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加速韭菜
2020-08-21
$腾讯控股ADR(TCEHY)$
啥情况
加速韭菜
2020-08-12
然后来个不及预期
腾讯Q2财报前瞻:预估营收1124亿,手游续扛大旗
加速韭菜
2019-07-18
$小米集团-W(01810)$are you ok ? 哈哈哈哈哈
加速韭菜
2019-05-23
$阿里巴巴(BABA)$拉你妹啊,这样一拉明天还跌
加速韭菜
2019-05-20
$拼多多(PDD)$大家帮忙砍一刀,谢谢
加速韭菜
2019-05-15
$苹果(AAPL)$贸易战把苹果关税提高100%吧
加速韭菜
2019-05-15
$阿里巴巴(BABA)$明天财报出来看谁跑得快吧
加速韭菜
2019-05-11
$阿里巴巴(BABA)$一群**,财报出来让你们跑不赢
加速韭菜
2019-05-10
$京东(JD)$严重怀疑内幕,数据早就漏了
加速韭菜
2019-03-25
$第九城市(NCTY)$空军前来报道
加速韭菜
2019-03-20
$老虎证券(TIGR)$不知道会不会破发,瑟瑟发抖
加速韭菜
2019-03-15
$蔚来(NIO)$我来了
加速韭菜
2019-03-11
$腾讯控股(00700)$有本事别撤单啊
加速韭菜
2019-02-13
$恒生指数(HSI)$破A终于收盘了,你也该下来了
加速韭菜
2019-01-23
$唯品会(VIPS)$我的货呢
加速韭菜
2019-01-09
$小米集团-W(01810)$雷总说了,买入就翻倍,兄弟们,现在说不减持?
加速韭菜
2018-12-04
$中国恒大(03333)$回20去吧,哥哥
加速韭菜
2018-11-30
$中国恒大(03333)$什么情况,恒大吃药了吗
加速韭菜
2018-11-30
$美团点评-W(03690)$我就还不信了
加速韭菜
2018-11-22
$美团点评-W(03690)财报什么时候发?
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10:26","market":"hk","language":"zh","title":"腾讯Q2财报前瞻:预估营收1124亿,手游续扛大旗","url":"https://stock-news.laohu8.com/highlight/detail?id=1106202873","media":"老虎资讯综合","summary":"眼下,各大公司正在频繁披露今年第二季度的财务数字。2020年的前两个季度,对于任何公司来说都值得着重分析。疫情带来的巨大冲击体现在今年Q1、Q2的数字上,但影响却可能要用未来几个季度、乃至几年的时间去","content":"<html><body><p>眼下,各大公司正在频繁披露今年第二季度的财务数字。</p><p>2020年的前两个季度,对于任何公司来说都值得着重分析。疫情带来的巨大冲击体现在今年Q1、Q2的数字上,但影响却可能要用未来几个季度、乃至几年的时间去消化。</p><p>今日,互联网顶尖大佬之一的<a href=\"https://laohu8.com/S/00700\">腾讯</a>将发布财报。首先我们先回顾下上个季度腾讯的业绩有几个亮点:</p><p>1、Q1手游同比迅猛增长64%。《王者荣耀》《和平精英》等手游长期位居IOS游戏畅销榜TOP2,《PUBG MOBILE》等游戏出海表现亮眼,腾讯全球化能力不断增强。</p><p>2、Q1广告业务逆势强劲增长32%,疫情期间用户APP内使用时长的增加使得广告曝光量增加明显,带动社交广告实现47%同比增长。</p><p>3、视频及音乐流媒体增长趋势向好,付费订阅用户增速强劲,2020Q1腾讯视频、腾讯音乐的订阅用户分别同比增长26%、50%至1.12亿、4270万;阅文集团管理团队调整有望加强IP联动,输出更多优质改编作品;短视频起量,微视DAU增长显著,微信视频号正式开启内测。</p><p>4、疫情导致公司金融科技与企业服务收入增速短期回落(YoY+22%/QoQ-12%),但支付数据已出现反弹,4月最后一周日均商业交易额恢复至19年底水平,且公司及时把握远程办公、视频、教育等业务机会,云及其他企业服务业务的长期增势不改。</p><p><b>展望Q2,腾讯将有什么表现?</b></p><p>在手游收入强劲增长的驱动下,腾讯2020年二季度业绩有望超出市场预期。</p><p>1、游戏续扛大旗</p><p>一季度末递延收入(以未确认收入的游戏流水为主) 达到历史最高的837亿元, 环比增长228亿元, 方正证券预计大部分将于今年内确认收入。