京东模式浅析

2017-03-06

一直有观点认为$京东(JD)$s的模式不如天猫模式，这实在很让人费解。

京东自营模式就如同一个巨大的批发市场，保证它能从供应商拿到最低的价格，并且自带流量把商品销售出去，不用给平台残酷盘剥（天猫的利润来源），因此我们能看到标准化程度高的产品（电器、手机数码、书籍等）基本上都是京东比天猫便宜，品牌集中度高的产品京东要比天猫便宜。

天猫这种集市模式从根本上讲是不经济的，一件产品商家要赚钱，马云要赚钱，快递公司还要赚钱，只有当这件产品价格相当不透明，或者质量存疑的时候才能有生存空间。

沃尔玛的出现干掉了千千万万的小卖部，为什么还有人认为小卖部比沃尔玛有前途？

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

gadfly_tian
2017-03-06
gadfly_tian
苏宁呢？最近一年苏宁都比京东便宜，而且不用担心二手
- 润润爸爸:
  不知道苏宁不用担心二手的依据何在？
牡蛎争蛋
2017-03-07
牡蛎争蛋
所以，京东靠压榨供应商赚钱，淘宝靠帮助供应商赚钱
- 牡蛎争蛋回复润润爸爸:
  说了这么多还理解不了我还能说什么？
- 润润爸爸回复牡蛎争蛋:
  那么请你发表一下高级的理解…
- 牡蛎争蛋回复润润爸爸:
  应该说非标产品或创新产品都适合，你对电商的理解太初级。再说了，这是淘宝，天猫本身也有潜力。
- 润润爸爸回复牡蛎争蛋:
  淘宝模式适用于长尾需求，通俗讲就是卖一些奇奇怪怪的东西，大品类上是没有优势的
- 牡蛎争蛋:
  修正一下，应该说直销，而不是直营。
乌雅兆惠
2017-03-13
乌雅兆惠
总体来说，京东自营有正品保证，所以有溢价卖的贵也正常，淘宝天猫相对来说容易引起道德风险，自然要折价一些，不讲成本的话是这样
阿撸哈
2017-03-11
阿撸哈
京东卖的书普遍比天猫贵5%-10%，加上各种无比复杂的送券打折活动忽悠人
病书生
2017-03-07
病书生
不管价格透不透明，淘宝天猫很多商品价格比京东便宜是真的
总涨
2017-03-06
总涨
我们所见略同。京东比tb有潜力。

发表看法

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