FooSK的个人主页 - 老虎社区

FooSK

FooSK

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23关注

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1主题

0勋章

2021-08-22

一篇好文章[得意] [得意]

抱歉，原内容已删除

2021-08-20

运气是给准备好的人👍

抱歉，原内容已删除

2021-08-11

[财迷]

抱歉，原内容已删除

2021-07-31

说说你对这篇新闻的看法...

抱歉，原内容已删除

2021-07-31

[得意]

抱歉，原内容已删除

2021-03-27

那是该多，还是该空呢？

抱歉，原内容已删除

2021-03-27

[微笑]

抱歉，原内容已删除

2021-03-21

[捂脸]

iMacPro全球下架，苹果或不再推出新品

2021-03-21

[得意]

抱歉，原内容已删除

2021-03-19

[财迷]

抱歉，原内容已删除

2021-03-18

[捂脸]

美、布两油短线下挫，WTI原油期货跌超2%

2021-03-15

[财迷] [财迷]

抱歉，原内容已删除

2021-03-14

比特币还不算泡沫吗？

抱歉，原内容已删除

2021-03-14

收到，谢谢

抱歉，原内容已删除

2021-03-10

$豆油2107(ZL2107)$ 今天的小投资

2021-03-10

看不懂美联储到底关心什么?