</p><p><img src=\"https://static.tigerbbs.com/b7275c5403056bd30f3802ca90534f85\" tg-height=\"451\" tg-width=\"698\"/></p><p>Q2 中国大陆全面复产复工,但游戏市场规模并未缩水,根据伽马数据 4月移动游戏市场同比增速仍有 24.4%,而 5月环比再增 11.9%创单月新高。</p><p>海外市场游戏行业 Q2 迎来爆发,SensorTower 数据显示腾讯旗下《PUBG Mobile》 、《和平精英》 已成为全球最赚钱游戏, 2020 年上半年合计吸金 13 亿美元(不包括中国及其他地区第三方安卓渠道) , 由腾讯与动视共同打造的《Call of Duty Mobile》 全球下载量已超 2.5 亿,超出《PUBG Mobile》 同期表现。</p><p>腾讯出海的游戏将主要由《PUBGMobile》、《CODM》、《LOL》(英雄联盟)手游、《龙族幻想》等几款头部内容构成。</p><p>其中,《CODM》在美国地区的发行由<a href=\"https://laohu8.com/S/ATVI\">动视暴雪</a>完成、《LOL》手游的发行将由美国公司Riot Games完成,《龙族幻想》主要面向日本地区,极端情况下,可能受到影响的头部游戏为《PUBG Mobile》。</p><p>市场估算,2020-2022 年,《PUBG Mobile》在海外地区的收入约为12亿美金左右,假设该游戏在美国地区收入占比为60%,则2020-2022年,对腾讯营业收入的影响比重会在1%以内,影响不大。</p><p><b>2、广告增长可能放缓</b></p><p>腾讯Q1逆势增长主要由游戏、在线教育行业需求井喷而驱动,但Q2新游买量需求环比或有所回落, 同时线下企业、电商平台广告投放需求环比有所增长。目前微信体系广告占比超 50%, 其中朋友圈广告占比最大, 今年 2 月腾讯正式开放朋友圈第四条广告位, 而第三条广告位开放于 2019 年5 月,意味着今年 Q1 的比较口径为 4 条 vs 2 条,而 Q2 的比较口径为 4 条 vs 3 条。</p><p><b>二、重估腾讯继续</b></p><p>腾讯的PE动态估值在疫情期间触底到30倍,现在已经接近50倍,超过40倍的长期均值。</p><p><img src=\"https://static.tigerbbs.com/887f1c9b0ea0ddfa88b00478d9e64b17\" tg-height=\"451\" tg-width=\"1162\"/></p><p>今年以来,腾讯股价上涨41%,体现业绩超预期(贡献4.5%)和估值提升(贡献35%)。短期业绩之外,估值提升,反映的是市场看好腾讯未来的成长性。</p><p><img src=\"https://static.tigerbbs.com/2bb328f716177c861d88ca41ca2b90fd\" tg-height=\"470\" tg-width=\"840\"/></p><p><b>未来,腾讯的成长来自三方面:</b></p><p>一是金融科技业务。与支付宝的消耗战减缓,离钱最近,变现能力最强,微信支付的利润率水平弹性很大,市场低估了腾讯这块业务未来的想象空间(蚂蚁金服估值早已超万亿)。</p><p><img src=\"https://static.tigerbbs.com/67a3d01c2c36904faaf1cc739920dfa7\" tg-height=\"366\" tg-width=\"682\"/></p><p>二是腾讯投后管理模式。在过去,包括<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>在内的一些互联网巨头对于其投资的企业有极强的掌控力,但腾讯则更偏好于“战略投资”,即便是再昂贵的项目,腾讯对于公司管理的掌控也少之又少,更多是通过投资建立起合作的生态和联盟。</p><p>然而,从去年开始,这一状态似乎已经悄然转变。几个信号较为明显的动态是,阅文高层洗牌,<a href=\"https://laohu8.com/S/DOYU\">斗鱼</a>、<a href=\"https://laohu8.com/S/HUYA\">虎牙</a>合并,<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>、腾讯视频合并,以及腾讯收购Supercell和<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>等等。</p><p>从这些案例中可以发现,腾讯正在整合手里的牌,要从幕后走到台前,利用手中各领域的资源,直接下场。在此次财报的电话会议中,如会提及有关合并事项的细节,应该就能确定我们对于这一现象的正确判断。