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2020-11-11
压个屁。
华为出售荣耀品牌，可能给小米手机带来压力
去老虎APP查看更多动态
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08:35","market":"hk","language":"zh","title":"华为出售荣耀品牌，可能给小米手机带来压力","url":"https://stock-news.laohu8.com/highlight/detail?id=2082641771","media":"柏铭007","summary":"随着众多媒体的报道,荣耀品牌被出售似乎即将成为现实,这必然会对国内智能手机市场造成重大影响,柏铭科技认为小米手机将因此承受压力。如此一来,荣耀品牌在解决了芯片供应后,将再次给小米带来压力。","content":"<html><body><article><p>随着众多媒体的报道,荣耀品牌被出售似乎即将成为现实,这必然会对国内智能手机市场造成重大影响,柏铭科技认为小米手机将因此承受压力。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201111083623653d034fid2wawa09k\"/><p>荣耀品牌成立于2013年底,随后的2014年取得2000万出货量,2015年翻倍至4000万,到了2017年一季度更超过小米成为线上手机市场份额第一名,在当时可谓国内线上手机市场发展迅猛的互联网品牌。</p><p>荣耀品牌的发展离不开华为的扶持,也与它当时的定位有重要关系。小米在2011年推出手机,仅两年多时间就在2014年三季度夺下国产第一、全球第三,小米手机当时主要就是靠线上手机市场,依靠互联网的低<span>成本优势</span>迅速扩张,随着小米的成功,众多国产手机企业也学习它推出了互联网手机品牌,而独有荣耀品牌在线上手机市场成为唯一可以与小米竞争的品牌,同时也成功逆袭小米。</p><p>自2016年之后,国内智能手机市场的竞争又从线上市场回归到线下市场,而荣耀品牌也开始拓展线下市场,依靠在线下市场的拓展,荣耀品牌确保了自己出货量的稳定,在国内智能手机市场占有了较大的份额,正是由于荣耀品牌的贡献,华为手机在国内手机市场才能从2017年之后一直稳居国产第一名。</p><p>今年以来由于众所周知的原因,华为自家的芯片无法找到芯片代工厂生产,外购芯片之路也被堵截,华为当下只能依靠芯片库存维持手机业务的运作,可能是由于现有的芯片库存不足以同时维持华为和荣耀两个品牌的运作,华为选择将荣耀品牌出售。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201111083624204d034nvogq1zkj9z\"/><p>如果荣耀品牌被成功出售,变成一个独立运作的品牌,它或许就能解决芯片采购问题,如此荣耀品牌将可以放开手脚,在国内智能手机市场与其他国产手机品牌进行竞争,而小米无疑将因此承受压力。</p><p>在众多手机品牌当中,荣耀已经证明了它是唯一可以在线上手机市场与小米竞争的品牌,据悉此次荣耀品牌被出售,相关的人才也将跟随荣耀品牌,如此一来在这些人才的领导下,荣耀品牌将继续在线上手机市场与小米竞争。</p><p>近几年来,小米也认识到了国内线下市场的重要性,因此大举在拓展线下渠道,然而它从2018年以来却连续两年下滑,显示出它拓展线下市场并不顺利,相比之下荣耀品牌保持稳定说明荣耀品牌在线下市场的拓展做得比小米好。</p><p>如此一来,荣耀品牌在解决了芯片供应后,将再次给小米带来压力。今年三季度的数据显示,小米在国内市场的出货量取得同比增长19%的成绩,也是国产手机品牌当中唯一取得增长的品牌,而它取得增长正是来自于华为的衰退,同期华为的出货量下滑18%,荣耀品牌独立后将会再次成为小米的直接竞争对手,小米的出货量能否继续增长将成为问题。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20201111083625127d034w5f55t84nx5\"/><p>当然市场的变化受到很多因素的影响,荣耀品牌独立后无法继续得到华为的支持,它能否继续保持自己的市场地位需要经过市场考验,如今的小米营收已超过2000亿,实力强大的它也在今年再次扩张线下渠道,荣耀品牌能否最终具备与小米竞争的实力还得拭目以待。</p><p>OFweek维科网签约作者</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n华为出售荣耀品牌，可能给小米手机带来压力\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-11-11 08:35 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20201111083628799fb232&s=b><strong>柏铭007</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>随着众多媒体的报道,荣耀品牌被出售似乎即将成为现实,这必然会对国内智能手机市场造成重大影响,柏铭科技认为小米手机将因此承受压力。