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2021-10-25
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Wells Fargo to roll out revamped mobile app, new virtual assistant in 2022
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(NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of th","content":"<p>Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.</p>\n<p>The updated app will start rolling out in early 2022 to consumer, small business and wealth clients. Wells Fargo is planning an incremental rollout, with some customers seeing updates at different times. The bank wants to have the key capabilities ready first before launching other features, said Michelle Moore, head of consumer digital at Wells Fargo.</p>\n<p>Moore's team revamped the app's overall architecture and flow. It will have a clean and more functional design.</p>\n<p>\"We learned from our customers that the app was not intuitive, was not easy to use, was difficult to find things. Key things that they come into the app to do — like move money, make payments — are scattered today throughout the app,\" Moore said. \"(Customers) will see a completely new Wells Fargo app. ... Easier to use, easier to find things, easier to get to within one or two clicks at most, the ability to navigate around the app quickly.\"</p>\n<p>The revamp comes with a substantial, multiyear investment from the company, Moore said. She declined to provide more details.</p>\n<p>San Francisco-based Wells Fargo has 27 million active mobile customers. The bank tracked 1.6 billion mobile logins in the third quarter — a 14% year-over-year increase.</p>\n<p>Customers will land on an account summary page once they log in. There is a navigation bar at the bottom and an explore section to look at available products. The account details page is also redesigned for simpler access to transaction history. There is one spot for moving money, bringing together all capabilities, such as Zelle, card payments or wire transfers.</p>\n<p>Later in 2022, Wells Fargo is launching a virtual financial assistant named Fargo, accessible through the app. It is the bank's first assistant of this kind, Moore said. Fargo will be able to complete basic tasks and answer account questions. It will evolve via artificial intelligence to provide personalized insights and recommendations. Users will eventually be able to connect with bankers for additional conversations, she said, as a way to leverage in-person and digital interactions.</p>\n<p>Moore said Fargo is meant to be a value-add for customers. She said the bank's digital teams want to understand what customers are doing, what those customers need and how they want help to grow financially. The next step is engagement and learning how to fit in clients' daily lives.</p>\n<p>\"There's so much engagement to drive,\" Moore said. \"Having the foundation for a great mobile app and a great experience then lends itself to (how) we need to create awareness, adoption and focus on getting our clients to use all of the capabilities.\"</p>\n<p>Wells Fargo is also redesigning its website. Those changes will start rolling out early next year. Moore said the team is again going for a clearer, more intuitive design that offers an experience similar to the mobile app.</p>\n<p>Executives are making big changes as the bank works to reorganize operations and be more efficient. Technology is an important part of those changes. CEOCharlie Scharfhas a long to-do list in putting Wells Fargo's regulatory woes behind it, in particular shoring up risk management, rebuilding the bank's reputation and cutting costs across the lines of business. He has changed out much of the leadership team to help make it happen.</p>","source":"lsy1633760424806","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Wells Fargo to roll out revamped mobile app, new virtual assistant in 2022</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWells Fargo to roll out revamped mobile app, new virtual assistant in 2022\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-25 21:17 GMT+8 <a href=https://www.bizjournals.com/charlotte/news/2021/10/25/wells-fargo-roll-out-new-mobile-app-in-2022.html?ana=yahoo><strong>THE BUSINESS JOURNALS</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.\nThe updated app will start ...</p>\n\n<a href=\"https://www.bizjournals.com/charlotte/news/2021/10/25/wells-fargo-roll-out-new-mobile-app-in-2022.html?ana=yahoo\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"WFC":"富国银行"},"source_url":"https://www.bizjournals.com/charlotte/news/2021/10/25/wells-fargo-roll-out-new-mobile-app-in-2022.html?ana=yahoo","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145523290","content_text":"Wells Fargo & Co. (NYSE: WFC) is revamping its mobile app and adding a virtual assistant, part of the company's ongoing efforts to transform its digital capabilities.\nThe updated app will start rolling out in early 2022 to consumer, small business and wealth clients. Wells Fargo is planning an incremental rollout, with some customers seeing updates at different times. The bank wants to have the key capabilities ready first before launching other features, said Michelle Moore, head of consumer digital at Wells Fargo.\nMoore's team revamped the app's overall architecture and flow. It will have a clean and more functional design.\n\"We learned from our customers that the app was not intuitive, was not easy to use, was difficult to find things. Key things that they come into the app to do — like move money, make payments — are scattered today throughout the app,\" Moore said. \"(Customers) will see a completely new Wells Fargo app. ... Easier to use, easier to find things, easier to get to within one or two clicks at most, the ability to navigate around the app quickly.\"\nThe revamp comes with a substantial, multiyear investment from the company, Moore said. She declined to provide more details.\nSan Francisco-based Wells Fargo has 27 million active mobile customers. The bank tracked 1.6 billion mobile logins in the third quarter — a 14% year-over-year increase.\nCustomers will land on an account summary page once they log in. There is a navigation bar at the bottom and an explore section to look at available products. The account details page is also redesigned for simpler access to transaction history. There is one spot for moving money, bringing together all capabilities, such as Zelle, card payments or wire transfers.\nLater in 2022, Wells Fargo is launching a virtual financial assistant named Fargo, accessible through the app. It is the bank's first assistant of this kind, Moore said. Fargo will be able to complete basic tasks and answer account questions. It will evolve via artificial intelligence to provide personalized insights and recommendations. Users will eventually be able to connect with bankers for additional conversations, she said, as a way to leverage in-person and digital interactions.\nMoore said Fargo is meant to be a value-add for customers. She said the bank's digital teams want to understand what customers are doing, what those customers need and how they want help to grow financially. The next step is engagement and learning how to fit in clients' daily lives.\n\"There's so much engagement to drive,\" Moore said. \"Having the foundation for a great mobile app and a great experience then lends itself to (how) we need to create awareness, adoption and focus on getting our clients to use all of the capabilities.\"\nWells Fargo is also redesigning its website. Those changes will start rolling out early next year. Moore said the team is again going for a clearer, more intuitive design that offers an experience similar to the mobile app.\nExecutives are making big changes as the bank works to reorganize operations and be more efficient. Technology is an important part of those changes. CEOCharlie Scharfhas a long to-do list in putting Wells Fargo's regulatory woes behind it, in particular shoring up risk management, rebuilding the bank's reputation and cutting costs across the lines of business. 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