张雷_9204的个人主页 - 老虎社区

张雷_9204

张雷_9204

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IP属地：河北

23关注

53粉丝

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0勋章

07-07

都是期权操作，看不懂啊，还得学习

07-07

十年信赖，一起创未来

查看详情：十年信赖，一起创未来我在参加老虎“探索宝藏功能，赢1010美元奖励”活动，一起来拿奖

十年信赖，一起创未来

06-04

必须诉讼

巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效

01-14

最后一次了，下次努力

01-13

绿票最近要抬头吗

01-12

精精神神又一天

01-11

炒股票，要先学会输，沉得住气

01-10

💰 金币狂潮：每次经过金币点，抓住闪闪发光的金币！叮叮当！ 💰💵

01-08

加油加油加油，为了一个不需要理由的目标

01-07

新的一年，坚持自己的投资计划

01-06

好好好好好好好好好

01-05

开开心心每一天，健健康康就好

01-04

哪个股息率高的股票适合持有，推荐一[爱你]

01-03

一月涨涨涨，好像每年如此

01-02

相信自己，总有自信满满的一天

01-01

元旦快乐，祝大家旗开得胜

2023-12-31

不忘初心的投资自己，终究收获幸福

2023-12-30

一季度大副回调，二季度盘整，三季度酝酿，四季度创新高，往复循环到几时

2023-12-29

稳中求进，不急不躁，跟着小虎活动乱跳

2023-01-18

继续努力得奖，加油加油

去老虎APP查看更多动态

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我在参加老虎“探索宝藏功能，赢1010美元奖励”活动，一起来拿奖","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/324856395620608","isVote":1,"tweetType":1,"viewCount":74,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":313204087382096,"gmtCreate":1717481512225,"gmtModify":1717481514068,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"必须诉讼","listText":"必须诉讼","text":"必须诉讼","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/313204087382096","repostId":"1113118768","repostType":2,"repost":{"id":"1113118768","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1717450975,"share":"https://www.laohu8.com/m/news/1113118768?lang=&edition=full","pubTime":"2024-06-04 05:42","market":"us","language":"zh","title":"巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效","url":"https://stock-news.laohu8.com/highlight/detail?id=1113118768","media":"老虎资讯综合","summary":"6月4日，一封电子邮件显示，$纽交所(NYSE)$集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下$伯克希尔(BRK.A)$哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603,718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。","content":"<html><head></head><body><blockquote><p>伯克希尔哈撒韦A类股因技术问题而导致股价一度暴跌99.97%，纽交所称，因技术性问题而引发的错误交易全部视为无效。</p></blockquote><p style=\"text-align: justify;\">一封电子邮件显示，纽交所集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下伯克希尔哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18bb03da959c0e7d5cb60631c12544ca\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>除了伯克希尔哈撒韦外，受软件更新故障影响被停止交易的还有大约40只股票，包括巴里克黄金和NuScale电力公司。 在大约45分钟后，由纽约证券交易所一家子公司运营的综合行情协会（Consolidated Tape Association）将系统恢复到运行不同软件版本的备份数据中心，从而解决了这次中断事件，这也是美国市场在过去一周内发生的第三次中断事件。</p><p style=\"text-align: justify;\">这次突如其来的中断没有影响到纳斯达克上市的股票，对整个市场的影响也微乎其微，不过事发之际，市场正在适应T+1结算机制。上周四的一次故障导致标普500指数一个多小时没有实时报价。</p><p style=\"text-align: justify;\">盈透证券的首席策略师史蒂夫-索斯尼克（Steve Sosnick）在谈到上周标普500指数故障后又发生纽约证券交易所的问题时说：“有点奇怪，但几乎毫无疑问是巧合。我们已经习惯了没有交易所事故的大量正常运行时间，所以当连续出现几次故障时，就值得注意了。”</p><p style=\"text-align: justify;\">Meridian Equity Partners的高级执行合伙人乔纳森-科皮纳（Jonathan Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”</p><p style=\"text-align: justify;\">美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。</p><p style=\"text-align: justify;\">这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。</p><p style=\"text-align: justify;\">JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”</p></body></html>","collect":0,"html":"<!DOCTYPE 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{color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2024-06-04 05:42</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><blockquote><p>伯克希尔哈撒韦A类股因技术问题而导致股价一度暴跌99.97%，纽交所称，因技术性问题而引发的错误交易全部视为无效。</p></blockquote><p style=\"text-align: justify;\">一封电子邮件显示，纽交所集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下伯克希尔哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18bb03da959c0e7d5cb60631c12544ca\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>除了伯克希尔哈撒韦外，受软件更新故障影响被停止交易的还有大约40只股票，包括巴里克黄金和NuScale电力公司。 在大约45分钟后，由纽约证券交易所一家子公司运营的综合行情协会（Consolidated Tape Association）将系统恢复到运行不同软件版本的备份数据中心，从而解决了这次中断事件，这也是美国市场在过去一周内发生的第三次中断事件。</p><p style=\"text-align: justify;\">这次突如其来的中断没有影响到纳斯达克上市的股票，对整个市场的影响也微乎其微，不过事发之际，市场正在适应T+1结算机制。上周四的一次故障导致标普500指数一个多小时没有实时报价。</p><p style=\"text-align: justify;\">盈透证券的首席策略师史蒂夫-索斯尼克（Steve Sosnick）在谈到上周标普500指数故障后又发生纽约证券交易所的问题时说：“有点奇怪，但几乎毫无疑问是巧合。我们已经习惯了没有交易所事故的大量正常运行时间，所以当连续出现几次故障时，就值得注意了。”</p><p style=\"text-align: justify;\">Meridian Equity Partners的高级执行合伙人乔纳森-科皮纳（Jonathan Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”</p><p style=\"text-align: justify;\">美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。</p><p style=\"text-align: justify;\">这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。</p><p style=\"text-align: justify;\">JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d8d6ac8df9927810fa41a461bdcd1022","relate_stocks":{"IE00B775SV38.USD":"NEUBERGER BERMAN US MULTICAP OPPORTUNITIES \"A\" (USD) ACC","LU0234570918.USD":"高盛全球核心股票组合Acc Close","LU0048573561.USD":"FIDELITY AMERICA \"A\" (USD) INC","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU0742534661.SGD":"Fidelity America A-SGD (hedged)","NYSE":"纽交所","BK4176":"多领域控股","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4533":"AQR资本管理(全球第二大对冲基金)","BRK.A":"伯克希尔","BRK.B":"伯克希尔B","LU0149725797.USD":"汇丰美国股市经济规模基金","LU1201861249.SGD":"Natixis Harris Associates US Equity PA SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU1571399168.USD":"ALLSPRING 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Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":312,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":262804188340472,"gmtCreate":1705192610953,"gmtModify":1705192612473,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"最后一次了，下次努力","listText":"最后一次了，下次努力","text":"最后一次了，下次努力","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/262804188340472","isVote":1,"tweetType":1,"viewCount":367,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":262448613503216,"gmtCreate":1705105698343,"gmtModify":1705105699959,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"绿票最近要抬头吗 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08:07","market":"sg","language":"en","title":"Singapore Stock Market Has A Green Light For Friday's Trade","url":"https://stock-news.laohu8.com/highlight/detail?id=1125729979","media":"RTTNews","summary":"The Singapore stock market has finished higher in three straight sessions, gathering almost 25 point","content":"<p>The Singapore stock market has finished higher in three straight sessions, gathering almost 25 points or 0.8 percent along the way. The Straits Times Index now sits just above the 3,095-point plateau and it may extend its gains on Friday.</p>\n<p>The global forecast for the Asian&nbsp;markets&nbsp;is upbeat on easing virus concerns, rising crude oil prices and solid economic data. The European and U.S. markets were up and the Asian markets are expected to open in similar fashion.</p>\n<p>The STI finished modestly higher on Thursday following gains from the financial shares, property stocks and plantations.</p>\n<p>For the day, the index rose 9.30 points or 0.30 percent to finish at 3,096.81 after trading between 3,090.25 and 3,104.18. Volume was 878.5 million shares worth S$515.8 million. There were 265 gainers and 169 decliners.</p>\n<p>Among the actives, Ascendas REIT fell 0.34 percent, while CapitaLand Integrated Commercial Trust and Mapletree Commercial Trust both gained 0.51 percent, City Developments jumped 0.76 percent, Comfort DelGro climbed 0.74 percent, Dairy Farm International surged 2.23 percent, DBS Group increased 0.37 percent, Genting Singapore advanced 0.66 percent, Hongkong Land rallied 1.17 percent, Keppel Corp rose 0.39 percent, Mapletree Logistics Trust added 0.54 percent, Oversea-Chinese Banking Corporation collected 0.44 percent, SATS accelerated 1.32 percent, SembCorp Industries shed 0.50 percent, Singapore Airlines spiked 1.45 percent, Singapore Exchange was up 0.11 percent, Singapore Press Holdings lost 0.43 percent, Thai Beverage sank 0.75 percent, Wilmar International soared 1.50 percent and Yangzijiang Shipbuilding, Singapore Technologies Engineering, United Overseas Bank and SingTel were unchanged.