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2023-03-15

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《业绩前瞻》券商料美团(03690.HK)去年经调盈利录21亿人币聚焦竞争指引

2021-05-27

营收利润用户量是不可能△吗

爱优腾芒、B站、快手，谁率先跑赢了Q1

2021-03-18

$哔哩哔哩-SW(09626)$老虎山怎么没看到打新入口？

2020-09-12

$携程网(TCOM)$看好你，我买了不少

2020-09-01

$美团点评-W(03690)$如何看待600+的市盈率？

2018-07-09

$Universal Display Corporation(OLED)$苹果下一代已确认增加OLED订单，近期小米 oppo vivio旗舰也跟进，大屏幕领悟OLED确定成为主流可以安稳上车了

2017-09-27

$Despegar.com Corp.(DESP)$ 拉美版Priceline 9.20刚上市翻几倍不是问题

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12:07","market":"us","language":"zh","title":"《业绩前瞻》券商料美团(03690.HK)去年经调盈利录21亿人币 聚焦竞争指引","url":"https://stock-news.laohu8.com/highlight/detail?id=2319293869","media":"阿斯达克财经","summary":"美团-W将于下周五公布去年业绩，受内地上季疫情拖累及当局12月优化防疫措施的影响，本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。高盛料美团去年收人按年升21%至2,170亿人民币，估计去年经调整EBITDA录85.43亿人民币。","content":"<html><body><div> <span> <p><a href=\"https://laohu8.com/S/03690\">美团-W</a>(03690.HK)<span> </span>将于下周五(24日)公布去年业绩，受内地上季疫情拖累及当局12月优化防疫措施的影响，本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。<br/>综合18间券商预测，美团2022年亏损料介乎26.52亿至82.26亿元人民币，较2021年亏损235.36亿人民币，按年收窄65%至88.7%；中位数为亏损70.84亿元人民币，按年收窄70%。综合22间券商预测美团2022年收入介乎2,155.72亿至2,194.2亿元人民币，较2021年收入1,791.28亿人民币，按年上升20.3%至22.5%；中位数2,176.58亿元人民币，按年增加21.5%。中金料美团交易情绪受<a href=\"https://laohu8.com/S/00700\">腾讯</a>(00700.HK)<span> </span>(每10股实物分派1股美团作为中期股息，寄发美团股票的日期为今年3月24日)派息影响较为谨慎，料腾讯将美团股份作实物分派后，估美团将面临一段时间的抛售压力。<br/>券商预期市场关注美团所处行业竞争(抖音进军外卖市场)、需求复苏情况，短视频平台对到店及酒店业务的竞争，社区团购、闪购及美团买菜等竞争情况，聚焦公司核心商业盈利率及盈利能力的展望。<br/>【受疫情所影响 聚焦行业竞争】<br/>中金料美团去年收人按年升22%，估非国际财务报告准则经调整盈利为34.86亿元人民币。该行料美团去年第四季收入按年升19%至587亿元人民币，主要因为防疫政策优化推高外卖和到店业务需求。其中季度核心本地商业收入同增长14%至421亿元人民币，估其核心本地商业营运利润71亿元人民币，均高于公司此前指引高端，主要考虑到去年12月防疫政策优化后，感染人数短期快速达峰或推高外卖业务需求，到店业务或好于防控措施较为严格时的悲观预期。<br/><a href=\"https://laohu8.com/S/GS\">高盛</a>料美团去年收人按年升21%至2,170亿人民币，估计去年经调整EBITDA录85.43亿人民币。该行料美团旗下核心本地商业业务收入按年升16%，相关EBIT录286亿人民币按年升55%(其中料美团去年配送业务收入按年升20%至1,151亿人民币，估计配送业务EBIT毛利率升至13.2%，料配送业务EBIT按年升1.45倍至151.52亿人民币)；创新业务收入按年升39%至585亿人民币，创新业务经调整EBIT负288.28亿元人民币(按年收窄49%)；该行料美团闪购去年收入升53%，经调整EBIT负8.4亿人民币；该行料美团到店、酒店及旅游等业务收入按年跌4%，相关业务EBIT录143亿人民币。<br/>此外，高盛料美团旗下外卖业务在内地2023年及2024年市占率各为68%及67%；该行料饿了么在内地2023年及2024年市占率为31%及30%；该行料抖音旗下外卖业务在内地2023年及2024年市占率各为1%及2%。