Robin2的个人主页 - 老虎社区

Robin2

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2021-04-01

说说你对这篇新闻的看法...

在线教育平台Coursera靠什么跻身十亿美金俱乐部？

2019-07-03

$新城发展控股(01030)$ 哎

2019-05-01

这篇文章不错，转发给大家看看

抱歉，原内容已删除

2018-06-15

跌的真爽，破两块重仓

$信而富(XRF)$ ，加油赶底吧

跌的真爽，破两块重仓

2018-03-08

怎么没有人关注一下啊？

$中国支付通(08325)$ 会被你我贷借壳上市

怎么没有人关注一下啊？

2017-11-23

我愿意做拍拍贷的股东

$拍拍贷(PPDF)$玩p2p已经五年了，最开始就是拍拍贷领进门的，这家公司一直都是让投资人自担风险，当时流传的一句话就是任何平台都可能跑路，除了拍拍贷。虽然五年过去了，还有未收回来的坏账，但是这家公司就是中国p2p的鼻祖。当时好多平台都在向投资人兜售股权，例如嚯嚯有名的红岭创投等平台，我当时也想买点股权，可惜就是没有渠道。如今，拍拍贷已经上市了，我果断出手，成为一个股东，我将继续低价增持，我会一直关注这家公司的成长。

我愿意做拍拍贷的股东

2017-11-15

真实价值

$圣盈信(CIFS)$这股要看二月份解禁的价格，现在是流动性的问题

2017-11-10

$搜狗(SOGO)$继续加仓

2017-10-10

聚美是要跌回两块？

$聚美优品(JMEI)$，这个市值已经很低了，比寺库强多了吧，怎么还要跌？

聚美是要跌回两块？

2017-10-06

$Snap Inc(SNAP)$分析师都在说财报会低于预期，这是要跌回11块？

2017-09-28

$世纪互联(VNET)$跌到5块吧

2017-09-07

$信而富(XRF)$这只股波动真小

2017-08-23

为何要如此跌下去，是要破4么？

$世纪互联(VNET)$为何要如此跌下去，是要破4么？

为何要如此跌下去，是要破4么？

去老虎APP查看更多动态

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referrerpolicy=\"no-referrer\"></p><p>Coursera融资历程</p><p>2012年时，Coursera横空出世，MOOC随之在全球蔓延。7年过去，当大量MOOC平台逐渐沉寂，Coursera却还一直保持着高额的融资与数据增长，首先当然与其始终优质的高校课程内容密切相关。内容之外，逐渐稳定增长的收入以及成功的全球化扩张，或许是其成功的另外两个重要原因。</p><p>一、</p><p>在线学位业务+付费课程+</p><p>TOB企业员工培训</p><p>Coursera的三大收入来源</p><p>1. 证书体系是MOOC最可耻的商业模式？</p><p>Coursera对于商业模式的探索可以追溯到2012年。在这一年，拥有200万用户的Coursera正式做了自己第一个商业化模式探索：雇主匹配服务。雇主需要支付费用，来获取优质候选人的信息。当年，Facebook, Twitter, AppDirect和TrialPay等数家公司都跟Coursera签署了合作协议。Coursera最终没有对外公开此次探索的收入，并且该服务很早以前就消失在Coursera的官网中。</p><p>不过很快，Coursera就做了另外一次尝试——signature track。此时Coursera的课程依旧免费，但是如果学习者想要获得一个具有权威的证书的话，那么就要付49美元。这个产品让Coursera在9个月内营收了100万美元。</p><p><img src=\"https://static.tigerbbs.com/5dce60aade3dd1c26f548f4443dea584\" tg-width=\"389\" tg-height=\"491\" referrerpolicy=\"no-referrer\"></p><p>此后，Coursera进一步加强与大学的合作，探索在线学位证书业务。选修Coursera的课程可以被认证为大学的学分，大学会支付给Coursera一部分的课程授权费，一个典型的在线项目管理课程能够给Coursera带来80%左右的收入。在这个基础上，Coursera2015年推出首个在线MBA学位。到2018年的时候，Coursera已经和8所大学建立学位项目合作，其中包括宾夕法尼亚大学、密歇根大学、苏黎世理工学院等。</p><p>在探索的早期，有人将证书体系称之为 MOOC 目前为止找到的最可耻的商业模式。</p><p>2. 付费课程探索，进军职业教育</p><p>在signature track推出后的第二年，Coursera宣布推出新的付费课程项目specialization，49美元一组课。学生可以通过specialization中几组课程深入掌握一个学科，并在上完课程之后可以得到相关学校颁发的证书。