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2021-11-25

in a world everyone presents a reality that best suits their strengths, it is important to take a step back and understand who you are interacting with and what you are getting into.

What is the 'metaverse' and how much will it be worth? Depends on whom you ask

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{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":874498262,"tweetId":"874498262","gmtCreate":1637808143411,"gmtModify":1637808143576,"author":{"id":3574029017802033,"idStr":"3574029017802033","authorId":3574029017802033,"authorIdStr":"3574029017802033","name":"kuehlapis","avatar":"https://static.tigerbbs.com/732ffeea71fc0732b84f029cc0e8263e","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":26,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>in a world&nbsp;everyone presents a reality that best suits their strengths, it is important to take a step back and understand who you are interacting with and&nbsp;what you are getting&nbsp;into.&nbsp;</body></html>","htmlText":"<html><head></head><body>in a world&nbsp;everyone presents a reality that best suits their strengths, it is important to take a step back and understand who you are interacting with and&nbsp;what you are getting&nbsp;into.&nbsp;</body></html>","text":"in a world everyone presents a reality that best suits their strengths, it is important to take a step back and understand who you are interacting with and what you are getting into.","highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/874498262","repostId":2186736338,"repostType":4,"repost":{"id":"2186736338","kind":"highlight","pubTimestamp":1637807012,"share":"https://www.laohu8.com/m/news/2186736338?lang=&edition=full","pubTime":"2021-11-25 10:23","market":"us","language":"en","title":"What is the 'metaverse' and how much will it be worth? Depends on whom you ask","url":"https://stock-news.laohu8.com/highlight/detail?id=2186736338","media":"MarketWatch","summary":"The metaverse concept is really just an amalgamation of tech buzzwords, many of which have been push","content":"The metaverse concept is really just an amalgamation of tech buzzwords, many of which have been pushed previously and failed to make a huge difference, like virtual reality, but now are being cheered as a market that could be worth up to $8 trillion -- or much, much less\n<img src=\"https://static.tigerbbs.com/3567aa458763127c10c82a021697d6f7\" tg-width=\"700\" tg-height=\"487\" width=\"100%\" height=\"auto\">Current projections for the addressable market of the concept known as the “metaverse” range from $200 billion in specific markets to many trillions of dollars.\nWhat is the \"metaverse,\" and how lucrative will it be for tech companies? It depends on whom you ask, the corporate equivalent of a Rorschach test.\nA generally agreed-upon definition of the concept is a digital experience that blends virtual reality, streaming video, mobile games like Roblox Inc.&nbsp;and \"Fortnite,\" cryptocurrencies, social media, 5G, artificial intelligence and email. In short, a Sargasso Sea of tech buzzwords that approximates a digital facsimileof how we live in the physical world.\n\"It's like anything in tech: Everyone defines an emerging market that best suits their strengths and needs,\" Zeus Kerravala, principal analyst with ZK Research, told MarketWatch. \"Whoever wins out invariably turns that experience into their walled garden.\"\nWhen Mark Zuckerberg shared his version of Facebook parent <a href=\"https://laohu8.com/S/FB\">Meta Platforms</a> Inc.'s (FB) idea of the metaverse last month, he said he did not want it to be a \"walled garden,\" but rather part of a larger, open ecosystem. That was a not-so-subtle dig at Apple Inc., one of many that Zuckerberg delivered when preaching the openness of the metaverse in the Facebook rebrand.\nApple antagonists Epic Games Inc. and Facebook see the metaverse as a way to attack Apple from a financial, strategic and legal standpoint. But Dioselin Gonzalez, a mixed-reality consultant and former principal software architect at Microsoft <a href=\"https://laohu8.com/S/MSFT\">$(MSFT)$</a> Research, believes most corporations are engaged in a desperate land grab for a piece of the metaverse market so they can turn it into their own version of Apple's App Store or Alphabet Inc.'s&nbsp;Google Play.\n\"Facebook warns of the closed Apple Store, but it will have its own walled garden with metaverse, based on its history,\" she told MarketWatch.\nAt a technology conference in South Korea this week, Epic Games Inc. CEO Tim Sweeney compared the metaverse to a universal app store that works across all operating systems and offers developers an alternative to Apple's and Google's dominance of the smartphone economy. Epic, one of the leaders in the emerging metaverse space with its popular \"Fortnite\" game, has sued Apple and Google in federal court for antitrust behavior.