</p>\n<p>The lead from Wall Street is positive as the major averages opened higher on Thursday and remained comfortably in the green throughout the session, ending near record highs.</p>\n<p>The Dow jumped 196.67 points or 0.55 percent to finish at 35,950.56, while the NASDAQ climbed 131.48 points or 0.85 percent to close at 15,653.37 and the S&amp;P 500 rose 29.23 points or 0.62 percent to end at 4,725.79. For the holiday-shortened week, the NASDAQ spiked 3.2 percent, the S&amp;P improved 2.3 percent and the Dow gained 1.7 percent.</p>\n<p>Easing concerns about the Omicron variant of the&nbsp;coronavirus&nbsp;contributed to the continued strength on Wall Street, as separate studies have indicated the new strain poses a lower risk of severe disease and hospitalization than the Delta variant.</p>\n<p>Traders were also reacting to a slew of economic data, including a Labor Department report showing first-time claims for U.S. jobless benefits came in flat last week. Also, the Commerce Department said new orders for U.S. manufactured durable goods spiked much more than expected in November.</p>\n<p>Meanwhile, the Commerce Department also noted a continued acceleration in the pace of core consumer price growth last month, and also that new home sales skyrocketed.</p>\n<p>Crude oil futures extended gains to a third straight day amid hopes about outlook for energy demand as concerns about Omicron variant of the coronavirus faded. West Texas Intermediate Crude oil futures for February ended higher by $1.03 or 1.4 percent at $73.79 a barrel.</p>","source":"lsy1626938412129","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Singapore Stock Market Has A Green Light For Friday's Trade</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSingapore Stock Market Has A Green Light For Friday's Trade\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-24 08:07 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.rttnews.com/3251425/singapore-stock-market-has-a-green-light-for-friday-s-trade.aspx><strong>RTTNews</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The Singapore stock market has finished higher in three straight sessions, gathering almost 25 points or 0.8 percent along the way. The Straits Times Index now sits just above the 3,095-point plateau ...</p>\n\n<a href=\"https://www.rttnews.com/3251425/singapore-stock-market-has-a-green-light-for-friday-s-trade.aspx\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://www.rttnews.com/3251425/singapore-stock-market-has-a-green-light-for-friday-s-trade.aspx","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1125729979","content_text":"The Singapore stock market has finished higher in three straight sessions, gathering almost 25 points or 0.8 percent along the way. The Straits Times Index now sits just above the 3,095-point plateau and it may extend its gains on Friday.\nThe global forecast for the Asian markets is upbeat on easing virus concerns, rising crude oil prices and solid economic data. The European and U.S. markets were up and the Asian markets are expected to open in similar fashion.\nThe STI finished modestly higher on Thursday following gains from the financial shares, property stocks and plantations.\nFor the day, the index rose 9.30 points or 0.30 percent to finish at 3,096.81 after trading between 3,090.25 and 3,104.18. Volume was 878.5 million shares worth S$515.8 million. There were 265 gainers and 169 decliners.\nAmong the actives, Ascendas REIT fell 0.34 percent, while CapitaLand Integrated Commercial Trust and Mapletree Commercial Trust both gained 0.51 percent, City Developments jumped 0.76 percent, Comfort DelGro climbed 0.74 percent, Dairy Farm International surged 2.23 percent, DBS Group increased 0.37 percent, Genting Singapore advanced 0.66 percent, Hongkong Land rallied 1.17 percent, Keppel Corp rose 0.39 percent, Mapletree Logistics Trust added 0.54 percent, Oversea-Chinese Banking Corporation collected 0.44 percent, SATS accelerated 1.32 percent, SembCorp Industries shed 0.50 percent, Singapore Airlines spiked 1.45 percent, Singapore Exchange was up 0.11 percent, Singapore Press Holdings lost 0.43 percent, Thai Beverage sank 0.75 percent, Wilmar International soared 1.50 percent and Yangzijiang Shipbuilding, Singapore Technologies Engineering, United Overseas Bank and SingTel were unchanged.\nThe lead from Wall Street is positive as the major averages opened higher on Thursday and remained comfortably in the green throughout the session, ending near record highs.\nThe Dow jumped 196.67 points or 0.55 percent to finish at 35,950.56, while the NASDAQ climbed 131.48 points or 0.85 percent to close at 15,653.37 and the S&P 500 rose 29.23 points or 0.62 percent to end at 4,725.79. For the holiday-shortened week, the NASDAQ spiked 3.2 percent, the S&P improved 2.3 percent and the Dow gained 1.7 percent.\nEasing concerns about the Omicron variant of the coronavirus contributed to the continued strength on Wall Street, as separate studies have indicated the new strain poses a lower risk of severe disease and hospitalization than the Delta variant.\nTraders were also reacting to a slew of economic data, including a Labor Department report showing first-time claims for U.S. jobless benefits came in flat last week. Also, the Commerce Department said new orders for U.S. manufactured durable goods spiked much more than expected in November.\nMeanwhile, the Commerce Department also noted a continued acceleration in the pace of core consumer price growth last month, and also that new home sales skyrocketed.\nCrude oil futures extended gains to a third straight day amid hopes about outlook for energy demand as concerns about Omicron variant of the coronavirus faded. West Texas Intermediate Crude oil futures for February ended higher by $1.03 or 1.4 percent at $73.79 a barrel.","news_type":1},"isVote":1,"tweetType":1,"viewCount":250,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":313204087382096,"gmtCreate":1717481512225,"gmtModify":1717481514068,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"必须诉讼","listText":"必须诉讼","text":"必须诉讼","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/313204087382096","repostId":"1113118768","repostType":2,"repost":{"id":"1113118768","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1717450975,"share":"https://www.laohu8.com/m/news/1113118768?lang=&edition=full","pubTime":"2024-06-04 05:42","market":"us","language":"zh","title":"巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效","url":"https://stock-news.laohu8.com/highlight/detail?id=1113118768","media":"老虎资讯综合","summary":"6月4日，一封电子邮件显示，$纽交所(NYSE)$集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下$伯克希尔(BRK.A)$哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603,718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。","content":"<html><head></head><body><blockquote><p>伯克希尔哈撒韦A类股因技术问题而导致股价一度暴跌99.97%，纽交所称，因技术性问题而引发的错误交易全部视为无效。</p></blockquote><p style=\"text-align: justify;\">一封电子邮件显示，纽交所集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下伯克希尔哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18bb03da959c0e7d5cb60631c12544ca\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>除了伯克希尔哈撒韦外，受软件更新故障影响被停止交易的还有大约40只股票，包括巴里克黄金和NuScale电力公司。 在大约45分钟后，由纽约证券交易所一家子公司运营的综合行情协会（Consolidated Tape Association）将系统恢复到运行不同软件版本的备份数据中心，从而解决了这次中断事件，这也是美国市场在过去一周内发生的第三次中断事件。</p><p style=\"text-align: justify;\">这次突如其来的中断没有影响到纳斯达克上市的股票，对整个市场的影响也微乎其微，不过事发之际，市场正在适应T+1结算机制。上周四的一次故障导致标普500指数一个多小时没有实时报价。</p><p style=\"text-align: justify;\">盈透证券的首席策略师史蒂夫-索斯尼克（Steve Sosnick）在谈到上周标普500指数故障后又发生纽约证券交易所的问题时说：“有点奇怪，但几乎毫无疑问是巧合。