Shopee is still in the stage of attracting users, and the average order value has been declining in the past few quarters. However, this is a misleading indicator of corporate health. Shopee is still in expansion mode. By offering low-cost goods on its platform, shopee can reduce the barriers to adoption by new users. Once shopee users are satisfied with the platform, shopee can launch higher priced products through its shopee mall platform. This process requires our waiting.
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