</p><p>根据Coursera提供的数据，specialization产品上线5个月后，有14000名学习者购买了该付费课程，同时还刺激了singature track产品的销售。在当时，specialization为Coursera带去了100万美元的收益。</p><p>2014 年 3月，Andrew 卸任公司CEO加入百度，新的掌舵者为前耶鲁大学校长 Rick Levin，丰富的人脉资源是他的优势。事实也证明，在他的带领之下，Coursera的全球化以及合作伙伴拓展都得到了迅速的扩张，除了优质的大学资源外，还包括许多业界资源，例如亚马逊、PWC等等。</p><p>2015年，Coursera宣布与 Google，Instagram 以及其他的500家创业公司合作，将原有的微专业课程specialization升级为更加注重实际工作能力提升的Capstones，开始进军职业教育。同时，课程价格也从49美元升级到95美元。</p><p>Levin Rick曾表示：Coursera在Capstones拓展上几乎没有投入，绝大部分的Capstone项目都是由合作公司来完成整个的教研工作。Capstones不仅仅帮助Coursera提高了公司收入，同时也提高了平台学生的完课率。</p><p>3. TO B企业培训 未来战略布局重点</p><p>2016年的时候，Coursera上线了企业员工培训课程业务，“ Coursera for Business”。 Coursera将为企业量身定做培训服务，例如，企业内的金融培训课，Coursera将根据具体的课程进行收费。具体的收费金额以及收入情况并没有对外公开说明。</p><p>根据目前的信息显示，TO B成为了Coursera营收中增长最快的部分。</p><p>有数据表明，企业用户市场拥有巨大的盈利空间。2015年，美国的企业培训市场大概120亿美元，而到2020年，全球企业培训市场将达到310亿美元规模。</p><p>Class Central创始人达瓦尔预计，Coursera全球化的主要客户将是有经营许可证的企业组织，该客户群体的费用是每人每年400美元起。</p><p>在2019最新的一轮融资中，Coursera现任CEO杰夫·马金卡尔达（Jeff Maggioncalda）也表示，本轮融资将用于为企业和政府提供更多产品，帮助他们通过 Coursera平台，以福利的形式，为员工提供更多课程。</p><p>可以想见，未来的TO B企业培训仍将是Coursera重点布局发力方向。</p><p>二、</p><p>Coursera的全球化扩张</p><p>整个全球在线教育市场规模预计为4.6万亿美元，而现有的在线教育公司吃掉的只是冰山一角。扩大市场规模，占据更大份额，全球化是必须之路。</p><p>2014年1月，Coursera正式宣布自己的国际化战略，新增29所学校，90门课程以及4中新的语言。这4种语言包括法语、西班牙语、中文以及意大利语。</p><p>不过，当时的Coursera其实已经在全球化路上探索了很久。2013年B轮融资时，Coursera已经和四大洲的83个教育机构展开合作，为全世界400万名学生提供400门免费课程。</p><p><img src=\"https://static.tigerbbs.com/110d415a02ab40fdd67606421fc41ff0\" tg-width=\"558\" tg-height=\"773\" referrerpolicy=\"no-referrer\"></p><p>Coursera增势信息图</p><p><img src=\"https://static.tigerbbs.com/6a60b7a6d337b925f30a833a29f974af\" tg-width=\"640\" tg-height=\"168\" referrerpolicy=\"no-referrer\"></p><p>1. 全球高校课程的“集散中心”</p><p>课程内容保证是所有MOOC生存的基础。</p><p>Coursera将世界知名高校课程内容带到全球各个国家，并将课程内容语言本土化，同时，他们也将本土国家高校课程内容，通过Coursera全球脉络再散发到世界各地，帮助该国家和学校建立全球品牌影响力。</p><p>北京大学是Coursera在中国大陆第一个高校合作伙伴。以北京大学《艺术史》课程为例，资料显示，参与这门课的学习者中有19.1%来自亚洲以外地区，其中10.7% 来自美国。</p><p>目前国内共有7所大学和Coursera建立了合作：清华大学、北京大学、复旦大学、南京大学、上海交大、西安交大和中国科学技术大学。</p><p><img src=\"https://static.tigerbbs.com/e3d6a26601111e786dd33fe194555747\" tg-width=\"640\" tg-height=\"345\" referrerpolicy=\"no-referrer\"></p><p>2. 