我们已经习惯了没有交易所事故的大量正常运行时间，所以当连续出现几次故障时，就值得注意了。”</p><p style=\"text-align: justify;\">Meridian Equity Partners的高级执行合伙人乔纳森-科皮纳（Jonathan Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”</p><p style=\"text-align: justify;\">美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。</p><p style=\"text-align: justify;\">这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。</p><p style=\"text-align: justify;\">JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ 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{color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n巴菲特公司股价一度暴跌近100%！纽交所：低价买入的交易无效\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2024-06-04 05:42</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><blockquote><p>伯克希尔哈撒韦A类股因技术问题而导致股价一度暴跌99.97%，纽交所称，因技术性问题而引发的错误交易全部视为无效。</p></blockquote><p style=\"text-align: justify;\">一封电子邮件显示，纽交所集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下伯克希尔哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/18bb03da959c0e7d5cb60631c12544ca\" title=\"\" tg-width=\"560\" tg-height=\"240\"/></p><p>除了伯克希尔哈撒韦外，受软件更新故障影响被停止交易的还有大约40只股票，包括巴里克黄金和NuScale电力公司。 在大约45分钟后，由纽约证券交易所一家子公司运营的综合行情协会（Consolidated Tape Association）将系统恢复到运行不同软件版本的备份数据中心，从而解决了这次中断事件，这也是美国市场在过去一周内发生的第三次中断事件。</p><p style=\"text-align: justify;\">这次突如其来的中断没有影响到纳斯达克上市的股票，对整个市场的影响也微乎其微，不过事发之际，市场正在适应T+1结算机制。上周四的一次故障导致标普500指数一个多小时没有实时报价。</p><p style=\"text-align: justify;\">盈透证券的首席策略师史蒂夫-索斯尼克（Steve Sosnick）在谈到上周标普500指数故障后又发生纽约证券交易所的问题时说：“有点奇怪，但几乎毫无疑问是巧合。我们已经习惯了没有交易所事故的大量正常运行时间，所以当连续出现几次故障时，就值得注意了。”</p><p style=\"text-align: justify;\">Meridian Equity Partners的高级执行合伙人乔纳森-科皮纳（Jonathan Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”</p><p style=\"text-align: justify;\">美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。</p><p style=\"text-align: justify;\">这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。</p><p style=\"text-align: justify;\">JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d8d6ac8df9927810fa41a461bdcd1022","relate_stocks":{"IE00B775SV38.USD":"NEUBERGER BERMAN US MULTICAP OPPORTUNITIES \"A\" (USD) ACC","LU0234570918.USD":"高盛全球核心股票组合Acc Close","LU0048573561.USD":"FIDELITY AMERICA \"A\" (USD) INC","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","IE00B1XK9C88.USD":"PINEBRIDGE US LARGE CAP RESEARCH ENHANCED \"A\" (USD) ACC","IE00B3S45H60.SGD":"Neuberger Berman US Multicap Opportunities A Acc SGD-H","LU0742534661.SGD":"Fidelity America A-SGD (hedged)","NYSE":"纽交所","BK4176":"多领域控股","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","BK4533":"AQR资本管理(全球第二大对冲基金)","BRK.A":"伯克希尔","BRK.B":"伯克希尔B","LU0149725797.USD":"汇丰美国股市经济规模基金","LU1201861249.SGD":"Natixis Harris Associates US Equity PA SGD-H","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","LU0980610538.SGD":"Natixis Harris Associates US Equity RA SGD-H"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1113118768","content_text":"伯克希尔哈撒韦A类股因技术问题而导致股价一度暴跌99.97%，纽交所称，因技术性问题而引发的错误交易全部视为无效。一封电子邮件显示，纽交所集团股票交易所与其他UTP交易所共同决定，撤销巴菲特旗下伯克希尔哈撒韦(BRK.A.N)在美国东部时间上午9:50至9:51之间（北京时间晚上9:50至9:51之间）、价格低于或等于603718.30美元/股的所有由于CTA SIP报价问题相关的错误交易。此前，伯克希尔哈撒韦从62万美元/股跌到了185.1美元/股，暴跌99.97%，并在此成交了约50股股票。除了伯克希尔哈撒韦外，受软件更新故障影响被停止交易的还有大约40只股票，包括巴里克黄金和NuScale电力公司。 在大约45分钟后，由纽约证券交易所一家子公司运营的综合行情协会（Consolidated Tape Association）将系统恢复到运行不同软件版本的备份数据中心，从而解决了这次中断事件，这也是美国市场在过去一周内发生的第三次中断事件。这次突如其来的中断没有影响到纳斯达克上市的股票，对整个市场的影响也微乎其微，不过事发之际，市场正在适应T+1结算机制。上周四的一次故障导致标普500指数一个多小时没有实时报价。盈透证券的首席策略师史蒂夫-索斯尼克（Steve Sosnick）在谈到上周标普500指数故障后又发生纽约证券交易所的问题时说：“有点奇怪，但几乎毫无疑问是巧合。我们已经习惯了没有交易所事故的大量正常运行时间，所以当连续出现几次故障时，就值得注意了。”Meridian Equity Partners的高级执行合伙人乔纳森-科皮纳（Jonathan Corpina）说：“我认为那些糟糕的交易会被打破。我更好奇的是，这是怎么发生的？我知道发生了什么，但我想知道是怎么发生的？”美国的股票交易由十多家交易所执行，所有买入和卖出指令都通过分布在世界各地的数据馈送进行整合。纽约证券交易所由洲际交易所公司拥有和运营，旗下有多个交易所，包括NYSE Arca和NYSE American。这些干扰让人想起2023年1月的一次混乱事件，当时纽约证券交易所位于芝加哥的备份数据中心的一名工作人员在运行备份系统时出错，导致市场开盘时数百只股票的价格剧烈波动。JonesTrading的ETF负责人Dave Lutz在一条信息中说：“不管是不是巧合，这肯定是过去三个交易日中第二个引起一堆混乱的交易日。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":312,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":626193148,"gmtCreate":1673908977584,"gmtModify":1673908979599,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"玩的未尽兴呢，要结束了","listText":"玩的未尽兴呢，要结束了","text":"玩的未尽兴呢，要结束了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/626193148","isVote":1,"tweetType":1,"viewCount":910,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":633884145,"gmtCreate":1643938121286,"gmtModify":1643938121286,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"啦啦啦","listText":"啦啦啦","text":"啦啦啦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/633884145","repostId":"1163462809","repostType":4,"repost":{"id":"1163462809","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1643931402,"share":"https://www.laohu8.com/m/news/1163462809?lang=&edition=full","pubTime":"2022-02-04 07:36","market":"us","language":"zh","title":"盘后大涨20%！Unity第四季度营收超市场预期","url":"https://stock-news.laohu8.com/highlight/detail?id=1163462809","media":"老虎资讯综合","summary":"2月4日，Unity发布2021年第四季度及全年业绩。财报显示，第四季度营收3.16亿美元，市场预期2.96亿美元，去年同期2.2亿美元；第四季度净亏损1.62亿美元，市场预期净亏损1.26亿美元，去","content":"<html><head></head><body><p>2月4日，<a href=\"https://laohu8.com/S/U\">Unity</a>发布2021年第四季度及全年业绩。财报显示，第四季度营收3.16亿美元，市场预期2.96亿美元，去年同期2.2亿美元；第四季度净亏损1.62亿美元，市场预期净亏损1.26亿美元，去年同期净亏损0.84亿美元；第四季度每股亏损0.56，市场预期亏损0.42美元，去年同期亏损0.31美元。</p><p>财报发布后，Unity盘后股价一度大涨20%</p><p><img src=\"https://static.tigerbbs.com/751f1ef4bd7901b341136f72297ce327\" tg-width=\"889\" tg-height=\"824\" referrerpolicy=\"no-referrer\"/></p><p><b>2021年第四季度财务要点</b></p><p>收入为3.159亿美元，比2020年第四季度增长43%。</p><p>创建解决方案收入为9990万美元，增长49%；运营解决方案收入为1.946亿美元，增长45%；战略伙伴关系和其他收入为2130万美元，增长12%，与2020年第四季度相比均有所增长。</p><p>运营损失为1.448亿美元，占收入的46%，而2020年第四季度的运营损失为8080万美元，占收入的37%。这些结果受到基于股票的补偿费用增加的影响。</p><p>非美国通用会计准则下的运营亏损为1,200万美元，占收入的4%，而2020年第四季度的非美国通用会计准则下的运营亏损为2,010万美元，占收入的9%。</p><p>每股基本和摊薄净亏损为0.56美元，而2020年第四季度的每股基本和摊薄净亏损为0.31美元。</p><p>基本和稀释的非GAAP每股净亏损为0.05美元，而2020年第四季度基本和稀释的非GAAP每股净亏损为0.10美元。</p><p>截至2021年12月31日，有1052个客户在追踪的12个月内各自产生了超过10万美元的收入，而截至2020年12月31日为793个。</p><p>截至2021年12月31日，基于美元的净扩张率为140%，而截至2020年12月31日为138%。</p><p>2021年第四季度经营活动使用的净现金为3950万美元，相比之下，去年同期经营活动提供的净现金为1480万美元。2021年第四季度的自由现金流为（5350）万美元，而去年同期为360万美元。截至2021年12月31日，现金、现金等价物和限制性现金为11亿美元，而截至2020年12月31日为13亿美元。</p><p><b>2021年全年的财务亮点</b></p><p>收入为11亿美元，比2020年增长44%。</p><p>创建解决方案收入为3.266亿美元，增长41%；运营解决方案收入为7.091亿美元，增长51%；战略伙伴关系和其他收入为7480万美元，增长7%，与2020年相比均有增长。</p><p>运营亏损为5.317亿美元，占收入的48%，而2020年的运营亏损为2.748亿美元，占收入的36%。2021年全年GAAP结果受到股票补偿费用增加的影响，以及与终止租赁协议有关的4980万美元的费用。</p><p>非美国通用会计准则的运营损失为5070万美元，占收入的5%，而2020年非美国通用会计准则的运营损失为5060美元，占收入的7%。</p><p>每股基本和摊薄净亏损为1.89美元，而2020年的每股基本和摊薄净亏损为1.66美元。</p><p>基本和稀释的非GAAP每股净亏损为0.22美元，而2020年基本和稀释的非GAAP每股净亏损为0.39美元。</p><p>2021年经营活动使用的净现金为1.114亿美元，而去年同期经营活动提供的净现金为1990万美元。2021年的自由现金流为(1.534)亿美元，而去年同期为(2020)万美元。</p><p><b>业绩指引</b></p><p>预计2022年营收指引在14.85亿-15.05亿区间，同比增速为34%-36%。</p><p><img src=\"https://static.tigerbbs.com/1755d634f2148db8f3db83c882153164\" tg-width=\"1852\" tg-height=\"293\" referrerpolicy=\"no-referrer\"/></p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>盘后大涨20%！Unity第四季度营收超市场预期</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n盘后大涨20%！Unity第四季度营收超市场预期\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2022-02-04 07:36</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>2月4日，<a href=\"https://laohu8.com/S/U\">Unity</a>发布2021年第四季度及全年业绩。财报显示，第四季度营收3.16亿美元，市场预期2.96亿美元，去年同期2.2亿美元；第四季度净亏损1.62亿美元，市场预期净亏损1.26亿美元，去年同期净亏损0.84亿美元；第四季度每股亏损0.56，市场预期亏损0.42美元，去年同期亏损0.31美元。</p><p>财报发布后，Unity盘后股价一度大涨20%</p><p><img src=\"https://static.tigerbbs.com/751f1ef4bd7901b341136f72297ce327\" tg-width=\"889\" tg-height=\"824\" referrerpolicy=\"no-referrer\"/></p><p><b>2021年第四季度财务要点</b></p><p>收入为3.159亿美元，比2020年第四季度增长43%。</p><p>创建解决方案收入为9990万美元，增长49%；运营解决方案收入为1.946亿美元，增长45%；战略伙伴关系和其他收入为2130万美元，增长12%，与2020年第四季度相比均有所增长。</p><p>运营损失为1.448亿美元，占收入的46%，而2020年第四季度的运营损失为8080万美元，占收入的37%。