汽车属于纯电动汽车,国家补贴也对增程式电车给予发放,由此可见,国家认可增程式电车技术。对于增程式技术的成熟度质疑,有关专家表示,增程式技术并不算成熟,主要是因为缺少高效率增程器, 目前,增程式电动车的优势还很难体现。\n 目前,各国拟定汽车新政策都倾向于扩大新能源汽车的市场份额,未来的汽车动力势必更加节能,很多国外车企已经在氢能源汽车领域抢先布局,例如丰田汽车,在全球大手笔地投资氢能源核心供应链企业;在国内,长城汽车也不断加码氢能源。由此可见,更环保、更绿色的新技术势必会带来更多的绿色汽车产品,未来布局中不应忽略对绿色能源的投入。\n 面对未来可能发生的经营风险,在第三季度财报会上,理想汽车公布了一些计划,例如:推出纯电动电车、增加新车型、加强现金流储备、加大对自动驾驶技术的研发投入等等,也可以看出理想汽车的管理层们不断地思考着企业的未来。\n 根据公布的数据,理想汽车目前加大了对研发的投入,近三年的研发费用所示:\n\n 理想汽车的未来计划中,加大研发投入的同时,应思考未来新能源的发展,重视绿色环保的社会责任。绿色发展和节能降耗已经成为时代倡导的目标,作为造车新势力更应品质为先,在更高效、低碳的新能源汽车品质上不断加码。\n 除此之外,还要树立企业的绿色发展意识,融入企业文化,使其成为企业大树成长的养料,这种绿色环保意识是否将会伴着理想汽车的不断成长,成为其管理决策中的重要砝码,我们拭目以待。\n\n\n免责声明:自媒体综合提供的内容均源自自媒体,版权归原作者所有,转载请联系原作者并获许可。文章观点仅代表作者本人,不代表新浪立场。若内容涉及投资建议,仅供参考勿作为投资依据。投资有风险,入市需谨慎。\n\n\n海量资讯、精准解读,尽在新浪财经APP","news_type":1},"isVote":1,"tweetType":1,"viewCount":4079,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3499378160991632","authorId":"3499378160991632","name":"T0000021031","avatar":"https://static.tigerbbs.com/1bce7f6338bba1f1c392325e1530c730","crmLevel":6,"crmLevelSwitch":0,"idStr":"3499378160991632","authorIdStr":"3499378160991632"},"content":"两个股票都买了,相信两位的能力,明天或后天,理想应该发布11月的销售数据了,应该不错","text":"两个股票都买了,相信两位的能力,明天或后天,理想应该发布11月的销售数据了,应该不错","html":"两个股票都买了,相信两位的能力,明天或后天,理想应该发布11月的销售数据了,应该不错"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":391254416,"gmtCreate":1606719203835,"gmtModify":1703843938762,"author":{"id":"3562616814267867","authorId":"3562616814267867","name":"CK1983","avatar":"https://static.tigerbbs.com/b3d3264f022297ec7e8bc84f98dbb833","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562616814267867","authorIdStr":"3562616814267867"},"themes":[],"htmlText":"<a 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