It started with a cult following. The innovation has simmer abit compared to previous Job’s years but I am hopeful that some new breakthrough willcontinue in the communication space. 

They did well in the “wearable” when they make I watch a potential medical grade device for cardio.

Everyone is into AR but actually making it immersive and ambient so that adoption is intuitive would require the likes of Job or Ian or Elon to drive the “work of Perfection “ in innovation and design.

With the bourse it has, I agree that it’s a good haven at a right price and a good chance for upsideif they put more weight into their innovation.