Baidu has focused on diversifying its business beyond advert

SCLOW
2021-11-12

.China's biggest search engine operator, reported an 80% plunge in quarterly profit. This could be due to a slump in advertising revenue, with China's efforts to regulate medical beauty advertisements, which have also hit the advertising industry overall.

Still, with a recent slowdown in the pace of new regulatory missives that has stoked market optimism, investors will watch closely for clues on whether the worst is over and executives.

On the other hand, Baidu has recently taken the wraps off a “robocar,” an autonomous vehicle with doors that open up like wings and a big screen inside for entertainment. It is a prototype and the company gave no word on whether it would be mass-produced.

Baidu has also been running so-called robotaxi services in some cities including Guangzhou and Beijing where users can hail an autonomous taxi via the company’s Apollo Go app in a limited area. On Wednesday, Baidu rebranded that app to “Luobo Kuaipao” as it looks to roll out robotaxis on a mass scale.

It’s unclear how Baidu will price the robotaxi service.

In June, Baidu had announced a partnership with state-owned automaker BAIC Group to build 1,000 driverless cars over the next three years and eventually commercialize a robotaxi service across China.

Baidu also announced four new pieces of hardware, including a smart screen and a TV equipped with Xiaodu, the company’s AI voice assistant. Xiaodu is another growth initiative for the company.

Semiconductors and artificial intelligence are two key technologiesin which China is hoping to boost its expertise and strength. Baidu’s rivals likeAlibabaandTencenthave both invested in semiconductors.


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精彩评论

  • PagRobinson
    2021-11-13
    PagRobinson
    I'm glad Baidu has found a new business growth point. The reduction of advertising revenue is a great impact on it! I hope Baidu can become better in the future!
  • EricVaughan
    2021-11-13
    EricVaughan
    Baidu also invested in auto companies! Thank you for sharing. I've never known this news before. However, Baidu's recent development seems not as good as it used to be....
  • AugustineMac-
    2021-11-13
    AugustineMac-
    the principle behind is quite easy and obvious, since advert can not bring enough and sustainable income for baidu. as a tech internet company, innovation is the only path.
  • MamieBenson
    2021-11-13
    MamieBenson
    Maybe I know little about Baidu. A large part of its revenue comes from advertising revenue. But I wonder why other technology companies, such as Tencent and Byte dance, have not been so impacted?
  • DaisyMoore
    2021-11-13
    DaisyMoore
    Both semiconductors and automobiles are good industries. The development prospect is very good. Congratulations Baidu!
  • JuliusGoldsmith
    2021-11-12
    JuliusGoldsmith
    It is a good thing that Baidu is pursuing diversification. But there is great uncertainty in driverless driving. Look at Tesla. Two accidents are enough to destroy the confidence of the market.
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