</p><p>三是“新基建”。说到基建,大家可能都知道铁路、公路、机场等传统基础设施。相比之下,最近很时髦的词“新基建”则更隐蔽,也更无形一些。不过,各个互联网大厂倒是很敏锐,这两年都加大了在相关领域的竞争。</p><p>其中,腾讯更是大手笔,官宣未来五年将投入5000亿元,用于新基建的进一步布局,包括云计算、人工智能、区块链、服务器、大型数据中心、超算中心、物联网操作系统、5G网络、音视频通讯、网络安全、量子计算等重点领域。</p><p>5000亿元!足见腾讯破釜沉舟的决绝。至于腾讯的信心和底气或许能在Q2财报中有所体现。</p><p><b>最后划重点!Q2业绩预测</b></p><p>综合券商预测,Q2非通用会计准则盈利292亿元人民币,按年升24%;收入1125亿元,按年增长27%。</p><p>此外,根据彭博预测,腾讯Q2营收预计为1124亿,同比增长26.6%;调整后净利润292亿,同比增长24%。<img src=\"https://static.tigerbbs.com/a20e06c8e2c10c5beeb4c5766b7839ce\" tg-height=\"212\" tg-width=\"1241\"/></p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta content=\"text/html; charset=utf-8\" http-equiv=\"Content-Type\"/>\n<meta content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\" name=\"viewport\"/>\n<meta content=\"telephone=no,email=no,address=no\" name=\"format-detection\"/>\n<title>腾讯Q2财报前瞻:预估营收1124亿,手游续扛大旗</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n腾讯Q2财报前瞻:预估营收1124亿,手游续扛大旗\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2020-08-12 10:26</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>眼下,各大公司正在频繁披露今年第二季度的财务数字。</p><p>2020年的前两个季度,对于任何公司来说都值得着重分析。疫情带来的巨大冲击体现在今年Q1、Q2的数字上,但影响却可能要用未来几个季度、乃至几年的时间去消化。</p><p>今日,互联网顶尖大佬之一的<a href=\"https://laohu8.com/S/00700\">腾讯</a>将发布财报。首先我们先回顾下上个季度腾讯的业绩有几个亮点:</p><p>1、Q1手游同比迅猛增长64%。《王者荣耀》《和平精英》等手游长期位居IOS游戏畅销榜TOP2,《PUBG MOBILE》等游戏出海表现亮眼,腾讯全球化能力不断增强。</p><p>2、Q1广告业务逆势强劲增长32%,疫情期间用户APP内使用时长的增加使得广告曝光量增加明显,带动社交广告实现47%同比增长。</p><p>3、视频及音乐流媒体增长趋势向好,付费订阅用户增速强劲,2020Q1腾讯视频、腾讯音乐的订阅用户分别同比增长26%、50%至1.12亿、4270万;阅文集团管理团队调整有望加强IP联动,输出更多优质改编作品;短视频起量,微视DAU增长显著,微信视频号正式开启内测。</p><p>4、疫情导致公司金融科技与企业服务收入增速短期回落(YoY+22%/QoQ-12%),但支付数据已出现反弹,4月最后一周日均商业交易额恢复至19年底水平,且公司及时把握远程办公、视频、教育等业务机会,云及其他企业服务业务的长期增势不改。</p><p><b>展望Q2,腾讯将有什么表现?</b></p><p>在手游收入强劲增长的驱动下,腾讯2020年二季度业绩有望超出市场预期。</p><p>1、游戏续扛大旗</p><p>一季度末递延收入(以未确认收入的游戏流水为主) 达到历史最高的837亿元, 环比增长228亿元, 方正证券预计大部分将于今年内确认收入。</p><p><img src=\"https://static.tigerbbs.com/b7275c5403056bd30f3802ca90534f85\" tg-height=\"451\" tg-width=\"698\"/></p><p>Q2 中国大陆全面复产复工,但游戏市场规模并未缩水,根据伽马数据 4月移动游戏市场同比增速仍有 24.4%,而 5月环比再增 11.9%创单月新高。