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salmonR
2020-12-15
$百度(BIDU)$
给我冲到300
salmonR
2020-12-15
$百度(BIDU)$
2个月内冲到1000亿
salmonR
2020-03-10
搜狗输入法PC端总是弹出广告,输入时不注意就给你切到了搜狗搜索里面去了。
搜狗搜索业务增长近乎停滞 通过输入法和AI业务寻求增长
salmonR
2020-01-15
看着像是百度的微视
百度微视砸15亿入局 春节营销大战暗潮涌动
salmonR
2019-08-20
$百度(BIDU)$
现在可加仓么
salmonR
2018-06-15
$百度(BIDU)$度宇宙 我的邀请码1FKMYX
去老虎APP查看更多动态
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.h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n搜狗搜索业务增长近乎停滞 通过输入法和AI业务寻求增长\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-10 12:55 北京时间 <a href=https://finance.sina.com.cn/chanjing/gsnews/2020-03-10/doc-iimxyqvz9286107.shtml><strong>界面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题:搜狗搜索业务增长近乎停滞,通过输入法和AI业务寻求新增长\n 记者 | 肖芳\n 3月9日,搜狗发布了截至2019年12月31日的第四季度及全年未经审计财报。财报显示,搜狗第四季度总营收为3.010亿美元,同比增长1%;归属搜狗的净利润为3500万美元,同比增长33%。\n 财报发布后,搜狗周一在美股历史性暴跌中逆势增长,盘中涨幅一度达到11.95%。截至周一收盘,搜狗股价上涨0.78%。...</p>\n\n<a href=\"https://finance.sina.com.cn/chanjing/gsnews/2020-03-10/doc-iimxyqvz9286107.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/db9d40affd7144ecdfdd62b9c8b3aed5","relate_stocks":{"SOGO":"搜狗","QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度","SOHU":"搜狐"},"source_url":"https://finance.sina.com.cn/chanjing/gsnews/2020-03-10/doc-iimxyqvz9286107.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2018517582","content_text":"原标题:搜狗搜索业务增长近乎停滞,通过输入法和AI业务寻求新增长\n 记者 | 肖芳\n 3月9日,搜狗发布了截至2019年12月31日的第四季度及全年未经审计财报。财报显示,搜狗第四季度总营收为3.010亿美元,同比增长1%;归属搜狗的净利润为3500万美元,同比增长33%。\n 财报发布后,搜狗周一在美股历史性暴跌中逆势增长,盘中涨幅一度达到11.95%。截至周一收盘,搜狗股价上涨0.78%。\n 搜狗财报表现平稳背后却蕴含着变化:搜狗原有业务增长停滞,管理层寻求新的增长点,2020年将是搜狗变革的重要一年。\n 搜索业务增长近乎停滞\n 搜狗总营收增长停滞主要因为搜索业务营收增长停滞,这是搜狗营收的主要来源。\n 财报显示,搜狗第四季度搜索及搜索相关业务营收为2.746亿美元,同比下滑1%。2019年全年,搜狗2019年搜索及搜索相关业务营收增长仅为5%。\n 搜索广告增长停滞,是全行业都在面临的问题。同样以搜索业务为主的百度,2019财年网络营销营收同比下滑5%,全年总营收同比增长5%。这主要由两方面原因导致:一是受经济形势影响,2019年广告行业整体增速放缓;另一方面,信息流、短视频广告迅速增长,分流了一部分搜索广告。\n 今年第一季度,受疫情影响,搜索广告依然处于增长停滞的状态。搜狗CFO周毅在财报电话会议中指出,虽然搜索流量大量增长,但是搜索相关的营收变化不大。目前还是小幅度的恢复中,预计大幅增长要等半年以后。\n 在整体营收增速放缓的情况下,搜狗第四季度能够实现净利润大幅增长,主要得益于控制成本。 财报显示,搜狗第四季度营收成本为1.687亿美元,较上年同期下滑9%。搜狗第四季度流量获取成本为1.290亿美元,较上年同期下滑14%,占据了公司总营收的42.8%,上年同期的占比为50.3%。\n 周毅表示,搜狗在努力谨慎控制流量获取成本和提高运营效率。