高盛料美团旗下到店、酒店及旅游等业务总交易额(GTV)于2022年至2023年在内地市场份额各为81%及76%；该行料抖音旗下到店、酒店及旅游等业务总交易额于2022年至2023年市场份额各为19%及24%。<br/>-------------------------------------------------<br/><span></span><br/>本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。<br/>券商│2022年非国际财务报告准则经调整盈利预测(人民币)<br/><a href=\"https://laohu8.com/S/601878\">浙商证券</a>│37.72亿元<br/>中金│34.86亿元<br/>中银国际│29.19亿元<br/><a href=\"https://laohu8.com/S/600999\">招商证券</a>国际│27.29亿元<br/>招银国际│22.79亿元<br/><a href=\"https://laohu8.com/S/HSBC\">汇丰</a>环球研究│21.37亿元<br/>大华继显│21.34亿元<br/>瑞银│20.57亿元<br/><a href=\"https://laohu8.com/S/601066\">中信建投</a>│18.65亿元<br/>里昂│18.39亿元<br/>高盛│16.95亿元<br/>星展│16.59亿元<br/><a href=\"https://laohu8.com/S/000166\">申万宏源</a>│13.26亿元<br/><a href=\"https://laohu8.com/S/00227\">第一上海</a>│11.42亿元<br/>按美团2021年非国际财务报告准则经调整亏损155.72亿元人民币。<br/>-------------------------------------------------<br/>综合18间券商预测，美团2022年亏损料介乎26.52亿至82.26亿元人民币，较2021年亏损235.36亿人民币，按年收窄65%至88.7%；中位数为亏损70.84亿元人民币，按年收窄70%。<br/>券商│2022年亏损预测(人民币)│按年变幅<br/>中金│26.52亿元│-88.7%<br/>星展│29.39亿元│-87.5%<br/><a href=\"https://laohu8.com/S/600030\">中信证券</a>│32.77亿元│-86.1%<br/><a href=\"https://laohu8.com/S/601211\">国泰君安</a>│45.85亿元│-80.5%<br/>中银国际│68.65亿元│-70.8%<br/><a href=\"https://laohu8.com/S/MS\">摩根士丹利</a>│69.36亿元│-70.5%<br/>浙商证券│69.06亿元│-70.7%<br/>美银证券│69.66亿元│-70.4%<br/>招银国际│70.68亿元│-70%<br/>大华继显│71亿元│-69.8%<br/><a href=\"https://laohu8.com/S/000750\">国海证券</a>│71.57亿元│-69.6%<br/><a href=\"https://laohu8.com/S/06099\">招商证券</a>国际│71.91亿元│-69.4%<br/><a href=\"https://laohu8.com/S/002736\">国信证券</a>│73.19亿元│-68.9%<br/>中信建投│73.82亿元│-68.6%<br/>瑞银│73.93亿元│-68.6%<br/>汇丰环球研究│76.69亿元│-67.4%<br/>里昂│79.28亿元│-66.3%<br/>第一上海│82.26亿元│-65%<br/>按美团2021年亏损235.36亿元人民币。<br/>-------------------------------------------------<br/>综合4间券商预测，美团2022年非国际财务报告准则EBITDA料介乎66.56亿至98.6亿元人民币，按年亏转盈；中位数为95.24亿元人民币。<br/>券商│2022年非国际财务报告准则EBITDA(人民币)<br/>招商证券国际│98.6亿元<br/>中银国际│91.87亿元<br/>高盛│85.43亿元<br/><a href=\"https://laohu8.com/S/06806\">申万宏源</a>│66.56亿元<br/>按美团2021年非国际财务报告准则LBITDA录96.94亿元人民币。<br/>-------------------------------------------------<br/>综合22间券商预测美团2022收入介乎2,155.72亿至2,194.2亿元人民币，较2021年收入1,791.28亿人民币，按年上升20.3%至22.5%；中位数2,176.58亿元人民币，按年增加21.5%。