</p><p>海外市场游戏行业 Q2 迎来爆发,SensorTower 数据显示腾讯旗下《PUBG Mobile》 、《和平精英》 已成为全球最赚钱游戏, 2020 年上半年合计吸金 13 亿美元(不包括中国及其他地区第三方安卓渠道) , 由腾讯与动视共同打造的《Call of Duty Mobile》 全球下载量已超 2.5 亿,超出《PUBG Mobile》 同期表现。</p><p>腾讯出海的游戏将主要由《PUBGMobile》、《CODM》、《LOL》(英雄联盟)手游、《龙族幻想》等几款头部内容构成。</p><p>其中,《CODM》在美国地区的发行由<a href=\"https://laohu8.com/S/ATVI\">动视暴雪</a>完成、《LOL》手游的发行将由美国公司Riot Games完成,《龙族幻想》主要面向日本地区,极端情况下,可能受到影响的头部游戏为《PUBG Mobile》。</p><p>市场估算,2020-2022 年,《PUBG Mobile》在海外地区的收入约为12亿美金左右,假设该游戏在美国地区收入占比为60%,则2020-2022年,对腾讯营业收入的影响比重会在1%以内,影响不大。</p><p><b>2、广告增长可能放缓</b></p><p>腾讯Q1逆势增长主要由游戏、在线教育行业需求井喷而驱动,但Q2新游买量需求环比或有所回落, 同时线下企业、电商平台广告投放需求环比有所增长。目前微信体系广告占比超 50%, 其中朋友圈广告占比最大, 今年 2 月腾讯正式开放朋友圈第四条广告位, 而第三条广告位开放于 2019 年5 月,意味着今年 Q1 的比较口径为 4 条 vs 2 条,而 Q2 的比较口径为 4 条 vs 3 条。</p><p><b>二、重估腾讯继续</b></p><p>腾讯的PE动态估值在疫情期间触底到30倍,现在已经接近50倍,超过40倍的长期均值。</p><p><img src=\"https://static.tigerbbs.com/887f1c9b0ea0ddfa88b00478d9e64b17\" tg-height=\"451\" tg-width=\"1162\"/></p><p>今年以来,腾讯股价上涨41%,体现业绩超预期(贡献4.5%)和估值提升(贡献35%)。短期业绩之外,估值提升,反映的是市场看好腾讯未来的成长性。</p><p><img src=\"https://static.tigerbbs.com/2bb328f716177c861d88ca41ca2b90fd\" tg-height=\"470\" tg-width=\"840\"/></p><p><b>未来,腾讯的成长来自三方面:</b></p><p>一是金融科技业务。与支付宝的消耗战减缓,离钱最近,变现能力最强,微信支付的利润率水平弹性很大,市场低估了腾讯这块业务未来的想象空间(蚂蚁金服估值早已超万亿)。</p><p><img src=\"https://static.tigerbbs.com/67a3d01c2c36904faaf1cc739920dfa7\" tg-height=\"366\" tg-width=\"682\"/></p><p>二是腾讯投后管理模式。在过去,包括<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>在内的一些互联网巨头对于其投资的企业有极强的掌控力,但腾讯则更偏好于“战略投资”,即便是再昂贵的项目,腾讯对于公司管理的掌控也少之又少,更多是通过投资建立起合作的生态和联盟。</p><p>然而,从去年开始,这一状态似乎已经悄然转变。几个信号较为明显的动态是,阅文高层洗牌,<a href=\"https://laohu8.com/S/DOYU\">斗鱼</a>、<a href=\"https://laohu8.com/S/HUYA\">虎牙</a>合并,<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>、腾讯视频合并,以及腾讯收购Supercell和<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>等等。</p><p>从这些案例中可以发现,腾讯正在整合手里的牌,要从幕后走到台前,利用手中各领域的资源,直接下场。在此次财报的电话会议中,如会提及有关合并事项的细节,应该就能确定我们对于这一现象的正确判断。</p><p>三是“新基建”。说到基建,大家可能都知道铁路、公路、机场等传统基础设施。相比之下,最近很时髦的词“新基建”则更隐蔽,也更无形一些。不过,各个互联网大厂倒是很敏锐,这两年都加大了在相关领域的竞争。