招商证券：阿里和京东_老虎社区_美港股上老虎

2020-05-22

招商证券：阿里和京东是供给思维拼多多是需求思维

阿里与拼多多都是平台电商，但拼多多更加偏向于谷歌算法思维，消费链路为：消费者重视价格-平台提高价格权重-高性价比平台-消费者，拼多多的页面展示来自于消费者真实行为反馈的结果。阿里则偏向于搜索推广思维，链路为：外部流量进入-品牌购买流量-转化为销售额-提升品牌溢价-流量。商家需要在众多的平台流量产品中找到比较合适的流量分发方法和逻辑，类似于金融工程建模，实现ROI最大化。京东在变现模式上从过去的流量思维转化为用户体验为主的方式，自营的产品通过提价减少补贴，保证正品和物流配送时效性提升用户活跃度，同时获得新用户及提升老用户的复购。

总结的非常到位，只是太过静态。淘宝是基于搜索引擎的电商平台，拼多多是基于推荐引擎的电商平台，京东则是基于物流等用户体验的电商平台。搜索引擎和推荐引擎之间的区别，一个在于买家主动搜索，一个在于平台根据买家画像主动给买家推荐。但是淘宝现在也逐渐开始引入推荐引擎，比如首页的猜你喜欢，搜索列表的千人千面等。

$阿里巴巴(BABA)$$阿里巴巴-SW(09988)$$拼多多(PDD)$$京东(JD)$

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

xiaoxiaoshen
2020-05-22
xiaoxiaoshen
拼多多东西上不了台面使劲捧
- Howie_chy回复叨客宁宁:
  所以，各有千秋……
- 峰青:
  怎么来的结论？pdd上大量标准品如3C数码，哪件上不了台面呢？
- 叨客宁宁:
  几个平台各有千秋，我买生活小百货去拼多多比较多，因为不必要找，平台推给我的就是合适的；买书籍鞋服等个性化消费品去淘宝比较多，因为这类东西我需要仔细查找仔细对比，有的时候还得凑个单拿个活动优惠什么的；买电器设备电脑大件家具去京东比较多，因为这类大件我比较注重物流和售后，京东物流的配送和退换货还是比较方便的。
巴菲特的巴
2020-05-22
巴菲特的巴
确实是，所以拼多多胜出，因为消费者懒，
- 叨客宁宁回复墨羽青:
  各有千秋吧，我买生活小百货去拼多多比较多，因为不必要找，平台推给我的就是合适的；买书籍鞋服等个性化消费品去淘宝比较多，因为这类东西我需要仔细查找仔细对比，有的时候还得凑个单拿个活动优惠什么的；买电器设备电脑大件家具去京东比较多，因为这类大件我比较注重物流和售后，京东物流的配送和退换货还是比较方便的。
- 墨羽青:
  我三大电商平台都看好
纳斯达克女神经
2020-05-22
纳斯达克女神经
淘宝首页的猜你喜欢，给我时间我能逛一天[生气]
- 叨客宁宁:
  嗯，我也能
天马行空_4969
2020-05-22
天马行空_4969
中国地域辽阔，各地发展差异化比较大，消费市场应该是容得下三个平台发展的。
- 叨客宁宁:
  各有千秋，我买生活小百货去拼多多比较多，因为不必要找，平台推给我的就是合适的；买书籍鞋服等个性化消费品去淘宝比较多，因为这类东西我需要仔细查找仔细对比，有的时候还得凑个单拿个活动优惠什么的；买电器设备电脑大件家具去京东比较多，因为这类大件我比较注重物流和售后，京东物流的配送和退换货还是比较方便的。
小虎AV
2020-05-22
小虎AV
电商的变化也是互联网从用户找信息到信息找用户的变化
- 叨客宁宁:
  嗯，正解
美好的事情一定会发生
2020-05-25
美好的事情一定会发生
看不上拼多多的，是没怎么用过拼多多的
- 叨客宁宁:
  是这么回事

发表看法

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