寻找当地合作伙伴 资源互补</p><p>仍以中国为例，Coursera2013年和网易达成了战略合作关系，开始进军中国。此后陆续和果壳网、新东方、课程格子、沪江网、VIPKID等一批在国内教育企业建立合作。</p><p>Coursera为相应的中国企业提供全球高校课程内容、品牌背书等，中国本土合作伙伴主要承担了Coursera课程内容语言的翻译、传播、中国用户的获取以及用户体验优化等，双方也曾尝试部分商业模式探索的合作。</p><p>3. 资本助推全球化布局</p><p>2015年，Coursera在C轮融资中，引入了一家拥有印度时报等媒体的投资机构Times Internet Limited (TIL)，同时还有新加坡经济发展局投资私人有限公司（简称EDBI）。</p><p>Rick Levin当时称他对印度市场很乐观，相信 TIL 的投资将帮助Coursera从印刷和数字等渠道带来“用户的激增”。</p><p>确实， 2015年C轮融资时，印度是Coursera在中国之外的第二大海外市场，两年后也就是2017年时，印度成为仅次于美国的Coursera的全球第二大市场。</p><p>Coursera B轮融资方Learn Capital主要关注教育行业，曾投资VIPKID。在2017年时，Coursera宣布和VIPKID合作，Coursera通过TO B在线培训保证VIPKID的师资质量，同时还为其外教提供TESOL认证。</p><p>2019年4月，Coursera宣布完成1.03亿美元的E轮融资。该轮融资由SEEK集团牵头，该集团在澳大利亚证券交易所（ASX：SEK）上市。它是一家以投资和扩大在线教育和就业业务而闻名的公司。据了解，本轮融资将用于扩大国际市场，帮助学习者做好准备，迎接“第四次工业革命”的挑战。</p><p>此次融资，被市场解读为，不仅仅是Cousera在职业教育以及TO B方向的再一步前进，同时也代表了，Coursera或将加大在澳大利亚的布局。</p><p>结语</p><p>Coursera的一路发展，证书体系，学位颁发，特别是职业教育以及TO B企业培训，本质上TO B企业培训也是提供给企业员工的新型职业教育，都为全球MOOC提供了很多可以借鉴的经验与教训。</p><p>这一切似乎又与我们最初谈到市场热议的MOOC和职业教育不谋而合。</p><p>MOOC剑指职业教育似乎成了全球共识。</p><p>一切就像是Coursera新任CEO马金卡尔达表示的，“我们开始意识到，这个系统同时包括了学习者、教育工作者和雇主，而开放课程是这个强大功能系统的一部分。终身学习已经成为现实，即使工作了，人们也必须能够继续学习。”</p>","source":"lsy1577348446534","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n在线教育平台Coursera靠什么跻身十亿美金俱乐部？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-06-19 15:55 北京时间&nbsp;&nbsp;&nbsp;<a href=https://baijiahao.baidu.com/s?id=1636854276822093011><strong>黑板洞察</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>导语今年职业教育似乎特别火，不断有人说最好的职业教育形式其实应该是MOOC。MOOC的代表Coursera 4月宣布完成1.03亿元的E轮融资，估值10亿美元，跻身世界独角兽的新闻成功刷屏，我们就以Coursera的前世今生来一窥MOOC的发展。Coursera是一家在线教育平台，由斯坦福的两名教授Daphne Koller和吴恩达（Andrew Ng）于2012年在美国加利福尼亚州创办。吴恩达...</p>\n\n<a href=\"https://baijiahao.baidu.com/s?id=1636854276822093011\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/79ec62f80acdbe0eaf00603f596e8bea","relate_stocks":{"COUR":"Coursera, Inc."},"source_url":"https://baijiahao.baidu.com/s?id=1636854276822093011","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1167207385","content_text":"导语今年职业教育似乎特别火，不断有人说最好的职业教育形式其实应该是MOOC。MOOC的代表Coursera 4月宣布完成1.03亿元的E轮融资，估值10亿美元，跻身世界独角兽的新闻成功刷屏，我们就以Coursera的前世今生来一窥MOOC的发展。Coursera是一家在线教育平台，由斯坦福的两名教授Daphne Koller和吴恩达（Andrew Ng）于2012年在美国加利福尼亚州创办。