<br/>券商│2022年收入预测(人民币)│按年变幅<br/>国海证券│2,194.2亿元│+22.5%<br/>第一上海│2,186.6亿元│+22.1%<br/>中金│2,185.56亿元│+22%<br/><a href=\"https://laohu8.com/S/601688\">华泰证券</a>│2,185.28亿元│+22%<br/><a href=\"https://laohu8.com/S/06030\">中信证券</a>│2,184.12亿元│+21.9%<br/>浙商证券│2,182.25亿元│+21.8%<br/><a href=\"https://laohu8.com/S/600837\">海通证券</a>│2,181.01亿元│+21.8%<br/><a href=\"https://laohu8.com/S/02611\">国泰君安</a>│2,180.05亿元│+21.7%<br/>招商证券国际│2,178.45亿元│+21.6%<br/><a href=\"https://laohu8.com/S/0HB5.UK\">法国巴黎银行</a>│2,176.95亿元│+21.5%<br/>汇丰环球研究│2,176.82亿元│+21.5%<br/>摩根士丹利│2,176.33亿元│+21.5%<br/>中银国际│2,176.3亿元│+21.5%<br/>国信证券│2,176.11亿元│+21.5%<br/>招银国际│2,175.93亿元│+21.5%<br/>中信建投│2,174.76亿元│+21.4%<br/>星展│2,174.59亿元│+21.4%<br/>美银证券│2,172.16亿元│+21.3%<br/>里昂│2,171.82亿元│+21.2%<br/>高盛│2,170.29亿元│+21.2%<br/>大华继显│2,169.99亿元│+21.1%<br/>瑞银│2,155.72亿元│+20.3%<br/>按美团2021年收入1,791.28亿元人民币。<br/>(fc/w)(港股报价延迟最少十五分钟。沽空资料截至 2023-03-14 16:25。)</p><div></div>AASTOCKS新闻 </span> </div></body></html>","source":"aastocks_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n《业绩前瞻》券商料美团(03690.HK)去年经调盈利录21亿人币 聚焦竞争指引\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-03-15 12:07 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1251766/latest-news/HK6><strong>阿斯达克财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>美团-W(03690.HK) 将于下周五(24日)公布去年业绩，受内地上季疫情拖累及当局12月优化防疫措施的影响，本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。综合18间券商预测，美团2022年亏损料介乎26.52亿至82.26亿元人民币，较2021年...</p>\n\n<a href=\"http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1251766/latest-news/HK6\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"http://plib.aastocks.com/aafnnews/image/medialib/20200921165511403_s.jpg","relate_stocks":{"LU0577902298.EUR":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (EUR) ACC","BK1575":"同股不同权","LU0541502299.USD":"ALLSPRING  EMERGING MARKETS EQUITY \"I\" (USD) ACC","LU0501845795.SGD":"瑞银大中华区股票基金P Acc SGD","LU0577902538.SGD":"Fullerton Lux Funds - Asia Growth and Income Equities A Acc SGD","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU0577902454.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (USD) ACC","BK1583":"高瓴概念","BK1604":"节假日概念","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","LU0873338254.