T20221410
2020-09-09
真的是运气
苹果的一次失误，让一家以色列创业公司价值超十亿美元，创业也要运气｜海外头条
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DEMO CHINA「创新中国」主办方。创业邦官网：www.cyzone.cn","home_visible":1,"media_name":"创业邦","id":"1034061404","head_image":"https://static.tigerbbs.com/39fa1eaed1f845a885c9e811a7ff05c2"},"pubTimestamp":1599637020,"share":"https://www.laohu8.com/m/news/2066343249?lang=&edition=full","pubTime":"2020-09-09 15:37","market":"us","language":"zh","title":"苹果的一次失误，让一家以色列创业公司价值超十亿美元，创业也要运气｜海外头条","url":"https://stock-news.laohu8.com/highlight/detail?id=2066343249","media":"创业邦","summary":"编者按：《海外头条》是创业邦推出的海外栏目，服务于广大创业人群，为他们提供专业、有启发性和实用性的海外讯息。栏目通过分享优秀的行业热点文章，帮助创业者打开新思路，洞悉全球市场动向，掌握大企业背后的秘密","content":"<html><body><div>\n<p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/5f1dfed7c7e5436cbb80f52f8f5da2e0\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" medium=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><strong><span>编者按：</span></strong></p><blockquote arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><p>《海外头条》是创业邦推出的海外栏目，服务于广大创业人群，为他们提供专业、有启发性和实用性的海外讯息。</p><p>栏目通过分享优秀的行业热点文章，帮助创业者打开新思路，洞悉全球市场动向，掌握大企业背后的秘密。创业不应盲目，张开眼睛看世界，才能找到新风景。</p></blockquote><p><span arial=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">语音支持来自：标贝悦读</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>成功的创业故事，元素都是相似的，比如优秀的创始人、合适的团队，受市场追捧的产品，等等。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但一点往往被忽视，即运气的加持。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>事实上，很多大企业家也都把自己的成功归结为运气。这不是谦虚，而是诚实。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>本期推介文章作者Elad Simchayoff讲述了以色列初创企业Waze的故事。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它从一个“毫无意义”的小应用程序变成了一家价值十亿美元的公司，而这在很大程度上要归功于<a href=\"https://laohu8.com/S/AAPL\">苹果</a>公司一个令人尴尬的失误。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>文章来自The Startup《一个毫无意义的APP如何价值十亿美元》（From an App that Made Zero Sense to a Billion-Dollar Company）。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/9c6ce7f1b7c441cda8b9265875d8aaff\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze是一款手机应用程序，由三个以色列人Ehud Shabtai、Amir Shinar和Uri Levine于2007年创立。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>那个时候的市场全部由传统的导航工具占据，通常是内置地图的GPS系统。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它没有实时的数据链接，只是单纯地为司机规划去往目的地的路线，起到“数字地图”的作用。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>Waze是不同的。它的想法在当时非常不同寻常：这是一个利用大众力量的导航应用。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>也就是说，它的目标使用者是指那些一边开车一边“画”实时地图的人。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>该应用程序通过GPS信号收集所有活跃用户的位置，形成实时路线图，因此可以引导他们走不那么拥挤的路线，平衡交通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>对于城市驾驶，Waze擅长在突然发生的事故出现时迅速给出替代路线，提前提醒司机。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它的违章警报也做得很好，可以帮助司机监控他们的速度并避免获得罚单。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>而且，这款导航应用是完全免费的，所有这些功能特性在当时十分超前。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但是，据Waze前管理者对作者说，很少有人明白这款应用的意义到底是什么。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>大多数潜在投资者的问题都是为什么有人会使用导航系统来重复引导他每天都走的路线，连Waze自己也不知道该如何很好地解释产品愿景。早期阶段可谓困难重重。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>首席执行官诺姆•巴丁（Noam Bardin）回忆道:<strong>“一开始所有人都对我们说这很愚蠢，而且不可能成功。</strong>”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>之后，凭借在以色列口口相传得来的口碑，Waze获得了一些资金，并开始累积吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但想要更进一步，寻找更多的资金又难如登天。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2010年对Waze来说是艰难的一年，联合创始人Uri Levine将这段时间描述为如同在黑夜中骑过山车，无数投资者和基金有一百种方式说不，这是创业最艰难的时期。