这些结果受到基于股票的补偿费用增加的影响。</p><p>非美国通用会计准则下的运营亏损为1,200万美元，占收入的4%，而2020年第四季度的非美国通用会计准则下的运营亏损为2,010万美元，占收入的9%。</p><p>每股基本和摊薄净亏损为0.56美元，而2020年第四季度的每股基本和摊薄净亏损为0.31美元。</p><p>基本和稀释的非GAAP每股净亏损为0.05美元，而2020年第四季度基本和稀释的非GAAP每股净亏损为0.10美元。</p><p>截至2021年12月31日，有1052个客户在追踪的12个月内各自产生了超过10万美元的收入，而截至2020年12月31日为793个。</p><p>截至2021年12月31日，基于美元的净扩张率为140%，而截至2020年12月31日为138%。</p><p>2021年第四季度经营活动使用的净现金为3950万美元，相比之下，去年同期经营活动提供的净现金为1480万美元。2021年第四季度的自由现金流为（5350）万美元，而去年同期为360万美元。截至2021年12月31日，现金、现金等价物和限制性现金为11亿美元，而截至2020年12月31日为13亿美元。</p><p><b>2021年全年的财务亮点</b></p><p>收入为11亿美元，比2020年增长44%。</p><p>创建解决方案收入为3.266亿美元，增长41%；运营解决方案收入为7.091亿美元，增长51%；战略伙伴关系和其他收入为7480万美元，增长7%，与2020年相比均有增长。</p><p>运营亏损为5.317亿美元，占收入的48%，而2020年的运营亏损为2.748亿美元，占收入的36%。2021年全年GAAP结果受到股票补偿费用增加的影响，以及与终止租赁协议有关的4980万美元的费用。</p><p>非美国通用会计准则的运营损失为5070万美元，占收入的5%，而2020年非美国通用会计准则的运营损失为5060美元，占收入的7%。</p><p>每股基本和摊薄净亏损为1.89美元，而2020年的每股基本和摊薄净亏损为1.66美元。</p><p>基本和稀释的非GAAP每股净亏损为0.22美元，而2020年基本和稀释的非GAAP每股净亏损为0.39美元。</p><p>2021年经营活动使用的净现金为1.114亿美元，而去年同期经营活动提供的净现金为1990万美元。2021年的自由现金流为(1.534)亿美元，而去年同期为(2020)万美元。</p><p><b>业绩指引</b></p><p>预计2022年营收指引在14.85亿-15.05亿区间，同比增速为34%-36%。</p><p><img src=\"https://static.tigerbbs.com/1755d634f2148db8f3db83c882153164\" tg-width=\"1852\" tg-height=\"293\" referrerpolicy=\"no-referrer\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6a8642475395bb363eacb86148917e7b","relate_stocks":{"U":"Unity Software Inc."},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1163462809","content_text":"2月4日，Unity发布2021年第四季度及全年业绩。财报显示，第四季度营收3.16亿美元，市场预期2.96亿美元，去年同期2.2亿美元；第四季度净亏损1.62亿美元，市场预期净亏损1.26亿美元，去年同期净亏损0.84亿美元；第四季度每股亏损0.56，市场预期亏损0.42美元，去年同期亏损0.31美元。财报发布后，Unity盘后股价一度大涨20%2021年第四季度财务要点收入为3.159亿美元，比2020年第四季度增长43%。创建解决方案收入为9990万美元，增长49%；运营解决方案收入为1.946亿美元，增长45%；战略伙伴关系和其他收入为2130万美元，增长12%，与2020年第四季度相比均有所增长。运营损失为1.448亿美元，占收入的46%，而2020年第四季度的运营损失为8080万美元，占收入的37%。这些结果受到基于股票的补偿费用增加的影响。非美国通用会计准则下的运营亏损为1,200万美元，占收入的4%，而2020年第四季度的非美国通用会计准则下的运营亏损为2,010万美元，占收入的9%。每股基本和摊薄净亏损为0.56美元，而2020年第四季度的每股基本和摊薄净亏损为0.31美元。基本和稀释的非GAAP每股净亏损为0.05美元，而2020年第四季度基本和稀释的非GAAP每股净亏损为0.10美元。截至2021年12月31日，有1052个客户在追踪的12个月内各自产生了超过10万美元的收入，而截至2020年12月31日为793个。截至2021年12月31日，基于美元的净扩张率为140%，而截至2020年12月31日为138%。2021年第四季度经营活动使用的净现金为3950万美元，相比之下，去年同期经营活动提供的净现金为1480万美元。2021年第四季度的自由现金流为（5350）万美元，而去年同期为360万美元。截至2021年12月31日，现金、现金等价物和限制性现金为11亿美元，而截至2020年12月31日为13亿美元。2021年全年的财务亮点收入为11亿美元，比2020年增长44%。创建解决方案收入为3.266亿美元，增长41%；运营解决方案收入为7.091亿美元，增长51%；战略伙伴关系和其他收入为7480万美元，增长7%，与2020年相比均有增长。运营亏损为5.317亿美元，占收入的48%，而2020年的运营亏损为2.748亿美元，占收入的36%。2021年全年GAAP结果受到股票补偿费用增加的影响，以及与终止租赁协议有关的4980万美元的费用。非美国通用会计准则的运营损失为5070万美元，占收入的5%，而2020年非美国通用会计准则的运营损失为5060美元，占收入的7%。每股基本和摊薄净亏损为1.89美元，而2020年的每股基本和摊薄净亏损为1.66美元。基本和稀释的非GAAP每股净亏损为0.22美元，而2020年基本和稀释的非GAAP每股净亏损为0.39美元。2021年经营活动使用的净现金为1.114亿美元，而去年同期经营活动提供的净现金为1990万美元。2021年的自由现金流为(1.534)亿美元，而去年同期为(2020)万美元。业绩指引预计2022年营收指引在14.85亿-15.05亿区间，同比增速为34%-36%。","news_type":1},"isVote":1,"tweetType":1,"viewCount":576,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":698386725,"gmtCreate":1640305603069,"gmtModify":1640305603069,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"美每天都在唱衰，总有到来那一天","listText":"美每天都在唱衰，总有到来那一天","text":"美每天都在唱衰，总有到来那一天","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698386725","repostId":"2193614027","repostType":4,"repost":{"id":"2193614027","pubTimestamp":1640300623,"share":"https://www.laohu8.com/m/news/2193614027?lang=&edition=full","pubTime":"2021-12-24 07:03","market":"hk","language":"zh","title":"外媒头条：萨默斯警告美国或很快陷入衰退","url":"https://stock-news.laohu8.com/highlight/detail?id=2193614027","media":"新浪美股","summary":"美国经通胀因素调整的消费者支出11月增长停滞，因为近四十年来最快的物价涨幅侵蚀了消费者购买力。未经通胀因素调整的名义支出增长0.6%，与经济学家调查得出的预期中值相符。美国食品药品管理局表示，在给药之前应告知孕妇对胎儿的潜在风险。　　美国前财政部长劳伦斯·萨默斯警告称，未来几年美国经济将进入一个考验期，衰退后可能陷入长期停滞。","content":"<p><b>全球财经媒体昨夜今晨共同关注的头条新闻主要有：</b></p>\n<blockquote>\n <b>1、美国经通胀调整消费支出增长停滞 PCE同比升幅接近40年最高</b>\n</blockquote>\n<blockquote>\n <b>2、<a href=\"https://laohu8.com/S/MRK\">默沙东</a>公司的新冠口服药获得美国批准用于高风险人群</b>\n</blockquote>\n<blockquote>\n <b>3、英国称omicron感染者住院风险比德尔塔低70% 传染性强于迄今任何毒株</b>\n</blockquote>\n<blockquote>\n <b>4、美国上周首次申领失业救济人数几无变动 仍处于低位</b>\n</blockquote>\n<blockquote>\n <b>5、萨默斯警告美国或很快陷入衰退 此后将出现长期停滞</b>\n</blockquote>\n<blockquote>\n <b>6、通胀交易员认为2022年初美国通胀率有突破7%的风险</b>\n</blockquote>\n<p><img src=\"https://static.tigerbbs.com/dc9537031f9733064edb283fb8f9c6a0\" tg-width=\"550\" tg-height=\"366\" referrerpolicy=\"no-referrer\"></p>\n<p><b>美国经通胀调整消费支出增长停滞 PCE同比升幅接近40年最高</b></p>\n<p>美国经通胀因素调整的消费者支出11月增长停滞，因为近四十年来最快的物价涨幅侵蚀了消费者购买力。</p>\n<p>美国商务部周四公布的数据显示，调整通胀因素后，11月份商品和服务购买额增幅与10月的0.7%基本持平。未经通胀因素调整的名义支出增长0.6%，与经济学家调查得出的预期中值相符。</p>\n<p>受供应链遇阻的消息影响，许多美国人今年开始假期购物的时间早于往年，一定程度上解释了前一个月消费支出增长强劲的原因。</p>\n<p>但消费者也面临着数十年来最猛烈的通胀。消费者在超市和加油站的购买力变弱，可用于购买非必需消费品的钱减少了。而且omicron变异株也可能遏制服务支出的反弹。</p>\n<p>美联储青睐的通胀指标个人消费支出价格指数（PCE）较前月增长0.6%，同比增长5.7%，创下1982年以来最高水平。</p>\n<p><img src=\"https://static.tigerbbs.com/5a86ad7d405d41f26eaf4efacca793d2\" tg-width=\"550\" tg-height=\"309\" referrerpolicy=\"no-referrer\"></p>\n<p><b>默沙东公司的新冠口服药获得美国批准用于高风险人群</b></p>\n<p>默沙东的Covid-19口服药获得美国监管机构批准，在omicron变异株导致病例激增之际，为高风险患者提供了另一种居家治疗选择。</p>\n<p>在默沙东的molnupiravir获得紧急使用授权之前，美国周三已经批准了辉瑞公司的新冠口服药Paxlovid。它们带来新的希望，以免感染病例激增压垮美国的医院系统。</p>\n<p>默沙东与Ridgeback Biotherapeutics LP共同开发的molnupiravir用于治疗18岁及以上年龄有重症风险的非住院Covid患者。一项研究表明，它使轻中度成年人的住院或死亡风险降低了30%。</p>\n<p>Molnupiravir的工作原理是在遗传物质中引入错误，最终阻止病毒复制，但可能会影响正在生长的人类细胞。美国食品药品管理局表示，在给药之前应告知孕妇对胎儿的潜在风险。</p>\n<p><img src=\"https://static.tigerbbs.com/47825ae9cb248adf0684313ca0fcd911\" tg-width=\"550\" tg-height=\"391\" referrerpolicy=\"no-referrer\"></p>\n<p><b>英国称omicron感染者住院风险比德尔塔低70% 传染性强于迄今任何毒株</b></p>\n<p>英国政府表示，新冠病毒变异毒株omicron似乎比迄今为止的其他毒株严重性更低，但传染力更强。英国单日新增病例再创纪录，逼近12万例。</p>\n<p>英国卫生安全局（HSA）周四表示，omicron的感染者住院的可能性比德尔塔感染者低50-70%，急诊可能性也低31-45%。</p>\n<p>然而，HSA的数据显示，加强针虽然能够增强保护，但对omicron保护力消退的速度比对德尔塔更快，第三剂接种的10周后降低了15-25%。</p>\n<p>该机构还警告说，由于omicron变异株传染性高，仍然有可能出现大量重症患者，从而令医疗体系不堪重负。</p>\n<p>英国单日新增新冠病例连续第二天创纪录 与月初时相比增加一倍以上。</p>\n<p><img src=\"https://static.tigerbbs.com/50a628b9ea053ca28dd813c14d90b043\" tg-width=\"512\" tg-height=\"342\" referrerpolicy=\"no-referrer\"></p>\n<p><b>美国上周首次申领失业救济人数几无变动 仍处于低位</b></p>\n<p>美国上周首次申请失业救济人数几无变动，表明随着劳动力市场继续复苏，裁员人数处于历史低位。</p>\n<p>美国劳工部周四公布的数据显示，截至12月18日当周首次申领失业救济人数报20.5万人，与前值持平。经济学家预期中值为20.5万人。</p>\n<p>截至12月11日当周持续申领失业金人数降至186万。</p>\n<p>该报告凸显了近几个月岗位流失数量较低的情况，雇主侧重于吸引和留住工人，以跟上消费者需求的步伐。申请量总体上与疫情前的水平一致，反映了美国劳动力市场吃紧。</p>\n<p>随着劳动力市场的改善，申领失业金人数持续走低，最近几周由于在假日季调整原始数据引发一些波动，情况尤其是如此。申请人数在截至12月4日当周触及了52年低点18.8万人。</p>\n<p><img src=\"https://static.tigerbbs.com/358ab600ca8986e711edbb28f92d581b\" tg-width=\"550\" tg-height=\"385\" referrerpolicy=\"no-referrer\"></p>\n<p><b>萨默斯警告美国或很快陷入衰退 此后将出现长期停滞</b></p>\n<p>美国前财政部长劳伦斯·萨默斯警告称，未来几年美国经济将进入一个考验期，衰退后可能陷入长期停滞。</p>\n<p>萨默斯表示，美联储迟迟未发现通胀风险，在应对通胀问题上反应过慢可能导致经济大幅滑坡。</p>\n<p>“如果我们可以在过热的情况下可持续地管理经济，那的确棒极了，但1970年代我们得到了教训，即经济过热不仅带来高通胀，而且通胀还会不断上升，”萨默斯说。 “这就是为什么我担心我们已经到了在不触发衰退情况下难以降低通胀的地步”。</p>\n<p>美国的通胀率已经达到里根以来的最高水平，许多人开始更接近萨默斯的观点。美联储本月转向转向鹰派，计划比9月份时预期的水平更快收紧货币政策。</p>\n<p><b>通胀交易员认为2022年初美国通胀率有突破7%的风险</b></p>\n<p>一位准确预测了今年债市通胀预期上升的交易员称，美国通胀率势将因经济增长而进一步上升，并可能在2022年一季度超出大多数分析师的预期。</p>\n<p>Bank of Ireland Group Plc在柏林的通胀交易台负责人Semin Soher Power预测，明年一季度美国消费者价格指数（CPI）同比涨幅将超过7%，高于11月的6.8%，也高于分析师对一季度6.3%的预估中值。</p>\n<p>她于周四接受采访时表示，通胀压力“现在更多是由经济增长带来的”，而不单纯是能源价格上涨或经济重启的结果。她表示，市场和央行都在意识到这一点，迹象之一是美联储不再用“暂时性”来描述通胀压力。</p>\n<p>对于美联储转鹰，市场提高了加息次数预测，不过对较长期内加息幅度的预期还是低于美联储点阵图显示的预测中值。交易员们似乎相信央行政策将有助于控制通胀，反映市场通胀预期的盈亏平衡通胀率在近几周回落。</p>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>外媒头条：萨默斯警告美国或很快陷入衰退</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n外媒头条：萨默斯警告美国或很快陷入衰退\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-24 07:03 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/stock/usstock/c/2021-12-24/doc-ikyamrmz0841670.shtml><strong>新浪美股</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>全球财经媒体昨夜今晨共同关注的头条新闻主要有：\n\n1、美国经通胀调整消费支出增长停滞 PCE同比升幅接近40年最高\n\n\n2、默沙东公司的新冠口服药获得美国批准用于高风险人群\n\n\n3、英国称omicron感染者住院风险比德尔塔低70% 传染性强于迄今任何毒株\n\n\n4、美国上周首次申领失业救济人数几无变动 仍处于低位\n\n\n5、萨默斯警告美国或很快陷入衰退 此后将出现长期停滞\n\n\n6、通胀交易员认为...