charlene7829
2021-09-29
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Target Joins in Pushing Start of Holiday Shopping to October
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Target offered a similar savings period in June, overlapping with Amazon.com Inc.’s two-day Prime Day sale.</p>\n<p>In a first for Target, the October Deal Days discounts will be available at its physical stores in addition to online and on its mobile app. The retailer also promised to match its own lowest price on any item from Oct. 10 through Dec. 24, so shoppers don’t have to worry that they’ll miss out on deeper discounts later.</p>\n<p>Generally, Black Friday in late November is the kickoff to the most important period of the year for U.S. retailers. Last year, during the first holiday season in the pandemic, retailers also encouraged shoppers start spending earlier. This year, retail chiefs are saying the situation with the supply chain is more challenging than last year and there are signs that consumer demand is higher.</p>\n<p>Other corners of the retail sector are also planning ways to boost early holiday shopping. Consultant Deborah Weinswig at Coresight Research is renewing her 10/10 shopping holiday, in which about 50 retailers including Macy’s Inc. and Guess? Inc. use live streaming to push merchandise to consumers. The event mirrors China’s Singles’ Day and aims to give retail executives insight into consumer behavior for the holiday season.</p>\n<p>Target shares were up 1.2% in morning trading Wednesday. 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Target offered a similar savings period in June, overlapping with Amazon.com Inc.’s two-day Prime Day sale.\nIn a first for Target, the October Deal Days discounts will be available at its physical stores in addition to online and on its mobile app. The retailer also promised to match its own lowest price on any item from Oct. 10 through Dec. 24, so shoppers don’t have to worry that they’ll miss out on deeper discounts later.\nGenerally, Black Friday in late November is the kickoff to the most important period of the year for U.S. retailers. Last year, during the first holiday season in the pandemic, retailers also encouraged shoppers start spending earlier. This year, retail chiefs are saying the situation with the supply chain is more challenging than last year and there are signs that consumer demand is higher.\nOther corners of the retail sector are also planning ways to boost early holiday shopping. 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