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五子顶下
2021-08-12
期望这样的圈套再多来一打，期望所有的手机厂商都来弄这样的圈套。
抱歉，原内容已删除
五子顶下
2018-07-16
$小米集团-W(01810)$T 2交易不了，眼睁睁的不能入仓。。。
五子顶下
2018-07-12
$小米集团-W(01810)$本人小白，求指教。请问交易的佣金是多少？我买的19.24-19.30左右，均价却显示19.351，请问怎么回事？
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05:40","market":"hk","language":"zh","title":"小米发布会的1999元红包， 是不是雷军下一个十年的营销“圈套”","url":"https://stock-news.laohu8.com/highlight/detail?id=2158236564","media":"轻舟","summary":"8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”","content":"<html><body><div>\n<div itemprop=\"articleBody\">\n<img src=\"https://article-fd.zol-img.com.cn/t_s640x2000/g6/M00/0A/0A/ChMkKmET4WuIDr4pAAHZzCIyHygAASreAKqd2oAAdnk460.jpg\"/><div>\n<div><div></div></div>\n</div>\n<p><span></span><img height=\"438\" src=\"https://article-fd.zol-img.com.cn/t_s640x2000/g6/M00/0A/0A/ChMkKmET4WuIDr4pAAHZzCIyHygAASreAKqd2oAAdnk460.jpg\" width=\"640\"/></p><p>8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。</p><p>雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”然后他宣布，向小米手机1用户每人赠送1999元红包。短暂沉默之后的欢呼声已经证明，米粉乃至大部分中国用户对红包和薅羊毛的热情从来没有衰退。等下，都已经了1202年了，还要玩烧钱游戏吗？</p><p>据已经领取红包的小米用户反馈，小米商城记录了你的购买时间，只要符合购买时间的就可以领取1999元红包，官方提示仅限于在2011年9月1日至2011年12月17日之间在小米网（mi.com）购买了小米手机1（黑色普通版）且之后未发生退货的用户。</p><p>之后，关键来了，8月16日当天可以在小米商城当天买任意商品，没有任何门槛，没有任何套路！</p><p>其实门槛和套路已经在十年前买下伏笔，犹如伟大的魔术师为一场魔术准备了十年。但是魔术终究是魔术，今天的红包何尝不是下一个十年的伏笔，草蛇灰线，伏脉千里。有些人走着走着就消失了，小米就不会，雷军就不会。</p><p>粗略来看，18.46万台小米1用户每人1999元红包，这是一笔不小的支出。时下的互联网企业已经没有谁舍得在用户身上砸钱营销了，我冒出的第一个念头是速度决策，搜寻身边的小米1用户，看看有没有机会去分享他的红包，毕竟小米发布会上的新品还是很诱人的，比如“年轻人”的第一台OLED电视的到手价可以立减2000了。等等，这是不是一个刺激消费的新套路？当然！在老用户不断流失，又继续吸引新用户的市场里，小米用他最擅长的营销套路在做市场调研。其中包括小米用户忠诚度考察、持续购买力、消除粉丝对营销套路的反感几个关键点。</p><p>首先，你在固定时间、固定渠道购买了固定型号，同时规定消费时间和消费渠道。这本身门槛就够高了。其次，你没有退货，证明你是绝对精准的无差评米粉。最后，没有门槛、没有套路，我们是最亲密的同行了十年的朋友，下一个十年我们还要在一起。我一个向来崇尚理性消费的人突然就被打动了，这时候一旁的同事点醒了我：“看吧，这就是小米成功学中最核心的部分，叫做参与感。”</p><p>网友的行动比我想象的迅速很多，从二手交易平台闲鱼发现，该平台已经出现了大量的小米周年感恩红包，标价1000元 — 1999元不等。可以想象，当初的黄牛手中可能会存有不少领取红包的资格。在调动用户参与度上，电商平台仍然是很重要的辅助角色。