抱歉，原内容已删除

2021-02-28

可是股市不可能永远是牛市行情呀。

抱歉，原内容已删除

2021-02-10

老虎证券

抱歉，原内容已删除

2021-02-10

老虎证券

抱歉，原内容已删除

去老虎APP查看更多动态

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21:11</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月18日，WTI原油期货跌2%，现报63.31美元/桶；布伦特原油期货跌1.9%，现报66.71美元/桶。</p><p><img src=\"https://static.tigerbbs.com/7d7854e666199e9460173cc481dcbf28\" tg-width=\"822\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/70ee736be07c459f31c5c97c8681798b\" tg-width=\"822\" tg-height=\"653\" 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href=\"https://mp.weixin.qq.com/s/7jGw4KWClLzuNkgfruZn0A\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ac594966084e4f169f7ea5a5e05816a5","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/7jGw4KWClLzuNkgfruZn0A","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2158477512","content_text":"最惨的时候是什么？在与孟京辉的对话中，雷军说是上市第一天，都抱着至少涨一倍的心态，结果破发了。\n8月10日19：30，小米集团创始人、董事长雷军举办年度演讲，主题是：我的梦想，我的选择。\n当前任务：站稳全球第二\n8月2日，小米集团登上了《财富》世界500强榜单的第338位，相较上一年排名大幅上升了84名。7月16日，Canalys发布第二季度全球智能手机出货量排名，小米凭借17%的份额超越苹果首次跻身全球第二，同比高速增长83%。财报显示，2020年小米营收达到2459亿元，同比增长19.4%。2021年第一季度，小米营收达769亿元，同比增长54.7%；经调整净利润达到61亿元，同比增长163.8%。\n雷军说，尽管取得了这些成绩，但小米还是一家年轻的公司，要看到与世界巨头的差距，夯实业务稳扎稳打。“我们当前的任务就是：站稳全球第二。下一步目标是：三年全球第一。”上市破发躲进港交所杂物间\n2018年7月9日，小米港交所上市敲钟，遭遇股价破发，雷军说自己很不好意思，最终躲进了港交所的一个杂物间。但在当天的晚宴中，他还是鼓励大家要好好干。“我们一定要努力工作，不能亏别人的钱。”雷军当时说：“今天破发，我对不住大家了。我们会努力工作，一定要让IPO投资者至少赚一倍！”雷军还回忆了小米股价腰斩的时候：“2019年9月2日，小米集团港股股价跌到8.28港元的时候，跟IPO价格比已经腰斩，当时跌到几乎所有人都快崩溃了，甚至有人认为还会跌到4港元。在那段时间里，我特别不愿意见投资者，有一个投资者执意要见我，一坐下来，只寒暄了几句，他就毫不客气地说，你们怎么让我赔了这么多钱，我真的不知道你们怎么干的，接着，他从小米的战略，到小米的产品、再到小米的管理，把我当小学生一样训了一个多小时，我当时的衬衣都湿了，会后，我一个人坐在会议室，坐了很久，那一刻，我特别绝望。”\n尽管曾质疑“资本市场为什么不认可小米”，但雷军还是选择“最好的投资就是投资自己”，并决定用36亿港币回购股票。\n2021年1月4日，小米股价达到34港元，雷军说：“当年上市晚宴上吹过的牛终于兑现了。”\n突破高端 相信米粉\n雷军说，小米要成为真正伟大的公司，必须突破高端。\n小米手机第一代就是从高端开始起步。为平衡原材料和巨额研发费用等多方面挑战，小米10的定价必须过 4000元，销量也必须过 200万台。2020年，筹备已久的小米10在疫情期间发布，截至今天，小米10系列累计销量已达 577万台，小米10S仍在热销中。\n雷军说，小米10的成功来自于“相信米粉”。在全国1亿多小米手机用户，有没有2%的用户相信我们，愿意给我们一次机会呢？只要把产品做好，一定会有。小米MIX 4正式发布\n2016年10月25日，小米MIX全面屏概念手机，让手机行业正式进入全面屏时代。2021年8月10日晚，被誉为“面向未来的全面屏手机”的小米MIX4正式发布，定价4999元起。\n这款手机还采用了最新的石墨烯均温板，限制能耗、控制发热，满足日常使用，由小米产业投资部门所投资的公司提供技术支持。\n此外雷军强调，小米MIX4高度重视安全，特别升级的“防丢失功能”将手机与SIM卡深度绑定。丢失后，无法强行关机，有密码才行；丢失后，持续定位，就算拔卡也没用；并且支持隐私数据的远程一键清空。CUP全面屏，将摄像头隐藏在屏幕之下\n①创新显示技术：微钻排列，重设电路布局，采用透明引线，提高屏幕透光度\n②100%全像素显示，400 PPI的精度，呈现完美显示效果\n③20MP屏下前置相机，加入AI图像增强算法，优化自拍效果\n谈及金山，一个“不理智”的决定在演讲中，雷军说到个人的艰难决定时，特别提到了金山的创业进程。2011年，金山遭遇了巨大危机，期待雷军回归。但当时正值小米创业最关键的时刻，小米手机发布在即。\n两难之下，雷军选择毅然接手金山，做了这个“不理智的决定”，小米联合创始人们也全力支持。今年是雷军接任第10年，金山已脱胎换骨，年收入增长超过 11 倍。\n值得一提的是，10日晚最新出的小米平板5也与金山有深度合作。雷军表示，小米平板的目标是：年底适配2000个应用。因此雷军现场“求合作”。\n现场来了一只“狗”\n当晚，小米第一代仿生四足机器人CyberDog（铁蛋）正式亮相，搭载高精度环境感知系统，全身11个高精度传感器向AI大脑实时传输信息，让Ta可以感知图像、光线、距离、速度、声音等环境信息，还原更真实的生物反应。