\n\"Over the coming decades, the metaverse has the potential to become a multitrillion-dollar part of the world economy, open to all companies across the world as equals,\" Sweeney said. \"Apple and Google policies ban other companies from creating the metaverse so they can dominate it themselves and tax it. We must not allow these two companies to dominate our digital lives.\"\nThe \"multitrillion-dollar\" potential of the metaverse, as outlined by Sweeney, underscores investors' concern about the varying definitions of the metaverse: Market estimates range widely.\nIllustrating its vast properties and sweeping technologies, the metaverse market is expected to be an $800 billion market by 2024, according to Bloomberg Intelligence. Roblox CEO David Baszucki, meanwhile, projects a total addressable market of around $200 billion or more each in the categories of mobile, streaming content and social media.\nThere are much more audacious estimates -- <a href=\"https://laohu8.com/S/MSTLW\">Morgan Stanley</a> analyst Brian Nowak vaguely refers to an $8 trillion total addressable market among U.S. consumers -- that come with multiple caveats. Adoption \"won't be rapid or easy,\" Nowak says, because of uncertainty over the metaverse experience, consumer distrust toward Facebook with their personal and enterprise data, and Facebook's lack of enterprise tool expertise.\nA multiverse of metaverses\nFor now, nearly every company defines the metaverse as it hews to its strength, says Jacob Navok, CEO of Genvid Technologies, creator of advanced interactive streaming technology. For Facebook, it is the company's social media prowess. Microsoft CEO Satya Nadella ties its HoloLens device to the metaverse, while Walt Disney Co.&nbsp;CEO Bob Chapek considers Disney+ a facsimile. Sweeney describes the \"Fortnite\" experience as a metaverse because it's a virtual 3-D space that mixes gaming and nongaming elements.\n\"People think of Metaverse with a capital M as a grandiose, theoretical thing that is hard to define,\" Alex Howland, president of Virbela, which has developed a 3-D virtual platform for remote collaboration, told MarketWatch. Virbela's holding company is eXp World Holdings Inc.. \"It's probably better to think of it in terms of sub-metaverses that serve specific markets in gaming, enterprise and elsewhere.\n\"Truthfully, this will take at least 10 years,\" he said.\nThe purest play in the slowly evolving metaverse is likely Roblox, a maker of immersive videogames where players can accessorize an avatar with virtual gear and use it across different experiences. The company, which went public in March, calls itself a \"human co-experience platform.\"\nMore important, Roblox is considered a building block of the metaverse because its software, popular among tweens, gives users and developers the tools to create 3-D digital worlds.\n\"The human co-experience, which we call the category, may take a while to build but we think this convergence of technology [mobile gaming, video-streaming, and social media] can be bigger than all three of those markets combined,\" Baszucki said during the company's investor day on Tuesday.\nA premium on image-drawing technology in the metaverse also favors chip makers Nvidia Corp. <a href=\"https://laohu8.com/S/NVDA\">$(NVDA)$</a> and Qualcomm Inc. <a href=\"https://laohu8.com/S/QCOM\">$(QCOM)$</a>, as well as <a href=\"https://laohu8.com/S/U\">Unity Software Inc.</a> (U). At its GTC developer conference in November, Nvidia added more capabilities to its collaborative engineering and modeling metaverse platform. That includes the ability to build \"digital twins\" of cars, robots and other real-world projects to help speed development.\n\"Every non-tech companies we are talking to -- apparel, entertainment, IP -- are working on metaverse strategies,\" Mike Rubin, CEO and founder of developer Dreamium Labs, told MarketWatch. \"Some are already dabbling through the world of NFTs.\"\nA fully immersive metaverse experience requires specialized hardware and software technology to mesh a lot of moving parts. Virtual reality and augmented reality are merely an entry point to an exotic mix of applications across NFTs, artificial intelligence, 5G networks, edge computing, and cloud computing. And the entry point starts with smartphones before it graduates to headsets.\nFreedom comes from replacing the smartphone, but the likelihood of virtual headsets replacing smartphone in five years is next to none, Navok and others say. (Apple reportedly is working on glasses and/or headsets of its own.) Yet that has done nothing to dissuade scores of companies from pursuing a metaverse strategy despite a squishy timeline on the market's emergence, its reliance on buzzwords, confusion over what exactly constitutes a metaverse, and some downright crazy estimates on the size of the market.