</p><p>其中,腾讯更是大手笔,官宣未来五年将投入5000亿元,用于新基建的进一步布局,包括云计算、人工智能、区块链、服务器、大型数据中心、超算中心、物联网操作系统、5G网络、音视频通讯、网络安全、量子计算等重点领域。</p><p>5000亿元!足见腾讯破釜沉舟的决绝。至于腾讯的信心和底气或许能在Q2财报中有所体现。</p><p><b>最后划重点!Q2业绩预测</b></p><p>综合券商预测,Q2非通用会计准则盈利292亿元人民币,按年升24%;收入1125亿元,按年增长27%。</p><p>此外,根据彭博预测,腾讯Q2营收预计为1124亿,同比增长26.6%;调整后净利润292亿,同比增长24%。<img src=\"https://static.tigerbbs.com/a20e06c8e2c10c5beeb4c5766b7839ce\" tg-height=\"212\" tg-width=\"1241\"/></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d55299682db47c1e5fa53cf9bbcc7609","relate_stocks":{"00700":"腾讯控股"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1106202873","content_text":"眼下,各大公司正在频繁披露今年第二季度的财务数字。2020年的前两个季度,对于任何公司来说都值得着重分析。疫情带来的巨大冲击体现在今年Q1、Q2的数字上,但影响却可能要用未来几个季度、乃至几年的时间去消化。今日,互联网顶尖大佬之一的腾讯将发布财报。首先我们先回顾下上个季度腾讯的业绩有几个亮点:1、Q1手游同比迅猛增长64%。《王者荣耀》《和平精英》等手游长期位居IOS游戏畅销榜TOP2,《PUBG MOBILE》等游戏出海表现亮眼,腾讯全球化能力不断增强。2、Q1广告业务逆势强劲增长32%,疫情期间用户APP内使用时长的增加使得广告曝光量增加明显,带动社交广告实现47%同比增长。3、视频及音乐流媒体增长趋势向好,付费订阅用户增速强劲,2020Q1腾讯视频、腾讯音乐的订阅用户分别同比增长26%、50%至1.12亿、4270万;阅文集团管理团队调整有望加强IP联动,输出更多优质改编作品;短视频起量,微视DAU增长显著,微信视频号正式开启内测。4、疫情导致公司金融科技与企业服务收入增速短期回落(YoY+22%/QoQ-12%),但支付数据已出现反弹,4月最后一周日均商业交易额恢复至19年底水平,且公司及时把握远程办公、视频、教育等业务机会,云及其他企业服务业务的长期增势不改。展望Q2,腾讯将有什么表现?在手游收入强劲增长的驱动下,腾讯2020年二季度业绩有望超出市场预期。1、游戏续扛大旗一季度末递延收入(以未确认收入的游戏流水为主) 达到历史最高的837亿元, 环比增长228亿元, 方正证券预计大部分将于今年内确认收入。Q2 中国大陆全面复产复工,但游戏市场规模并未缩水,根据伽马数据 4月移动游戏市场同比增速仍有 24.4%,而 5月环比再增 11.9%创单月新高。海外市场游戏行业 Q2 迎来爆发,SensorTower 数据显示腾讯旗下《PUBG Mobile》 、《和平精英》 已成为全球最赚钱游戏, 2020 年上半年合计吸金 13 亿美元(不包括中国及其他地区第三方安卓渠道) , 由腾讯与动视共同打造的《Call of Duty Mobile》 全球下载量已超 2.5 亿,超出《PUBG Mobile》 同期表现。腾讯出海的游戏将主要由《PUBGMobile》、《CODM》、《LOL》(英雄联盟)手游、《龙族幻想》等几款头部内容构成。其中,《CODM》在美国地区的发行由动视暴雪完成、《LOL》手游的发行将由美国公司Riot Games完成,《龙族幻想》主要面向日本地区,极端情况下,可能受到影响的头部游戏为《PUBG Mobile》。市场估算,2020-2022 年,《PUBG Mobile》在海外地区的收入约为12亿美金左右,假设该游戏在美国地区收入占比为60%,则2020-2022年,对腾讯营业收入的影响比重会在1%以内,影响不大。2、广告增长可能放缓腾讯Q1逆势增长主要由游戏、在线教育行业需求井喷而驱动,但Q2新游买量需求环比或有所回落, 同时线下企业、电商平台广告投放需求环比有所增长。目前微信体系广告占比超 50%, 其中朋友圈广告占比最大, 今年 2 月腾讯正式开放朋友圈第四条广告位, 而第三条广告位开放于 2019 年5 月,意味着今年 Q1 的比较口径为 4 条 vs 2 条,而 Q2 的比较口径为 4 条 vs 3 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