bick
2019-08-29
$如涵控股(RUHN)$
本来挺好的网红经济，可惜选择了服装行业，行业平均35%的退货率，能赚钱就怪了，每卖3件退一件，双重边际成本，要是主打美妆或者食品就还差不多
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Tony特别帅
2019-08-29
Tony特别帅
竟然这么高退货率
入水而深
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bick
:
哪里看的数据，能不能分享一下
bick
:
平台要留着消费者，只能一味讨好，讨好的方式就是消除消费者的一切顾虑，退货成本是顾虑，那就让退货0成本，既然零成本，退货率逐年上涨没什么奇怪的，再过两年估计会突破50%大关，每卖2件退1件，看着双十一卖了10个亿，其实退了4个亿！
只看背后逻辑
2019-09-05
只看背后逻辑
请问你这个数据有真实的来源么，懂红人背后的逻辑么
bick
:
你倒是说说你看到的背后的逻辑
韭菜之Lu
2019-08-29
韭菜之Lu
要结合利润率来分析
bick
:
利润率是相对恒定的
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