\n AI业务预计明年盈利\n 搜索广告增长停滞,搜狗和百度给出的解决方案都是寻找新的营收增长点。百度把增长点转向云、AI等B端业务,搜狗则试图通过输入法、AI录音笔等业务寻求新的营收增长。\n 2019年8月,搜狗输入法引入AI助手,提供了推荐服务。搜狗CEO王小川表示, 2020年,搜狗输入法加入了新的功能,可以更具针对性地提供信息流,释放输入法的变现能力。\n AI录音笔业务已经贡献了营收。财报显示,搜狗第四季度其他营收为2640万美元,较上年同期增长26%,主要得于智能硬件产品销售额的同比增长。\n 今年3月,搜狗录音笔发布了两款核心产品。其中,S1是首个支持对话翻译的AI录音笔,支持全球200个国家63种语言的在线翻译以及9种语言离线翻译。今年下半年,搜狗还将发布一款AI产品。\n 输入法和AI录音笔带动营收增长,预计将会在下半年显现。王小川表示,今年的硬件收入占总收入的比例增高,明年将会实现盈利。\n责任编辑:霍琦","news_type":1},"isVote":1,"tweetType":1,"viewCount":1606,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":918420269,"gmtCreate":1579084001451,"gmtModify":1704338875338,"author":{"id":"3490005169466307","authorId":"3490005169466307","name":"salmonR","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3490005169466307","authorIdStr":"3490005169466307"},"themes":[],"htmlText":"看着像是百度的微视","listText":"看着像是百度的微视","text":"看着像是百度的微视","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/918420269","repostId":"2003714836","repostType":2,"repost":{"id":"2003714836","kind":"news","pubTimestamp":1579079302,"share":"https://www.laohu8.com/m/news/2003714836?lang=&edition=full","pubTime":"2020-01-15 17:08","market":"sh","language":"zh","title":"百度微视砸15亿入局 春节营销大战暗潮涌动","url":"https://stock-news.laohu8.com/highlight/detail?id=2003714836","media":"北京商报网","summary":"1月15日,百度披露鼠年5亿元红包活动详情,微视更是拿出10亿元参与春节大战。截至目前,支付宝、快手、抖音、淘宝、微博等均已披露春节计划,各家在2020年春节营销的总投入已超过70亿元。春 ...","content":"<div>\n<p>1月15日,百度披露鼠年5亿元红包活动详情,微视更是拿出10亿元参与春节大战。截至目前,支付宝、快手、抖音、淘宝、微博等均已披露春节计划,各家在2020年春节营销的总投入已超过70亿元。春节大战硝烟继续,但目的各异,有的成了春节保留项目,更多为了情怀,有的以拉动核心产品日活为任务,且效果已现。 主角尽数上场 仅1月15日一天,就有百度、微视两家企业公布春节红包玩法。加上之前入局的支付宝、快手、...</p>\n\n<a href=\"http://stock.10jqka.com.cn/usstock/20200115/c616771360.shtml\">Web Link</a>\n\n</div>\n","source":"tonghuashun","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度微视砸15亿入局 春节营销大战暗潮涌动</title>\n<style 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href=\"http://stock.10jqka.com.cn/usstock/20200115/c616771360.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9c9083ea560ad849832bc28e4921bb34","relate_stocks":{"BIDU":"百度","QNETCN":"纳斯达克中美互联网老虎指数"},"source_url":"http://stock.10jqka.com.cn/usstock/20200115/c616771360.