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2021-08-09
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Roku, Amazon are top two in connected TV amid sharp recent growth
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And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.</li>\n <li>But that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are <a href=\"https://laohu8.com/S/ROKU\">Roku Inc</a> and <a href=\"https://laohu8.com/S/AMZN\">Amazon.com</a>.</li>\n <li>Roku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.</li>\n <li>Contrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"</li>\n <li>And this most recent streaming health isn't evenly distributed. <a href=\"https://laohu8.com/S/SSNLF\">Samsung Electronics Co., Ltd.</a> connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And <a href=\"https://laohu8.com/S/AAPL\">Apple</a> device impressions declined 6% from last quarter (up 18% from Q4), and impressions from <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a> devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.</li>\n <li>Among other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), <a href=\"https://laohu8.com/S/DISCA\">Discovery</a>, and <a href=\"https://laohu8.com/S/VIAC\">Viacom CBS</a>, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.</li>\n</ul>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku, Amazon are top two in connected TV amid sharp recent growth</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku, Amazon are top two in connected TV amid sharp recent growth\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-09 07:40 GMT+8 <a href=https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast ...</p>\n\n<a href=\"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc","AMZN":"亚马逊"},"source_url":"https://seekingalpha.com/news/3727239-roku-amazon-are-top-two-in-connected-tv-amid-sharp-recent-growth","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146659853","content_text":"Viewer trends are slowly starting to level off in streaming after a disruptive year in the COVID-19 pandemic. And one trend looks to be holding true: the resumption of a secular decline in broadcast and cable viewing.\nBut that is leaving room for ongoing healthy growth in connected devices. A State of Viewership report from Samba TV indicates the top two platforms in terms of total impressions are Roku Inc and Amazon.com.\nRoku impressions are up 27% from Q1, and Amazon up 49%. Comparing them to Q4 2020, Roku is up 118% and Amazon up 204%.\nContrast that with cable (down 25% from a year ago) and broadcast television (down 19% over that span). Those drops were more muted vs. 2019 for cable (cable -7% vs. Q2 2019, broadcast -12%), suggesting that \"cable networks are stabilizing to pre-pandemic levels more readily than broadcast after spikes during the height of the pandemic-related lockdowns.\"\nAnd this most recent streaming health isn't evenly distributed. Samsung Electronics Co., Ltd. connected devices, third in overall impressions, saw the same 27% Q/Q gain as Roku, but are up only 31% from Q4. And Apple device impressions declined 6% from last quarter (up 18% from Q4), and impressions from Alphabet devices like Chromecast fell 49% Q/Q and 51% from Q4 2020.\nAmong other insights in the report: The top three advertisers in the U.S. were networks themselves - in order, NBC(NASDAQ:CMCSA), Discovery, and Viacom CBS, ahead of heavy advertisers like Liberty Mutual insurance, Geico, Domino's Pizza and T-Mobile.","news_type":1},"isVote":1,"tweetType":1,"viewCount":99,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/898909015"}
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