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2021-07-26
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General Motors Sues Ford Alleging Trademark Infringement
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It will be expanded to 22 other GM brands this model year and next, court papers said.</p>\n<p>The Cruise brand is developing automated vehicles based on the Chevrolet Bolt platform and is currently testing vehicles on public roads in San Francisco.</p>\n<p>Ford, according to the lawsuit, on April 14 announced that it \"will begin offering its new BlueCruise hands-free highway driving system to customers\" later this year.</p>\n<p>GM asserted in the lawsuit that Ford does not have its permission or consent to use the BlueCruise name and said that Ford's use of the name for its automated driving vehicles is \"likely to cause confusion, mistake, or to deceive, as to the affiliation, connection, or association between Ford and both GM and Cruise and/or the origin, sponsorship or approval of the parties' goods and services.\"</p>\n<p>In the lawsuit, GM claimed that it took action immediately after Ford's BlueCruise announcement to try to persuade Dearborn, Mich., company to rebrand its automated driving brand, but to no avail.</p>\n<p>The Detroit automaker said the parties engaged in protracted discussions, but Ford insisted on moving forward with the BlueCruise name despite GM asserting its preexisting rights.</p>\n<p>The parties agreed to multiple standstill agreements while they negotiated, and GM filed its lawsuit after the most recent agreement expired, according to court papers.</p>\n<p>GM's shares closed on Friday down 1.2% at $54.94, while Ford's stock was down 0.6% at $13.82.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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It will be expanded to 22 other GM brands this model year and next, court papers said.\nThe Cruise brand is developing automated vehicles based on the Chevrolet Bolt platform and is currently testing vehicles on public roads in San Francisco.\nFord, according to the lawsuit, on April 14 announced that it \"will begin offering its new BlueCruise hands-free highway driving system to customers\" later this year.\nGM asserted in the lawsuit that Ford does not have its permission or consent to use the BlueCruise name and said that Ford's use of the name for its automated driving vehicles is \"likely to cause confusion, mistake, or to deceive, as to the affiliation, connection, or association between Ford and both GM and Cruise and/or the origin, sponsorship or approval of the parties' goods and services.\"\nIn the lawsuit, GM claimed that it took action immediately after Ford's BlueCruise announcement to try to persuade Dearborn, Mich., company to rebrand its automated driving brand, but to no avail.\nThe Detroit automaker said the parties engaged in protracted discussions, but Ford insisted on moving forward with the BlueCruise name despite GM asserting its preexisting rights.\nThe parties agreed to multiple standstill agreements while they negotiated, and GM filed its lawsuit after the most recent agreement expired, according to court papers.\nGM's shares closed on Friday down 1.2% at $54.94, while Ford's stock was down 0.6% at $13.82.","news_type":1},"isVote":1,"tweetType":1,"viewCount":107,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/800035253"}
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