美团为什么要收购摩拜单车？

黄中堂聊商业

其实单一从创业项目的角度，摩拜单车不是一个好生意。因为客单价太低了，骑一次才1块钱左右。公司商业模型里的现金流是跑不正的，曾经的OFO最后也是因为现金流问题而倒闭。

那为什么美团却愿意去收购摩拜呢？原因是流量入口，骑自行车对不少人是刚需，所以美团收购摩拜最核心看重的是摩拜对用户培养出来的下单习惯以及用户数量。收购之后用户全部迁移到美团，然后用户就可以使用美团App下单骑自行车。虽然自行车不挣钱，但美团里其他入口都是高客单价的，如酒店，休闲玩乐，机票预定等。这就是流量复用的魅力所在

$美团ADR(MPNGY)$ $美团-W(03690)$ $京东(JD)$

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

艾迪尔00
2023-03-19
艾迪尔00
瘦死的骆驼比马大，低廉的成本，大量的数据，很划算呀。
风浪越大我越猛
2023-03-19
风浪越大我越猛
第一个吃螃蟹的人要么被扎伤，要么吃到肉。
邹小强
2023-05-26
邹小强
类充电宝，可以涨价啊

发表看法

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