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Kenny999
2020-08-20
好棒
瑞幸咖啡单店现金流转正，超4000家门店恢复正常运营
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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瑞幸咖啡单店现金流转正，超4000家门店恢复正常运营\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-08-20 10:56 北京时间 <a href=http://epaper.zqrb.cn/html/2020-08/20/content_652836.htm><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>记者 李乔宇\n风口浪尖上的瑞幸咖啡似乎正在恢复平静。\n有接近瑞幸咖啡的相关知情人士告诉《证券日报》记者，受疫情影响，目前仍有300多家大学店暂未营业。但除去未营业咖啡店，其他已恢复正常营业的瑞幸咖啡门店均已实现现金流转正。\n据瑞幸咖啡方面此前披露的数据显示，截至2019年12月31日，瑞幸咖啡直营门店数量为4507家。这或许意味着，超4000家瑞幸咖啡门店已恢复正常运营。\n“目前看来，瑞幸咖啡门店...</p>\n\n<a href=\"http://epaper.zqrb.cn/html/2020-08/20/content_652836.htm\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d12f820102df1859c1d25e4011ee104","relate_stocks":{"LKNCY":"瑞幸咖啡"},"source_url":"http://epaper.zqrb.cn/html/2020-08/20/content_652836.htm","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167945716","content_text":"记者 李乔宇\n风口浪尖上的瑞幸咖啡似乎正在恢复平静。\n有接近瑞幸咖啡的相关知情人士告诉《证券日报》记者，受疫情影响，目前仍有300多家大学店暂未营业。但除去未营业咖啡店，其他已恢复正常营业的瑞幸咖啡门店均已实现现金流转正。\n据瑞幸咖啡方面此前披露的数据显示，截至2019年12月31日，瑞幸咖啡直营门店数量为4507家。这或许意味着，超4000家瑞幸咖啡门店已恢复正常运营。\n“目前看来，瑞幸咖啡门店运营正常，还在推出新品。近期也推出了哈根达斯系列，从市场反应来看，消费者反响不错。”上述知情人士告诉记者。\n 瑞幸咖啡仍在探索新模式\n日前，有多家媒体援引一位密切接近瑞幸咖啡的知情人士透露，8月上旬，深陷财务造假风波的瑞幸咖啡召开了2020年“年中全国会议”。会议披露，截至今年7月份，瑞幸咖啡单店现金流已转正，根据目前经营状况，管理层预计，2021年将实现整体盈利。\n上述知情人士透露，尽管财务造假事件的影响远未结束，但这次年中会议肯定了新管理班子最近3个月的战略调整行之有效，即叫停过去2年快速扩张占领市场的策略，转向通过精细化运营创造盈利。今年上半年瑞幸咖啡客户满意度也达到99.89%。今年下半年，瑞幸咖啡的主要管理目标就是保持运营稳定，持续为消费者提供高品质的产品和服务。\n另有接近瑞幸咖啡的相关知情人士告诉记者，上述情况属实，目前公司运营正常、人员流动稳定，进入夏季以来加速推出新品，并受到消费者认可。\n《证券日报》记者亦通过实地走访了解到，瑞幸咖啡门店频频张贴出新品海报，部分新品出现售罄情况，记者走访的门店工作人员仍是“老面孔”，店员一直处于忙碌状态，不时有外卖人员进出取餐。\n此外，瑞幸咖啡方面仍在探索新的模式。《证券日报》记者注意到，除了推出新品，该公司还在试水私域流量，通过在微信群中发放专属折扣券并及时分发新品信息的方式增加与消费者的接触，激活消费者的消费需求；此外，瑞幸咖啡分优惠券的方式也出现变化，由折扣券转变为饮品抵用金。\n但目前瑞幸咖啡面临的问题还有债务重组等。面对这些压力，瑞幸咖啡能否乘风破浪化解危机？瑞幸咖啡近期的种种努力和尝试能否助力公司平稳度过这段时光还需拭目以待。\n“瑞幸咖啡是能够获得资金认可的。”中国品牌研究院高级研究员朱丹蓬告诉《证券日报》记者，“瑞幸咖啡此前能够成功上市就证明了这一点。”朱丹蓬表示，我国咖啡市场的发展逻辑是走得通的，我国咖啡产业市场前景广阔，足以养活一两家头部企业，“我对瑞幸咖啡有信心。”\n 千亿元规模咖啡市场有前景\n我国的咖啡产业正在迎来一个快速发展的市场。\n据前瞻产业研究院数据显示，2018年我国内地地区咖啡人均消费量仅为德国的0.71%，美国的1.6%。全球咖啡市场规模超过12万亿元，而我国目前只有约700亿元，与人口比例差距较大。\n前瞻产业研究院披露的数据显示，2013至2019年，我国人均咖啡消费量逐年上升，中国咖啡消费年均增速达15%，预计到2025年，中国咖啡市场规模将达到2171亿元。\n朱丹蓬对记者表示，“我国早已进入了咖啡大国的队列，即便不是瑞幸，我国也一定会出现咖啡产业的国产龙头。”\n我国咖啡上下游产业链同样在等待我国咖啡产业的龙头品牌。\n有云南热科所相关工作人员援引相关数据告诉《证券日报》记者，2019年，我国咖啡豆产量大约在13万吨左右，但国内咖啡豆的消费量则在15万吨左右。\n“这意味着即便完全自产自销，当下国内咖啡豆产量尚不能满足消费者的需求。”上述热科所工作人员告诉记者，自改革开放以来，我国生咖啡消费量不断增长，相比2012年，2018年生咖啡年消费量提升250%，尽管体量仅占全球咖啡消费量的2.4%，但中国咖啡消费量年增长颇具势能，中国消费者对咖啡的需求不断提升。\n在朱丹蓬看来，我国咖啡市场前景广阔，上下游产业资源丰富。只有瑞幸咖啡或者其他龙头品牌在这片土地上能够成长起来，我国咖啡产业链上下游供应商才能有更好的发展机会，从而推动咖啡产业的健康、快速发展。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1356,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":970768597,"gmtCreate":1597912486819,"gmtModify":1704217199629,"author":{"id":"3494911793119433","authorId":"3494911793119433","name":"Kenny999","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3494911793119433","authorIdStr":"3494911793119433"},"themes":[],"htmlText":"好棒","listText":"好棒","text":"好棒","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/970768597","repostId":"1167945716","repostType":2,"isVote":1,"tweetType":1,"viewCount":1356,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
