Always a big fan of Starbucks stock, missed the chance to buy in when the pandemic first arrived.Personally, Starbucks main power comes with their branding, self-advertisement and attractive merchandise. Although most people get Starbucks for the premium feel (which of course is only enjoyed dining in person).But food delivery is becoming a norm for the next few years, so there is no worry that there is no demand for coffee. On the other hand, coffee beans itself might become more expensive in the years to come as climate change affects us. They have to continuously have creative tastes and merchandise to stay competitive while finding innovative ways to be sustainable.