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (USD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND -  GREATER CHINA \"P\" (USD) ACC","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0456827905.SGD":"JPMorgan Funds - China A (acc) 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ACC","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BK1142":"互联网与直销零售","BK1591":"就地过年概念","LU0918141887.USD":"安联亚洲实际收益股票基金","LU0577902611.USD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"A\" (USD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0359201612.USD":"贝莱德中国基金A2","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0072462343.USD":"贝莱德亚洲巨龙基金","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC"},"source_url":"http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1251766/latest-news/HK6","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2319293869","content_text":"美团-W(03690.HK) 将于下周五(24日)公布去年业绩，受内地上季疫情拖累及当局12月优化防疫措施的影响，本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。综合18间券商预测，美团2022年亏损料介乎26.52亿至82.26亿元人民币，较2021年亏损235.36亿人民币，按年收窄65%至88.7%；中位数为亏损70.84亿元人民币，按年收窄70%。综合22间券商预测美团2022年收入介乎2,155.72亿至2,194.2亿元人民币，较2021年收入1,791.28亿人民币，按年上升20.3%至22.5%；中位数2,176.58亿元人民币，按年增加21.5%。中金料美团交易情绪受腾讯(00700.HK) (每10股实物分派1股美团作为中期股息，寄发美团股票的日期为今年3月24日)派息影响较为谨慎，料腾讯将美团股份作实物分派后，估美团将面临一段时间的抛售压力。券商预期市场关注美团所处行业竞争(抖音进军外卖市场)、需求复苏情况，短视频平台对到店及酒店业务的竞争，社区团购、闪购及美团买菜等竞争情况，聚焦公司核心商业盈利率及盈利能力的展望。【受疫情所影响 聚焦行业竞争】中金料美团去年收人按年升22%，估非国际财务报告准则经调整盈利为34.86亿元人民币。该行料美团去年第四季收入按年升19%至587亿元人民币，主要因为防疫政策优化推高外卖和到店业务需求。其中季度核心本地商业收入同增长14%至421亿元人民币，估其核心本地商业营运利润71亿元人民币，均高于公司此前指引高端，主要考虑到去年12月防疫政策优化后，感染人数短期快速达峰或推高外卖业务需求，到店业务或好于防控措施较为严格时的悲观预期。高盛料美团去年收人按年升21%至2,170亿人民币，估计去年经调整EBITDA录85.43亿人民币。该行料美团旗下核心本地商业业务收入按年升16%，相关EBIT录286亿人民币按年升55%(其中料美团去年配送业务收入按年升20%至1,151亿人民币，估计配送业务EBIT毛利率升至13.2%，料配送业务EBIT按年升1.45倍至151.52亿人民币)；创新业务收入按年升39%至585亿人民币，创新业务经调整EBIT负288.28亿元人民币(按年收窄49%)；该行料美团闪购去年收入升53%，经调整EBIT负8.4亿人民币；该行料美团到店、酒店及旅游等业务收入按年跌4%，相关业务EBIT录143亿人民币。此外，高盛料美团旗下外卖业务在内地2023年及2024年市占率各为68%及67%；该行料饿了么在内地2023年及2024年市占率为31%及30%；该行料抖音旗下外卖业务在内地2023年及2024年市占率各为1%及2%。高盛料美团旗下到店、酒店及旅游等业务总交易额(GTV)于2022年至2023年在内地市场份额各为81%及76%；该行料抖音旗下到店、酒店及旅游等业务总交易额于2022年至2023年市场份额各为19%及24%。-------------------------------------------------本网综合14间券商预测，美团2022年非国际财务报告准则经调整盈利料介乎11.42亿至37.72亿元人民币，对比2021年经调整亏损155.72亿元人民币，按年亏转盈；中位数为21亿元人民币。