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Evan邱轩然

Evan邱轩然

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2023-11-21

永远的广告收入

李彦宏：文心大模型重构后的广告系统，将在四季度带来数亿元增量收入

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class=\"title\">\n李彦宏：文心大模型重构后的广告系统，将在四季度带来数亿元增量收入\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2023-11-21 21:40</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>11月21日，<a href=\"https://laohu8.com/S/BIDU\">百度</a>短线拉升转涨，现涨逾4%；李彦宏：文心大模型重构后的广告系统，将在四季度带来数亿元增量收入。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/05920569291b195030c4fd6b4801ce4e\" tg-width=\"560\" tg-height=\"240\"/></p><p><a href=\"https://laohu8.com/S/BIDU\">百度</a>创始人、董事长兼首席执行官李彦宏在11月21日晚间的财报会上表示，百度正在用文心大模型重构广告系统，包括生成式创意、生成式定向等服务，这些举措有望在四季度带来数亿元人民币的增量收入。</p><p>李彦宏介绍，广告商对AI新功能反馈积极。采用AI新功能的广告商在第三季度平均实现了高个位数的转化率增长。以IT专业教育公司达内教育为例，在使用新功能后，转化率提升23.3%，ROI提升22.7%。百度于9月发布了基于文心大模型重构的AI Native营销平台轻舸。截至目前，轻舸覆盖企业数已超1000家。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/381de823e7e45a2319c3f9f332b1afb6","relate_stocks":{"89888":"百度集团-SWR","BIDU":"百度","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","SG9999002463.SGD":"LionGlobal China Growth SGD","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0823426308.USD":"法巴中国股票基金","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","BK1095":"互动媒体与服务","BK4504":"桥水持仓","BK4548":"巴美列捷福持仓","BK4514":"搜索引擎","09888":"百度集团-SW"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1189868688","content_text":"11月21日，百度短线拉升转涨，现涨逾4%；李彦宏：文心大模型重构后的广告系统，将在四季度带来数亿元增量收入。百度创始人、董事长兼首席执行官李彦宏在11月21日晚间的财报会上表示，百度正在用文心大模型重构广告系统，包括生成式创意、生成式定向等服务，这些举措有望在四季度带来数亿元人民币的增量收入。李彦宏介绍，广告商对AI新功能反馈积极。采用AI新功能的广告商在第三季度平均实现了高个位数的转化率增长。以IT专业教育公司达内教育为例，在使用新功能后，转化率提升23.3%，ROI提升22.7%。百度于9月发布了基于文心大模型重构的AI 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