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与此同时，产品也有问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>比如总是出现细节错误，设定的导航路线会让司机从桥上跳到高速公路。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>进入美国市场比预期要困难得多，因为使用该应用程序的美国用户并不多，所以主要依赖用户提供实时流量信息的Waze为美国用户提供了一些奇怪的路线选择。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>某种程度上，由于Waze不那么明晰的愿景，它被当成了司机们的社交媒体平台。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze逐渐成为一家在国际上小有名气的公司，拥有2600万用户。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze还拥有一个由几万名会员组成的社区，这些会员帮助Waze编辑地图和添加一些细节信息，如特定加油站的汽油价格等等。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但<strong>它这时候还绝对达不到十亿美元的价值，作者表示，2012年是Waze重要的转折点，运气来了。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2012年9月28日，新版本的苹果地图发布后不久，漏洞百出，总体产品质量非常低。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>苹果公司首席执行官蒂姆·库克（Tim Cook）做了一件像他这种地位的人通常不喜欢做的事，那就是公开道歉。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>在他写的一封信中，库克建议iPhone用户暂时使用其他导航应用，他提到的备选应用程序之一就是Waze。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>在库克发表声明后，Waze的下载量飙升了40%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>没有人知道库克会提到Waze，连Waze的创始人和员工也都不知所措，不过下载记录就此打破，从那时起，每年9月Waze的员工都会庆祝“蒂姆·库克日”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>就这样，苹果的失利为Waze成为世界上最大的导航应用之一铺平了道路。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>就连在南极洲，Waze也有27名使用者，因为上面实时更新的信息非常实用。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>紧接着，Waze逐渐被大公司密切关注，与<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>的谈判持续了好几个月。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2013年6月，谷歌宣布收购Waze，价格在10亿到13亿美元之间。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>全世界都为之震惊。在当时，这可不是一个普通应用程序应有的价格。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze现在成为了谷歌的重要组成部分，独立于谷歌地图运行，目前在全球拥有超过1.3亿活跃用户。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>而最初Waze误打误撞形成的司机社交属性成为谷歌最青睐的一点，有助于帮助谷歌强化移动社交业务。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>创业就是这样，开始是艰难的，会有无数聪明的、成功的、有经验的人提前判定你的失败。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但，他们可能是错的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>有时候，明确你真正的目标需要时间，开放和灵活地改变你看待公司和讲述公司故事的方式很重要。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>甚至，你的用户会有更好的想法，他们会帮助你完善产品。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>失败和巨大的成功之间的距离难说远近，运气会在准备好的时候突然来到。</span></p><p><span arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\">点击</span><span border-box=\"\" break-word=\"\" grande=\"\" lucida=\"\" rgb=\"\" verdana=\"\">“阅读原文”</span><span border-box=\"\" break-word=\"\" grande=\"\" lucida=\"\" verdana=\"\">查看原文</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/47f3db92c52544598ab8a5aa4eb1edf2\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/691338a0064543a2819d37f2a0789fcf\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/b1058e939ff7401db280e92a3d903535\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/b6f4a4df70e8440c81900f335166c347\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>栏目更多精彩文章</span></strong></p><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>●</span></strong></span><span><strong><span> </span></strong></span><span><strong><span>比彩色电影更早出现，3D电视有望\"东山再起\" | 海外头条</span></strong></span></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>●</span></strong></span><strong><span>股价一夜暴涨40.8%，市值超<a href=\"https://laohu8.com/S/BA\">波音</a>、<a href=\"https://laohu8.com/S/SBUX\">星巴克</a>，但愿<a href=\"https://laohu8.com/S/ZM\">Zoom</a>不会成为下一个TikTok | 海外头条</span></strong></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>● 