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2021-12-24/doc-ikyamrmz0841670.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/37d43f47ff4637f33c2675f14c1cc937","relate_stocks":{"QQQ":"纳指100ETF",".IXIC":"NASDAQ Composite","SDOW":"道指三倍做空ETF-ProShares","QID":"纳指两倍做空ETF",".DJI":"道琼斯","QLD":"纳指两倍做多ETF","PSQ":"纳指反向ETF"},"source_url":"https://finance.sina.com.cn/stock/usstock/c/2021-12-24/doc-ikyamrmz0841670.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2193614027","content_text":"全球财经媒体昨夜今晨共同关注的头条新闻主要有：\n\n1、美国经通胀调整消费支出增长停滞 PCE同比升幅接近40年最高\n\n\n2、默沙东公司的新冠口服药获得美国批准用于高风险人群\n\n\n3、英国称omicron感染者住院风险比德尔塔低70% 传染性强于迄今任何毒株\n\n\n4、美国上周首次申领失业救济人数几无变动 仍处于低位\n\n\n5、萨默斯警告美国或很快陷入衰退 此后将出现长期停滞\n\n\n6、通胀交易员认为2022年初美国通胀率有突破7%的风险\n\n\n美国经通胀调整消费支出增长停滞 PCE同比升幅接近40年最高\n美国经通胀因素调整的消费者支出11月增长停滞，因为近四十年来最快的物价涨幅侵蚀了消费者购买力。\n美国商务部周四公布的数据显示，调整通胀因素后，11月份商品和服务购买额增幅与10月的0.7%基本持平。未经通胀因素调整的名义支出增长0.6%，与经济学家调查得出的预期中值相符。\n受供应链遇阻的消息影响，许多美国人今年开始假期购物的时间早于往年，一定程度上解释了前一个月消费支出增长强劲的原因。\n但消费者也面临着数十年来最猛烈的通胀。消费者在超市和加油站的购买力变弱，可用于购买非必需消费品的钱减少了。而且omicron变异株也可能遏制服务支出的反弹。\n美联储青睐的通胀指标个人消费支出价格指数（PCE）较前月增长0.6%，同比增长5.7%，创下1982年以来最高水平。\n\n默沙东公司的新冠口服药获得美国批准用于高风险人群\n默沙东的Covid-19口服药获得美国监管机构批准，在omicron变异株导致病例激增之际，为高风险患者提供了另一种居家治疗选择。\n在默沙东的molnupiravir获得紧急使用授权之前，美国周三已经批准了辉瑞公司的新冠口服药Paxlovid。它们带来新的希望，以免感染病例激增压垮美国的医院系统。\n默沙东与Ridgeback Biotherapeutics LP共同开发的molnupiravir用于治疗18岁及以上年龄有重症风险的非住院Covid患者。一项研究表明，它使轻中度成年人的住院或死亡风险降低了30%。\nMolnupiravir的工作原理是在遗传物质中引入错误，最终阻止病毒复制，但可能会影响正在生长的人类细胞。美国食品药品管理局表示，在给药之前应告知孕妇对胎儿的潜在风险。\n\n英国称omicron感染者住院风险比德尔塔低70% 传染性强于迄今任何毒株\n英国政府表示，新冠病毒变异毒株omicron似乎比迄今为止的其他毒株严重性更低，但传染力更强。英国单日新增病例再创纪录，逼近12万例。\n英国卫生安全局（HSA）周四表示，omicron的感染者住院的可能性比德尔塔感染者低50-70%，急诊可能性也低31-45%。\n然而，HSA的数据显示，加强针虽然能够增强保护，但对omicron保护力消退的速度比对德尔塔更快，第三剂接种的10周后降低了15-25%。\n该机构还警告说，由于omicron变异株传染性高，仍然有可能出现大量重症患者，从而令医疗体系不堪重负。\n英国单日新增新冠病例连续第二天创纪录 与月初时相比增加一倍以上。\n\n美国上周首次申领失业救济人数几无变动 仍处于低位\n美国上周首次申请失业救济人数几无变动，表明随着劳动力市场继续复苏，裁员人数处于历史低位。\n美国劳工部周四公布的数据显示，截至12月18日当周首次申领失业救济人数报20.5万人，与前值持平。经济学家预期中值为20.5万人。\n截至12月11日当周持续申领失业金人数降至186万。\n该报告凸显了近几个月岗位流失数量较低的情况，雇主侧重于吸引和留住工人，以跟上消费者需求的步伐。申请量总体上与疫情前的水平一致，反映了美国劳动力市场吃紧。\n随着劳动力市场的改善，申领失业金人数持续走低，最近几周由于在假日季调整原始数据引发一些波动，情况尤其是如此。申请人数在截至12月4日当周触及了52年低点18.8万人。\n\n萨默斯警告美国或很快陷入衰退 此后将出现长期停滞\n美国前财政部长劳伦斯·萨默斯警告称，未来几年美国经济将进入一个考验期，衰退后可能陷入长期停滞。\n萨默斯表示，美联储迟迟未发现通胀风险，在应对通胀问题上反应过慢可能导致经济大幅滑坡。\n“如果我们可以在过热的情况下可持续地管理经济，那的确棒极了，但1970年代我们得到了教训，即经济过热不仅带来高通胀，而且通胀还会不断上升，”萨默斯说。 “这就是为什么我担心我们已经到了在不触发衰退情况下难以降低通胀的地步”。\n美国的通胀率已经达到里根以来的最高水平，许多人开始更接近萨默斯的观点。美联储本月转向转向鹰派，计划比9月份时预期的水平更快收紧货币政策。\n通胀交易员认为2022年初美国通胀率有突破7%的风险\n一位准确预测了今年债市通胀预期上升的交易员称，美国通胀率势将因经济增长而进一步上升，并可能在2022年一季度超出大多数分析师的预期。\nBank of Ireland Group Plc在柏林的通胀交易台负责人Semin Soher Power预测，明年一季度美国消费者价格指数（CPI）同比涨幅将超过7%，高于11月的6.8%，也高于分析师对一季度6.3%的预估中值。\n她于周四接受采访时表示，通胀压力“现在更多是由经济增长带来的”，而不单纯是能源价格上涨或经济重启的结果。她表示，市场和央行都在意识到这一点，迹象之一是美联储不再用“暂时性”来描述通胀压力。\n对于美联储转鹰，市场提高了加息次数预测，不过对较长期内加息幅度的预期还是低于美联储点阵图显示的预测中值。交易员们似乎相信央行政策将有助于控制通胀，反映市场通胀预期的盈亏平衡通胀率在近几周回落。","news_type":1},"isVote":1,"tweetType":1,"viewCount":781,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":262804188340472,"gmtCreate":1705192610953,"gmtModify":1705192612473,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"最后一次了，下次努力","listText":"最后一次了，下次努力","text":"最后一次了，下次努力","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/262804188340472","isVote":1,"tweetType":1,"viewCount":367,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":258905200759096,"gmtCreate":1704239377650,"gmtModify":1704239379125,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"一月涨涨涨，好像每年如此","listText":"一月涨涨涨，好像每年如此","text":"一月涨涨涨，好像每年如此","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/258905200759096","isVote":1,"tweetType":1,"viewCount":133,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":628306934,"gmtCreate":1672878239928,"gmtModify":1672878241677,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"努力的一天","listText":"努力的一天","text":"努力的一天","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/628306934","isVote":1,"tweetType":1,"viewCount":441,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":623676568,"gmtCreate":1671418268754,"gmtModify":1671418270392,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"世界杯结束了，老虎在继续","listText":"世界杯结束了，老虎在继续","text":"世界杯结束了，老虎在继续","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/623676568","isVote":1,"tweetType":1,"viewCount":189,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":623341138,"gmtCreate":1671087463225,"gmtModify":1671087464873,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"梅西封神","listText":"梅西封神","text":"梅西封神","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/623341138","isVote":1,"tweetType":1,"viewCount":171,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":629092800,"gmtCreate":1670031058900,"gmtModify":1670031060568,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"继续努力，看好知乎","listText":"继续努力，看好知乎","text":"继续努力，看好知乎","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/629092800","repostId":"2288962913","repostType":2,"repost":{"id":"2288962913","weMediaInfo":{"introduction":"既有深度，又有响度，研究古典互联网。","home_visible":1,"media_name":"深响","id":"1038713350","head_image":"https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d"},"pubTimestamp":1669950000,"share":"https://www.laohu8.com/m/news/2288962913?lang=&edition=full","pubTime":"2022-12-02 11:00","market":"us","language":"zh","title":"亏损收窄，营收双位数增长，“好内容”帮知乎穿越周期","url":"https://stock-news.laohu8.com/highlight/detail?id=2288962913","media":"深响","summary":"11月30日，知乎发布2022年第三季度未经审计的财务报告。财报中，知乎的主要财务指标超越市场一致性预期，营收保持双位数增长，亏损加速收窄，双增长曲线带来的收入结构愈加稳固。首先，知乎在本季度不仅保持双位数增长，而且实现大幅度减亏。财报显示，该业务在三季度营收7800万元，同比增长457.5%，在总营收占比提升至8.6%。同时，职业教育付费用户规模同比增长300%。","content":"<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/08f277d8093c449699bad5caf0689eba\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜何文</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当“内容”成为“行业”，它始终要面对内容质量和商业化变现之间的矛盾。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">纵观国内的内容行业发展历程，优秀的内容平台数不胜数，但发展坎坷的不在少数。有平台很注重内容质量和用户体验，不敢贸然在平台内进行商业化，最终因为资金链断裂而倒下；有的平台为了活得更健康，探索了各种商业化变现模式，却牺牲了内容质量和用户体验。一旦用户流失，内容平台就失去了立身之本。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">行业中的固有矛盾，让所有的内容平台都像是走在钢丝上，面临优质内容和商业化变现之间的抉择。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">我们可以“既要”“又要”吗？<a href=\"https://laohu8.com/S/ZH\">知乎</a>带来了一种解法——保持“专业讨论”的定位，强化“生态第一”的战略并发展出以“社区驱动的内容变现”和“职业教育”的增长双引擎。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的业绩已经印证了这种思路的可行性。11月30日，知乎发布2022年第三季度未经审计的财务报告。财报中，知乎的主要财务指标超越市场一致性预期，营收保持双位数增长，亏损加速收窄，双增长曲线带来的收入结构愈加稳固。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎创始人、CEO周源在近日发出的公开信中表示，“有些钱不赚，才能成为赚钱的好公司”。知乎三季度的业绩和一直以来的发展思路就是这一观点的印证：内容平台可以通过完善自身内容生态来进行商业化变现，因为好的内容本身就是一门好生意。</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">成为赚钱的“好公司”</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在行业波动之时，知乎给出了超出预期的业绩。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>首先，知乎在本季度不仅保持双位数增长，而且实现大幅度减亏。</strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">根据财报，知乎在三季度的总营收达到9.12亿元</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">（人民币，下同）</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">，同比增长11%。与此同时，知乎的运营效率进一步提升，毛利率达48.7%，净亏损环比减少39%，低于彭博的亏损预期。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">本季度，知乎的多项用户数据也保持增长和韧性。知乎App用户活跃率连续3个季度持续提升，单用户日均时长达到29分钟，同比环比均有提升。根据财报数据计算，知乎的ARPU达到9.4元，同比增长15.51%，环比增长19%。此外，知乎的用户MAU在本季度依然保持在9700万的高位。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">总的来看，知乎在本季度的增长依然稳健。同时，从各项用户数据指标可看出，知乎之所以能够保持稳健增长，是因为用户粘性不断提高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于内容平台，维持并提高用户粘性的核心就是完善内容生态，而知乎的营收结构正体现出这一点。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>拆解财报，我们可以看到知乎当下已经形成了基于“内容生态”的两条的明确的增长曲线。</strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">其一，是社区驱动的内容变现</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">（含付费会员、广告、商业内容解决方案）</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">。