\nFrom inside a virtual private jet\nFrom inside a virtual $47 million private jet, Mytaverse co-founder Kenny Landau offers a tour of the future and a warning shot for would-be corporate participants in the market.\n\"Facebook is trying to co-opt the metaverse with a version of their own metaverse,\" he said during a virtual interview inside the jet. \"But a big company like Facebook or Microsoft needs to democratize the experience and make it inclusive.\"\nMytaverse, a startup that emerged at the start of the pandemic, is one of hundreds of companies competing in the metaverse constellation. Mytaverse's platform was recently used by PepsiCo Inc. <a href=\"https://laohu8.com/S/PEP\">$(PEP)$</a> to hold a meeting with representatives from Amazon.com Inc.'s <a href=\"https://laohu8.com/S/AMZN\">$(AMZN)$</a> AWS and Microsoft.\nFacebook's high-profile rebranding and recently released Ray-Ban Stories glasses have gone a long way toward establishing its bona fides in the fledgling market. (The company's first \"fully-fledged augmented reality glasses,\" announced last month, are code-named \"Project Nazare.\") But company officials, from Zuckerberg down to the rank-and-file, are positioning Meta as part of an interconnected platform.\nThe newly-rebranded Meta enters its next phase trying to put a new name on the latest iteration of technology. But in taking its latest stab at virtual reality, Silicon Valley and Facebook face a yearslong effort in which Apple and Google will largely remain in power several more years because smartphones remain the primary point of entry to the metaverse, Navok and others contend.\n\"The perception is that Facebook is the metaverse, or the metaverse equals Facebook. But in its current state, Meta as a company cannot own or create the metaverse,\" tech futuristCathy Hackl told MarketWatch. \"Not one company will own or define the metaverse.\"\nConsequently, she added, Fortune 200 companies are likely to scoop up gaming companies via acquisitions next year to jump-start their metaverse aspirations.\nMeta has quietly partnered with or scooped up a handful of gaming and virtual-reality companies in recent months to build out its metaverse dreams. A day after then-Facebook announced its name change last month, the company reportedly spent more than $500 million to buy Within, a startup co-founded by VR pioneer Chris Milk known for its Supernatural workout app.\nBefore that, Meta had inked accords with Unit 2 Games, which makes the Crayta collaborative-game creation platform; Bigbox VR, developer of a popular game for Facebook's Oculus VR goggles; and VR game-maker Downpour Interactive.","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>What is the 'metaverse' and how much will it be worth? Depends on whom you ask</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhat is the 'metaverse' and how much will it be worth? Depends on whom you ask\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-11-25 10:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.marketwatch.com/story/what-is-the-metaverse-and-how-much-will-it-be-worth-depends-on-whom-you-ask-11637781312?mod=home-page>MarketWatch</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nThe metaverse concept is really just an amalgamation of tech buzzwords, many of which have been pushed previously and failed to make a huge difference, like virtual reality, but now are being cheered ...\n\n<a href=\"https://www.marketwatch.com/story/what-is-the-metaverse-and-how-much-will-it-be-worth-depends-on-whom-you-ask-11637781312?mod=home-page\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NVDA":"英伟达","FWRG":"First Watch Restaurant Group, Inc.","BK4566":"资本集团","BK4525":"远程办公概念","BK4535":"淡马锡持仓","BK4167":"医疗保健技术","BK4508":"社交媒体","BK4524":"宅经济概念","BK4527":"明星科技股","BK4538":"云计算","BK4543":"AI","BK4559":"巴菲特持仓","BK4550":"红杉资本持仓","OLPX":"Olaplex Holdings, Inc.","CRCT":"Cricut, Inc.","GOOGL":"谷歌A","BK4503":"景林资产持仓","BK4122":"互联网与直销零售","BK4551":"寇图资本持仓","BK4561":"索罗斯持仓","BK4547":"WSB热门概念","BK4505":"高瓴资本持仓","AAPL":"苹果","BK4512":"苹果概念","BK4209":"餐馆","BK4183":"个人用品","BK4549":"软银资本持仓","BK4514":"搜索引擎","BK4170":"电脑硬件、储存设备及电脑周边","BK4548":"巴美列捷福持仓","BK4565":"NFT概念","BK4529":"IDC概念","BK4528":"SaaS概念","BK4539":"次新股","BK4532":"文艺复兴科技持仓","BK4554":"元宇宙及AR概念","BK4515":"5G概念","BK4108":"电影和娱乐","U":"Unity Software Inc.","DIS":"迪士尼","BK4177":"软饮料","BK4553":"喜马拉雅资本持仓","GOOG":"谷歌","BK4567":"ESG概念","BK4507":"流媒体概念"},"source_url":"https://www.marketwatch.com/story/what-is-the-metaverse-and-how-much-will-it-be-worth-depends-on-whom-you-ask-11637781312?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2186736338","content_text":"The metaverse concept is really just an amalgamation of tech buzzwords, many of which have been pushed previously and failed to make a huge difference, like virtual reality, but now are being cheered as a market that could be worth up to $8 trillion -- or much, much less\nCurrent projections for the addressable market of the concept known as the “metaverse” range from $200 billion in specific markets to many trillions of dollars.