券商│2022年非国际财务报告准则经调整盈利预测(人民币)浙商证券│37.72亿元中金│34.86亿元中银国际│29.19亿元招商证券国际│27.29亿元招银国际│22.79亿元汇丰环球研究│21.37亿元大华继显│21.34亿元瑞银│20.57亿元中信建投│18.65亿元里昂│18.39亿元高盛│16.95亿元星展│16.59亿元申万宏源│13.26亿元第一上海│11.42亿元按美团2021年非国际财务报告准则经调整亏损155.72亿元人民币。-------------------------------------------------综合18间券商预测，美团2022年亏损料介乎26.52亿至82.26亿元人民币，较2021年亏损235.36亿人民币，按年收窄65%至88.7%；中位数为亏损70.84亿元人民币，按年收窄70%。券商│2022年亏损预测(人民币)│按年变幅中金│26.52亿元│-88.7%星展│29.39亿元│-87.5%中信证券│32.77亿元│-86.1%国泰君安│45.85亿元│-80.5%中银国际│68.65亿元│-70.8%摩根士丹利│69.36亿元│-70.5%浙商证券│69.06亿元│-70.7%美银证券│69.66亿元│-70.4%招银国际│70.68亿元│-70%大华继显│71亿元│-69.8%国海证券│71.57亿元│-69.6%招商证券国际│71.91亿元│-69.4%国信证券│73.19亿元│-68.9%中信建投│73.82亿元│-68.6%瑞银│73.93亿元│-68.6%汇丰环球研究│76.69亿元│-67.4%里昂│79.28亿元│-66.3%第一上海│82.26亿元│-65%按美团2021年亏损235.36亿元人民币。-------------------------------------------------综合4间券商预测，美团2022年非国际财务报告准则EBITDA料介乎66.56亿至98.6亿元人民币，按年亏转盈；中位数为95.24亿元人民币。券商│2022年非国际财务报告准则EBITDA(人民币)招商证券国际│98.6亿元中银国际│91.87亿元高盛│85.43亿元申万宏源│66.56亿元按美团2021年非国际财务报告准则LBITDA录96.94亿元人民币。-------------------------------------------------综合22间券商预测美团2022收入介乎2,155.72亿至2,194.2亿元人民币，较2021年收入1,791.28亿人民币，按年上升20.3%至22.5%；中位数2,176.58亿元人民币，按年增加21.5%。券商│2022年收入预测(人民币)│按年变幅国海证券│2,194.2亿元│+22.5%第一上海│2,186.6亿元│+22.1%中金│2,185.56亿元│+22%华泰证券│2,185.28亿元│+22%中信证券│2,184.12亿元│+21.9%浙商证券│2,182.25亿元│+21.8%海通证券│2,181.01亿元│+21.8%国泰君安│2,180.05亿元│+21.7%招商证券国际│2,178.45亿元│+21.6%法国巴黎银行│2,176.95亿元│+21.5%汇丰环球研究│2,176.82亿元│+21.5%摩根士丹利│2,176.33亿元│+21.5%中银国际│2,176.3亿元│+21.5%国信证券│2,176.11亿元│+21.5%招银国际│2,175.93亿元│+21.5%中信建投│2,174.76亿元│+21.4%星展│2,174.59亿元│+21.4%美银证券│2,172.16亿元│+21.3%里昂│2,171.82亿元│+21.2%高盛│2,170.29亿元│+21.2%大华继显│2,169.99亿元│+21.1%瑞银│2,155.72亿元│+20.3%按美团2021年收入1,791.28亿元人民币。(fc/w)(港股报价延迟最少十五分钟。沽空资料截至 2023-03-14 16:25。)AASTOCKS新闻","news_type":1},"isVote":1,"tweetType":1,"viewCount":939,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":132885264,"gmtCreate":1622079907058,"gmtModify":1622079907058,"author":{"id":"3440487418844369","authorId":"3440487418844369","name":"Sopaco","avatar":"https://static.tigerbbs.com/ddd684bc9ff12e0992a0876e1223c079","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3440487418844369","authorIdStr":"3440487418844369"},"themes":[],"htmlText":"营收 