吴恩达真正被国内熟知的还是他百度前首席科学家的身份，作为人工智能的领军人物，他2012年上线的“机器学习”现在依然是Coursera最受欢迎的课程，截止到2018年，有超过170万人注册该门课程，他可能是这个世界上教授学生最多的人了。截至目前，Coursera宣布已经与150多所大学合作，共有4000万人通过Coursera平台学习。他们能从3200节课程、310门“专项课程”（参加一系列相关课程可获得证书，这是Coursera表达该项目的术语）、和14个本科学位和研究生学位中自行选择课程。另外据 Crunch Base数据显示，Coursera的融资总额已达到3.14亿美元。Coursera融资历程2012年时，Coursera横空出世，MOOC随之在全球蔓延。7年过去，当大量MOOC平台逐渐沉寂，Coursera却还一直保持着高额的融资与数据增长，首先当然与其始终优质的高校课程内容密切相关。内容之外，逐渐稳定增长的收入以及成功的全球化扩张，或许是其成功的另外两个重要原因。一、在线学位业务+付费课程+TOB企业员工培训Coursera的三大收入来源1. 证书体系是MOOC最可耻的商业模式？Coursera对于商业模式的探索可以追溯到2012年。在这一年，拥有200万用户的Coursera正式做了自己第一个商业化模式探索：雇主匹配服务。雇主需要支付费用，来获取优质候选人的信息。当年，Facebook, Twitter, AppDirect和TrialPay等数家公司都跟Coursera签署了合作协议。Coursera最终没有对外公开此次探索的收入，并且该服务很早以前就消失在Coursera的官网中。不过很快，Coursera就做了另外一次尝试——signature track。此时Coursera的课程依旧免费，但是如果学习者想要获得一个具有权威的证书的话，那么就要付49美元。这个产品让Coursera在9个月内营收了100万美元。此后，Coursera进一步加强与大学的合作，探索在线学位证书业务。选修Coursera的课程可以被认证为大学的学分，大学会支付给Coursera一部分的课程授权费，一个典型的在线项目管理课程能够给Coursera带来80%左右的收入。在这个基础上，Coursera2015年推出首个在线MBA学位。到2018年的时候，Coursera已经和8所大学建立学位项目合作，其中包括宾夕法尼亚大学、密歇根大学、苏黎世理工学院等。在探索的早期，有人将证书体系称之为 MOOC 目前为止找到的最可耻的商业模式。2. 付费课程探索，进军职业教育在signature track推出后的第二年，Coursera宣布推出新的付费课程项目specialization，49美元一组课。学生可以通过specialization中几组课程深入掌握一个学科，并在上完课程之后可以得到相关学校颁发的证书。根据Coursera提供的数据，specialization产品上线5个月后，有14000名学习者购买了该付费课程，同时还刺激了singature track产品的销售。在当时，specialization为Coursera带去了100万美元的收益。2014 年 3月，Andrew 卸任公司CEO加入百度，新的掌舵者为前耶鲁大学校长 Rick Levin，丰富的人脉资源是他的优势。事实也证明，在他的带领之下，Coursera的全球化以及合作伙伴拓展都得到了迅速的扩张，除了优质的大学资源外，还包括许多业界资源，例如亚马逊、PWC等等。2015年，Coursera宣布与 Google，Instagram 以及其他的500家创业公司合作，将原有的微专业课程specialization升级为更加注重实际工作能力提升的Capstones，开始进军职业教育。同时，课程价格也从49美元升级到95美元。Levin Rick曾表示：Coursera在Capstones拓展上几乎没有投入，绝大部分的Capstone项目都是由合作公司来完成整个的教研工作。Capstones不仅仅帮助Coursera提高了公司收入，同时也提高了平台学生的完课率。3. TO B企业培训 未来战略布局重点2016年的时候，Coursera上线了企业员工培训课程业务，“ Coursera for Business”。 Coursera将为企业量身定做培训服务，例如，企业内的金融培训课，Coursera将根据具体的课程进行收费。具体的收费金额以及收入情况并没有对外公开说明。根据目前的信息显示，TO B成为了Coursera营收中增长最快的部分。有数据表明，企业用户市场拥有巨大的盈利空间。2015年，美国的企业培训市场大概120亿美元，而到2020年，全球企业培训市场将达到310亿美元规模。Class Central创始人达瓦尔预计，Coursera全球化的主要客户将是有经营许可证的企业组织，该客户群体的费用是每人每年400美元起。在2019最新的一轮融资中，Coursera现任CEO杰夫·马金卡尔达（Jeff Maggioncalda）也表示，本轮融资将用于为企业和政府提供更多产品，帮助他们通过 Coursera平台，以福利的形式，为员工提供更多课程。