Chinese e-commerce giant JD.com has opened two retail stores in the Netherlands that it says will be manned with robots preparing and delivering packages. The “robotic shops,” branded Ochama, are located in the cities of Leiden and Rotterdam and mark JD.com’s first foray into Europe with bricks and mortar locations. It highlights the Chinese giant’s ambitions to expand beyond China.
JD.com said that shoppers can use the Ochama app to order products from food to beauty and home furnishings. They can then go to the store where automated vehicles and robotic arms will pick and sort orders. When a shopper gets to the store, they can scan a barcode on their app and their orders will be carried to them via a conveyer belt.
JD.com’s entry into Europe marks the start of a potential challenge to Amazon. The U.S. e-commerce giant has launched its own cashierless grocery stores called Amazon Go in the U.S. and Amazon Fresh in the U.K. JD.com still makes most of its revenue from China but in recent years, it expanded its presence overseas. The company operates an online shopping site called Joybuy.com for international customers. It has an e-commerce joint venture in Thailand and it’s also the largest shareholder of Vietnamese shopping platform Tiki.
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