难怪小米一直强调自己是一家互联网公司，所有互联网营销套路小米都烂熟于心，而且动起手来都是叶里藏花，套路满满。</p><p>一位媒体前辈告诉我，这件事本质上就是“以旧换新”，现在奔驰4S店以旧换新都送红包加免费保养了，小米的红包策略，也有借鉴车圈营销套路之嫌。不管是维护老客户、还是讨好新用户，消费者最看重的就是看的见的实惠，商家才一直是“人间清醒”。</p><p>雷军8月10日演讲的主题其实是在回顾小米的发展史。演讲中最让人共情的是，小米上市IPO破发，雷军曾跟林斌尴尬得躲在杂物间。还曾被投资者从产品到管理训斥得衬衫都湿透。创业的举步维艰和如今的全球第二形成了明显的反差，在声色俱厉的投资人和用户之间，是负重前行的雷布斯。所以，回馈用户顺理成章，1999元大红包不成敬意。在股市赚了钱，转过身给用户分红，雷军又做了一次大胆地尝试。</p><p>红包永远都是诱饵，为了让你进入精心布局的圈套。我本来想说，小米可以依靠营销去探索下一个十年，在发布会上我没有看到小米过多在产品生态和物联网上的布局，而是在产品细节上的打磨。所以，不能草率的下结论，小米要依靠营销还是研发投入去持续获得用户。经历了浴火重生的小米仍然为发烧而生，妄自揣测雷布斯或也认同“我命由己不由天”这个激进的观点，只心里这样想，并不会说出来。</p><p>本文属于原创文章，如若转载，请注明来源：小米发布会的1999元红包， 是不是雷军下一个十年的营销“圈套”https://news.zol.com.cn/774/7744642.html</p><div zpv-events-inview=\"article-cont-bottom-viewport\"></div>\n<div>\n<span itemprop=\"url\">https://news.zol.com.cn/774/7744642.html</span>\n<span itemprop=\"indexUrl\">news.zol.com.cn</span>\n<span itemprop=\"isOriginal\">true</span>\n<span itemprop=\"author\"><a href=\"https://laohu8.com/S/000931\">中关村</a>在线</span>\n<span itemprop=\"isBasedOnUrl\">https://news.zol.com.cn/774/7744642.html</span>\n<span itemprop=\"genre\">report</span>\n<span itemprop=\"wordCount\">3024</span>\n<span itemprop=\"description\">8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”然后他宣布，...</span>\n</div></div>\n</div></body></html>","source":"zol_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米发布会的1999元红包， 是不是雷军下一个十年的营销“圈套”</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米发布会的1999元红包， 是不是雷军下一个十年的营销“圈套”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-12 05:40 北京时间 <a href=http://news.zol.com.cn/774/7744642.html><strong>轻舟</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”然后他宣布，向小米手机1用户每人赠送1999元红包。短暂沉默之后的欢呼声已经证明，米粉乃至大部分中国用户对红包和薅羊毛的热情从来没有衰退。等下，都...</p>\n\n<a href=\"http://news.zol.com.cn/774/7744642.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6440ed998678ceba7821d81f1812c86f","relate_stocks":{},"source_url":"http://news.zol.com.cn/774/7744642.