估值350亿美元，爱尔兰农村的两兄弟连续创业，建成最受欢迎的“互联网中间商”</span></strong></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>● 印度公司Jio横空出世，背后老板是全球第五大富豪，美国科技巨头砸钱，欲重构全球5G格局</span></strong></h2><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" left=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" src=\"https://static.tigerbbs.com/99f3b06917c943fea69d38bff22c5665\" ui=\"\" visible=\"\" yahei=\"\"/></p>\n</div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>苹果的一次失误，让一家以色列创业公司价值超十亿美元，创业也要运气｜海外头条</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n苹果的一次失误，让一家以色列创业公司价值超十亿美元，创业也要运气｜海外头条\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1034061404\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/39fa1eaed1f845a885c9e811a7ff05c2);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">创业邦 </p>\n<p class=\"h-time\">2020-09-09 15:37</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div>\n<p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/5f1dfed7c7e5436cbb80f52f8f5da2e0\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" medium=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><strong><span>编者按：</span></strong></p><blockquote arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\"><p>《海外头条》是创业邦推出的海外栏目，服务于广大创业人群，为他们提供专业、有启发性和实用性的海外讯息。</p><p>栏目通过分享优秀的行业热点文章，帮助创业者打开新思路，洞悉全球市场动向，掌握大企业背后的秘密。创业不应盲目，张开眼睛看世界，才能找到新风景。</p></blockquote><p><span arial=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">语音支持来自：标贝悦读</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>成功的创业故事，元素都是相似的，比如优秀的创始人、合适的团队，受市场追捧的产品，等等。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但一点往往被忽视，即运气的加持。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>事实上，很多大企业家也都把自己的成功归结为运气。这不是谦虚，而是诚实。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>本期推介文章作者Elad Simchayoff讲述了以色列初创企业Waze的故事。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它从一个“毫无意义”的小应用程序变成了一家价值十亿美元的公司，而这在很大程度上要归功于<a href=\"https://laohu8.com/S/AAPL\">苹果</a>公司一个令人尴尬的失误。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>文章来自The Startup《一个毫无意义的APP如何价值十亿美元》（From an App that Made Zero Sense to a Billion-Dollar Company）。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/9c6ce7f1b7c441cda8b9265875d8aaff\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze是一款手机应用程序，由三个以色列人Ehud Shabtai、Amir Shinar和Uri Levine于2007年创立。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>那个时候的市场全部由传统的导航工具占据，通常是内置地图的GPS系统。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它没有实时的数据链接，只是单纯地为司机规划去往目的地的路线，起到“数字地图”的作用。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>Waze是不同的。它的想法在当时非常不同寻常：这是一个利用大众力量的导航应用。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>也就是说，它的目标使用者是指那些一边开车一边“画”实时地图的人。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>该应用程序通过GPS信号收集所有活跃用户的位置，形成实时路线图，因此可以引导他们走不那么拥挤的路线，平衡交通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>对于城市驾驶，Waze擅长在突然发生的事故出现时迅速给出替代路线，提前提醒司机。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>它的违章警报也做得很好，可以帮助司机监控他们的速度并避免获得罚单。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>而且，这款导航应用是完全免费的，所有这些功能特性在当时十分超前。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但是，据Waze前管理者对作者说，很少有人明白这款应用的意义到底是什么。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>大多数潜在投资者的问题都是为什么有人会使用导航系统来重复引导他每天都走的路线，连Waze自己也不知道该如何很好地解释产品愿景。早期阶段可谓困难重重。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>首席执行官诺姆•巴丁（Noam Bardin）回忆道:<strong>“一开始所有人都对我们说这很愚蠢，而且不可能成功。</strong>”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>之后，凭借在以色列口口相传得来的口碑，Waze获得了一些资金，并开始累积吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但想要更进一步，寻找更多的资金又难如登天。