\n仿生四足机器人基于全球开源社区进行自研创新，集小米软硬件研发能力与一身：自研高性能电机，加持小米的AI视觉语音算法、机器人系统以及运动算法的研发积淀。","news_type":1},"isVote":1,"tweetType":1,"viewCount":391,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":802140142,"gmtCreate":1627740023686,"gmtModify":1633756711544,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[得意]&nbsp;","listText":"[得意]&nbsp;","text":"[得意]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/802140142","repostId":"2155688721","repostType":4,"repost":{"id":"2155688721","pubTimestamp":1627701182,"share":"https://www.laohu8.com/m/news/2155688721?lang=&edition=full","pubTime":"2021-07-31 11:13","market":"hk","language":"zh","title":"百度放不下游戏","url":"https://stock-news.laohu8.com/highlight/detail?id=2155688721","media":"镜像娱乐","summary":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return","content":"<p><a href=\"https://laohu8.com/S/BIDU\">百度</a>再一次“杀”回了游戏市场。</p>\n<p>7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏，以及《武庚纪》《梦想<a href=\"https://laohu8.com/S/000997\">新大陆</a>》等9款重度游戏。可以看出，百度游戏未来将着力于休闲+重度游戏两条赛道，尝试跳出以发行为主的模式，转而以发行、自研并重，同时探索国际市场。</p>\n<p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>从战略到产品，百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头，百度做游戏其实一直被业内看好。然而，直到2017年百度剥离游戏业务时，平台也没有找到适合自己的发展模式。</p>\n<p>而今，游戏行业风云变幻，<a href=\"https://laohu8.com/S/00700\">腾讯</a>、<a href=\"https://laohu8.com/S/NTES\">网易</a>分走大块蛋糕，阿里、字节跳动、B站等头部势力加码，海外市场竞争愈演愈烈，游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏，也让当下的竞争环境变得更加复杂。</p>\n<h3><b>流量变现的重头戏</b></h3>\n<p>发布会上，百度游戏总经理徐建将未来的发展方向归纳为两点：一点是做服务，即基于自身流量生态和产品矩阵，为游戏厂商提供发行服务；另一点则在于做产品，或与行业伙伴合作、或自主研发，推出具备竞争力的游戏产品。</p>\n<p>从这两点来看，百度游戏此次返场，步子相对稳健，布局方向都建立在自身优势上。</p>\n<p>其一，游戏一直都是流量变现的重头戏，而百度是一个拥有10亿用户的流量生态，仅在百度APP，月活便超过5.4亿。并且，据官方披露，用户在百度搜索游戏相关内容的日均次数达到1亿次，其中为找游戏的用户占比为25.3%，玩游戏的占比为45.5%，找服务的占比为29.2%。</p>\n<p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>换言之，百度目前仍是网民接触游戏的一个重要入口，生态内每天产生的亿级流量都与游戏相关，这也是百度不可能轻易放掉游戏业务的关键所在。</p>\n<p>其二，围绕百度自身的流量生态，一方面，搜索业务的服务能力，使平台与国内诸多游戏厂商都存在合作关系；另一方面，百度在剥离游戏业务之前，其游戏发行也有过一些高光时刻。2011年时，百度基于贴吧生态搭建“社区化小游戏平台”，涉足游戏分发，3天累计用户便超过7000万。</p>\n<p>从广告到发行，百度在游戏行业的连接能力，使之能够更便捷地找到合作伙伴，为之后的联运、发行等业务打下基础。此次发布会上，<a href=\"https://laohu8.com/S/09990\">祖龙娱乐</a>、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露，百度游戏也准备构建新的开发者平台，将给出诸多策略扶持和让利。</p>\n<p>其三，尽管百度目前已经与腾讯、阿里拉开了距离，但百度仍是处在第一梯队的互联网巨头，若平台将资本向游戏倾斜，在财力支持下未必没有与其他平台一战的实力。目前，百度游戏已经完成了两个自研团队的搭建，正式进入开发阶段。</p>\n<p>但是，从百度游戏发布的产品来看，休闲游戏仍占据更大比例，而在用户粘性更高的重度游戏中，“代号”产品居多，落地时间并不明朗。这意味着百度在真正形成竞争力之前，还有一段很长的路要走，且这条路并不容易。</p>\n<h3><b>不能“丢”的游戏业务</b></h3>\n<p>百度重拾游戏业务并不让人意外，尤其是在近几年，百度一直都在搜索业务之外，寻找新的收入增长点。</p>\n<p>回到2017年，百度以近12亿的价格出售了百度游戏，这一动作是百度实施“航母计划”的一环。当时，百度通过业务“分拆”，将文学、视频、游戏、音乐、地图、外卖等版块独立运营，业内对此普遍认为，百度在尝试摆脱对搜索业务的依赖。同一时期，百度也进一步发力人工<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>的新方向，尝试向智能科技公司转型。