其二，是职业教育培训。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在社区驱动的内容变现板块，最值得关注的是知乎的“增长引擎”付费会员收入。付费会员业务在三季度贡献收入3.35亿元，同比增长88.1%，占比达到36.8%，收入和占比都创下新高。本季度，知乎月均付费会员数达到1090万，同比增长99.5%，付费会员数在MAU中的渗透率达11.2%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时，虽然行业波动影响了知乎的广告和商业内容解决方案等来自B端的收入，但知乎在IT、3C、汽车等更长消费决策周期的优势品类中，依然保持正向增长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的职业教育培训收入更是增长迅速。财报显示，该业务在三季度营收7800万元，同比增长457.5%，在总营收占比提升至8.6%。同时，职业教育付费用户规模同比增长300%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在行业波动的大环境下，知乎的双增长曲线和来自B、C两端的收入，让知乎拥有更大的发展韧性和抗压能力。在这背后，知乎完善“内容生态”的思路，是外界理解其增长的关键。</span></p><p><img src=\"https://static.tigerbbs.com/538208318daa4de4a1cca2d8ff09b1f3\"/></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">生态第一</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在内容行业中，常见的商业化变现方式主要包括电商、广告等。但是，内容平台在通过这些方式进行商业化时，常会顾此失彼。比如，广告、卖货内容太多，影响了用户体验；再比如，平台过于重视变现，却忽视了内容质量。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于内容平台而言，“向外看”的变现方式虽然可以收获不错的效果，但会遇到各种各样的难题。因此，知乎把“向内看”放在更重要的位置，</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>将“生态第一”作为核心战略，不断强化内容生态。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">首先，知乎从创立初始至今都以“专业讨论”为社区文化的核心，并强调用户的“获得感”。三季度，知乎在强化“专业讨论”定位方面依然有大动作，即连续推出三大计划，提升创作者创作收益，强化对创作者的激励。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">目前，面向所有的创作者，知乎已经布局了一个比较完善的创作者收益体系，主要包括致知计划、芝士平台、盐选会员三部分。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上，</span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎在今年重点鼓励创作者在垂直专业领域进行更深入的挖掘，</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如在今年重启“致知计划”，投入近1亿元的初始基金，对持续在垂直领域深耕、进行知识普惠的创作者提供商业变现之外的资金奖励；“灯塔计划”同样，面向科学、人文和社区精神领域的优质内容创作者，设立“殿堂级”荣誉激励金，全网只遴选10个优质创作者或团队，提供单项最高100万元现金资助以及知乎长期全方位创作支持。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">原本，知乎社区的问答形式就有助于深度内容的呈现，它也因此成为中文互联网中为数不多的专业内容平台。但近期的一系列创作者支持计划则体现出，知乎还想在“专业讨论”方面走的更深，成为用户更加不可替代的讨论、阅读和学习场所。这正是知乎本季度付费会员业务实现增长的关键。</span></p><p><img src=\"https://static.tigerbbs.com/883ebb8de0e54d0fb1364429a2930b81\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“问答”是知乎上线11年来一直在迭代的功能，除此之外，它还在持续探索“讨论”的外延。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">首先，2017年时，知乎的“讨论”已经延伸出了分享场景，并以“想法”功能呈现。今年5月，知乎对原生“想法”功能进行全面升级，不仅以双排流的形式呈现纯文字、图文和视频内容，而且优先级也比以前更高——和“推荐”、“热榜”一同位列知乎首页顶部导航栏。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">升级后的“想法”功能能够丰富用户的内容选择。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“想法”主要呈现的是“短内容”，它能够与深度、专业的长内容进行有效区隔，让用户既可以进行问答、文章、专栏等长内容深度阅读，也可以在“想法”页面进行短内容互动浏览。</span></p><p><img src=\"https://static.tigerbbs.com/0a14f7313a0c48b489616310f1f3a053\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：知乎APP</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年，知乎还在发力OGV自制综艺、圆桌直播，探索多元内容形式。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这些多元化内容共同的特点在于，基于知乎内容生态，拥有“专业讨论”的基因。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">8月，知乎“2022过夏天”暑期活动先后推出三档自制节目，包括高考纪实人物访谈节目《我的高考笑忘书》、首档荒野系青年谈话节目《荒野会谈》，以及职场青年纪实观察节目《我所向往的职业啊》。这三档节目的共性在于，它们呈现的话题与知乎社区中的讨论内容紧密相关，它们引发的“专业讨论”再次从节目中延伸到知乎社区里。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">例如，在《荒野会谈》中，李雪琴曾提出过一个在年轻人之间颇有争议的问题：“人可以完全没有社交吗？”这个问题在知乎社区中引起热议，知乎答主凯文淇分享道，他曾自认为是深度社恐患者、独居独处大侠。但在亲身体验一个人的独处半个月后，他意识到人不能完全没有社交，“我抱着外卖小哥的腿求他不要走，让他陪我唠唠嗑”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">围绕“专业讨论”，知乎还在5月上线了聚焦公众热点事件及话题的“知聊八点半”系列圆桌直播活动，这一活动延续至今。截至11月22日，“知聊八点半”已推出154 场圆桌直播，近350位知乎创作者参与直播。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">可以看出，知乎在已有的“问答”内容之外，还在尝试将内容生态的专业讨论进行视觉呈现。而借助站内沉淀的优质内容和用户基础，这些自制节目能够反哺并延展知乎的内容生态。</span></strong></span></p><p><img src=\"https://static.tigerbbs.com/38d4bddade7d4be78dcc5d6cb1125765\"/></p><p><img src=\"https://static.tigerbbs.com/48dd914d12ad43bf9a48325ed034f090\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">为职业教育提供新增量</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“好内容”本身就能延伸出商业化变现的可能性，而知乎借助“好内容”，还开辟了第二增长曲线。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">随着教育行业转型，从去年到今年，“职业教育”赛道快速从蓝海变成红海，教培机构、科技巨头、创业者纷纷涌入这一赛道。赛道日益拥挤，而早在2019年就开始布局职业教育的知乎，占有一定的先发优势。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最初，知乎通过联合运营模式进入职业教育赛道。作为平台，知乎提供课程的线上销售转化，教学服务来自第三方教育机构。截至目前，知乎已经上线来自高校、出版社的数百门正版授权课程，囊括人工智能、编程、法考、人文科学、职场办公、乐器、四六级、影视剪辑、视觉设计等多个行业领域。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">自营课程和外部投资则进一步拓展了知乎在职业教育领域的版图。基于知乎社区中丰富的创作生态，知乎开发了多个自营课程，覆盖大学考试类、法考类、职场提升类、内容变现类等。对外投资方面，去年8月，知乎投资财经会计在线培训公司品职教育。同年10月，知乎入股在线留学考试培训机构趴趴英语。今年10月，知乎完成收购职业教育公司掌上园丁，后者旗下产品“一起考教师”专注教师备考服务。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>由此可以看出，知乎布局职业教育赛道的基础，同样是它的“内容生态”，并在此基础上，与外部机构联合，共同为行业提供新的增量。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年，知乎通过上线免费教育课程入口“学习区”，继续扩大职业教育课程在用户侧的影响力。近期，“学习区”陆续上线了来自人工智能教育领导者吴恩达，以及IDEA研究院创院理事长、前微软公司全球执行副总裁沈向洋的多款AI大师免费课程。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的用户画像主要是高知群体，而职业教育的内容正好能够满足这部分群体的需求。优质丰富的课程+精准的用户群体，让知乎的职业教育收入在今年一直保持着高增速，一季度，该业务收入3954万元，同比增长达到了1196%；二季度，收入达到4612.7万元，同比增长600.5%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与所有涌入职业教育赛道的参与者一样，知乎看好职业教育的未来。本月，知乎将正式上线知学堂APP。同时，知乎还将推出“知学计划”，通过流量扶持、内容生态建设以及技术支持等手段，与更多教育机构进行合作。周源在公开信中强调，</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>知乎想做的“不止于一个平台”，而是用技术推动教育数字化转型。</strong></span></p><p><img src=\"https://static.tigerbbs.com/b7472bcf40644bcf978a54c8dfbe7f97\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：知乎官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎已经上线11年了。其间，知乎不断对自己的商业化变现方式做出调整，但它对“专业讨论”的坚持、以及对“好内容”的重视，始终没有改变。周源认为，11年后的今天，知乎已经开启了“中途”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于所有公司，“中途”都是发展中的必须要经过的关键十字路口，而它们在此时面对的相同问题是：什么样的公司才能够选择出正确道路、真正成为经久不衰的好公司？</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">《基业长青》中，作者柯林斯对这一问题的回答是，“如果说经久不衰的伟大公司有什么秘密，那就应该是掌控连贯性和变化性的能力。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">他在书中例举了许多经过时间检验的成功案例，<a href=\"https://laohu8.com/S/MMM\">3M</a>坚持“用创新解决尚未解决的问题”，所以它卖掉了很多无法实现创新的业务；<a href=\"https://laohu8.com/S/HPQ\">惠普</a>曾经创造出很多失败的产品，但它之所以稳健发展至今，是因为它创造了一个“有利于产生伟大产品的环境”；<a href=\"https://laohu8.com/S/DIS\">迪士尼</a>的最伟大之处不是《幻想曲》或《白雪公主》，也不是迪士尼乐园，而是迪士尼公司和让大家快乐的神秘能力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如今，行业迎来波动和巨变，于每一家公司而言，此刻正是检验自身能否经久不衰的机会。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" auto=\"\" gb=\"\" helvetica=\"\" neue=\"\" none=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>复盘史上最长“黑五购物节”：变数之下，谁赢谁输？</strong></span></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">羽绒服大战升级：高价进阶、渠道转型、供应链迭代</span></strong></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>亏损收窄，营收双位数增长，“好内容”帮知乎穿越周期</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n亏损收窄，营收双位数增长，“好内容”帮知乎穿越周期\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1038713350\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深响 </p>\n<p class=\"h-time\">2022-12-02 11:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/08f277d8093c449699bad5caf0689eba\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜何文</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当“内容”成为“行业”，它始终要面对内容质量和商业化变现之间的矛盾。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">纵观国内的内容行业发展历程，优秀的内容平台数不胜数，但发展坎坷的不在少数。有平台很注重内容质量和用户体验，不敢贸然在平台内进行商业化，最终因为资金链断裂而倒下；有的平台为了活得更健康，探索了各种商业化变现模式，却牺牲了内容质量和用户体验。一旦用户流失，内容平台就失去了立身之本。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">行业中的固有矛盾，让所有的内容平台都像是走在钢丝上，面临优质内容和商业化变现之间的抉择。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">我们可以“既要”“又要”吗？<a href=\"https://laohu8.com/S/ZH\">知乎</a>带来了一种解法——保持“专业讨论”的定位，强化“生态第一”的战略并发展出以“社区驱动的内容变现”和“职业教育”的增长双引擎。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的业绩已经印证了这种思路的可行性。11月30日，知乎发布2022年第三季度未经审计的财务报告。财报中，知乎的主要财务指标超越市场一致性预期，营收保持双位数增长，亏损加速收窄，双增长曲线带来的收入结构愈加稳固。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎创始人、CEO周源在近日发出的公开信中表示，“有些钱不赚，才能成为赚钱的好公司”。知乎三季度的业绩和一直以来的发展思路就是这一观点的印证：内容平台可以通过完善自身内容生态来进行商业化变现，因为好的内容本身就是一门好生意。