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2020-11-06
为啥每次小米一有利好消息，总有这样的软文就出现了？很奇怪
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18:52","market":"hk","language":"zh","title":"小米繁荣背后的隐忧","url":"https://stock-news.laohu8.com/highlight/detail?id=1199353932","media":" 飞象网","summary":"小米低价策略失灵？？？\n\n最近一段时间，小米可谓喜事连连。\n迎来十周年纪念；Q3逆势上涨，进入全球智能手机市场份额前三；股价大涨，市值超750亿美。\n不过，在小米繁荣的背后仍有隐忧。\n据Counter","content":"<blockquote>\n <b>小米低价策略失灵？？？</b>\n</blockquote>\n<p>最近一段时间，小米可谓喜事连连。</p>\n<p>迎来十周年纪念；Q3逆势上涨，进入全球智能手机市场份额前三；股价大涨，市值超750亿美。</p>\n<p>不过，在小米繁荣的背后仍有隐忧。</p>\n<p>据Counterpoint发布的数据显示，2020年第三季度印度智能手机市场，<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>市场份额达24%，同比增长4个百分点；排在第二的小米市场份额为23%，同比下滑3个百分点。</p>\n<p><img src=\"https://static.tigerbbs.com/ce82a13f53569bd1b914711d9d5bc862\" tg-width=\"640\" tg-height=\"224\"></p>\n<p>这延续了此前的下滑态势。</p>\n<p>据研公司Canalys于7月17日发布一份数据报告显示，小米2020Q2在印度智能手机市场出货量530万部，同比去年1030万部出货量减少500万部，占据31%的市场份额，小米销量大跌48%。</p>\n<p>印度市场为何对手机厂商如此重要，一方面是全球智能手机的出货量已经见顶，今年上半年的出货量约为5.7亿部，而全年出货量可能会低于去年。</p>\n<p>另一方面，印度是世界第二人口大国，拥有着13亿以上的人口，但是智能手机的渗透率却仅仅只有24%而已，甚至还有35%左右的人没有手机。所以，一些手机厂商将印度作为主要发展的市场。</p>\n<p>据市场研究公司IDC的统计数据显示，在2019年，三星和中国手机公司控制着85%的印度智能手机市场。</p>\n<p>市场分析师认为，三星夺回印度手机市场第一的位置可能只是小米在当地业绩下滑的一个开端。</p>\n<p>据外媒报道，印度首富穆凯什·安巴尼的信实工业宣布与<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>达成合作，谷歌将构建一个自定义版本Android操作系统和Google Play应用商店，以支持信实开发低端智能手机。</p>\n<p>这对于小米来说并不是好消息，因为小米在印度市场超过70%的手机售价都在1500元以下，印度本土企业的围攻将使得小米在低端机市场的优势不再明。</p>\n<p>\"高性价比\"一直都是小米的竞争法宝，雷军曾在公开场合承诺，小米硬件的综合利润率不超过5%，但这却让小米陷入怪圈，走量的redmi单品利润低，而利润高的高端机市场小米又不是主流玩家，这就造成小米主要依靠供应链掌控和营销能力来推动市场，而在技术创新方面捉襟见肘。</p>\n<p>以科研技术为例，目前在高端市场站稳脚跟的只有<a href=\"https://laohu8.com/S/AAPL\">苹果</a>、三星、华为三家，而这三家也恰恰具备自研自用芯片的技术实力，显然这并非巧合。</p>\n<p>小米一直都想摆脱低价竞争，但似乎在低价竞争的道路上很难调头，所以小米在接下来需要做的还有很多。</p>","source":"lsy1581689428649","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米繁荣背后的隐忧</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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}\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米繁荣背后的隐忧\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-11-06 18:52 北京时间 <a href=https://mp.weixin.qq.com/s/iJkp3aXD41CEKqyl6Q1s2w><strong> 飞象网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>小米低价策略失灵？？？\n\n最近一段时间，小米可谓喜事连连。\n迎来十周年纪念；Q3逆势上涨，进入全球智能手机市场份额前三；股价大涨，市值超750亿美。\n不过，在小米繁荣的背后仍有隐忧。\n据Counterpoint发布的数据显示，2020年第三季度印度智能手机市场，三星市场份额达24%，同比增长4个百分点；排在第二的小米市场份额为23%，同比下滑3个百分点。\n\n这延续了此前的下滑态势。\n据研公司...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/iJkp3aXD41CEKqyl6Q1s2w\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/14d6e649b06703312499e84952510944","relate_stocks":{"01810":"小米集团-W"},"source_url":"https://mp.weixin.qq.com/s/iJkp3aXD41CEKqyl6Q1s2w","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199353932","content_text":"小米低价策略失灵？？？\n\n最近一段时间，小米可谓喜事连连。\n迎来十周年纪念；Q3逆势上涨，进入全球智能手机市场份额前三；股价大涨，市值超750亿美。\n不过，在小米繁荣的背后仍有隐忧。\n据Counterpoint发布的数据显示，2020年第三季度印度智能手机市场，三星市场份额达24%，同比增长4个百分点；排在第二的小米市场份额为23%，同比下滑3个百分点。\n\n这延续了此前的下滑态势。\n据研公司Canalys于7月17日发布一份数据报告显示，小米2020Q2在印度智能手机市场出货量530万部，同比去年1030万部出货量减少500万部，占据31%的市场份额，小米销量大跌48%。\n印度市场为何对手机厂商如此重要，一方面是全球智能手机的出货量已经见顶，今年上半年的出货量约为5.7亿部，而全年出货量可能会低于去年。\n另一方面，印度是世界第二人口大国，拥有着13亿以上的人口，但是智能手机的渗透率却仅仅只有24%而已，甚至还有35%左右的人没有手机。所以，一些手机厂商将印度作为主要发展的市场。\n据市场研究公司IDC的统计数据显示，在2019年，三星和中国手机公司控制着85%的印度智能手机市场。\n市场分析师认为，三星夺回印度手机市场第一的位置可能只是小米在当地业绩下滑的一个开端。\n据外媒报道，印度首富穆凯什·安巴尼的信实工业宣布与谷歌达成合作，谷歌将构建一个自定义版本Android操作系统和Google Play应用商店，以支持信实开发低端智能手机。\n这对于小米来说并不是好消息，因为小米在印度市场超过70%的手机售价都在1500元以下，印度本土企业的围攻将使得小米在低端机市场的优势不再明。\n\"高性价比\"一直都是小米的竞争法宝，雷军曾在公开场合承诺，小米硬件的综合利润率不超过5%，但这却让小米陷入怪圈，走量的redmi单品利润低，而利润高的高端机市场小米又不是主流玩家，这就造成小米主要依靠供应链掌控和营销能力来推动市场，而在技术创新方面捉襟见肘。\n以科研技术为例，目前在高端市场站稳脚跟的只有苹果、三星、华为三家，而这三家也恰恰具备自研自用芯片的技术实力，显然这并非巧合。\n小米一直都想摆脱低价竞争，但似乎在低价竞争的道路上很难调头，所以小米在接下来需要做的还有很多。","news_type":1},"isVote":1,"tweetType":1,"viewCount":966,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