沿着这一发展脉络来看，如今的百度，或许更需要游戏了。</p>\n<p>首先，从其内部发展而言，业务“分拆”的思路并没有帮助百度在多领域建立优势。</p>\n<p>在这之中，百度发展最好的视频业务孵化出<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>，但爱奇艺至今累计亏损已达上百亿，不仅不赚钱，还消耗着巨额运营成本。此外，百度地图市场渗透率虽然较高，但地图业务的变现模式尚不清晰。</p>\n<p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>而在其他业务方面，文学领域至今仍是阅文一家独大；音乐市场中<a href=\"https://laohu8.com/S/TME\">腾讯音乐</a>占据更大份额，网易云音乐后来居上；外卖行业中，美团、饿了么两强相争……相比之下，百度并没有形成与之相抗的实力，在业绩贡献上也难以成为未来的新支柱。</p>\n<p>其次，在外部竞争环境上，百度面临的压力越来越大。</p>\n<p>近几年，业内开始频繁地讨论，字节跳动会不会取代百度成为第三大互联网巨头？在这背后，双方之间虽然没有正面冲突，但字节跳动却在一步步蚕食曾属于百度的市场。</p>\n<p>说到底，百度和字节跳动所做的都是信息分发，而后者抓住了移动互联网崛起的契机，并以独特的算法抢占市场，后来基于同样的算法体系入局短视频，并建立自身的广告体系和变现模型。在这一过程中，受到冲击最大的便是百度。也就是说，百度搜索业务所覆盖的市场已经受到威胁，寻找新的业绩增长点正变得越来越迫切。</p>\n<p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>字节跳动游戏《仙境传说RO：新世代的诞生》，月流水达到1.5亿</p>\n<p>再者，对百度自身的发展而言，人工智能的新定位还没有成规模的变现机会。</p>\n<p>财报数据显示，截至2020年第四季度，百度来自搜索服务与交易服务的收入，在总收入中占比将近80%，而公司来自AI及云服务的收入占比则不足20%。</p>\n<p>在人工智能的业绩创造力形成之前，发力流量变现效率更高的游戏业务，或许是百度更好的选择。且就技术发展对云游戏的赋能来看，提前布局游戏业务，未来也能更高效地与公司的技术实力共振。</p>\n<h3><b>微妙的返场时机</b></h3>\n<p>实际上，尽管百度曾高调出售百度游戏，但从未真正离开过这个市场。</p>\n<p>当初，百度游戏被剥离后更名为多酷游戏，仍然作为百度在游戏业务上唯一的平台级入口，与百度保持紧密的合作关系。同一年，百度APP接入智能小游戏入口；2019年，百度则投资了游戏公司蝴蝶互动；直到今年，百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标，并于前不久召开品牌发布会，正式在这一赛道上“重启”。百度似乎一直在等待机会，但选择此时返场，这个时机还是有些微妙。</p>\n<p>从表面上看，当下，游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动，阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。</p>\n<p>在国内，阿里在游戏领域持续深耕之后，孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼，双双登上App Store手游收入排行榜TOP10。其中，仅在2020上半年，《三国志·战略版》的总流水便达到37亿。以此为起点，阿里逐渐在游戏领域站稳脚跟；字节跳动近来在游戏市场的步子也越来越大。今年3月，公司以260亿元的高价收购游戏公司沐瞳科技，将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中；此外，B站也通过资本布局，在二次元游戏赛道上持续巩固实力。</p>\n<p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>在国外，伴随着<a href=\"https://laohu8.com/S/00799\">IGG</a>、莉莉丝等游戏厂商从海外市场涌现出来，这一市场也成为更多国内头部势力的布局范围，原本的蓝海优势正在激烈的竞争中逐渐消退，新入场者抢占市场份额的难度也在加大。</p>\n<p>然而，在这样的发展环境下，一些新势力还是“冒出头来”。尤其是《原神》的出现，在上线30天内收入便达到2.45亿美元，一度超越《王者荣耀》《和平精英》同期收入，位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。</p>\n<p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>这一现象的出现，刺激了头部势力的敏感神经，也加速了巨头“围猎”的脚步。以动作最大的腾讯为例，据镜像娱乐统计，2021年上半年，腾讯参与投资的游戏公司多达49家，平均每4天便投资一家公司。</p>\n<p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>然而，透过这一现象，其实也反映出，一方面，当下的游戏市场还远未饱和，市场能够容下更多爆款游戏产品；另一方面，激烈的竞争环境，也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下，新入局者并非没有机会，或许这才是百度选择此时返场的关键所在。</p>\n<p>但是，机会都是留给有准备的人，百度显然落后太多。发布会现场，百度游戏副总经理王慧也坦言：“重启后的百度团队优势仍不明显，团队一直在思考如何利用百度的资源，走出百度游戏自己的路。”但在变幻莫测的游戏市场之上，留给百度思考的时间已然不多了。