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2010年对Waze来说是艰难的一年，联合创始人Uri Levine将这段时间描述为如同在黑夜中骑过山车，无数投资者和基金有一百种方式说不，这是创业最艰难的时期。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与此同时，产品也有问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>比如总是出现细节错误，设定的导航路线会让司机从桥上跳到高速公路。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>进入美国市场比预期要困难得多，因为使用该应用程序的美国用户并不多，所以主要依赖用户提供实时流量信息的Waze为美国用户提供了一些奇怪的路线选择。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>某种程度上，由于Waze不那么明晰的愿景，它被当成了司机们的社交媒体平台。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze逐渐成为一家在国际上小有名气的公司，拥有2600万用户。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze还拥有一个由几万名会员组成的社区，这些会员帮助Waze编辑地图和添加一些细节信息，如特定加油站的汽油价格等等。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但<strong>它这时候还绝对达不到十亿美元的价值，作者表示，2012年是Waze重要的转折点，运气来了。</strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2012年9月28日，新版本的苹果地图发布后不久，漏洞百出，总体产品质量非常低。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>苹果公司首席执行官蒂姆·库克（Tim Cook）做了一件像他这种地位的人通常不喜欢做的事，那就是公开道歉。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>在他写的一封信中，库克建议iPhone用户暂时使用其他导航应用，他提到的备选应用程序之一就是Waze。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>在库克发表声明后，Waze的下载量飙升了40%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>没有人知道库克会提到Waze，连Waze的创始人和员工也都不知所措，不过下载记录就此打破，从那时起，每年9月Waze的员工都会庆祝“蒂姆·库克日”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>就这样，苹果的失利为Waze成为世界上最大的导航应用之一铺平了道路。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>就连在南极洲，Waze也有27名使用者，因为上面实时更新的信息非常实用。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>紧接着，Waze逐渐被大公司密切关注，与<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>的谈判持续了好几个月。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>2013年6月，谷歌宣布收购Waze，价格在10亿到13亿美元之间。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>全世界都为之震惊。在当时，这可不是一个普通应用程序应有的价格。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>Waze现在成为了谷歌的重要组成部分，独立于谷歌地图运行，目前在全球拥有超过1.3亿活跃用户。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>而最初Waze误打误撞形成的司机社交属性成为谷歌最青睐的一点，有助于帮助谷歌强化移动社交业务。</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>创业就是这样，开始是艰难的，会有无数聪明的、成功的、有经验的人提前判定你的失败。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>但，他们可能是错的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>有时候，明确你真正的目标需要时间，开放和灵活地改变你看待公司和讲述公司故事的方式很重要。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>甚至，你的用户会有更好的想法，他们会帮助你完善产品。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>失败和巨大的成功之间的距离难说远近，运气会在准备好的时候突然来到。</span></p><p><span arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" start=\"\" ui=\"\" yahei=\"\">点击</span><span border-box=\"\" break-word=\"\" grande=\"\" lucida=\"\" rgb=\"\" verdana=\"\">“阅读原文”</span><span border-box=\"\" break-word=\"\" grande=\"\" lucida=\"\" verdana=\"\">查看原文</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/47f3db92c52544598ab8a5aa4eb1edf2\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/691338a0064543a2819d37f2a0789fcf\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/b1058e939ff7401db280e92a3d903535\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/b6f4a4df70e8440c81900f335166c347\"/></p><p arial=\"\" auto=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>栏目更多精彩文章</span></strong></p><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>●</span></strong></span><span><strong><span> </span></strong></span><span><strong><span>比彩色电影更早出现，3D电视有望\"东山再起\" | 海外头条</span></strong></span></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>●</span></strong></span><strong><span>股价一夜暴涨40.8%，市值超<a