可以想见，未来的TO B企业培训仍将是Coursera重点布局发力方向。二、Coursera的全球化扩张整个全球在线教育市场规模预计为4.6万亿美元，而现有的在线教育公司吃掉的只是冰山一角。扩大市场规模，占据更大份额，全球化是必须之路。2014年1月，Coursera正式宣布自己的国际化战略，新增29所学校，90门课程以及4中新的语言。这4种语言包括法语、西班牙语、中文以及意大利语。不过，当时的Coursera其实已经在全球化路上探索了很久。2013年B轮融资时，Coursera已经和四大洲的83个教育机构展开合作，为全世界400万名学生提供400门免费课程。Coursera增势信息图1. 全球高校课程的“集散中心”课程内容保证是所有MOOC生存的基础。Coursera将世界知名高校课程内容带到全球各个国家，并将课程内容语言本土化，同时，他们也将本土国家高校课程内容，通过Coursera全球脉络再散发到世界各地，帮助该国家和学校建立全球品牌影响力。北京大学是Coursera在中国大陆第一个高校合作伙伴。以北京大学《艺术史》课程为例，资料显示，参与这门课的学习者中有19.1%来自亚洲以外地区，其中10.7% 来自美国。目前国内共有7所大学和Coursera建立了合作：清华大学、北京大学、复旦大学、南京大学、上海交大、西安交大和中国科学技术大学。2. 寻找当地合作伙伴 资源互补仍以中国为例，Coursera2013年和网易达成了战略合作关系，开始进军中国。此后陆续和果壳网、新东方、课程格子、沪江网、VIPKID等一批在国内教育企业建立合作。Coursera为相应的中国企业提供全球高校课程内容、品牌背书等，中国本土合作伙伴主要承担了Coursera课程内容语言的翻译、传播、中国用户的获取以及用户体验优化等，双方也曾尝试部分商业模式探索的合作。3. 资本助推全球化布局2015年，Coursera在C轮融资中，引入了一家拥有印度时报等媒体的投资机构Times Internet Limited (TIL)，同时还有新加坡经济发展局投资私人有限公司（简称EDBI）。Rick Levin当时称他对印度市场很乐观，相信 TIL 的投资将帮助Coursera从印刷和数字等渠道带来“用户的激增”。确实， 2015年C轮融资时，印度是Coursera在中国之外的第二大海外市场，两年后也就是2017年时，印度成为仅次于美国的Coursera的全球第二大市场。Coursera B轮融资方Learn Capital主要关注教育行业，曾投资VIPKID。在2017年时，Coursera宣布和VIPKID合作，Coursera通过TO B在线培训保证VIPKID的师资质量，同时还为其外教提供TESOL认证。2019年4月，Coursera宣布完成1.03亿美元的E轮融资。该轮融资由SEEK集团牵头，该集团在澳大利亚证券交易所（ASX：SEK）上市。它是一家以投资和扩大在线教育和就业业务而闻名的公司。据了解，本轮融资将用于扩大国际市场，帮助学习者做好准备，迎接“第四次工业革命”的挑战。此次融资，被市场解读为，不仅仅是Cousera在职业教育以及TO B方向的再一步前进，同时也代表了，Coursera或将加大在澳大利亚的布局。结语Coursera的一路发展，证书体系，学位颁发，特别是职业教育以及TO B企业培训，本质上TO B企业培训也是提供给企业员工的新型职业教育，都为全球MOOC提供了很多可以借鉴的经验与教训。这一切似乎又与我们最初谈到市场热议的MOOC和职业教育不谋而合。MOOC剑指职业教育似乎成了全球共识。一切就像是Coursera新任CEO马金卡尔达表示的，“我们开始意识到，这个系统同时包括了学习者、教育工作者和雇主，而开放课程是这个强大功能系统的一部分。终身学习已经成为现实，即使工作了，人们也必须能够继续学习。”","news_type":1},"isVote":1,"tweetType":1,"viewCount":1548,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":990997967,"gmtCreate":1562142296659,"gmtModify":1704703293596,"author":{"id":"3465265140137413","authorId":"3465265140137413","name":"Robin2","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3465265140137413","idStr":"3465265140137413"},"themes":[],"htmlText":"$新城发展控股(01030)$ 哎","listText":"$新城发展控股(01030)$ 哎","text":"$新城发展控股(01030)$ 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