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2021-07-30
what is love?
Qualtrics to acquire Clarabridge for $1.1 bln in stock
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Clarabridge's software uses artificial intelligence to comb indirect sources like social media posts and customer support calls for information about how customers felt about their experience with a brand.</p>\n<p>\"Customers, employees, they're sharing feedback about companies everywhere. They're doing on social media, they're doing it on support calls, they're doing it on chats, they're doing it in product reviews - everywhere,\" Qualtrics Chief Executive Zig Serafin told Reuters in an interview.</p>\n<p>Serafin said that the key to Clarabridge's technology is its ability to understand human language. For example, it can detect not just that a customer on a support chat is upset, but how intensely upset the customer is - which can help the company decide which steps to take to remedy the problem.</p>\n<p>\"What it does is it takes the category that we've been building to the next level,\" Serafin said.</p>\n<p>The $1.125 billion acquisition price will be paid via fixed number of Qualtrics' class A shares at $37.33 per share, slightly below Qualtrics closing price of $39.81 per share on Wednesday.</p>\n<p>Qualtrics said that privately held Clarabridge had about $100 million in annual revenue, with a sales growth rate of about 25%.</p>\n<p>Founded in 2006, Clarabridge raised about $125 million in venture capital prior to the deal from investors including General Catalyst, Summit Ventures and Boulder Ventures, according to Crunchbase.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"XM":"Qualtrics International"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2155181160","content_text":"July 29 (Reuters) - Qualtrics International Inc on Thursday said it would acquire privately held Clarabridge for $1.1 billion in stock.\nQualtrics, which was spun out of SAP SE earlier this year and remains majority-controlled by the German software company, makes software that helps companies gather feedback from customers about their experiences with products and services.\nMost of Provo, Utah-based Qualtrics' software uses online surveys to gather that feedback directly from customers.\nQualtrics said Reston, Virgina-based Clarabridge augments that capability by gathering feedback indirectly. 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