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2158236564","content_text":"8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”然后他宣布，向小米手机1用户每人赠送1999元红包。短暂沉默之后的欢呼声已经证明，米粉乃至大部分中国用户对红包和薅羊毛的热情从来没有衰退。等下，都已经了1202年了，还要玩烧钱游戏吗？据已经领取红包的小米用户反馈，小米商城记录了你的购买时间，只要符合购买时间的就可以领取1999元红包，官方提示仅限于在2011年9月1日至2011年12月17日之间在小米网（mi.com）购买了小米手机1（黑色普通版）且之后未发生退货的用户。之后，关键来了，8月16日当天可以在小米商城当天买任意商品，没有任何门槛，没有任何套路！其实门槛和套路已经在十年前买下伏笔，犹如伟大的魔术师为一场魔术准备了十年。但是魔术终究是魔术，今天的红包何尝不是下一个十年的伏笔，草蛇灰线，伏脉千里。有些人走着走着就消失了，小米就不会，雷军就不会。粗略来看，18.46万台小米1用户每人1999元红包，这是一笔不小的支出。时下的互联网企业已经没有谁舍得在用户身上砸钱营销了，我冒出的第一个念头是速度决策，搜寻身边的小米1用户，看看有没有机会去分享他的红包，毕竟小米发布会上的新品还是很诱人的，比如“年轻人”的第一台OLED电视的到手价可以立减2000了。等等，这是不是一个刺激消费的新套路？当然！在老用户不断流失，又继续吸引新用户的市场里，小米用他最擅长的营销套路在做市场调研。其中包括小米用户忠诚度考察、持续购买力、消除粉丝对营销套路的反感几个关键点。首先，你在固定时间、固定渠道购买了固定型号，同时规定消费时间和消费渠道。这本身门槛就够高了。其次，你没有退货，证明你是绝对精准的无差评米粉。最后，没有门槛、没有套路，我们是最亲密的同行了十年的朋友，下一个十年我们还要在一起。我一个向来崇尚理性消费的人突然就被打动了，这时候一旁的同事点醒了我：“看吧，这就是小米成功学中最核心的部分，叫做参与感。”网友的行动比我想象的迅速很多，从二手交易平台闲鱼发现，该平台已经出现了大量的小米周年感恩红包，标价1000元 — 1999元不等。可以想象，当初的黄牛手中可能会存有不少领取红包的资格。在调动用户参与度上，电商平台仍然是很重要的辅助角色。难怪小米一直强调自己是一家互联网公司，所有互联网营销套路小米都烂熟于心，而且动起手来都是叶里藏花，套路满满。一位媒体前辈告诉我，这件事本质上就是“以旧换新”，现在奔驰4S店以旧换新都送红包加免费保养了，小米的红包策略，也有借鉴车圈营销套路之嫌。不管是维护老客户、还是讨好新用户，消费者最看重的就是看的见的实惠，商家才一直是“人间清醒”。雷军8月10日演讲的主题其实是在回顾小米的发展史。演讲中最让人共情的是，小米上市IPO破发，雷军曾跟林斌尴尬得躲在杂物间。还曾被投资者从产品到管理训斥得衬衫都湿透。创业的举步维艰和如今的全球第二形成了明显的反差，在声色俱厉的投资人和用户之间，是负重前行的雷布斯。所以，回馈用户顺理成章，1999元大红包不成敬意。在股市赚了钱，转过身给用户分红，雷军又做了一次大胆地尝试。红包永远都是诱饵，为了让你进入精心布局的圈套。我本来想说，小米可以依靠营销去探索下一个十年，在发布会上我没有看到小米过多在产品生态和物联网上的布局，而是在产品细节上的打磨。所以，不能草率的下结论，小米要依靠营销还是研发投入去持续获得用户。经历了浴火重生的小米仍然为发烧而生，妄自揣测雷布斯或也认同“我命由己不由天”这个激进的观点，只心里这样想，并不会说出来。本文属于原创文章，如若转载，请注明来源：小米发布会的1999元红包， 是不是雷军下一个十年的营销“圈套”https://news.zol.com.cn/774/7744642.html\n\nhttps://news.zol.com.cn/774/7744642.html\nnews.zol.com.cn\ntrue\n中关村在线\nhttps://news.zol.com.cn/774/7744642.html\nreport\n3024\n8月10日晚上，雷布斯回味了小米过去的十年，本以为从此以后他真的要“喂马、劈柴、周游世界了”。发布会尾声，突如其来的互联网烧钱营销味儿又让米粉们如痴如醉了。雷军追忆往昔，“十年前小米1开售，1999元，18.46万台，3.7亿元，这是小米的第一笔收入。”然后他宣布，...","news_type":1},"isVote":1,"tweetType":1,"viewCount":1233,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