</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">成为赚钱的“好公司”</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在行业波动之时，知乎给出了超出预期的业绩。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>首先，知乎在本季度不仅保持双位数增长，而且实现大幅度减亏。</strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">根据财报，知乎在三季度的总营收达到9.12亿元</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">（人民币，下同）</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">，同比增长11%。与此同时，知乎的运营效率进一步提升，毛利率达48.7%，净亏损环比减少39%，低于彭博的亏损预期。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">本季度，知乎的多项用户数据也保持增长和韧性。知乎App用户活跃率连续3个季度持续提升，单用户日均时长达到29分钟，同比环比均有提升。根据财报数据计算，知乎的ARPU达到9.4元，同比增长15.51%，环比增长19%。此外，知乎的用户MAU在本季度依然保持在9700万的高位。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">总的来看，知乎在本季度的增长依然稳健。同时，从各项用户数据指标可看出，知乎之所以能够保持稳健增长，是因为用户粘性不断提高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于内容平台，维持并提高用户粘性的核心就是完善内容生态，而知乎的营收结构正体现出这一点。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>拆解财报，我们可以看到知乎当下已经形成了基于“内容生态”的两条的明确的增长曲线。</strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">其一，是社区驱动的内容变现</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">（含付费会员、广告、商业内容解决方案）</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">。其二，是职业教育培训。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在社区驱动的内容变现板块，最值得关注的是知乎的“增长引擎”付费会员收入。付费会员业务在三季度贡献收入3.35亿元，同比增长88.1%，占比达到36.8%，收入和占比都创下新高。本季度，知乎月均付费会员数达到1090万，同比增长99.5%，付费会员数在MAU中的渗透率达11.2%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时，虽然行业波动影响了知乎的广告和商业内容解决方案等来自B端的收入，但知乎在IT、3C、汽车等更长消费决策周期的优势品类中，依然保持正向增长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的职业教育培训收入更是增长迅速。财报显示，该业务在三季度营收7800万元，同比增长457.5%，在总营收占比提升至8.6%。同时，职业教育付费用户规模同比增长300%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在行业波动的大环境下，知乎的双增长曲线和来自B、C两端的收入，让知乎拥有更大的发展韧性和抗压能力。在这背后，知乎完善“内容生态”的思路，是外界理解其增长的关键。</span></p><p><img src=\"https://static.tigerbbs.com/538208318daa4de4a1cca2d8ff09b1f3\"/></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">生态第一</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在内容行业中，常见的商业化变现方式主要包括电商、广告等。但是，内容平台在通过这些方式进行商业化时，常会顾此失彼。比如，广告、卖货内容太多，影响了用户体验；再比如，平台过于重视变现，却忽视了内容质量。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">于内容平台而言，“向外看”的变现方式虽然可以收获不错的效果，但会遇到各种各样的难题。因此，知乎把“向内看”放在更重要的位置，</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>将“生态第一”作为核心战略，不断强化内容生态。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">首先，知乎从创立初始至今都以“专业讨论”为社区文化的核心，并强调用户的“获得感”。三季度，知乎在强化“专业讨论”定位方面依然有大动作，即连续推出三大计划，提升创作者创作收益，强化对创作者的激励。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">目前，面向所有的创作者，知乎已经布局了一个比较完善的创作者收益体系，主要包括致知计划、芝士平台、盐选会员三部分。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上，</span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎在今年重点鼓励创作者在垂直专业领域进行更深入的挖掘，</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如在今年重启“致知计划”，投入近1亿元的初始基金，对持续在垂直领域深耕、进行知识普惠的创作者提供商业变现之外的资金奖励；“灯塔计划”同样，面向科学、人文和社区精神领域的优质内容创作者，设立“殿堂级”荣誉激励金，全网只遴选10个优质创作者或团队，提供单项最高100万元现金资助以及知乎长期全方位创作支持。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">原本，知乎社区的问答形式就有助于深度内容的呈现，它也因此成为中文互联网中为数不多的专业内容平台。但近期的一系列创作者支持计划则体现出，知乎还想在“专业讨论”方面走的更深，成为用户更加不可替代的讨论、阅读和学习场所。这正是知乎本季度付费会员业务实现增长的关键。</span></p><p><img src=\"https://static.tigerbbs.com/883ebb8de0e54d0fb1364429a2930b81\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“问答”是知乎上线11年来一直在迭代的功能，除此之外，它还在持续探索“讨论”的外延。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">首先，2017年时，知乎的“讨论”已经延伸出了分享场景，并以“想法”功能呈现。今年5月，知乎对原生“想法”功能进行全面升级，不仅以双排流的形式呈现纯文字、图文和视频内容，而且优先级也比以前更高——和“推荐”、“热榜”一同位列知乎首页顶部导航栏。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">升级后的“想法”功能能够丰富用户的内容选择。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“想法”主要呈现的是“短内容”，它能够与深度、专业的长内容进行有效区隔，让用户既可以进行问答、文章、专栏等长内容深度阅读，也可以在“想法”页面进行短内容互动浏览。</span></p><p><img src=\"https://static.tigerbbs.com/0a14f7313a0c48b489616310f1f3a053\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：知乎APP</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年，知乎还在发力OGV自制综艺、圆桌直播，探索多元内容形式。</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这些多元化内容共同的特点在于，基于知乎内容生态，拥有“专业讨论”的基因。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">8月，知乎“2022过夏天”暑期活动先后推出三档自制节目，包括高考纪实人物访谈节目《我的高考笑忘书》、首档荒野系青年谈话节目《荒野会谈》，以及职场青年纪实观察节目《我所向往的职业啊》。这三档节目的共性在于，它们呈现的话题与知乎社区中的讨论内容紧密相关，它们引发的“专业讨论”再次从节目中延伸到知乎社区里。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">例如，在《荒野会谈》中，李雪琴曾提出过一个在年轻人之间颇有争议的问题：“人可以完全没有社交吗？”这个问题在知乎社区中引起热议，知乎答主凯文淇分享道，他曾自认为是深度社恐患者、独居独处大侠。但在亲身体验一个人的独处半个月后，他意识到人不能完全没有社交，“我抱着外卖小哥的腿求他不要走，让他陪我唠唠嗑”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">围绕“专业讨论”，知乎还在5月上线了聚焦公众热点事件及话题的“知聊八点半”系列圆桌直播活动，这一活动延续至今。截至11月22日，“知聊八点半”已推出154 场圆桌直播，近350位知乎创作者参与直播。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">可以看出，知乎在已有的“问答”内容之外，还在尝试将内容生态的专业讨论进行视觉呈现。而借助站内沉淀的优质内容和用户基础，这些自制节目能够反哺并延展知乎的内容生态。</span></strong></span></p><p><img src=\"https://static.tigerbbs.com/38d4bddade7d4be78dcc5d6cb1125765\"/></p><p><img src=\"https://static.tigerbbs.com/48dd914d12ad43bf9a48325ed034f090\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">为职业教育提供新增量</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“好内容”本身就能延伸出商业化变现的可能性，而知乎借助“好内容”，还开辟了第二增长曲线。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">随着教育行业转型，从去年到今年，“职业教育”赛道快速从蓝海变成红海，教培机构、科技巨头、创业者纷纷涌入这一赛道。赛道日益拥挤，而早在2019年就开始布局职业教育的知乎，占有一定的先发优势。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最初，知乎通过联合运营模式进入职业教育赛道。作为平台，知乎提供课程的线上销售转化，教学服务来自第三方教育机构。截至目前，知乎已经上线来自高校、出版社的数百门正版授权课程，囊括人工智能、编程、法考、人文科学、职场办公、乐器、四六级、影视剪辑、视觉设计等多个行业领域。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">自营课程和外部投资则进一步拓展了知乎在职业教育领域的版图。基于知乎社区中丰富的创作生态，知乎开发了多个自营课程，覆盖大学考试类、法考类、职场提升类、内容变现类等。对外投资方面，去年8月，知乎投资财经会计在线培训公司品职教育。同年10月，知乎入股在线留学考试培训机构趴趴英语。今年10月，知乎完成收购职业教育公司掌上园丁，后者旗下产品“一起考教师”专注教师备考服务。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>由此可以看出，知乎布局职业教育赛道的基础，同样是它的“内容生态”，并在此基础上，与外部机构联合，共同为行业提供新的增量。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年，知乎通过上线免费教育课程入口“学习区”，继续扩大职业教育课程在用户侧的影响力。近期，“学习区”陆续上线了来自人工智能教育领导者吴恩达，以及IDEA研究院创院理事长、前微软公司全球执行副总裁沈向洋的多款AI大师免费课程。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎的用户画像主要是高知群体，而职业教育的内容正好能够满足这部分群体的需求。优质丰富的课程+精准的用户群体，让知乎的职业教育收入在今年一直保持着高增速，一季度，该业务收入3954万元，同比增长达到了1196%；二季度，收入达到4612.7万元，同比增长600.5%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与所有涌入职业教育赛道的参与者一样，知乎看好职业教育的未来。本月，知乎将正式上线知学堂APP。同时，知乎还将推出“知学计划”，通过流量扶持、内容生态建设以及技术支持等手段，与更多教育机构进行合作。周源在公开信中强调，</span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>知乎想做的“不止于一个平台”，而是用技术推动教育数字化转型。</strong></span></p><p><img src=\"https://static.tigerbbs.com/b7472bcf40644bcf978a54c8dfbe7f97\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：知乎官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">知乎已经上线11年了。其间，知乎不断对自己的商业化变现方式做出调整，但它对“专业讨论”的坚持、以及对“好内容”的重视，始终没有改变。周源认为，11年后的今天，知乎已经开启了“中途”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于所有公司，“中途”都是发展中的必须要经过的关键十字路口，而它们在此时面对的相同问题是：什么样的公司才能够选择出正确道路、真正成为经久不衰的好公司？</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">《基业长青》中，作者柯林斯对这一问题的回答是，“如果说经久不衰的伟大公司有什么秘密，那就应该是掌控连贯性和变化性的能力。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">他在书中例举了许多经过时间检验的成功案例，<a href=\"https://laohu8.com/S/MMM\">3M</a>坚持“用创新解决尚未解决的问题”，所以它卖掉了很多无法实现创新的业务；<a href=\"https://laohu8.com/S/HPQ\">惠普</a>曾经创造出很多失败的产品，但它之所以稳健发展至今，是因为它创造了一个“有利于产生伟大产品的环境”；<a href=\"https://laohu8.com/S/DIS\">迪士尼</a>的最伟大之处不是《幻想曲》或《白雪公主》，也不是迪士尼乐园，而是迪士尼公司和让大家快乐的神秘能力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如今，行业迎来波动和巨变，于每一家公司而言，此刻正是检验自身能否经久不衰的机会。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" auto=\"\" gb=\"\" helvetica=\"\" neue=\"\" none=\"\" normal=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>复盘史上最长“黑五购物节”：变数之下，谁赢谁输？</strong></span></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">羽绒服大战升级：高价进阶、渠道转型、供应链迭代</span></strong></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"02390":"知乎-W","ZH":"知乎"},"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzOTc4NDQxMQ==&mid=2247534400&idx=1&sn=078c79f6c8872977365e918da9ae0e59&chksm=fac122f4cdb6abe2be7108b3939c1e7f36f85afe4565468c861f553c9d16c2fe6e48a5883464#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2288962913","content_text":"©️深响原创 · 作者｜何文当“内容”成为“行业”，它始终要面对内容质量和商业化变现之间的矛盾。