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/f0343184bd9b9c963ed02b302442e2b8","article_id":"2003714836","content_text":"1月15日,百度披露鼠年5亿元红包活动详情,微视更是拿出10亿元参与春节大战。截至目前,支付宝、快手、抖音、淘宝、微博等均已披露春节计划,各家在2020年春节营销的总投入已超过70亿元。春节大战硝烟继续,但目的各异,有的成了春节保留项目,更多为了情怀,有的以拉动核心产品日活为任务,且效果已现。 主角尽数上场 仅1月15日一天,就有百度、微视两家企业公布春节红包玩法。加上之前入局的支付宝、快手、抖音、微博,目前已经有至少6家互联网企业启动春节营销活动。 由于百度是2019年央视春晚的独家红包互动平台,2020年百度的动向颇受关注。即日起到1月24日,百度用户可以通过“集好运”和“团圆红包”参与红包活动,总金额5亿元。 微视将在1月17日正式开始春节红包活动。微视延续了2019的视频红包概念,推出个人视频红包、明星红包雨、集家乡卡等玩法,共发放10亿元红包,是2019年红包金额的两倍。 支付宝在1月13日启动的“集五福”,已经连续举办五年,更像是“新年俗”,几乎每年都主打亲情友情牌。2020年“集五福”的新玩法“全家福卡”也是围绕这个主题,中奖权益是“帮全家还全年花呗”,红包活动总金额5亿元。 论金额和关注度,2020年春节红包大战的主角,毫无疑问是快手和抖音。快手是央视2020年春晚独家互动合作伙伴,春晚当天红包金额将达到10亿元,并在2020年元旦就启动了春节预热活动。 抖音的亮点在于高达20亿元的红包,较2019年翻了一倍。从1月14日至1月31日,抖音用户完成集卡、红包雨、玩游戏等活动,即可参与活动。 淘宝是少数亮度与央视春晚达成独家合作的平台,淘宝是2020年央视春晚的独家电商合作伙伴,聚划算是合作的主角。整个春节期间,聚划算将拿出20亿元补贴,是史上最大力度的春节电商补贴。 微博则是春节红包大战的常客,几乎年年都参与,但是红包规模不大,2020年微博的春节红包金额有1亿元。 据不完全统计,目前头部互联网企业为春节营销,砸下超过70亿元。 继续合纵连横 与往年的各自为战不同,2020年春节期间平台间和业务间的合作明显增多,快手与支付宝共同发起的“寻找中国福娃”即是代表。 从1月12日至1月17日,用户在快手发布原创视频,带#中国福娃#话题标签,并@支付宝官方账号,即可参与活动。支付宝将在1月18日抽取一位“中国福娃”,该用户所在的村/小区将成为“五福村”,全村/小区以户为单位平分6.66吨年货。 活动带来的集中效应十分明显。快手相关人士向北京商报记者透露,“寻找中国福娃”活动上线以来,支付宝快手号涨粉超过5万。 业务间的联动也在继续,比如微视与微信、QQ的结合。“微视红包金额将直接存入QQ钱包/微信支付零钱账户,”微视相关人士介绍。 淘宝与旗下的聚划算也将共同在春晚推福利:淘宝将在春晚当天为5万用户清空购物车,聚划算为用户补贴10亿元。 从最初支付宝、微信的春节红包大战,到现在各平台扎堆春节营销。同一年参战的企业,目的各异,每年参与的常客,追求也在生变。 在比达分析师李锦清看来,“拿到央视春晚独家合作的企业,一般来说投入都是空前的,是为了让用户对某个产品或某种消费形式,形成认知,比如支付宝和微信当年是为了移动支付,现在快手是为了拉动产品日活。现在支付宝每年都会参与春节红包互动,但更像是营销,侧重与用户搭建情感纽带”。 全系产品沾光 除了目的生变,企业的算盘也打得越来越精,他们希望将春节的集中性流量辐射到更多的产品上。 对比2020年互联网企业的春节红包玩法,大多会强调丰富的入口。百度方面称,“百度App并不是唯一的活动入口,包括百度极速版App、好看视频、全民小视频等多个百度系产品均设置了活动入口”。 抖音也继续了往年的多产品策略,2020年春节活动共接入抖音、今日头条、今日头条极速版、西瓜视频、抖音火山版、Faceu激萌、轻颜相机和皮皮虾共8款产品。 根据苹果应用商店信息,快手的一系列春节红包活动已经让多款沾光。1月12日,有网友发现,苹果官方应用商城App Store的“免费App排行榜”中,前5名中有3个被快手及快手旗下App占据,分别是排名第一的快手,以及分列第三和第五的“快看点”和“快手极速版”App。截至北京商报记者发稿,该榜单前十名中,快手和快手极速版占据两席,其中快手App位列第一,快手快手极速版排名第六。 业内人士普遍认为,快手在2020年春节的高调,是为了完成2019年6月定下的目标:在2020年春节之前,达到3亿日活。根据快手官方数据,快手日活在2019年5月超过2亿。 近日,快手高级副总裁马宏彬公开表示:“快手在2019年涨了1个多亿日活,至今还没有停下来的迹象。”这意味着快手或已完成既定目标。 春节营销大概率会成为常态,就像‘双11’、“618”这些代表性的营销节点一样,从历年春节营销的核心企业和核心产品上,可以看出互联网的兴衰,和互联网用户的成长,就如同2015年到现在给人们的启迪一样。 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