对瑞幸品牌的影响：提_老虎社区_美港股上老虎

keept

12-10

对瑞幸品牌的影响：提升品牌形象、拓展产品线等

对茅台品牌的影响：年轻化战略推进、市场拓展等

对消费者及市场的影响：提供更多选择、推动消费升级等

这个东西年轻人接受不了，老年人也接受不了（太难喝了），炒作大于实际意义！但还是会有一点点影响，不会超过首次推出！

瑞幸&茅台再牵手！还能再现“联名效应”吗？

1月22日，备受关注的贵州茅台与瑞幸咖啡合作的“龙年酱香巧克力”饮品正式开卖，单杯优惠价为18元。此前两家推出的酱香拿铁大获成功，再度联名能否继续这一趋势，火出“爆款”呢？你看好瑞幸吗？

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