href=\"https://laohu8.com/S/BA\">波音</a>、<a href=\"https://laohu8.com/S/SBUX\">星巴克</a>，但愿<a href=\"https://laohu8.com/S/ZM\">Zoom</a>不会成为下一个TikTok | 海外头条</span></strong></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>● 估值350亿美元，爱尔兰农村的两兄弟连续创业，建成最受欢迎的“互联网中间商”</span></strong></h2><h2 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span>● 印度公司Jio横空出世，背后老板是全球第五大富豪，美国科技巨头砸钱，欲重构全球5G格局</span></strong></h2><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" left=\"\" neue=\"\" normal=\"\" rgb=\"\" rgba=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" src=\"https://static.tigerbbs.com/99f3b06917c943fea69d38bff22c5665\" ui=\"\" visible=\"\" yahei=\"\"/></p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/0eb98587b5c81b2fc132df8572df3306","relate_stocks":{"AAPL":"苹果","03086":"华夏纳指","09086":"华夏纳指-U"},"source_url":"http://mp.weixin.qq.com/s?__biz=MjM5OTAzMjc4MA==&mid=2650137031&idx=2&sn=939e480237d6e6361d28f23e5507746a&chksm=bec0e36489b76a721c40351feaf8ce82085e2c4ba2bd4633eabfc4c53f6226f4010b098812a3&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2066343249","content_text":"编者按：《海外头条》是创业邦推出的海外栏目，服务于广大创业人群，为他们提供专业、有启发性和实用性的海外讯息。栏目通过分享优秀的行业热点文章，帮助创业者打开新思路，洞悉全球市场动向，掌握大企业背后的秘密。创业不应盲目，张开眼睛看世界，才能找到新风景。语音支持来自：标贝悦读成功的创业故事，元素都是相似的，比如优秀的创始人、合适的团队，受市场追捧的产品，等等。但一点往往被忽视，即运气的加持。事实上，很多大企业家也都把自己的成功归结为运气。这不是谦虚，而是诚实。本期推介文章作者Elad Simchayoff讲述了以色列初创企业Waze的故事。它从一个“毫无意义”的小应用程序变成了一家价值十亿美元的公司，而这在很大程度上要归功于苹果公司一个令人尴尬的失误。文章来自The Startup《一个毫无意义的APP如何价值十亿美元》（From an App that Made Zero Sense to a Billion-Dollar Company）。Waze是一款手机应用程序，由三个以色列人Ehud Shabtai、Amir Shinar和Uri Levine于2007年创立。那个时候的市场全部由传统的导航工具占据，通常是内置地图的GPS系统。它没有实时的数据链接，只是单纯地为司机规划去往目的地的路线，起到“数字地图”的作用。Waze是不同的。它的想法在当时非常不同寻常：这是一个利用大众力量的导航应用。也就是说，它的目标使用者是指那些一边开车一边“画”实时地图的人。该应用程序通过GPS信号收集所有活跃用户的位置，形成实时路线图，因此可以引导他们走不那么拥挤的路线，平衡交通。对于城市驾驶，Waze擅长在突然发生的事故出现时迅速给出替代路线，提前提醒司机。它的违章警报也做得很好，可以帮助司机监控他们的速度并避免获得罚单。而且，这款导航应用是完全免费的，所有这些功能特性在当时十分超前。但是，据Waze前管理者对作者说，很少有人明白这款应用的意义到底是什么。大多数潜在投资者的问题都是为什么有人会使用导航系统来重复引导他每天都走的路线，连Waze自己也不知道该如何很好地解释产品愿景。早期阶段可谓困难重重。首席执行官诺姆•巴丁（Noam Bardin）回忆道:“一开始所有人都对我们说这很愚蠢，而且不可能成功。”之后，凭借在以色列口口相传得来的口碑，Waze获得了一些资金，并开始累积吸引力。但想要更进一步，寻找更多的资金又难如登天。2010年对Waze来说是艰难的一年，联合创始人Uri Levine将这段时间描述为如同在黑夜中骑过山车，无数投资者和基金有一百种方式说不，这是创业最艰难的时期。与此同时，产品也有问题。比如总是出现细节错误，设定的导航路线会让司机从桥上跳到高速公路。进入美国市场比预期要困难得多，因为使用该应用程序的美国用户并不多，所以主要依赖用户提供实时流量信息的Waze为美国用户提供了一些奇怪的路线选择。某种程度上，由于Waze不那么明晰的愿景，它被当成了司机们的社交媒体平台。Waze逐渐成为一家在国际上小有名气的公司，拥有2600万用户。Waze还拥有一个由几万名会员组成的社区，这些会员帮助Waze编辑地图和添加一些细节信息，如特定加油站的汽油价格等等。但它这时候还绝对达不到十亿美元的价值，作者表示，2012年是Waze重要的转折点，运气来了。2012年9月28日，新版本的苹果地图发布后不久，漏洞百出，总体产品质量非常低。苹果公司首席执行官蒂姆·库克（Tim Cook）做了一件像他这种地位的人通常不喜欢做的事，那就是公开道歉。在他写的一封信中，库克建议iPhone用户暂时使用其他导航应用，他提到的备选应用程序之一就是Waze。在库克发表声明后，Waze的下载量飙升了40%。没有人知道库克会提到Waze，连Waze的创始人和员工也都不知所措，不过下载记录就此打破，从那时起，每年9月Waze的员工都会庆祝“蒂姆·库克日”。就这样，苹果的失利为Waze成为世界上最大的导航应用之一铺平了道路。就连在南极洲，Waze也有27名使用者，因为上面实时更新的信息非常实用。紧接着，Waze逐渐被大公司密切关注，与谷歌的谈判持续了好几个月。2013年6月，谷歌宣布收购Waze，价格在10亿到13亿美元之间。全世界都为之震惊。在当时，这可不是一个普通应用程序应有的价格。Waze现在成为了谷歌的重要组成部分，独立于谷歌地图运行，目前在全球拥有超过1.3亿活跃用户。而最初Waze误打误撞形成的司机社交属性成为谷歌最青睐的一点，有助于帮助谷歌强化移动社交业务。创业就是这样，开始是艰难的，会有无数聪明的、成功的、有经验的人提前判定你的失败。但，他们可能是错的。有时候，明确你真正的目标需要时间，开放和灵活地改变你看待公司和讲述公司故事的方式很重要。甚至，你的用户会有更好的想法，他们会帮助你完善产品。失败和巨大的成功之间的距离难说远近，运气会在准备好的时候突然来到。点击“阅读原文”查看原文栏目更多精彩文章● 比彩色电影更早出现，3D电视有望\"东山再起\" | 海外头条●股价一夜暴涨40.8%，市值超波音、星巴克，但愿Zoom不会成为下一个TikTok | 海外头条● 估值350亿美元，爱尔兰农村的两兄弟连续创业，建成最受欢迎的“互联网中间商”● 印度公司Jio横空出世，背后老板是全球第五大富豪，美国科技巨头砸钱，欲重构全球5G格局","news_type":1},"isVote":1,"tweetType":1,"viewCount":1137,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/976141871"}
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