\nWhat is the \"metaverse,\" and how lucrative will it be for tech companies? It depends on whom you ask, the corporate equivalent of a Rorschach test.\nA generally agreed-upon definition of the concept is a digital experience that blends virtual reality, streaming video, mobile games like Roblox Inc. and \"Fortnite,\" cryptocurrencies, social media, 5G, artificial intelligence and email. In short, a Sargasso Sea of tech buzzwords that approximates a digital facsimileof how we live in the physical world.\n\"It's like anything in tech: Everyone defines an emerging market that best suits their strengths and needs,\" Zeus Kerravala, principal analyst with ZK Research, told MarketWatch. \"Whoever wins out invariably turns that experience into their walled garden.\"\nWhen Mark Zuckerberg shared his version of Facebook parent Meta Platforms Inc.'s (FB) idea of the metaverse last month, he said he did not want it to be a \"walled garden,\" but rather part of a larger, open ecosystem. That was a not-so-subtle dig at Apple Inc., one of many that Zuckerberg delivered when preaching the openness of the metaverse in the Facebook rebrand.\nApple antagonists Epic Games Inc. and Facebook see the metaverse as a way to attack Apple from a financial, strategic and legal standpoint. But Dioselin Gonzalez, a mixed-reality consultant and former principal software architect at Microsoft $(MSFT)$ Research, believes most corporations are engaged in a desperate land grab for a piece of the metaverse market so they can turn it into their own version of Apple's App Store or Alphabet Inc.'s Google Play.\n\"Facebook warns of the closed Apple Store, but it will have its own walled garden with metaverse, based on its history,\" she told MarketWatch.\nAt a technology conference in South Korea this week, Epic Games Inc. CEO Tim Sweeney compared the metaverse to a universal app store that works across all operating systems and offers developers an alternative to Apple's and Google's dominance of the smartphone economy. Epic, one of the leaders in the emerging metaverse space with its popular \"Fortnite\" game, has sued Apple and Google in federal court for antitrust behavior.\n\"Over the coming decades, the metaverse has the potential to become a multitrillion-dollar part of the world economy, open to all companies across the world as equals,\" Sweeney said. \"Apple and Google policies ban other companies from creating the metaverse so they can dominate it themselves and tax it. We must not allow these two companies to dominate our digital lives.\"\nThe \"multitrillion-dollar\" potential of the metaverse, as outlined by Sweeney, underscores investors' concern about the varying definitions of the metaverse: Market estimates range widely.\nIllustrating its vast properties and sweeping technologies, the metaverse market is expected to be an $800 billion market by 2024, according to Bloomberg Intelligence. Roblox CEO David Baszucki, meanwhile, projects a total addressable market of around $200 billion or more each in the categories of mobile, streaming content and social media.\nThere are much more audacious estimates -- Morgan Stanley analyst Brian Nowak vaguely refers to an $8 trillion total addressable market among U.S. consumers -- that come with multiple caveats. Adoption \"won't be rapid or easy,\" Nowak says, because of uncertainty over the metaverse experience, consumer distrust toward Facebook with their personal and enterprise data, and Facebook's lack of enterprise tool expertise.\nA multiverse of metaverses\nFor now, nearly every company defines the metaverse as it hews to its strength, says Jacob Navok, CEO of Genvid Technologies, creator of advanced interactive streaming technology. For Facebook, it is the company's social media prowess. Microsoft CEO Satya Nadella ties its HoloLens device to the metaverse, while Walt Disney Co. CEO Bob Chapek considers Disney+ a facsimile. Sweeney describes the \"Fortnite\" experience as a metaverse because it's a virtual 3-D space that mixes gaming and nongaming elements.\n\"People think of Metaverse with a capital M as a grandiose, theoretical thing that is hard to define,\" Alex Howland, president of Virbela, which has developed a 3-D virtual platform for remote collaboration, told MarketWatch. Virbela's holding company is eXp World Holdings Inc.. \"It's probably better to think of it in terms of sub-metaverses that serve specific markets in gaming, enterprise and elsewhere.\n\"Truthfully, this will take at least 10 years,\" he said.\nThe purest play in the slowly evolving metaverse is likely Roblox, a maker of immersive videogames where players can accessorize an avatar with virtual gear and use it across different experiences. The company, which went public in March, calls itself a \"human co-experience platform.