利润 用户量是不可能△吗","listText":"营收 利润 用户量是不可能△吗","text":"营收 利润 用户量是不可能△吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/132885264","repostId":"2138197636","repostType":2,"repost":{"id":"2138197636","kind":"news","pubTimestamp":1621994580,"share":"https://www.laohu8.com/m/news/2138197636?lang=&edition=full","pubTime":"2021-05-26 10:03","market":"hk","language":"zh","title":"爱优腾芒、B站、快手，谁率先跑赢了Q1","url":"https://stock-news.laohu8.com/highlight/detail?id=2138197636","media":"界面新闻","summary":"爱优腾芒、B站、快手，谁率先跑赢了Q1 来源：骨朵网络影视图片来源：骨朵网络影视作者│星星2021年，进入在后疫情时代，但影视市场却迟迟没有平静。自此，属于六大视频平台的Q1成绩单已悉数露面，究竟爱优腾芒、B站、快手谁才是最大赢家，视频平台格局是否已经生变？根据芒果超媒2020全年财报显示，芒果超媒全年的互联网视频业务成本为48亿、版权及制作成本不过20亿，两者全年的投入均不及爱奇艺Q1的内容成本支出。","content":"<div>\n<p>原标题：爱优腾芒、B站、快手，谁率先跑赢了Q1 来源：骨朵网络影视图片来源：骨朵网络影视作者│星星2021年，进入在后疫情时代，但影视市场却迟迟没有平静。《赘婿》《山河令》等爆款作品燥热了剧集市场，《创造营2021》《青春有你3》《乘风破浪的姐姐2》让选秀综艺热度不减，但出现的“倒奶事件”也让选秀节目迅速降温，何去何从不得而知。内容的工业化制作也成为了长视频平台将发力的重点。同时，15家协会、5家...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-26/doc-ikmxzfmm4713143.shtml\">Web Link</a>\n\n</div>\n","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n爱优腾芒、B站、快手，谁率先跑赢了Q1\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-26 10:03 北京时间&nbsp;&nbsp;&nbsp;<a href=https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-26/doc-ikmxzfmm4713143.shtml><strong>界面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：爱优腾芒、B站、快手，谁率先跑赢了Q1 来源：骨朵网络影视图片来源：骨朵网络影视作者│星星2021年，进入在后疫情时代，但影视市场却迟迟没有平静。《赘婿》《山河令》等爆款作品燥热了剧集市场，《创造营2021》《青春有你3》《乘风破浪的姐姐2》让选秀综艺热度不减，但出现的“倒奶事件”也让选秀节目迅速降温，何去何从不得而知。内容的工业化制作也成为了长视频平台将发力的重点。同时，15家协会、5家...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-26/doc-ikmxzfmm4713143.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5864d278f2595d2e7918e2cb2d118419","relate_stocks":{"09626":"哔哩哔哩-W","01024":"快手-W","BILI":"哔哩哔哩"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-26/doc-ikmxzfmm4713143.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2138197636","content_text":"原标题：爱优腾芒、B站、快手，谁率先跑赢了Q1 来源：骨朵网络影视图片来源：骨朵网络影视作者│星星2021年，进入在后疫情时代，但影视市场却迟迟没有平静。《赘婿》《山河令》等爆款作品燥热了剧集市场，《创造营2021》《青春有你3》《乘风破浪的姐姐2》让选秀综艺热度不减，但出现的“倒奶事件”也让选秀节目迅速降温，何去何从不得而知。内容的工业化制作也成为了长视频平台将发力的重点。同时，15家协会、5家视频平台以及53家影视公司发布关于影视内容版权保护的联合声明，核心直指短视频平台以及短视频运营者对影视作品进行任意剪辑、切条、搬运、传播等行为严重侵犯了作品的完整性和合法权益，也让版权保护箭在线上，长短视频之间的纠葛再次凸显。