</p>","source":"36kr_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度放不下游戏</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度放不下游戏\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-31 11:13 北京时间&nbsp;&nbsp;&nbsp;<a href=https://36kr.com/p/1333416961169408><strong>镜像娱乐</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏，以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出，百度游戏未来将着力于休闲+重度游戏两条赛道，尝试跳出以发行为主的模式，转而以发行、自研并重，同时探索国际市场。...</p>\n\n<a href=\"https://36kr.com/p/1333416961169408\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d671f82579a0f7a86039a21fe8fc002","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://36kr.com/p/1333416961169408","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2155688721","content_text":"百度再一次“杀”回了游戏市场。\n7月28日，百度游戏品牌发布会正式召开，现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏，以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出，百度游戏未来将着力于休闲+重度游戏两条赛道，尝试跳出以发行为主的模式，转而以发行、自研并重，同时探索国际市场。\n\n从战略到产品，百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头，百度做游戏其实一直被业内看好。然而，直到2017年百度剥离游戏业务时，平台也没有找到适合自己的发展模式。\n而今，游戏行业风云变幻，腾讯、网易分走大块蛋糕，阿里、字节跳动、B站等头部势力加码，海外市场竞争愈演愈烈，游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏，也让当下的竞争环境变得更加复杂。\n流量变现的重头戏\n发布会上，百度游戏总经理徐建将未来的发展方向归纳为两点：一点是做服务，即基于自身流量生态和产品矩阵，为游戏厂商提供发行服务；另一点则在于做产品，或与行业伙伴合作、或自主研发，推出具备竞争力的游戏产品。\n从这两点来看，百度游戏此次返场，步子相对稳健，布局方向都建立在自身优势上。\n其一，游戏一直都是流量变现的重头戏，而百度是一个拥有10亿用户的流量生态，仅在百度APP，月活便超过5.4亿。并且，据官方披露，用户在百度搜索游戏相关内容的日均次数达到1亿次，其中为找游戏的用户占比为25.3%，玩游戏的占比为45.5%，找服务的占比为29.2%。\n\n换言之，百度目前仍是网民接触游戏的一个重要入口，生态内每天产生的亿级流量都与游戏相关，这也是百度不可能轻易放掉游戏业务的关键所在。\n其二，围绕百度自身的流量生态，一方面，搜索业务的服务能力，使平台与国内诸多游戏厂商都存在合作关系；另一方面，百度在剥离游戏业务之前，其游戏发行也有过一些高光时刻。2011年时，百度基于贴吧生态搭建“社区化小游戏平台”，涉足游戏分发，3天累计用户便超过7000万。\n从广告到发行，百度在游戏行业的连接能力，使之能够更便捷地找到合作伙伴，为之后的联运、发行等业务打下基础。此次发布会上，祖龙娱乐、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露，百度游戏也准备构建新的开发者平台，将给出诸多策略扶持和让利。\n其三，尽管百度目前已经与腾讯、阿里拉开了距离，但百度仍是处在第一梯队的互联网巨头，若平台将资本向游戏倾斜，在财力支持下未必没有与其他平台一战的实力。目前，百度游戏已经完成了两个自研团队的搭建，正式进入开发阶段。\n但是，从百度游戏发布的产品来看，休闲游戏仍占据更大比例，而在用户粘性更高的重度游戏中，“代号”产品居多，落地时间并不明朗。这意味着百度在真正形成竞争力之前，还有一段很长的路要走，且这条路并不容易。\n不能“丢”的游戏业务\n百度重拾游戏业务并不让人意外，尤其是在近几年，百度一直都在搜索业务之外，寻找新的收入增长点。\n回到2017年，百度以近12亿的价格出售了百度游戏，这一动作是百度实施“航母计划”的一环。当时，百度通过业务“分拆”，将文学、视频、游戏、音乐、地图、外卖等版块独立运营，业内对此普遍认为，百度在尝试摆脱对搜索业务的依赖。同一时期，百度也进一步发力人工智能的新方向，尝试向智能科技公司转型。沿着这一发展脉络来看，如今的百度，或许更需要游戏了。\n首先，从其内部发展而言，业务“分拆”的思路并没有帮助百度在多领域建立优势。\n在这之中，百度发展最好的视频业务孵化出爱奇艺，但爱奇艺至今累计亏损已达上百亿，不仅不赚钱，还消耗着巨额运营成本。此外，百度地图市场渗透率虽然较高，但地图业务的变现模式尚不清晰。\n\n而在其他业务方面，文学领域至今仍是阅文一家独大；音乐市场中腾讯音乐占据更大份额，网易云音乐后来居上；外卖行业中，美团、饿了么两强相争……相比之下，百度并没有形成与之相抗的实力，在业绩贡献上也难以成为未来的新支柱。\n其次，在外部竞争环境上，百度面临的压力越来越大。\n近几年，业内开始频繁地讨论，字节跳动会不会取代百度成为第三大互联网巨头？在这背后，双方之间虽然没有正面冲突，但字节跳动却在一步步蚕食曾属于百度的市场。\n说到底，百度和字节跳动所做的都是信息分发，而后者抓住了移动互联网崛起的契机，并以独特的算法抢占市场，后来基于同样的算法体系入局短视频，并建立自身的广告体系和变现模型。在这一过程中，受到冲击最大的便是百度。也就是说，百度搜索业务所覆盖的市场已经受到威胁，寻找新的业绩增长点正变得越来越迫切。\n\n字节跳动游戏《仙境传说RO：新世代的诞生》，月流水达到1.5亿\n再者，对百度自身的发展而言，人工智能的新定位还没有成规模的变现机会。\n财报数据显示，截至2020年第四季度，百度来自搜索服务与交易服务的收入，在总收入中占比将近80%，而公司来自AI及云服务的收入占比则不足20%。