荣耀品牌成立于2013年底,随后的2014年取得2000万出货量,2015年翻倍至4000万,到了2017年一季度更超过小米成为线上手机市场份额第一名,在当时可谓国内线上手机市场发展迅猛的互联网品牌。荣耀品牌的发展离不开华为的扶持,也与它当时的定位有重要关系。小米在...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20201111083628799fb232&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ce88d7c500914d5edde5f4ccbc6959f5","relate_stocks":{"01810":"小米集团-W"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20201111083628799fb232&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2082641771","content_text":"随着众多媒体的报道,荣耀品牌被出售似乎即将成为现实,这必然会对国内智能手机市场造成重大影响,柏铭科技认为小米手机将因此承受压力。荣耀品牌成立于2013年底,随后的2014年取得2000万出货量,2015年翻倍至4000万,到了2017年一季度更超过小米成为线上手机市场份额第一名,在当时可谓国内线上手机市场发展迅猛的互联网品牌。荣耀品牌的发展离不开华为的扶持,也与它当时的定位有重要关系。小米在2011年推出手机,仅两年多时间就在2014年三季度夺下国产第一、全球第三,小米手机当时主要就是靠线上手机市场,依靠互联网的低成本优势迅速扩张,随着小米的成功,众多国产手机企业也学习它推出了互联网手机品牌,而独有荣耀品牌在线上手机市场成为唯一可以与小米竞争的品牌,同时也成功逆袭小米。自2016年之后,国内智能手机市场的竞争又从线上市场回归到线下市场,而荣耀品牌也开始拓展线下市场,依靠在线下市场的拓展,荣耀品牌确保了自己出货量的稳定,在国内智能手机市场占有了较大的份额,正是由于荣耀品牌的贡献,华为手机在国内手机市场才能从2017年之后一直稳居国产第一名。今年以来由于众所周知的原因,华为自家的芯片无法找到芯片代工厂生产,外购芯片之路也被堵截,华为当下只能依靠芯片库存维持手机业务的运作,可能是由于现有的芯片库存不足以同时维持华为和荣耀两个品牌的运作,华为选择将荣耀品牌出售。如果荣耀品牌被成功出售,变成一个独立运作的品牌,它或许就能解决芯片采购问题,如此荣耀品牌将可以放开手脚,在国内智能手机市场与其他国产手机品牌进行竞争,而小米无疑将因此承受压力。在众多手机品牌当中,荣耀已经证明了它是唯一可以在线上手机市场与小米竞争的品牌,据悉此次荣耀品牌被出售,相关的人才也将跟随荣耀品牌,如此一来在这些人才的领导下,荣耀品牌将继续在线上手机市场与小米竞争。近几年来,小米也认识到了国内线下市场的重要性,因此大举在拓展线下渠道,然而它从2018年以来却连续两年下滑,显示出它拓展线下市场并不顺利,相比之下荣耀品牌保持稳定说明荣耀品牌在线下市场的拓展做得比小米好。如此一来,荣耀品牌在解决了芯片供应后,将再次给小米带来压力。今年三季度的数据显示,小米在国内市场的出货量取得同比增长19%的成绩,也是国产手机品牌当中唯一取得增长的品牌,而它取得增长正是来自于华为的衰退,同期华为的出货量下滑18%,荣耀品牌独立后将会再次成为小米的直接竞争对手,小米的出货量能否继续增长将成为问题。当然市场的变化受到很多因素的影响,荣耀品牌独立后无法继续得到华为的支持,它能否继续保持自己的市场地位需要经过市场考验,如今的小米营收已超过2000亿,实力强大的它也在今年再次扩张线下渠道,荣耀品牌能否最终具备与小米竞争的实力还得拭目以待。OFweek维科网签约作者","news_type":1},"isVote":1,"tweetType":1,"viewCount":429,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":305737211,"gmtCreate":1605057893033,"gmtModify":1703836001407,"author":{"id":"3532648631188522","authorId":"3532648631188522","name":"scfox","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"压个屁。","listText":"压个屁。","text":"压个屁。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/305737211","repostId":"2082641771","repostType":2,"isVote":1,"tweetType":1,"viewCount":429,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
