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2022-09-11

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Roblox Jumps 8.77% on Plan to Introduce Immersive Ads in Games

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Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.</p><p>The shares rose 8.77% to $45.53 on Friday in New York. </p><p><img src=\"https://static.tigerbbs.com/cb9dd6860d83d0525ea28c5100aa044e\" tg-width=\"835\" tg-height=\"834\" width=\"100%\" height=\"auto\"/></p><p>Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. In April, advertising watchdog Truth In Advertising sent a complaint to the US Federal Trade Commission arguing that “Roblox has failed to establish any meaningful guardrails to ensure compliance with truth in advertising laws.”</p><p>Baszucki emphasized that initial ad partnerships will be selective.</p><p>In other online immersive worlds, like Decentraland, branded spaces are relatively unpopular. 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Roblox has had lucrative partnerships with the likes of Ralph Lauren, Chipotle and other top companies to offer users branded games, virtual concerts and items. But the plan is to go even further, for players to be able to interact with advertisements inside of games, including ones that function as portals, taking gamers to branded zones, Baszucki said.The shares rose 8.77% to $45.53 on Friday in New York. Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play. The company generates income through the sale of in-game currency, called Robux, and takes a cut from money spent within games on user-generated content. But introducing advertising on Roblox has been controversial because most of its users are younger than 18. 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