Ong86
2021-12-02
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Uber Adds Ride Booking via WhatsApp in India
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It follows closely on the heels of WhatsApp rolling out in-app grocery shopping on JioMart, the digital outlet for Mukesh Ambani’s Reliance Retail empire. The Meta-owned messenger service has more than half a billion users in India, its largest single user base.</p>\n<p>“We want to make it as easy as possible for all Indians to take an Uber trip, and to do that we need to meet them on platforms they are comfortable with,” said Nandini Maheshwari, senior director of business development at Uber. The integration makes Uber’s own app unnecessary: WhatsApp users can register, book rides and receive trip receipts entirely within the chat interface.</p>\n<p>Safety features and insurance protections are unchanged between rides booked on Uber or WhatsApp, the companies said. Driver name, license plate and location en route to pickup will all be included in the WhatsApp booking information. 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