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2021-11-18
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Adobe taps startup Bolt to add one-click checkouts to commerce sites
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It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.</p>\n<p>Under the deal, Adobe's customers can integrate Bolt's one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can fill in their payment details, an otherwise burdensome step when many shoppers abandon their cart.</p>\n<p>\"We see a 60% higher conversion rate when we're able to pre-populate all of that information,\" Bob Buch, chief business officer of Bolt, told Reuters.</p>\n<p>Bolt will charge a fee to merchants when its network helps them make a sale, but Bolt and Adobe said they are still working on the financial details of the partnership.</p>\n<p>Adobe also recently announced it will offer payment-processing services for merchants, but Justin Merickel, vice president for business development at Adobe, said merchants don't need to use Adobe's in-house payment processing to use the Bolt tools.</p>\n<p>Jordan Jewell, research director for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as a deal with FedEx Corp to ease shipping complexity, aimed at helping merchants compete with Amazon, which held a patent on one-click checkouts until 2017.</p>\n<p>\"For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing as well,\" Jewell said.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAdobe taps startup Bolt to add one-click checkouts to commerce sites\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1036604489\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/443ce19704621c837795676028cec868);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2021-11-18 21:43</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Nov 18 (Reuters) - Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe's e-commerce software tools.</p>\n<p>Once known for software such as Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.</p>\n<p>Offering a one-click checkout feature to the merchants that use Adobe's tools will help them compete against Amazon.com, which has long had such a feature. It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.</p>\n<p>Under the deal, Adobe's customers can integrate Bolt's one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can fill in their payment details, an otherwise burdensome step when many shoppers abandon their cart.</p>\n<p>\"We see a 60% higher conversion rate when we're able to pre-populate all of that information,\" Bob Buch, chief business officer of Bolt, told Reuters.</p>\n<p>Bolt will charge a fee to merchants when its network helps them make a sale, but Bolt and Adobe said they are still working on the financial details of the partnership.</p>\n<p>Adobe also recently announced it will offer payment-processing services for merchants, but Justin Merickel, vice president for business development at Adobe, said merchants don't need to use Adobe's in-house payment processing to use the Bolt tools.</p>\n<p>Jordan Jewell, research director for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as a deal with FedEx Corp to ease shipping complexity, aimed at helping merchants compete with Amazon, which held a patent on one-click checkouts until 2017.</p>\n<p>\"For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing as well,\" Jewell said.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ADBE":"Adobe"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174231604","content_text":"Nov 18 (Reuters) - Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe's e-commerce software tools.\nOnce known for software such as Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.\nOffering a one-click checkout feature to the merchants that use Adobe's tools will help them compete against Amazon.com, which has long had such a feature. It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.\nUnder the deal, Adobe's customers can integrate Bolt's one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can fill in their payment details, an otherwise burdensome step when many shoppers abandon their cart.\n\"We see a 60% higher conversion rate when we're able to pre-populate all of that information,\" Bob Buch, chief business officer of Bolt, told Reuters.\nBolt will charge a fee to merchants when its network helps them make a sale, but Bolt and Adobe said they are still working on the financial details of the partnership.\nAdobe also recently announced it will offer payment-processing services for merchants, but Justin Merickel, vice president for business development at Adobe, said merchants don't need to use Adobe's in-house payment processing to use the Bolt tools.\nJordan Jewell, research director for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as a deal with FedEx Corp to ease shipping complexity, aimed at helping merchants compete with Amazon, which held a patent on one-click checkouts until 2017.\n\"For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing as well,\" Jewell said.","news_type":1},"isVote":1,"tweetType":1,"viewCount":1042,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/876083646"}
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