此刻，视频平台竞争激烈。就在5月24日，在港交所刚刚上市了3个多月的快手，交出了它上市后的第一份答卷。自此，属于六大视频平台的Q1成绩单已悉数露面，究竟爱优腾芒、B站、快手谁才是最大赢家，视频平台格局是否已经生变？爱奇艺、腾讯视频：亏损收窄下，增速放缓与会员提价的隐忧1.25亿、1.053亿，这分别是腾讯视频、爱奇艺交出的会员数。两大平台双双环比增长的会员数无疑是一个好消息，毕竟会员和广告收入是长视频平台营收的主要手段，而爱奇艺、腾讯视频在迈入亿级会员的大门后，就一直在琢磨着如何让用户继续增长。根据财报显示，爱奇艺总营收80亿，较2020年同期增长4%，净亏损13亿，较2020年同期亏损收窄。这得益于内容成本的降低，2021年Q1爱奇艺内容投入54亿，与2020年同期下降8%。会员收入依旧是爱奇艺的大头，会员服务营收为人民币43亿，占总营收的54%。值得注意的是，虽然爱奇艺会员收入从去年Q4的38亿上涨到如今的43.12亿，会员收入环比增长12%。但会员收入同比增速放缓，不及去年Q1。要知道，在2020年Q1，爱奇艺的在会员上就拿到了46亿的收入，增速高达35%，今年Q1只有43.12亿，较2020年同期下降7%。会员收入的减少与会员数降低、会员价格提升，密不可分。2020年11月爱奇艺提高会员价，2020年底爱奇艺会员数便出现下降，减少至1.017亿。虽然今年Q1爱奇艺会员数上涨到1.053亿，订阅会员环比增长360万，但也没能达到2019年的1.069亿。近两年，提升会员收入与降低内容成本投入，一直是困扰长视频平台的难题。长视频平台不断加大自制剧比例，为的就是降低成本，并挖掘各种形式，建立属于自身的内容护城河。去年，爱奇艺推出迷雾剧场，凭借《隐秘的角落》等优质短剧集一部部连续播出，让爱奇艺在短期内收获了不少会员，爱奇艺也透露，迷雾剧场带来的效应超过了一部爆款剧集。易观互联网娱乐高级分析师黄国锋曾公开表示，优质网剧，才是视频平台流量转化和会员规模的关键。一部超级网剧，如果一周上线2集，其影响力可以持续2~4个月，这意味着视频平台通过4~6部优质的超级网剧，就可以让影响力贯穿全年，持续吸引付费用户。但因为会员提价，爱奇艺在三个月丢了310万付费会员。今年Q1，爆款内容《赘婿》为会员收入助力，但头部综艺《青春有你3》停播，爱奇艺股价下跌。好在爱奇艺的亏损一直在降低，加大自制内容投入让成本不断下降。进行了会员提价的还有腾讯视频。游戏始终是腾讯的现金牛业务，在腾讯2021年Q1财报中，关于腾讯视频的表现腾讯没有透露太多，更多的是点出了会员数字增长的好消息。2021年Q1腾讯视频付费会员同比增长 12%，达到1.25亿，主要受益于IP改编为动画及真人剧集的作品例如《斗罗大陆》，以及《创造营2021》《吐槽大会第五季》等自制综艺。根据骨朵数据显示，《斗罗大陆》上线当日夺得骨朵电视剧榜单第一位，首日播放量高达1.6亿，获得了电视剧榜单19连冠的成绩，百度指数、微指数在播出期间都持续保持上升状态。值得注意的是，虽然腾讯视频付费会员还在增长，但同样也出现了增速放缓。而且由于腾讯视频提价发生在4月，这次财报并未能显示提价后带来的影响。但此刻，爱奇艺和腾讯视频都面临着，如何在会员破亿后维持增速，以及在会员提价后减少用户流失的问题。优酷、芒果TV：Q1增长强劲，后续内容等待补齐相比于爱奇艺、腾讯视频，优酷和芒果TV尚未开始对会员提价，纵观整个2021年Q1，两家也都取得了不错的成绩，芒果超媒加速盈利，优酷凭借《山河令》《司藤》等不错的剧集，付费会员同比增长35%。根据阿里财报显示，截至2021 年 3 月 31 日三个月，阿里的数字媒体与娱乐业务的收入8,047百万，较2020年同期增长12%。虽然整个财报中提及优酷的内容并不多，但也重点突出了优酷付费会员同比增长35%这一数字，并点明得益于站内推出的原创、独家内容有效触达了新用户，以及推出的 88VIP 会员计划，和对于内容制作及内容制作能力的严谨投资。2021年Q1优酷独播的《山河令》成为爆款。在该剧开播前，平台给《山河令》的定位是“圈层爆款”的A级剧集，随着剧集内容的播出，《山河令》从热度、口碑、商业价值等几个方面最终都达到了S级剧的表现。在《山河令》上线后，优酷很快开通了超前点播，并首创“付费花絮”。在《山河令》超前点播大结局当天，优酷app还因点播人数太多，被短暂地挤崩了一分钟，《山河令》让优酷在Q1开了一个不错的好头。去年优酷播出的剧集大多采取了分销、拼播模式，这样做的好处就是能够压缩内容成本，降低亏损，但也在一定程度上损失了部分用户，对于优酷来说，如何找到源源不断的爆款独播内容，是维持住Q1好势头的关键。与爱优腾等长视频平台不同的是，芒果超媒一直都在盈利。在2021年Q1，芒果超媒依旧保持着增长的势头，营收超40亿，净利润7.73亿，营收收入同比增长超40%。这主要由芒果TV收入大幅增长以及内容成本投入低造成，要知道整个芒果超媒在Q1的营业成本约25亿，比爱优腾低不少。根据芒果超媒2020全年财报显示，芒果超媒全年的互联网视频业务成本为48亿、版权及制作成本不过20亿，两者全年的投入均不及爱奇艺Q1的内容成本支出。同样，芒果TV 是支撑整个芒果超媒那条最粗壮的大腿。