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Making Sense of Apple's App Store Rule Tweaks: 'Cupertino Is One Step Ahead of Regulatory Curve'

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The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.\nWindfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.\nLarge developers such asNetflix, Inc.and&nbsp;Spotify Technology SA&nbsp; have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.\n\"Win-win\" For All Stakeholders:The changes announced do&nbsp;not allow developers to advertise within their apps about alternative payment options, the analyst said.\n\"This is a moderation, not an elimination, of the anti-steering clause,\" he added.\nApple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.\nAllowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.\nGiven Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.\nExplaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like&nbsp;Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.\nOnce an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.\nNot Much Is Going to Change:&nbsp;By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.\n\"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.\nMunster expects more than 95% of users to continue to rely on the App Store for payments.\nA Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.\n\"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep&nbsp;them one step ahead of the regulatory curve,\" the analyst concluded.\nApple shares closed Friday's session up 0.72% at $148.60.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Making Sense of Apple's App Store Rule Tweaks: 'Cupertino Is One Step Ahead of Regulatory Curve'</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMaking Sense of Apple's App Store Rule Tweaks: 'Cupertino Is One Step Ahead of Regulatory Curve'\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nBenzinga \n2021-08-30 07:58\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\nApple, Inc.(NASDAQ:&nbsp;announcedThursday new App store rules, marking the second refinement in 10 months. The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.\nWindfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.\nLarge developers such asNetflix, Inc.and&nbsp;Spotify Technology SA&nbsp; have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.\n\"Win-win\" For All Stakeholders:The changes announced do&nbsp;not allow developers to advertise within their apps about alternative payment options, the analyst said.\n\"This is a moderation, not an elimination, of the anti-steering clause,\" he added.\nApple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.\nAllowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.\nGiven Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.\nExplaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like&nbsp;Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.\nOnce an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.\nNot Much Is Going to Change:&nbsp;By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.\n\"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.\nMunster expects more than 95% of users to continue to rely on the App Store for payments.\nA Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.\n\"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep&nbsp;them one step ahead of the regulatory curve,\" the analyst concluded.\nApple shares closed Friday's session up 0.72% at $148.60.\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1152880121","content_text":"Apple, Inc.(NASDAQ: announcedThursday new App store rules, marking the second refinement in 10 months. The 30% in-app take rate for large developers and 15% take rate for small developers remained unchanged.\nWindfall For Small App Developers:Apple's recent App store policy change will likely benefit small developers, given they otherwise are less likely to have a way to contact their users,Loup FundsManaging PartnerGene Munstersaid in a note.\nLarge developers such asNetflix, Inc.and Spotify Technology SA  have already stepped away from Apple, prohibiting new users to sign up inside the App Store, the analyst said.\n\"Win-win\" For All Stakeholders:The changes announced do not allow developers to advertise within their apps about alternative payment options, the analyst said.\n\"This is a moderation, not an elimination, of the anti-steering clause,\" he added.\nApple's adjustment, according to the analyst, is a win-win-win for all three parties – Apple, app makers and lawmakers.\nAllowing Third-party App Stores Next Bone of Contention:There is a low probability of regulators making any movement on take rate, due to the complexity involved, the analyst said.\nGiven Apple has a 50% market share in the U.S., the tech giant may be forced to allow third-party app stores on iOS, according to the analyst.\nExplaining the modality of how this will pan out, Munster said, an iPhone user will go to Apple's App Store and download a third-party app such asEpic Gamesor a large centralized store like Alphabet, Inc.'s Google. Upon entering the third-party app store, the user will download an additional app, he added.\nOnce an additional app, say a gaming app, is installed on the iPhone, the iPhone user would access the app as they do any other iOS app, the analyst said.\nNot Much Is Going to Change: By moderating the anti-steering clause, Apple is giving more control to developers and ultimately consumers, especially with respect to their payment methods, Munster said. That said, the analyst expects little to change in terms of consumer behavior.\n\"While transacting through the App Store may be more expensive than going direct to a developer, the App Store makes it easier for users to manage multiple subscriptions, gives them frictionless payments, along with lowering the risk of malware and providing greater payment security,\" the analyst said.\nMunster expects more than 95% of users to continue to rely on the App Store for payments.\nA Step Ahead of Regulators:Munster believes regulators will likely be pleased with Apple's compromise as it gives consumers more choice and reduced distribution and maintenance costs for app developers.\n\"While additional App Store regulation proposals will continue to surface, particularly around third-party app stores, Apple's revisions to the App Store keep them one step ahead of the regulatory curve,\" the analyst concluded.\nApple shares closed Friday's session up 0.72% at $148.60.","news_type":1},"isVote":1,"tweetType":1,"viewCount":206,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/811939226"}