\"\nMore important, Roblox is considered a building block of the metaverse because its software, popular among tweens, gives users and developers the tools to create 3-D digital worlds.\n\"The human co-experience, which we call the category, may take a while to build but we think this convergence of technology [mobile gaming, video-streaming, and social media] can be bigger than all three of those markets combined,\" Baszucki said during the company's investor day on Tuesday.\nA premium on image-drawing technology in the metaverse also favors chip makers Nvidia Corp. $(NVDA)$ and Qualcomm Inc. $(QCOM)$, as well as Unity Software Inc. (U). At its GTC developer conference in November, Nvidia added more capabilities to its collaborative engineering and modeling metaverse platform. That includes the ability to build \"digital twins\" of cars, robots and other real-world projects to help speed development.\n\"Every non-tech companies we are talking to -- apparel, entertainment, IP -- are working on metaverse strategies,\" Mike Rubin, CEO and founder of developer Dreamium Labs, told MarketWatch. \"Some are already dabbling through the world of NFTs.\"\nA fully immersive metaverse experience requires specialized hardware and software technology to mesh a lot of moving parts. Virtual reality and augmented reality are merely an entry point to an exotic mix of applications across NFTs, artificial intelligence, 5G networks, edge computing, and cloud computing. And the entry point starts with smartphones before it graduates to headsets.\nFreedom comes from replacing the smartphone, but the likelihood of virtual headsets replacing smartphone in five years is next to none, Navok and others say. (Apple reportedly is working on glasses and/or headsets of its own.) Yet that has done nothing to dissuade scores of companies from pursuing a metaverse strategy despite a squishy timeline on the market's emergence, its reliance on buzzwords, confusion over what exactly constitutes a metaverse, and some downright crazy estimates on the size of the market.\nFrom inside a virtual private jet\nFrom inside a virtual $47 million private jet, Mytaverse co-founder Kenny Landau offers a tour of the future and a warning shot for would-be corporate participants in the market.\n\"Facebook is trying to co-opt the metaverse with a version of their own metaverse,\" he said during a virtual interview inside the jet. \"But a big company like Facebook or Microsoft needs to democratize the experience and make it inclusive.\"\nMytaverse, a startup that emerged at the start of the pandemic, is one of hundreds of companies competing in the metaverse constellation. Mytaverse's platform was recently used by PepsiCo Inc. $(PEP)$ to hold a meeting with representatives from Amazon.com Inc.'s $(AMZN)$ AWS and Microsoft.\nFacebook's high-profile rebranding and recently released Ray-Ban Stories glasses have gone a long way toward establishing its bona fides in the fledgling market. (The company's first \"fully-fledged augmented reality glasses,\" announced last month, are code-named \"Project Nazare.\") But company officials, from Zuckerberg down to the rank-and-file, are positioning Meta as part of an interconnected platform.\nThe newly-rebranded Meta enters its next phase trying to put a new name on the latest iteration of technology. But in taking its latest stab at virtual reality, Silicon Valley and Facebook face a yearslong effort in which Apple and Google will largely remain in power several more years because smartphones remain the primary point of entry to the metaverse, Navok and others contend.\n\"The perception is that Facebook is the metaverse, or the metaverse equals Facebook. But in its current state, Meta as a company cannot own or create the metaverse,\" tech futuristCathy Hackl told MarketWatch. \"Not one company will own or define the metaverse.\"\nConsequently, she added, Fortune 200 companies are likely to scoop up gaming companies via acquisitions next year to jump-start their metaverse aspirations.\nMeta has quietly partnered with or scooped up a handful of gaming and virtual-reality companies in recent months to build out its metaverse dreams. A day after then-Facebook announced its name change last month, the company reportedly spent more than $500 million to buy Within, a startup co-founded by VR pioneer Chris Milk known for its Supernatural workout app.\nBefore that, Meta had inked accords with Unit 2 Games, which makes the Crayta collaborative-game creation platform; Bigbox VR, developer of a popular game for Facebook's Oculus VR goggles; and VR game-maker Downpour Interactive.","news_type":1},"isVote":1,"tweetType":1,"viewCount":416,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":150,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/874498262"}