从2018年——2020年，芒果TV营收不断增长，2020年超100亿，而整个芒果超媒的总营收是140亿。2020年芒果TV的有效会员数达到3613万，较2019年末增长96.68%，实现了三年来最大增幅。巨大的会员数量增长势必带来极高的会员收入，整个2020年芒果TV会员收入达到32.55亿元，同比增长92%。内容成本低，会员数上涨，让芒果TV被市场看好，但与腾讯视频、爱奇艺破亿的会员数字相比，芒果TV2020年底3613万的会员数不到爱奇艺、腾讯视频的一半，而且聚焦内容端，无论是剧集还是综艺，芒果TV都备受女性观众青睐，在男性用户的开拓上，还有一段追赶距离。如财报中提到芒果独播剧《装台》，虽然男性用户偏好度达到了124%，但该剧的整体表现并没有达到爆款程度。从2021年Q1整体内容来看，《玲珑》《暗恋橘生淮南2021》等芒果TV上线的大部分剧集还是以甜宠、青春剧等主打女性向的内容，而偏硬核的内容数量较少。如今季风计划的第一部作品《猎狼者》已经上线，这一局面能否被打破，静待观望。快手“卖广告”，B站“进一步破圈”不仅是长视频平台之间的竞争出现了变化，B站和快手交出的第一季度成绩单也变动不小。2021年Q1，快手总收入170亿，同比增长36.6%。毛利率由去年同期的 34.2% 提升至为 41.1%。较为突出的是，此次广告首次成为了快手第一大营收来源。根据财报显示，在此期间快手的广告营收同比增长161.5%至86亿，占到了总收入的50.3%。其次是直播，为72.5亿，但直播收入同比下降了19.5%。剩下为其他收入，同期大幅增长589.1%至12亿，而这部分主要靠电商业务的带动。与此同时，作为短视频平台的快手，在月活、日活、用户使用时长、付费会员数也没有让大家失望，快手应用平均日活跃用戶、平均月活跃用戶在2021年Q1分別为2.953亿及5.198亿，每位日活跃用戶的日均使用提升至99.3分钟，同比增长16.5%。可见快手老铁们的粘性并没有减弱。此刻上市后成为短视频第一股的快手，还在不断扩大规模，构建多元化收入，如此次特意将海外业务的布局写进了财报中。但值得注意的是，随着快手的不断扩张，其亏损也在继续，2021年Q1快手净亏损49亿，上年同期为43.45亿，同比亏损扩大13.2%。2021年Q1快手的销售及营销开支达到了117亿，主要是用于推广及广告。和快手相同，B站也同样在亏损。根据财报显示，2021年Q1，B站营收39亿，其中增值业务（直播和大会员）贡献最大同比增长89%至15亿，占到了总营收的38%。其次是游戏，占到了31%，而第三大收入广告，也是增速最快的一块，同比增长234%。电商及其他业务收入贡献了5.2亿。B站一直在追求的破圈也取得了一定的效果。根据财报显示，2021年Q1B站用户数增大，月付费用户数达2050万，付费率也提升至9.2%，创下历史新高，在月活、日活用户都出现增长，用户日均使用时长环比提升7分钟至82分钟。但在此期间，B站净亏损9.05亿元，同比亏损扩大68%，主要是因为成本投入的加大，一季度B站的销售和营销成本继续增加达10亿。可见，B站烧钱换用户，寻求破圈。而且虽然B站对游戏强依赖的属性也被进一步弱化，但在四大营收业务收入中，游戏的增速仅有2%，这样的大刹车也让市场怀疑B站的游戏研发、运营能力。不难发现，无论是从整体的盈亏，还是细化到每部分业务营收占比的调整，视频平台都在2021年第一季度发生了不小的变化。爱优腾芒这类长视频平台的营收模式相对单一，主要是用优质内容赢得更多会员收入，特别是随着短视频越来越猛，广告主也开始大规模从长视频平台转向短视频，内容更是长视频平台的重中之重。而B站和快手，都在不断投入更多的钱做大自己的用户、内容基本盘，最终导到社交上，让内容服务于社区场景，实现多元化的业务开发。而快手和B站也都在面临着《联合声明》中的内容侵权问题，这对其在未来的增长都将存在一定的隐患。在Q1财报背后，各大平台前期对各自方向的调整已经显露出了效果，有隐忧也有利好消息，此刻，属于视频平台的下一轮竞赛已经打响。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1434,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":324755666,"gmtCreate":1616033409955,"gmtModify":1703496648163,"author":{"id":"3440487418844369","authorId":"3440487418844369","name":"Sopaco","avatar":"https://static.tigerbbs.com/ddd684bc9ff12e0992a0876e1223c079","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3440487418844369","authorIdStr":"3440487418844369"},"themes":[],"htmlText":"<a 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