\n在人工智能的业绩创造力形成之前，发力流量变现效率更高的游戏业务，或许是百度更好的选择。且就技术发展对云游戏的赋能来看，提前布局游戏业务，未来也能更高效地与公司的技术实力共振。\n微妙的返场时机\n实际上，尽管百度曾高调出售百度游戏，但从未真正离开过这个市场。\n当初，百度游戏被剥离后更名为多酷游戏，仍然作为百度在游戏业务上唯一的平台级入口，与百度保持紧密的合作关系。同一年，百度APP接入智能小游戏入口；2019年，百度则投资了游戏公司蝴蝶互动；直到今年，百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标，并于前不久召开品牌发布会，正式在这一赛道上“重启”。百度似乎一直在等待机会，但选择此时返场，这个时机还是有些微妙。\n从表面上看，当下，游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动，阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。\n在国内，阿里在游戏领域持续深耕之后，孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼，双双登上App Store手游收入排行榜TOP10。其中，仅在2020上半年，《三国志·战略版》的总流水便达到37亿。以此为起点，阿里逐渐在游戏领域站稳脚跟；字节跳动近来在游戏市场的步子也越来越大。今年3月，公司以260亿元的高价收购游戏公司沐瞳科技，将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中；此外，B站也通过资本布局，在二次元游戏赛道上持续巩固实力。\n\n在国外，伴随着IGG、莉莉丝等游戏厂商从海外市场涌现出来，这一市场也成为更多国内头部势力的布局范围，原本的蓝海优势正在激烈的竞争中逐渐消退，新入场者抢占市场份额的难度也在加大。\n然而，在这样的发展环境下，一些新势力还是“冒出头来”。尤其是《原神》的出现，在上线30天内收入便达到2.45亿美元，一度超越《王者荣耀》《和平精英》同期收入，位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。\n\n这一现象的出现，刺激了头部势力的敏感神经，也加速了巨头“围猎”的脚步。以动作最大的腾讯为例，据镜像娱乐统计，2021年上半年，腾讯参与投资的游戏公司多达49家，平均每4天便投资一家公司。\n\n然而，透过这一现象，其实也反映出，一方面，当下的游戏市场还远未饱和，市场能够容下更多爆款游戏产品；另一方面，激烈的竞争环境，也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下，新入局者并非没有机会，或许这才是百度选择此时返场的关键所在。\n但是，机会都是留给有准备的人，百度显然落后太多。发布会现场，百度游戏副总经理王慧也坦言：“重启后的百度团队优势仍不明显，团队一直在思考如何利用百度的资源，走出百度游戏自己的路。”但在变幻莫测的游戏市场之上，留给百度思考的时间已然不多了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":420,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":322444662,"gmtCreate":1615823028056,"gmtModify":1703493678224,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[财迷]&nbsp;[财迷]&nbsp;","listText":"[财迷]&nbsp;[财迷]&nbsp;","text":"[财迷] 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[得意]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/832389937","repostId":"2161745726","repostType":4,"isVote":1,"tweetType":1,"viewCount":1131,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":356422392,"gmtCreate":1616808911716,"gmtModify":1634523899973,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"那是该多，还是该空呢？","listText":"那是该多，还是该空呢？","text":"那是该多，还是该空呢？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/356422392","repostId":"1150283820","repostType":4,"isVote":1,"tweetType":1,"viewCount":371,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":356540842,"gmtCreate":1616801531386,"gmtModify":1634523963146,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/356540842","repostId":"1170764582","repostType":4,"isVote":1,"tweetType":1,"viewCount":411,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":359390362,"gmtCreate":1616336249056,"gmtModify":1634526307305,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[捂脸]&nbsp;","listText":"[捂脸]&nbsp;","text":"[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/359390362","repostId":"1112520154","repostType":4,"repost":{"id":"1112520154","pubTimestamp":1616296860,"share":"https://www.laohu8.com/m/news/1112520154?lang=&edition=full","pubTime":"2021-03-21 