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2022-03-22
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每日优鲜携手太太乐加码复合调味料，新品SKU扩充超4倍
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2021-10-29
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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n每日优鲜携手太太乐加码复合调味料，新品SKU扩充超4倍\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-03-21 11:47 北京时间 <a href=https://finance.ifeng.com/c/8EYiGMzEaN3><strong>中商网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，每日优鲜与太太乐共同开启了2022年年度战略合作计划。双方紧跟调味料市场便捷化和健康化的新趋势，推进了以复合调味料为主的新品上架，新品SKU同比扩充超4倍。在精细化运营之下，每日优鲜也将为太太乐旗下的各系列产品进行多场景打造，帮助其实现全品类的销售增长。【紧跟调味料便捷、健康新趋势，新品SKU扩充超4倍】新年伊始，每日优鲜便加速了太太乐新品的批量上架，此次新品SKU同比2021年增长超4倍。...</p>\n\n<a href=\"https://finance.ifeng.com/c/8EYiGMzEaN3\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4113":"食品零售","BK4539":"次新股","MF":"每日优鲜"},"source_url":"https://finance.ifeng.com/c/8EYiGMzEaN3","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1180877258","content_text":"近日，每日优鲜与太太乐共同开启了2022年年度战略合作计划。双方紧跟调味料市场便捷化和健康化的新趋势，推进了以复合调味料为主的新品上架，新品SKU同比扩充超4倍。在精细化运营之下，每日优鲜也将为太太乐旗下的各系列产品进行多场景打造，帮助其实现全品类的销售增长。【紧跟调味料便捷、健康新趋势，新品SKU扩充超4倍】新年伊始，每日优鲜便加速了太太乐新品的批量上架，此次新品SKU同比2021年增长超4倍。其中，主打方便快捷的复合型调料和主打健康营养的蔬之鲜、汤之鲜系列产品，是此次上架的核心品项。作为缓解年轻人下厨焦虑的“做饭神器”，复合调味料一袋成菜的便捷属性，使其受到了年轻一代的追捧。据中商产业研究院预测，2021年我国复合调味料市场规模可达1588亿元，且市场在持续扩容；另有弗若斯特沙利文数据显示，复合调味料市场规模预计2030年达到4000亿元，为目前的2.7倍。“越来越小的家庭单元，庞大的单身人群，以及生活节奏的加快等因素，促使年轻消费者对简化烹饪过程的复合调味料需求猛增。”每日优鲜调味料业务负责人表示，以太太乐产品为例，其麻婆豆腐调味料在每日优鲜平台上线一个月，便成为调味料品类销售额TOP3的商品。2021年，每日优鲜复合调味料销售额增长超过30%，SKU达到20余款。而此次上架的太太乐鱼香肉丝、宫保鸡丁、酸汤肥牛和麻辣香锅等调味料，将进一步丰富每日优鲜复合调味料的品类，给与年轻用户更多选择。除复合调味料的密集上新外，此次合作也加快了太太乐旗下减盐系列产品和蔬之鲜、汤之鲜系列产品的上架，紧跟“0添加”“减盐”“低糖”等健康饮食新趋势。值得一提的是，2022年，太太乐汤之鲜系列的部分新品也将在每日优鲜进行首发。【打造轻食季、开学季等多场景，精细化运营助力增长】无论是复合调味料，还是“0添加”“减盐”系列产品，都是年轻一代追逐的消费风潮。对于太太乐而言，年轻化的用户是其新品投放的目标群体，而每日优鲜的平台用户属性恰逢所需。据每日优鲜招股书显示，截至2021年3月31日，其平台上26~35岁的用户占到了50%以上，36~45岁的用户占到了30%左右，这使其成为除太太乐外，Keep、元气森林、亿滋、伊利、蒙牛等头部品牌推广新品的重点渠道。除了对年轻用户的精准定位外，每日优鲜通过对用户群体的分层与画像、对不同消费场景的打造，帮助品牌商实现了全品类的销售增长。“2021年，在太太乐专题品牌周里，每日优鲜帮助其相关产品的销售额环比提高了20%。”上述负责人介绍。2022年，在双方新一轮的战略合作之下，这种精细化运营将贯穿全年。以今年3月为例，作为春节“大鱼大肉”过后的轻食季，每日优鲜主推太太乐旗下的蔬之鲜、原味鲜和芝麻油等系列产品；而3月同样也是开学季，每日优鲜也通过专场活动推动太太乐旗下的各类减盐系列产品和儿童调味料的销售。业内人士表示，面对量价齐升的调味料市场，尤其是具有高附加值的复合调味料产品，每日优鲜联合头部品牌商积极探寻，这无疑将成为每日优鲜扩充高毛利率快消品、持续优化商品结构、提升公司盈利能力的又一抓手。","news_type":1},"isVote":1,"tweetType":1,"viewCount":647,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":857803919,"gmtCreate":1635516116223,"gmtModify":1635516116223,"author":{"id":"3554795370943270","authorId":"3554795370943270","name":"小二蛋","avatar":"https://static.tigerbbs.com/12d50079344f9e5c7cb9fdbbb7912c10","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"后悔去吧","listText":"后悔去吧","text":"后悔去吧","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/857803919","repostId":"857177577","repostType":1,"isVote":1,"tweetType":1,"viewCount":893,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":857177484,"gmtCreate":1635516036166,"gmtModify":1635516036166,"author":{"id":"3554795370943270","authorId":"3554795370943270","name":"小二蛋","avatar":"https://static.tigerbbs.com/12d50079344f9e5c7cb9fdbbb7912c10","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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