纵观国内的内容行业发展历程，优秀的内容平台数不胜数，但发展坎坷的不在少数。有平台很注重内容质量和用户体验，不敢贸然在平台内进行商业化，最终因为资金链断裂而倒下；有的平台为了活得更健康，探索了各种商业化变现模式，却牺牲了内容质量和用户体验。一旦用户流失，内容平台就失去了立身之本。行业中的固有矛盾，让所有的内容平台都像是走在钢丝上，面临优质内容和商业化变现之间的抉择。我们可以“既要”“又要”吗？知乎带来了一种解法——保持“专业讨论”的定位，强化“生态第一”的战略并发展出以“社区驱动的内容变现”和“职业教育”的增长双引擎。知乎的业绩已经印证了这种思路的可行性。11月30日，知乎发布2022年第三季度未经审计的财务报告。财报中，知乎的主要财务指标超越市场一致性预期，营收保持双位数增长，亏损加速收窄，双增长曲线带来的收入结构愈加稳固。知乎创始人、CEO周源在近日发出的公开信中表示，“有些钱不赚，才能成为赚钱的好公司”。知乎三季度的业绩和一直以来的发展思路就是这一观点的印证：内容平台可以通过完善自身内容生态来进行商业化变现，因为好的内容本身就是一门好生意。成为赚钱的“好公司”在行业波动之时，知乎给出了超出预期的业绩。首先，知乎在本季度不仅保持双位数增长，而且实现大幅度减亏。根据财报，知乎在三季度的总营收达到9.12亿元（人民币，下同），同比增长11%。与此同时，知乎的运营效率进一步提升，毛利率达48.7%，净亏损环比减少39%，低于彭博的亏损预期。本季度，知乎的多项用户数据也保持增长和韧性。知乎App用户活跃率连续3个季度持续提升，单用户日均时长达到29分钟，同比环比均有提升。根据财报数据计算，知乎的ARPU达到9.4元，同比增长15.51%，环比增长19%。此外，知乎的用户MAU在本季度依然保持在9700万的高位。总的来看，知乎在本季度的增长依然稳健。同时，从各项用户数据指标可看出，知乎之所以能够保持稳健增长，是因为用户粘性不断提高。对于内容平台，维持并提高用户粘性的核心就是完善内容生态，而知乎的营收结构正体现出这一点。拆解财报，我们可以看到知乎当下已经形成了基于“内容生态”的两条的明确的增长曲线。其一，是社区驱动的内容变现（含付费会员、广告、商业内容解决方案）。其二，是职业教育培训。在社区驱动的内容变现板块，最值得关注的是知乎的“增长引擎”付费会员收入。付费会员业务在三季度贡献收入3.35亿元，同比增长88.1%，占比达到36.8%，收入和占比都创下新高。本季度，知乎月均付费会员数达到1090万，同比增长99.5%，付费会员数在MAU中的渗透率达11.2%。同时，虽然行业波动影响了知乎的广告和商业内容解决方案等来自B端的收入，但知乎在IT、3C、汽车等更长消费决策周期的优势品类中，依然保持正向增长。知乎的职业教育培训收入更是增长迅速。财报显示，该业务在三季度营收7800万元，同比增长457.5%，在总营收占比提升至8.6%。同时，职业教育付费用户规模同比增长300%。在行业波动的大环境下，知乎的双增长曲线和来自B、C两端的收入，让知乎拥有更大的发展韧性和抗压能力。在这背后，知乎完善“内容生态”的思路，是外界理解其增长的关键。生态第一在内容行业中，常见的商业化变现方式主要包括电商、广告等。但是，内容平台在通过这些方式进行商业化时，常会顾此失彼。比如，广告、卖货内容太多，影响了用户体验；再比如，平台过于重视变现，却忽视了内容质量。于内容平台而言，“向外看”的变现方式虽然可以收获不错的效果，但会遇到各种各样的难题。因此，知乎把“向内看”放在更重要的位置，将“生态第一”作为核心战略，不断强化内容生态。首先，知乎从创立初始至今都以“专业讨论”为社区文化的核心，并强调用户的“获得感”。三季度，知乎在强化“专业讨论”定位方面依然有大动作，即连续推出三大计划，提升创作者创作收益，强化对创作者的激励。目前，面向所有的创作者，知乎已经布局了一个比较完善的创作者收益体系，主要包括致知计划、芝士平台、盐选会员三部分。在此基础上，知乎在今年重点鼓励创作者在垂直专业领域进行更深入的挖掘，比如在今年重启“致知计划”，投入近1亿元的初始基金，对持续在垂直领域深耕、进行知识普惠的创作者提供商业变现之外的资金奖励；“灯塔计划”同样，面向科学、人文和社区精神领域的优质内容创作者，设立“殿堂级”荣誉激励金，全网只遴选10个优质创作者或团队，提供单项最高100万元现金资助以及知乎长期全方位创作支持。原本，知乎社区的问答形式就有助于深度内容的呈现，它也因此成为中文互联网中为数不多的专业内容平台。但近期的一系列创作者支持计划则体现出，知乎还想在“专业讨论”方面走的更深，成为用户更加不可替代的讨论、阅读和学习场所。这正是知乎本季度付费会员业务实现增长的关键。“问答”是知乎上线11年来一直在迭代的功能，除此之外，它还在持续探索“讨论”的外延。首先，2017年时，知乎的“讨论”已经延伸出了分享场景，并以“想法”功能呈现。今年5月，知乎对原生“想法”功能进行全面升级，不仅以双排流的形式呈现纯文字、图文和视频内容，而且优先级也比以前更高——和“推荐”、“热榜”一同位列知乎首页顶部导航栏。升级后的“想法”功能能够丰富用户的内容选择。“想法”主要呈现的是“短内容”，它能够与深度、专业的长内容进行有效区隔，让用户既可以进行问答、文章、专栏等长内容深度阅读，也可以在“想法”页面进行短内容互动浏览。图源：知乎APP今年，知乎还在发力OGV自制综艺、圆桌直播，探索多元内容形式。这些多元化内容共同的特点在于，基于知乎内容生态，拥有“专业讨论”的基因。8月，知乎“2022过夏天”暑期活动先后推出三档自制节目，包括高考纪实人物访谈节目《我的高考笑忘书》、首档荒野系青年谈话节目《荒野会谈》，以及职场青年纪实观察节目《我所向往的职业啊》。这三档节目的共性在于，它们呈现的话题与知乎社区中的讨论内容紧密相关，它们引发的“专业讨论”再次从节目中延伸到知乎社区里。例如，在《荒野会谈》中，李雪琴曾提出过一个在年轻人之间颇有争议的问题：“人可以完全没有社交吗？”这个问题在知乎社区中引起热议，知乎答主凯文淇分享道，他曾自认为是深度社恐患者、独居独处大侠。但在亲身体验一个人的独处半个月后，他意识到人不能完全没有社交，“我抱着外卖小哥的腿求他不要走，让他陪我唠唠嗑”。围绕“专业讨论”，知乎还在5月上线了聚焦公众热点事件及话题的“知聊八点半”系列圆桌直播活动，这一活动延续至今。截至11月22日，“知聊八点半”已推出154 场圆桌直播，近350位知乎创作者参与直播。可以看出，知乎在已有的“问答”内容之外，还在尝试将内容生态的专业讨论进行视觉呈现。而借助站内沉淀的优质内容和用户基础，这些自制节目能够反哺并延展知乎的内容生态。为职业教育提供新增量“好内容”本身就能延伸出商业化变现的可能性，而知乎借助“好内容”，还开辟了第二增长曲线。随着教育行业转型，从去年到今年，“职业教育”赛道快速从蓝海变成红海，教培机构、科技巨头、创业者纷纷涌入这一赛道。赛道日益拥挤，而早在2019年就开始布局职业教育的知乎，占有一定的先发优势。最初，知乎通过联合运营模式进入职业教育赛道。作为平台，知乎提供课程的线上销售转化，教学服务来自第三方教育机构。截至目前，知乎已经上线来自高校、出版社的数百门正版授权课程，囊括人工智能、编程、法考、人文科学、职场办公、乐器、四六级、影视剪辑、视觉设计等多个行业领域。自营课程和外部投资则进一步拓展了知乎在职业教育领域的版图。基于知乎社区中丰富的创作生态，知乎开发了多个自营课程，覆盖大学考试类、法考类、职场提升类、内容变现类等。对外投资方面，去年8月，知乎投资财经会计在线培训公司品职教育。同年10月，知乎入股在线留学考试培训机构趴趴英语。今年10月，知乎完成收购职业教育公司掌上园丁，后者旗下产品“一起考教师”专注教师备考服务。由此可以看出，知乎布局职业教育赛道的基础，同样是它的“内容生态”，并在此基础上，与外部机构联合，共同为行业提供新的增量。今年，知乎通过上线免费教育课程入口“学习区”，继续扩大职业教育课程在用户侧的影响力。近期，“学习区”陆续上线了来自人工智能教育领导者吴恩达，以及IDEA研究院创院理事长、前微软公司全球执行副总裁沈向洋的多款AI大师免费课程。知乎的用户画像主要是高知群体，而职业教育的内容正好能够满足这部分群体的需求。优质丰富的课程+精准的用户群体，让知乎的职业教育收入在今年一直保持着高增速，一季度，该业务收入3954万元，同比增长达到了1196%；二季度，收入达到4612.7万元，同比增长600.5%。与所有涌入职业教育赛道的参与者一样，知乎看好职业教育的未来。本月，知乎将正式上线知学堂APP。同时，知乎还将推出“知学计划”，通过流量扶持、内容生态建设以及技术支持等手段，与更多教育机构进行合作。周源在公开信中强调，知乎想做的“不止于一个平台”，而是用技术推动教育数字化转型。图源：知乎官网知乎已经上线11年了。其间，知乎不断对自己的商业化变现方式做出调整，但它对“专业讨论”的坚持、以及对“好内容”的重视，始终没有改变。周源认为，11年后的今天，知乎已经开启了“中途”。对于所有公司，“中途”都是发展中的必须要经过的关键十字路口，而它们在此时面对的相同问题是：什么样的公司才能够选择出正确道路、真正成为经久不衰的好公司？《基业长青》中，作者柯林斯对这一问题的回答是，“如果说经久不衰的伟大公司有什么秘密，那就应该是掌控连贯性和变化性的能力。”他在书中例举了许多经过时间检验的成功案例，3M坚持“用创新解决尚未解决的问题”，所以它卖掉了很多无法实现创新的业务；惠普曾经创造出很多失败的产品，但它之所以稳健发展至今，是因为它创造了一个“有利于产生伟大产品的环境”；迪士尼的最伟大之处不是《幻想曲》或《白雪公主》，也不是迪士尼乐园，而是迪士尼公司和让大家快乐的神秘能力。如今，行业迎来波动和巨变，于每一家公司而言，此刻正是检验自身能否经久不衰的机会。原创内容转载开白可直接在文后留言与深响主编交流请添加微信：alana_liuyalan商务合作请添加微信：deepecho-biz⚠️添加以上微信请备注姓名公司与来意复盘史上最长“黑五购物节”：变数之下，谁赢谁输？羽绒服大战升级：高价进阶、渠道转型、供应链迭代","news_type":1},"isVote":1,"tweetType":1,"viewCount":10735,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":698094193,"gmtCreate":1640256471060,"gmtModify":1640256471060,"author":{"id":"3530564211187847","authorId":"3530564211187847","name":"张雷_9204","avatar":"https://static.tigerbbs.com/1769aecf34751f68feccc6a113cbe9e4","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"都很紧张","listText":"都很紧张","text":"都很紧张","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698094193","repostId":"1114212037","repostType":2,"repost":{"id":"1114212037","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1640252143,"share":"https://www.laohu8.com/m/news/1114212037?lang=&edition=full","pubTime":"2021-12-23 17:35","market":"us","language":"zh","title":"盘前异动：腾讯减持京东！拼多多“瑟瑟发抖”？","url":"https://stock-news.laohu8.com/highlight/detail?id=1114212037","media":"老虎资讯综合","summary":"12月23日，美股股指期货小幅走高，道指期货涨0.15%，纳指期货涨0.03%，标普500指数涨0.13%。\n\n京东盘前一度跌近10%，此前腾讯公布以实物分派京东之A类普通股之方式宣派中期股息。\n拼多","content":"<p>12月23日，美股股指期货小幅走高，道指期货涨0.15%，纳指期货涨0.03%，标普500指数涨0.13%。</p>\n<p><img src=\"https://static.tigerbbs.com/31b69ca5ea4481716a144e3f0dd6919b\" tg-width=\"385\" tg-height=\"176\" referrerpolicy=\"no-referrer\"></p>\n<p><a href=\"https://laohu8.com/S/JD\">京东</a>盘前一度跌近10%，此前<a href=\"https://laohu8.com/S/00700\">腾讯</a>公布以实物分派<a href=\"https://laohu8.com/S/JD\">京东</a>之A类普通股之方式宣派中期股息。</p>\n<p><a href=\"https://laohu8.com/S/PDD\">拼多多</a>盘前跌超3%，<a href=\"https://laohu8.com/S/00700\">腾讯</a>“抛”完京东后，有分析人士指出，这或许会引起整个腾讯系的资金恐慌，包括快手、美团、拼多多，谁都有被减持的风险。</p>\n<p><a href=\"https://laohu8.com/S/NVAX\">诺瓦瓦克斯医药</a>盘前涨超5%，此前数据显示其新冠疫苗对奥密克戎毒株有广泛的免疫反应。</p>\n<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>盘前跌近5%，此前报道腾讯、<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>退出知乎股东行列；知乎回应是上市后的标准操作。</p>\n<p><a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>盘前涨近1.5%，特斯拉CEO马斯克周三再出售93.4万特斯拉股票，累计卖出数已占其承诺出售的86.62%。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>盘前异动：腾讯减持京东！拼多多“瑟瑟发抖”？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n盘前异动：腾讯减持京东！拼多多“瑟瑟发抖”？\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-12-23 17:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>12月23日，美股股指期货小幅走高，道指期货涨0.15%，纳指期货涨0.03%，标普500指数涨0.13%。</p>\n<p><img src=\"https://static.tigerbbs.com/31b69ca5ea4481716a144e3f0dd6919b\" tg-width=\"385\" tg-height=\"176\" referrerpolicy=\"no-referrer\"></p>\n<p><a href=\"https://laohu8.com/S/JD\">京东</a>盘前一度跌近10%，此前<a href=\"https://laohu8.com/S/00700\">腾讯</a>公布以实物分派<a href=\"https://laohu8.com/S/JD\">京东</a>之A类普通股之方式宣派中期股息。</p>\n<p><a href=\"https://laohu8.com/S/PDD\">拼多多</a>盘前跌超3%，<a href=\"https://laohu8.com/S/00700\">腾讯</a>“抛”完京东后，有分析人士指出，这或许会引起整个腾讯系的资金恐慌，包括快手、美团、拼多多，谁都有被减持的风险。</p>\n<p><a href=\"https://laohu8.com/S/NVAX\">诺瓦瓦克斯医药</a>盘前涨超5%，此前数据显示其新冠疫苗对奥密克戎毒株有广泛的免疫反应。</p>\n<p><a href=\"https://laohu8.com/S/ZH\">知乎</a>盘前跌近5%，此前报道腾讯、<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>退出知乎股东行列；知乎回应是上市后的标准操作。</p>\n<p><a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>盘前涨近1.5%，特斯拉CEO马斯克周三再出售93.4万特斯拉股票，累计卖出数已占其承诺出售的86.62%。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/fd680cd945fd32917c8ece66ec685e5f","relate_stocks":{"BK4122":"互联网与直销零售","BK4551":"寇图资本持仓","NVAX":"诺瓦瓦克斯医药","BK4099":"汽车制造商","TSLA":"特斯拉","JD":"京东","ZH":"知乎",".DJI":"道琼斯","SOGO":"搜狗","09618":"京东集团-SW",".IXIC":"NASDAQ Composite","BK4553":"喜马拉雅资本持仓","BK4531":"中概回港概念",".SPX":"S&P 500 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