11:21","market":"us","language":"zh","title":"iMacPro全球下架，苹果或不再推出新品","url":"https://stock-news.laohu8.com/highlight/detail?id=1112520154","media":"科创板日报","summary":"《科创板日报》21日讯，苹果正式宣布将停止生产iMac Pro产品，并在官网的相应介绍做出了调整，显示“数量有限，售完为止”。根据苹果官网最新数据，iMac Pro目前已经正式下架，官网目前在售的一体","content":"<p>《科创板日报》21日讯，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>正式宣布将停止生产iMac Pro产品，并在官网的相应介绍做出了调整，显示“数量有限，售完为止”。根据苹果官网最新数据，iMac Pro目前已经正式下架，官网目前在售的一体机仅有iMac一款产品。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>iMacPro全球下架，苹果或不再推出新品</title>\n<style 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Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f2439c7a323e7ea51e60940005e4b105","relate_stocks":{"AAPL":"苹果"},"source_url":"http://chinastarmarket.cn/detail/709360","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1112520154","content_text":"《科创板日报》21日讯，苹果正式宣布将停止生产iMac Pro产品，并在官网的相应介绍做出了调整，显示“数量有限，售完为止”。根据苹果官网最新数据，iMac 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21:11</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月18日，WTI原油期货跌2%，现报63.31美元/桶；布伦特原油期货跌1.9%，现报66.71美元/桶。</p><p><img src=\"https://static.tigerbbs.com/7d7854e666199e9460173cc481dcbf28\" tg-width=\"822\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/70ee736be07c459f31c5c97c8681798b\" tg-width=\"822\" tg-height=\"653\" 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今天的小投资","images":[{"img":"https://static.tigerbbs.com/198846cef5492bdccdfeb68d18127d60","width":"750","height":"1068"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321075993","isVote":1,"tweetType":1,"viewCount":577,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":381286606,"gmtCreate":1612968201405,"gmtModify":1703767659673,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"老虎证券","listText":"老虎证券","text":"老虎证券","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/381286606","repostId":"1126709563","repostType":4,"isVote":1,"tweetType":1,"viewCount":391,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":381283883,"gmtCreate":1612968120042,"gmtModify":1703767655864,"author":{"id":"3558084586939630","authorId":"3558084586939630","name":"FooSK","avatar":"https://static.tigerbbs.com/fff9cff88edfedf7174603ca6206551d","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"老虎证券","listText":"老虎证券","text":"老虎证券","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/381283883","repostId":"1126709563","repostType":4,"isVote":1,"tweetType":1,"viewCount":114,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}